Professionals fall 2015 by Editor Helsinki Oy

Professionals is a commercial supplement produced by Editor Helsinki // October 2015 // www.editori.fi

food from finland pages 2-7

Professionals is a publication produced by Editor Helsinki. Editor Helsinki is an independent expert in business communications. We work in close co-operation with the leading media houses and reach the business decision makers in Finland. For additional information, please contact Valtteri Rantalainen, +358 40 561 7703. Production team: Managing producer: Valtteri Rantalainen. Art Director: Pirja Suotamo. Editors: Maija-Liisa Saksa (MLS), Eila Aalto (EA), Mia Heiskanen (MH). Translation: Käännöstoimisto Helsincom Oy. Printed by Hansaprint.

Contents FOOD FROM FINLAND pages 2-7 Designing food products..................................................................... 2 Superfood from Finland....................................................................... 3 Full flavors made of pure ingredients .................................................. 4 Gourmet for your pet — with no additives.. .......................................... 5 Valio exports Finnish milk and world-class know-how ........................ 6 Chipsters brings Finnish rainbow trout abroad . . .................................. 7 For the perfect elegant celebration...................................................... 7 A successful event is a sum of many factors.. ...................................... 8 Nordsafety’s mobile app encourages safe work. . ................................. 9 Beat insomnia and stress.................................................................... 9 Research making art more valuable................................................... 10

Feedback to Editor Helsinki Oy: tuotanto@editorhelsinki.fi +358 40 561 7703 www.editorhelsinki.fi www.editori.fi

Speeding up innovations................................................................... 11 Virtual environment lifts exercising to a new levels............................ 12 Competitiveness. . .............................................................................. 13 It’s the tools that count.. .................................................................... 14 Port of Hanko — fast and cost efficient connection to European and Russian ports. . ........................................................ 15 Estonia’s e-Residency is reshaping the world.................................... 16

Designing food products S

howroom Finland brings the design approach to food products. The first design collection of berry and rye products has already gained a foothold in the Japanese market. Showroom Finland is a Finnish company riding on the wave of trends and developing, selling and marketing Finnish design products abroad. “Our basic philosophy is strongly connected with Finnish design, which we have now wanted to bring also in the food products,” Tuula Hocksell explains. “Our food collection represents the Design Food approach, which means that a food product should be aesthetically beautiful and, in addition to the looks of the packaging, we should consider in its design also the way the product’s going to be presented, sold and bought. Our food collection is a natural continuum from our other lifestyle products,” Leena Liedenpohja adds.

Wild berries and rye form the essence of the food collection The core of Showroom Finland’s first food collection consists of the Finnish superfoods: berries and rye. “In our collection we have at

Showroom Finland’s dynamic duo carries a tray of Finnish superfoods, i.e. berries and rye chips. On the left Tuula Hocksell and on the right Leena Liedenpohja.

the moment organic, dried wild berries and rye chips made of ingredients from the Finnish nature. These are clean, healthy and versatile products that can be used innovatively. It has been studied that hundred grams of dried wild berries contain more vitamins than the same amount of fresh berries. They also taste great, since the dried berries’ flavors get really intensified. The crispy rye chips taste good as they are, but they are available also for instance with rosemary,” Hocksell continues.

First to Japan Showroom Finland has first set out to conquer the Japanese market. “We have working cooperation relationships in Japan, so we did what they wished from us and brought the Finnish superfoods to Japan, combined with the Moomins. The products have been welcomed really well, which makes us believe strongly in the future of our food collection, and we have some new ideas in our back pocket, too,” Liedenpohja says. www.showroomfinland.fi TEXT: MH

Superfood from Finland The long light nights of the Finnish summer and a temperate climate ripen the vitamins and aromas of the forest berries, grain and herbs to their fullest. Pure ingredients combined with certified production technology ensure delicious high quality food and drinks.

brilliant example of this is the Finnish Kyrö Distillery Company’s gin, that was elected as the world’s best gin in the International Wine & Spirits Competition. The ingredients of Kyrö Distillery Company’s gin include rye and fresh Finnish herbs, such as cranberries, sea buckthorn berries, meadowsweet and birch leaves.

Nurture your health New studies find always more and more substances good for your health in forest berries, such as bilberry, lingonberry, cranberry and cloudberry. Wild blueberry, bilberry, is one of the best berries providing health benefits. Bilberries contain flavonoids, including anthocyans, substances proven good for the heart and memory and widely used in medicines used to treat eye conditions. The Finnish Government strongly supports export of high quality products made of Finnish berries, grain, meat and milk. These pure products are soon made available in countries,

where food scandals have aroused consumers’ interest in the origin and safety of their food. “The goal is to double the total food export value into three billion euros in a bit more than five years and to create 5,000 new jobs in the industry,” says Esa Wrang, Director of Food from Finland growth program. Right things have been done and the program has already brought forward over a hundred companies. The food exporting (excluding to Russia) has grown ten per cent in the past year. Food from Finland focuses especially on increasing exports to China, Japan, Korea and the Middle East, in addition to the traditional export market of Scandinavia and Central Europe. “Finnish food industry has invested in R&D. The outcomes serve the conscious consumers. Many Finnish products have been awarded in international innovation competitions, “Program Manager Annaleena Soult points out. TEXT: MLS www.foodfromfinland.fi

“Wild blueberry, bilberry, is one of the best berries providing health benefits.”

”Food from Finland growth program focuses especially on increasing exports to China, Japan, Korea and the Middle East, in addition to the traditional export market of Scandinavia and Central Europe,” Annaleena Soult and Esa Wrang say.

2 3

Head Distiller Kalle Valkonen at Kyrö Distillery in Isokyrö, Finland.

Products of Kaskein Marja Oy are all made with a bit of pure Finnish nature. The company specializes in products made of wild bilberries, lingonberries, cranberries and mushrooms.

Finnish ecologically-grown oats are a cholesterol-lowering superfood, which Helsingin Mylly Oy, the biggest Finnish breeder of ecological oats, turns into various delicious products and exports to over 20 countries.

Full flavors made of pure ingredients Huhtahyvät, founded in 1988, is renowned for its high quality cold cuts of sliced full meat, various sorts of salami, meat jellies and gourmet salads. The company’s factory in Kankaanpää produces over five million kilos of meat products and salads in a year.

uhtahyvät invests in efficient production and uncompromised quality. Clean ingredients and own well-developed recipes are the foundation and core of functioning even though the company also knows how to use the latest technology. “According to our slogan, our strength is that we create natural delicacies. This means high quality certified by the standard ISO FSSC22000 and clean ingredients and production methods. The raw material we purchase from Finland, always when possible, says the CEO of Huhtahyvät Oy,” Jukka Vilska. Jukka Vilska became an entrepreneur in 1988 by buying Huhtahyvät together with his father. Also his sister and nephew work at Huhtahyvät, which means the family enterprise has given a job already to the third generation. Also his own children work in the company in summer time.

Forerunner in packaging technology Huhtahyvät and Jukka Vilska have since the

very beginning invested in modern production and efficiency. Thanks to successful investments and flexible approaches, the company has been able to maintain its market share and expand the business in a market full of competitors. In year 2014 the production capacity of salami and salad was doubled by renewing the production and packaging lines keeping the number of permanently employed staff in around 65 throughout the process. In addition to the new machines and devices, Huhtahyvät has invested in consumer-friendly and ecological resealable packaging. “We decided already in early 2000s to leave the packaging gas era behind and chose as one of the first companies in Finland to use boxes that can be reopened. These were later awarded as the World’s best packaging in 2003,” Vilska tells. He used to work also in packaging industry. “In the latest version of our salad pack-

age, we have removed the inner lid containing metall, which both makes the box easier to open and more environmentally friendly since it’s now made of less material.”

Efficiency and taste The popularity of Huhtahyvät gourmet salads with mayonnaise is based on company’s own recipies which are constantly developed further. “Through our website we get good feedback of our resealable packages but also of the full flavor of our salads. It is a result of not being cheap in the ingredients,” Vilska points out. Huhtahyvät salads sold both under the company’s own brand and the several chain stores’ brands generate around one third of the company’s turnover. The consumers’ are especially fond of the wild mushroom salad and the smoked salmon salad. New flavors are tested all the time. TEXT: EA www.huhtahyvat.fi

5 Pumppu — the dog of the Product development manager Heidi Kallioniemi — is always eager to test the pet gourmet meals. This time there’s salmon risotto, reindeer buckwheat and turkey delicacy.

Gourmet for your pet — with no additives

ust like everyone of us, our pets enjoy a high quality gourmet meal, too. Cats and dogs can’t resist the salmon risotto, reindeer stew, boney meats and various treats made by the Finnish company Best-In Oy.

“Meat produced in Finland and certified as a food ingredient comes to us always fresh. The grain we use is, except for rice, all Finnish, even ecologically grown. Also the vegetables are from Finland,” the product development

manager Heidi Kallioniemi explains. CEO Kalle Hakala cites domestic produces and high quality as the strong suit of the Kuopio-based Best-In Oy. “Food-quality ingredients are pasteurized in their own packages. The fully preservative-free fresh meals keep good in the fridge for three months,” he ensures. The unbroken cold chain is guaranteed, since the company uses the logistic chain of its parent company, Atria Oyj. All pets of different sizes and even with different allergies find delicious choices in the balanced and natural selection of meals. In addition to the fresh meals, Best-In produces treats dried of various animal parts as well as raw food under the brand Best-In-Barf including frozen meat & bone products and minced salmon and meat meals. www.best-in.fi TEXT: MLS

Valio exports Finnish milk and world-class know-how Valio is a forerunner in the dairy and food industries. Living up to its pedigree, Valio invented the world’s first technology for lactose-free milk production. “The purest milk in the whole EU is the basic ingredient, from which we produce our highquality consumer and industrial products with Finnish know-how and innovation,” says Senior Vice President Kari Finska.

Arctic nature brings more to the table Valio can with good reason lean on its Nordic origins as it looks to gain a foothold in new consumer markets in 2016. “The Northern dimension and Arctic nature add unmistakable value to food production. The clean environment and air, combined with a transparent supply chain and full traceability increases the value of Valio’s product range in international markets. Valio’s milk comes from farms that are comparatively small by European standards and 95% of the milk we receive is of the highest quality standard. The well-being of the cows significantly affects the quality of the milk, so Valio and the dairy farmers work to-

gether to improve well-being. We also prohibit GMO fodder for Valio dairy cows.”

Responsible partnership Valio is a fair and responsible partner for dairy farmers. “Only the best milk can be turned into high-quality products. That’s why we want to pay our milk producers a higher price than the EU average. And because the ingredient comes from our owners, we can be certain there are no weak links in the production chain that would lower product quality.” Pioneer in lactose-free dairy products Valio’s ongoing research and development spans more than one hundred years, led for half a century by Nobel Prize winner A.I. Virtanen who changed the face of milk production worldwide. “That’s why we are now the forerunner in the international dairy business, creating innovations that have spread in over

VALIO’S LACTOSE-FREE PRODUCTS AND TECHNOLOGY AT THE INTERNATIONAL ANUGA TRADE FAIR Valio will be at Anuga in Cologne and you’ll find us in Hall H 10.1. “We are introducing our top consumer products, the third generation lactose-free milks, and lactose-free milk powders and butter. We will also present Valio’s technology expertise at the Fair,” says SVP New Business Development Pia Jormanainen.

“Valio’s commitment to research and development started with the Nobel prize” 50 countries.” Valio’s strongest suit is its lactose-free dairy product line. “Valio brought the world’s first lactose-free milk drink with the genuine taste of fresh milk to the market in 2001. We are now selling the next generation lactose-free milk drink, which thanks to its partly digested proteins is ideal for even the most sensitive stomach. The foundation of all this is Valio’s strong technology know-how, which we also license to the big international players. Global demand for lactose-free products is soaring and the future looks great. We are perfectly placed to export more Finnish milk and know-how to new markets.” TEXT: MH www.valio.com

All Finn Spring products are based on fresh Finnish natural spring water, Virpi Ali-Haapala emphasizes.

Chipsters brings Finnish rainbow trout abroad hipsters is known for excellent fresh and frozen fish and fish products. The newest hit is rainbow trout grown in water recirculation systems. Chipsters is among the companies representing Finnish food industry in the international Anuga Trade Fair in Cologne. “Our goal is to find new customers in the Central European market. We believe, that there is demand for clean Finnish fish products,” Chipsters CEO Timo Vetriö says. Chipsters is at the fair to present its fish products and the rainbow trout grown in water recirculation system. In the beginning of 2016, the company will launch a new recirculation system fish plant in Aland Islands producing fish to be sold and used as an ingredient in its various fish products. Straight after the launch plant aim to achieve ASC certification.

Pure and better rainbow trout The water recirculation system enables growing first class rainbow trout more ecologically. The fish is kept in large tanks on dry soil, water is pumped in from the Baltic Sea and all the bacteria are removed. “Water is continuously being recycled and cleaned, thus optimizing the growing environment for the fish. 98% of the water will be reused and the rest cleaned and put back into the sea. This is what makes rainbow trout an exquisite food to serve.” Fresh salmon all year round Chipsters delivers responsibly grown quality salmonids year-round every day of the week. “We draw out the rainbow trout as ordered, so the catch is always the right size and suitable for the purpose: whether it is for filets, portion-sized fish for one or a whole fully grown fish.” TEXT: MH www.chipsters.fi

Chipsters brings fish eggs and hot-smoked rainbow trout to the Anuga Fair. “Hot-smoked fish has not yet reached customers’ full awareness in the Central European market,” CEO Vetriö says.

Photo: Iida Nylander

For the perfect elegant celebration

hen you want something unique, choose Spring Aqua Premium. This champagne of waters combines fresh natural spring water and an elegantly designed bottle that won the Pentaward Gold Trophy 2015. Your celebration will be perfect! Spring Aqua Premium is from a natural source in Finland. Spring water from Finland is the best drink in the world, rising from the ground water that among others Unesco has recognized to be truly unique. This natural, clean and all the time more and more rare spring water is what gives the Finnish Spring Aqua Premium its refreshing taste. The elegantly designed bottle emphasizes the freshness of its contents. The selection offers a choice between the natural still water and a pleasantly sparkling carbonated option, which both have their origin in the Multila natural spring in Central Ostrobothnia. “Three natural springs are the foundation of our production,” emphasizes Finn Spring’s Chairwoman of the Board Virpi Ali-Haapala. Even a natural spring water causes a carbon footprint when delivered to the venue. Finn Spring compensates its carbon dioxide emissions by buying carbon offsets in international projects. “We compensate our carbon footprint by giving LifeStraw water purifiers to people in Kenia, where 60% of the population lives without clean water. So far, we have purchased around 60,000 water purifiers. One device is able to clean 18,000 litres of water,” Ali-Haapala says. TEXT: MLS

www.finnspring.fi

Photo: Slush/Jussi Hellsten

“Now we have a praised selection of restaurants”

A successful event is a sum of many factors On top of excellent location, infrastructure and professional organizers, the events and congresses should create more and more experiences. Messukeskus Helsinki can give you all this!

essukeskus is an international and modern expo and convention centre with great public transport. “With the direct train we can be reached from the airport even better than before,” CEO Anni Vepsäläinen says with a smile.

Events to remember Messukeskus is a venue for various events and congresses, but also a company that updates its services according to the current demand. “According to our studies, the guests in conferences and events value more and more encounters and experiences. The demand for encounters is understandable, because they are becoming rarer in the digital world. And the less encounters there are, the more expectations those few face. Another clear trend is an overall multimedia experience of picture, sound, light and various au-

diovisual solutions, which are now the thing in events. Messukeskus makes it possible to innovatively create events that leave a strong impression. We also invest in making experiences richer by digital services. At the moment, we are bringing to the market a new mobile application and updating all our web services to improve our customers overall experience significantly.”

The best bits of the Finnish kitchen Also food is a part of the experience. “Our food court was fully renewed in 2013 and now we have a praised selection of restaurants that offer something for every taste and preference.” Our restaurant services are provided by the traditional company Fazer, renowned for its handicraft tradition, great service and the Nordic Countries’ most famous brand of chocolate. We are proud to be able to serve the best

what the clean and high quality Finnish kitchen has to offer. One of the restaurants designs its menu according to the event’s theme. “In this way the food selection can be a more integrated part of the event, meeting or congress, or tailor-made to fit a brand or target group,” Vepsäläinen says.

Messukeskus has the charm Vepsäläinen is well-satisfied with this year’s events. “The past year has been really intensive and also the coming years’ event calendar contains a fascinating mix of international events and congresses, such as anime and the gaming event Yukicon, the World Scifi Convention Worldcon and the conference of allergy and clinical immunology EAACI. It’s great that Finland, Helsinki and Messukeskus are seen as an attractive choice among the international event and congress venues. Safety, reliability and professionalism are the foundation on which it’s fairly easy to build a successful event.” TEXT: MH www.messukeskus.com

Mobility first Kronlöf emphasizes that Nordsafety is a mobile technology enterprise that has wanted to approach work safety from the mobile work ideology. “We have looked for functionalities from the mobile games and social media, because we believe that the new technology and gamification engage people to see work safety in a positive light.” Nordsafety wanted to approach work safety from the mobile work ideology.

Nordsafety’s mobile app encourages safe work

ordsafety’s mobile app gets you so enthusiastic about work safety management that improving the safety at work becomes remarkably easy. Nordsafety is a Finnish company specialized in workplace safety mobile apps and providing its NordSafety Service to measure and report the safety at work. “The core idea is to make occupa-

tional safety so easy and automatized that people feel it is comfortable. Our solution enables measuring and reporting, but also improves safety communication, engages people to work safety and with the mobile application manage the data created at the construction site,” the company’s co-founder and the Customer Relations Manager Timo Kronlöf says.

Transparent safety communication Nordsafety approaches safety also from a communicational angle. “At a nowadays production site, there are typically workers from several companies. Our mobile app enables safety communication between different organizations and increases transparency.” Mobile workplace safety checks Nordsafety brings also significant saves in workplace safety routines and reporting. “With our app, the auditing and measuring for check-ups can be done right there on the field. The worker takes a mobile phone or a tablet from their pocket, types in the data, takes pictures and delegates the responsibility of tasks to the right people there and then. In this way, the report is instantly ready and there is no need to fill any forms by hand. Our solution works on all operating systems.” www.nordsafety.com TEXT: MH

Beat insomnia and stress When stress attacks, you suffer from insomnia and your shoulders jam, take a moment of rest on the Neurosonics divan. Already a ten-minute handling with low-frequency vibration in the middle of a working day relaxes and helps you to recover.

he Finnish Neurosonic method is based on low-frequency vibration that was originally invented to cure sleeping disorders. “We found the right frequency ranges and cure programs that quickly come down a stressed body by affecting the autonomous nerve system,” explains psychotherapist Marco Kärkkäinen, who invented the method. Kärkkäinen, now the development director at the company Oy Neurosonic Finland Ltd, emphasizes that the used frequency band is safe and within a natural range, so it has no side effects. The vibrations are felt in the whole body which is extremely relaxing and affects your metabolism positively resulting in deep relaxation and fast recovery from physical and psychic stress.

The low-frequency vibration of Neurosonic furniture helps to drive away insomnia, stress and head ache.

Kärkkäinen tells that, according to a study by Professor Markku Partinen and his team, 70% of patients with primary sleeping disorders participating in the study felt an improvement in the quality of sleep and decrease in anxiety by already the fifth treatment. Good experiences in curing sleeping disorders, and relieving stress, muscular tension and pain have now aroused interest in the method both among individual consumers and companies that care about how their employees are coping.

In the Neurosonic method there is a selection of 3–8 programs that can be chosen in an easy-to-use tablet application. The three programs: sleep/stress, recovery and activation last from 12 to 39 minutes and can be chosen separately for different body parts. On top of these, the Neurosonic chair has five special programs. TEXT: MLS All Neurosonic products are available online in the company’s web store: www.neurosonic-shop.fi

Research making art more valuable Everyone investing in fine art can now find scientific answers to the questions of their artwork’s dating, place of originand its authenticity. Forensic studies offered internationally by RECENART make sure that the art collectors really get what they wish to buy.

ECENART – Research Centre for Art is a part of the University of Jyväskylä striving to become Europe’s leading private scientific research centre for art. Its interdisciplinary team of scientists comprises experts of art history, natural sciences and IT. The team uses the most diverse collection of scientific devices in Europe to study art in 17 techniques. For example, an artwork’s elemental composition can be accurately analyzed. Optical methods enable understanding the creative process of the artist and makes it possible to image underneath the paintlayers to reveal the possible underdrawings and hidden signatures. – We found Claude Monet’s signature with the year -[18]91 in the painting “Haystack in the Evening Sun” owned by Gösta Serlachius Fine Arts Foundation. We also analyzed the pigments. The painting has been assumed to be Monet’s and now this spring we confirmed it, Commercial Advisor Laura Aineslahti tells. – We don’t just research the authenticity of the pieces of art—we can also help our customers to solve various other mysteries behind their artworks. In addition to paintings we study sculptures and archaeological items made of different materials, such as ceramics, minerals and metals. For example pigments in the artworks are innovations of their time and have been used in different times in different places, explains RECENART’s Project Manager art historian Tiina Koivulahti. She also points out that RECENART’s comprehensive mobile device solutions enable studying the art anywhere in the world. The customer receives always a scientific report on the findings of a study.

Nanorecognition to valuable art RECENART has developed a new art authenticity certification method that can’t be forged. This is a nanotechnologically created composition that can’t be copied. – The certification signature doesn’t harm a work of art in any way and it can be applied to almost any luxury item, whose authenticity or origin we want to have confirmed, Aineslahti assures. RECENART has received development funding from Tekes – the Finnish Funding Agency for Innovation. In summer 2016, the research centre opens its doors to all visitors interested in conducting a study on their pieces of art. TEXT: MLS www.jyu.fi/recenart

The truly accurate PIXE recognizes the pigments, glaze and clay used in this sculpture from the Tang Period. The data tells us when and where in China it was sculpted.

Haystack in the Evening Sun owned by Gösta Serlachius Fine Arts Foundation was confirmed as a painting by Monet, when RECENART found the signature and year in a layer of paint. Also the pigments in the painting correspond to those in other Haystack paintings by Monet. The image illustrates the measured spectrum of vermillion red. This scientific study increased the painting’s value significantly.

Innopeda is a comprehensive approach that gives students abilities to cope with demands of situations at work—not only knowledge, but also problem solving abilities combined with skills in interaction and networking.

Speeding up innovations All of us will not be great inventors, but thanks to Innopeda training anyone can become more innovative.

nnopeda stands for innovation pedagogy, which is an approach developed and applied by the Turku University of Applied Sciences. In this approach everyone wins: students get better jobs, companies more effective and innovative workers, and the society well-educated tax payers and successful companies. “Innopeda is founded on several cornerstones, including all-round learning, innovative methods, internationality and entrepreneurship. It’s not just some new method, but a holistic learning approach comprising accumulation of student’s knowledge, interaction in the social environment, networking and plenty of the individual’s own work,” explains Dean Liisa Kairisto-Mertanen. Innovation pedagogy combines learning, producing new know ledge and applying it in solutions to problems.

“Businesses require all the time more and more interdisciplinary know-how.” During learning process, students acquire skills that enable them to innovate or at least participate in innovation processes when they’ve moved on to working life. Innopeda also applies flexible interdisciplinary curriculums giving students a chance to choose their areas of personal development. Businesses require all the time more and more interdisciplinary know-how. Innopeda brings students of different fields to work and learn together.

Working-life orientation is very important, which is why the studies include real cooperation projects with companies. “Companies are important cooperation partners,” emphasizes Kairisto-Mertanen.

Wide interest Finnish high quality education is valued around the world. Also Innopeda has aroused interest both in the East and the West. “We have introduced Innopeda e.g. in Indonesia, Brazil and Poland. Our strong suit in international competition is the holistic approach. We have clear goals in achieving innovative expertise. This means improving individual know-how as well as interactional skills and networking abilities. Furthermore, for innovation processes to function effectively, everyone moving on from studies to working life needs to know how to find their own place in them,” Kairisto-Mertanen explains. TEXT: MLS www.turkuamk.fi

In Athene the exercising is done with various training devices and body movements in a gaming environment.

Virtual environment lifts exercising to a new level Exergaming products that combine physical training and gaming are a globally rising trend. Finnish company CSE Entertainment Oy and its product line Athene ride the wave.

he Finnish games’ industry has world-class know-how, and CSE Entertainment is exploring the unknown by bringing health and wellness games to the market. “Exergaming products’ market is now really opening globally. We started product development already three years ago at Kajaani University of Applied Sciences, so we got up and are now riding the wave with our Athene,” CEO Veli-Matti Nurkkala gladly comments. Nurkkala feels that, instead of the entertainment segment with much competition, the Finnish game developers should seriously consider producing health games.

Training experiences to remember Athene Exergaming product line is the company’s main thing. “Athene Exergaming combines virtual environments and physical gaming with traditional exercising. In Athene the exercising

is done with various training devices and body movements in a gaming environment. The products are designed to motivate and bring content to the training. The gaming experience is created by moving in the virtual environment, and playing a game really encourages you to exercise. In the world of sports, Athene brings new possibilities to train the real competition routes and tracks in the virtual environment. A further advantage is that the gaming devices can be attached to any gym equipment.”

Rehabilitation work-out with more fun and effect In physical rehabilitation, virtual worlds change the often monotonous training into more motivating completion of tasks in the games’ virtual environment. For activating the senior citizens, there are exercises combining cognitive tasks and cycling.

Athlete’s vantage Athene brings a new world of possibilities for the competing athletes. “The next Winter Olympics will be held in South Korea in 2018 and the FIS Nordic World Ski Championships in Lahti in 2017. We convert these competition routes into virtual routes giving athletes a chance to train in the competing environment, having vantage in the contest and even getting the mental upper hand.” The German Olympic Team chose Athene We reached Nurkkala for the interview in Manchester, right after a trip to Germany. “We’ve just installed an Athene product at the German Olympic Training Centre, where it will be used in coaching World’s top athletes, he proudly states. TEXT: MH www.cse-entertainment.com www.athene-exergaming.com

Cielo automates • technical sales, data collection and pricing • strength calculation, design and 3D model files • quantity calculation and orders • optimization and control of production (cutting, machine tools) • scheduling and project management Cielo technology gives companies a competitive advantage by automating sales, design and delivery processes.

Competitiveness Ihme-3d Oy improves your company’s profitability by automating custommade product design and delivery processes in a totally new way. Ihme-3d’s proprietary technology enables 3d or building information modeling directly from your web browser without any specialized engineering skills or heavy desktop program installations.

I “The benefits outweigh many times the investment costs.”

A plug-n-play Internet of Things solution which is so simple that property management professionals are able to individually establish remote monitoring and control capabilities, that can also be integrated to the Cielo solution.

hme-3d developed Cielo software solution, includes Cielo Sales, Cielo Engineering and Cielo Manufacturing. “Investing in Cielo makes financial sense, because the benefits annually outweigh many times the investment cost. The best results are achieved by adapting the whole system, but individual Cielo modules can also be integrated into the existing systems” explains Teemu Saari CEO of Ihme-3d. Cielo solution is a technical process management system used particularly in construction and metal industries. The solution is especially adaptable for any construction and metal industry business looking for a competitive advantage provided by a business-specific solution tailored on top of Cielo technology. Cloud-based Cielo software used through a web browser enables flexible use of sales, design and production data wherever and whenever through whatever device interface. The user is not required to have any specialized knowledge of the design soft-

ware, meaning for example a salesperson can easily define uniquely tailored products immediately at the time of the sale. “We gladly offer an overall solution with updates and support, but can provide the customer specific source code if so agreed. Then again, none of our customers have wished to get rid of us thus far!” CEO Saari proclaims. Cielo is based on Ihme-3d’s noteworthy research and development efforts. Also the solutions meets stringent security requirements, as the developers include top-notch professionals with work histories from Nokia and F-Secure. Ihme-3d innovation has continued and soon coming to the market, in the beginning of next year, will be a simple easy to use Internet of Things solution, device plus cloud interface, enhancing property management and maintenance like never before. TEXT: MLS www.ihme3d.com

T-DRILL Oy • Business sector: Tube and pipe processing technologies • Employees: 80 • Export: 95% • Main markets: Worldwide Tel. +358 6 475 3333 www.t-drill.fi | sales@t-drill.fi

It’s the tools that count I

t’s the tools that say how good you are. So states T-DRILL that has supplied its machinery around the world for more than 40 years. T-DRILL manufactures pipe fabrication machines for branching, cutting, flanging and end forming. As the sizes of required pipes and their wall thicknesses may vary, there are dozens of different kind of machines. The products are used by customers in HVAC, automotive and shipbuilding industries as well as in food and dairy and other stainless steel piping. Mrs. Anne Hanka, Managing Director, looks into the future with confidence. Over the decades, T-DRILL has acquired a vast amount of expertise, which has made the company the world’s market leader. “We must continue to push forward in the future, too,” she says.

T-DRILL leads the way in product development Entreprise monitors the field with a keen

eye, developing pipe “We have local fabrication machines forces at work all that are all the time better, more efficient and over the world.” easier to use. The latest – Anne Hanka, T-DRILL flagship products are F-170M Mobile Flanging Machine, Plus 500 Collaring Station and C-170 C-170 for fully automatic process, when there are several different sizes of collars in one tube. Automated Collaring Station. F-170M is a lightweight and mobile fabrication machine that can flange pipes even at a Unique brand and global markets worksite. Chemical industry and HVAC sector T-DRILL is a strong and experienced specialist as well as shipbuilding and food industries, for that has created its path into the global market. example, will benefit from the machine. “The T-DRILL has grown into a unique brand; the flange fittings do not have to be welded to the method is renowned throughout the industry. pipe and no chips are generated at all when the In addition to a good brand, Mrs. Hanka knows flange lip is formed directly on the pipe. The what is needed for success in international energy requirement is also low and the end business: durable machines, good availability of service and spare parts, reliable operations result is high quality”, explains Mrs. Hanka. She is also proud of the new Collaring Stations, and a local presence. “We are globally local. We have local forces Plus 500 and C-170. The first mentioned is designed for large pipe and vessel collaring and at work all over the world. ”

Photo: Mikko Lehtimäki

T-DRILL manufactures pipe fabrication machines the rest of the world cannot match.

Port of Hanko

— fast and cost efficient connection to European and Russian ports Port of Hanko serves the Finnish industry flexibly and cost efficiently. As the southernmost port in Finland, Port of Hanko provides its customers a fast access to open sea and the shortest connection to the ports in Russia and Europe. The EU sulphur emission directive that came into effect in the beginning of 2015 further enhances the competitiveness of the port.

ort of Hanko is comparatively prosperous in the current economic situation—the traffic volumes have grown steadily over the past years and the outlook is positive. The number of ships docked in the port increased 3% year-on-year to a total of almost 1,500 ships in 2014. Even more growth is created by the Port of Koverhar located 20 km east of Hanko and opened as a part of Port of Hanko this year. “Last year our cargo traffic in tonnes grew 4–5% and we predict further growth this year. In the first eight months this year the Swedish company SSAB (before merger Ruukki Oy) started exporting steel from Finland to elsewhere in Europe via Hanko. SOL Line added one line to its weekly schedule to Rostock running now five times a week, and also Finnlines launched a new regular traffic route Hanko– Rostock. Hanko–Lübeck route is served on a

daily basis by Transfennica, and Navirail takes now also passengers on board on its fast and convenient ships to Estonia,” lists the CEO of Port of Hanko, Anders Ahlvik. Foundation for the port’s success lies both in the geographic location and service orientation. • Port of Hanko has a strategically good location that keeps the sea cargo traffic’s fuel costs low even with the sulphur directive adding pressure to raise the costs. Quality of service is truly refined and every customer’s individual needs are catered in Port of Hanko. • There’s no customer too small for us, and no cargo too challenging. Even special cargo and heavy cargo are handled through the

whole process by top professionals. Ice-free port with good access from the European ports has made Hanko Finland’s second biggest ro-ro port handling unit cargo. In addition, Port of Hanko is the country’s largest car terminal. Almost 75% of all cars imported in Finland arrive in Port of Hanko. Port of Hanko is open every day and every hour all year round. This means flexibility in handling customer’s cargo, as well as planning sea transport and schedules. • The Western Harbour of the port is open through the night, which means the customers can load and unload their cargo anytime according to their own schedule. www.portofhanko.fi

Estonia’s e-Residency is reshaping the world O

ne and a half years ago Silicon Valley entrepreneur Balaji Srinivasan predicted in Wired that thousands of people who manage to find each other on the internet will soon start coming physically together for longer periods of time. “We may begin to see cloud towns, then cloud cities, and ultimately cloud countries materialize out of thin air,” he concluded.

First Country to Offer e-Residency Estonia recently made a huge step towards this vision by becoming the first country in the world offering e-Residency – a platform of advanced government and business services that is open to virtually everyone on the planet. eResidency will attract a cloud of business entrepreneurs, freelancers and fans of the digital society around Estonia in a way that can turn the whole idea of being a small country on its head. States can become bigger than the sum of their physical residents. Estonia has already seen hundreds of early birds flocking to sign up for its e-Residency platform although the service itself is still in beta. So what are the first e-residents really after? Note that people joining e-Residency will not become physical citizens of Estonia, nor would they necessarily reside in Estonia. They will not have tax benefits either. Instead, e-Residency offers access to one of the world’s most advanced set of government and business services that Estonia has developed since the 1990s.

“The government of Estonia is open to more developers, service providers and partners to enter the scene.”

“e-Residents can create companies in minutes as opposed to days or even months in some regions of the world.” Services and Benefits e-Residents can create companies in minutes as opposed to days or even months in some regions of the world. They can administer their companies and assets in a hassle-free manner. They can sign documents digitally without travelling. If they need to pay taxes in Estonia, they can take advantage of the world-famous Estonian tax interface that makes declaring taxes so easy that the whole process is over in 5 minutes. Take Finnish entrepreneur Jorma Tuomainen,who says that he applied for e-Residency as soon as possible because he already had a company in Estonia. “Now eResidency helps me run my company without constant travel, visiting notaries or printing, signing and scanning stacks of paper,” he says. Tuomainen also believes that people from all over the world who live in unstable countries with dysfunctional business registration systems will be obvious candidates for Estonian e-Residency in the future. Developments on the Way The current list of basic services is growing rapidly, but the very success of Estonia’s e-Residency program depends on government and private sector cooperation in creating new applications, pretty fast. Currently several banks and start-ups are working on innovations that will make their services available to e-Residents. The government of Estonia is open to more developers, service providers and partners to

Global investors Michael Jackson, Paul Bragiel and Fadi Bishara (middle) after receiving their Estonian e-Residencies with e-Residency Program Director Kaspar Korjus (left) and the CIO of the Estonian Government Taavi Kotka (right).

» e-estonia.com » investinestonia.com

enter the scene. Taavi Kotka, the CIO of Estonia compares the development of the e-Residency platform to many developers working on apps in Apple’s app store. “Estonia is the world leader in e-Residency solutions and thus we have a 1–2 year advantage to attract the first million e-residents and best developers,” says Kotka. He has a bold vision of 10 million Estonian e-residents, but he is also confident that soon some countries may follow with eResidency programs of their own. According to Kotka, technology is not the only key to a successful e-Residency programme. He believes that certain values will influence how people will bond digitally with countries. “As to us, we build our e-Residency around Nordic values such as egalitarianism, transparency, accountability and responsibility,” he explains. If Kotka and Srinivasan are right, then in the new digital world of the 2030s, physical states will also become states of mind.

e-Residents receive a smart ID card which provides: • Digital identification and authentication • Digital signing of documents • Digital verification of document authenticity • Document encryption e-Residents can: • Establish a company online • e-administer the company • Open an Estonian bank account • Conduct e-banking • Sign contracts digitally • Declare taxes online • Join the e-Residency community

Applying is easy at e-resident.gov.ee

Photo: Raigo Pajula.