8 minute read
Product Showcase
It was far from the most well attended PGA Show in history, and the majority of industry heavyweights were nowhere to be found among the 600 or so exhibitors. But most of the people who did make the annual trek to Orlando for the golf industry’s largest gathering seemed very happy to be there, and were glad they came.
Orders were written, business deals were done, products were introduced, and people seemed genuinely thrilled to be hugging, shaking hands, fist-bumping or simply seeing each other in person rather than through a computer screen. It wasn’t at pre-COVID standards, but it was pretty darn nice nonetheless.
These Are A Few Of My Favorite Things From The PGA Show:
Jay Golden, PGA
ING Industry Honors & Media Awards The 28th Annual ING Industry Honors were presented by the International Network of Golf, the industry’s only media-based networking organization. The nonprofit ING recognizes outstanding achievement in 10 business categories. Mike Whan, CEO of the USGA, and Tour Edge Exotics 721 Hybrid were among the winners this year. Whan became CEO of the USGA in July of 2021 after an 11-year stint as commissioner of the LPGA. As CEO, Whan leads the USGA team’s work to champion the game of golf. Under his leadership, the LPGA experienced unprecedented growth, with significant increases in the number of tournaments, purses and television coverage. The Tour Edge Exotics 721 Hybrid won in the Product IngenuityGolf Equipment fir Market Leaders category. The 721 utilizes several new technologies to maximize performance. A carbon-composite panel covers the entire crown, saving weight that is shifted to the rear for better forgiveness on off-center hits. High Heat 257+ Turf Glider Sole was the winner in the Product IngenuityGolf Equipment, Emerging Companies category, marking the third time Knuth Golf has won this category. Other winners included PGA professional Jay Golden in Player Development; Putting Arc in the Product Ingenuity-Training Aids category; Blue Tees Golf in Product Ingenuity-Technology; LPGA Tour in the TV Commercial category; Sun Mountain Eco-Lite Golf Bag in Product Ingenuity Technology; and Omni Homestead Resort in the Digital/Print Ad category. ING also announced results in the 28th Annual ING Media Awards, and freelance writer Gary D’Amato of Wisconsin led the way with first-place finishes in three of the 12 categories. Gary Van Sickle of SI.com/Morning Read had the most individual awards, taking one First-Place finish in the Opinion/Editorial Writing Category, and four Outstanding Achiever honors.
Zero Friction Zero Friction introduced three new products, including the eco-friendly TurfTee. This is a two-in-one product that features a two prong “fork” on the
bottom of a high-performance golf tee that easily goes in the ground to properly repair ball marks. The TurfTee is available in two styles ($12.99/30 pack). The Power series features a 3-prong tee design with 66% less surface area for maximum distance, up to five yards longer on tee shots. The AirLaunch features a traditional cup design with airfoil holes through the middle of the cup for maximum air release during contact.
“Our new TurfTee serves as a high-performance golf tee, and also a divot repair tool. Golfers no longer have to carry two products in their pockets. TurfTee serves the dual purpose,” said John Iacono, Founder and President of Zero Friction.
Zero Friction’s other two new products are equally as unique and serve a distinct purpose for golfers. The Wheel Pro™ Push Cart Golf Bag is a three-in-one, multi-functional push or pull golf cart bag. The new TheraTec golf glove, created with the help of renowned medical expert Dr. Conor O’ Brien, offers a heavily padded palm to assist those with carpal tunnel and bone injury.
Bridgestone TOUR B Series Golf Balls With the Great Dominator and the Big Bomber giving their advice and playing your golf balls, you have to be good. And that is the case with Bridgestone Golf, and the newest ball release, the 2022 TOUR B golf ball series.
The input from both Tiger Woods and Bryson DeChambeau contributed to technology that is used on all four TOUR B models. The 2022 TOUR B golf balls feature the new REACTIV iQ cover, and comes in four models, TOUR B RX and TOUR B RXS (for swings under 105 mph), and TOUR B X and TOUR B XS (for swings over 105 mph).
“When you combine 900 polymers engineers and layer in feedback from Tiger and Bryson, it’s a recipe for innovation,” said Elliot Mellow, Bridgestone’s Golf Ball Marketing Manager. “These guys are hands-on with R&D which really helps push our designs to the next level.”
REACTIV iQ is a smart cover technology that reacts to the force of impact for the needs of each club and shot, solving the trade-off of spin vs. distance. Off the tee it rebounds quickly. Around the green the ball stays on the face longer providing more spin and soft feel.
Tiger, who has been playing a Bridgestone golf ball for over 20 years, prefers the XS for its feel and control around the greens. Bryson plays the TOUR B X because of its ball speed.
CertiFresh Cigar Customized Accessories You may know CertiFresh Cigar as the company that delivers individually packaged cigars guaranteed to stay fresh for one full year. What you might not know is that these packaged cigars make terrific tournament and corporate gifts.
Every CertiFresh Cigar comes with customized packaging featuring the club or event logo, making for great gifts for all types of tournament and corporate events. There is no added charge for the customized packaging.
Now CertiFresh has added customized accessories to it offerings. The accessories can be logo’d and used for tournament prizes, giveaways and corporate gifts. The lineup includes 3-flame torches, cutters, cigar holders and wooden ashtrays.
“The custom piece really falls in line with our CertiFresh Cigar brand,” said co-owner Eric Nelson. “We are known for matching Premium Cigars with the best courses in the U.S. Now we are doing the same with a few accessories.”
At the PGA Show CertiFresh announced several new additions to an already strong lineup of premium cigars. The newest additions are Rocky Patel’s White Label, Zino Nicaragua, Montecristo Nicaragua and Romeo y Julietta Reserva Real Nicaragua.
“With these additions, we are focusing on high-end country clubs and resorts as the price point fits these areas,” said Nelson. “These additions to an already high-end selection will please clients that are looking to bring in an elite brand for their customers.” The wide range of quality cigars offered by CertiFresh includes: Acid, Alec Bradley, Ashton, Avo, Cohiba, Davidoff, Fuente, La Aroma, Liga, Macanudo, Montecristo, Punch, Oliva, Romeo y Julietta, Rocky Patel and Undercrown.
The Golf Ball Chair is taking America by storm!
Golfers are loving the new range of chairs and table from Dimple Design, read on to find out why.
Dimple Design USA was created to promote a truly unique set of golf themed furniture in the USA. Designed by European PGA Golf Pros to be enjoyed by lovers of golf and bold design, the dimple range is simply iconic in every way. Whether used in commercial or domestic environments, the furniture is built to last and designed to be enjoyed - comfortable, practical and durable.
“we have customers who have added the chairs to their home offices and indoor golf simulators, they look great!” Explains Mark, MD of Dimple Design USA. “in the past couple of months we’re also seeing more orders from customers who want a chair for gaming in too!”
Golfers can find out more online at
www.dimpledesignedUSA.com
or on instagram at
dimple_designedUSA
For more information, to buy a chair or to arrange a viewing contact
mark@dimpledesignedUSA.com
After recently showcasing the range at the PGA Merchandise Show in Orlando, the team were amazed by the fantastic, enthusiastic response from attendees. “The chairs were the star of the show” claims Mark “we had queues of people wanting to try them out and have their photo taken in them, it was awesome to see”
The original egg-style chair has now been joined by a matching coffee table, bar stool and desk chair, providing a seat for all scenarios (and budgets!). If you’re interested in a chair for your home, office, workplace or even your golf club, get in touch with our Florida based team for more information or visit us online at www.dimpledesignedusa.com
Make it yours, as individual as your swing!
As well as the iconic range, the US team are now also able to offer exclusive access to custom chairs - made at our facility in Mexico by craftsmen, we can customised the color and upholstery of your chair to be unique to your own taste.
“we’ve already developed chairs for luxury automotive brands and famous sports-people and they look amazing, the chairs are iconic as they are, but for anyone wanting something truly unique we can be as flexible as they need us to be” Mark Beattie Dimple Design USA.
For details on buying a chair, developing your own bespoke design or to arrange a private viewing in our Florida showroom, contact Mark on;
mark@dimpledesignedUSA.com
