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On-the-field experiences Esselunga announces its first brand specialties pos
On october 26, the temporary store ‘Le eccellenze di Esselunga’ (Excellencies of Esselunga) opened to the public in the most famous street of Milan for tasty food.
Less than a year after the launch of its experimental temporary store entirely dedicated to its pastry brand, Elisenda, Esselunga opened its first pos on October 26. Here, Esselunga has focused on its ‘Cucina Esselunga’ food line supply and assortment’. Located in via Spadari 4, in Milan, this pop up store offers a product line that is the fruit of a 30-year long tradition and includes, among others, consumers’ top choices.
In fact, the supply embraces the traditional dishes of the Italian tradition, together with the main international recipes, not to mention an assortment of references that reflect the need for balanced, yet tasty meals. Finally, the hot rotisserie, serving 200 dishes in total, designed and prepared by Esselunga.
The intimate atmosphere of the delicatessen, which welcomes customers at the main entrance, is followed by the area of Elisenda specialties, the pastry brand born in collaboration with the michelin-star restaurant ‘Da Vittorio,’ with the Cerea brothers. Here, you can buy cakes and pastries of the Italian tradition, such as panettone and veneziana, expressly packaged. To top it all off, a café and a small outdoor area where customers can enjoy the specialties they bought.
Federica Bartoli Journalist specialized in Large-scale Distribution
