Tradeshows Marca 2023: 700 exhibiting companies at the trade show dedicated to PL

Marca 2023:

700 exhibiting companies at the trade show dedicated to PL

The 2023 edition of the event in Bologna will take place on January 18 and 19: 6 pavilions and 23 thousand square meters of exhibition will welcome the main players of large-scale distribution.

By Federica Bartoli

The nineteenth edition of MarcabyBolognaFiere will take place in the capital of Emilia Romagna Region on Jan. 18 and 19, with around 700 participating companies expected in six pavilions for a total of 23,000 square meters of exhibition area covered.

Among others, 23 leading players in large-scale distribution, including Ard Discount, Brico Io, Bricofer, C3, Carrefour, Conad, Coop, Coralis, Cortilia, Crai, Decò, Despar, D.it Distribuzione Italiana, Italy Discount, Lekkerland, Marr, Risparmio Casa, S&C, Selex, Tuodì, Unes, Végé and the new entry, MD, will take part in the one and only event entirely dedicated to private label. The thematic exhibition halls, Marca Fresh and Marca Tech, are once again confirmed: MarcaFresh, reconceiving this year’s spaces by occupying an area of 800 square meters, will be dedicated to sustainable innovation in the fruit and vegetable sector, an experiential area open to all players in the supply chain, where to share content and new market trends.

Marca Tech, on the other hand, will act as a hub dedicated to companies that want to keep-upto-date with the development of new technological solutions to optimize their production flow, effectively use their resources and create sustainable packaging. After debuting in last year's edition, moreover, the International private label selection award (Ipls) will be back to honor the ten most desirable and innovative private label products. The award, promoted by Marca by BolognaFiere in collaboration with Iplc-The retailer brands specialists, will be an opportunity for companies that aim to develop an international-oriented strategy by focusing precisely on PL products, which today embody one of the primary levers for entering international markets in partnership with distributors.

The references nominated for the award fall within the different FMCG categories and are selected and evaluated based on three main criteria, namely, relevance, newness, suitability and marketing opportunities for distribution from an international perspective, originality and innovation of product and process, and finally, elements of sustainability.

Ajury of international PL experts will appoint the ten finalists and will give them specific advice on potential market opportunities.l