BESPOKE VISION NAMED 2021 SMALL BUSINESS OF THE YEAR
A LOOK INTO THE BESPOKE VISION EXPERIENCE When you step inside the doors of BeSpoke Vision’s brand-new building, you are greeted with a friendly smile from the front desk. It’s easy to see the time and effort they have put into creating a culture of serving their customer’s needs on an individual basis. Formerly Precision Vision Edmond, Dr. Selina McGee rebranded her practice to BeSpoke Vision when they moved into their new building in 2021. The new name reflects the very idea of their brand and what they do for their patients, offering custom, specialized care. If you were to look up the definition of bespoke, you would find the meaning of the word is custom made or made for a particular customer or user. “Our business is general primary eyecare and what that 14 THE VOICE
means to most people is that they are going to have their vision tested, but there’s so much more,” said Dr. McGee. “When you look inside the eye, that’s the only place you can see intact blood vessels. We’re looking for 270 different systemic diseases that you can diagnose through an eye exam. That could be diabetes, high blood pressure, high cholesterol and a lot of things that people don’t think about, such as, skin cancer on the eyelids and a lot of different health problems that we access during our exams. There’s a small part of an eye exam that is vision, the rest of it is truly overall eye health.” Of course, with a brand-new building comes a new, gorgeous retail boutique offering carefully curated frames. The idea behind the hand-crafted boutique
