25
ENTREPRENEURIAL STUDENTS
One person
buys 60% +
garments now and keeps them for about half as long
ETHICAL STYLE We are not defined by fashion, we are defined by the people who use it
8,300 hours creating and innovating
If nothing changes by
the fashion industry will use up to a quarter of the world´s carbon reserves In just
the way we buy, use and discard garments has increased dramatically
#YoungLeadersUnited #WeWill
Enactus LandĂvar / Annual Report 2020
About us
Banana Bunch is a guatemalan fashion brand that promotes social and environmental impact in every piece, with timeless products that seek to keep our culture alive through embroidered icons while raising awareness on how to extend their useful life, promoting local and responsible consumption. We launched our enterprise establishing our mantras: Sustainability is our compass, praise our identity & limited production for a good use.
how we make banana money?
theirs
Missleading and uncomfortable tags, full of information and not friendly with users.
distribution channel
We started our B2C channel through Instagram. On our 2nd collection we created our e-commerce to reach more costumers
Unique and limited design with high quality embroidery that praise our culture.
Low quality fabric, made in countries by people in modern slavery.
Creating a community of conscious people about their garments pieces through our website with videos, infographics, blogs and tips.
Made in Guatemala with high quality fabric with the less environmental impact possible, promoting transparency along the supply chain.
Cheap prices, estimated life time: 1 year. 60% cotton 40% polyester
market size
supply chain
QR code, that redirects to our website with user friendly information about the T-shirt. Double sturdy seams
Poorly made and resistant seams.
costumer relationship
We funnel our potencial market defining an objective of 15,000 people, between 19 to 29 years old young adults in Guatemala. Belonging to the social-economic level of B to C2, being college students with social media exposure that are concerned about the environment.
ours
85% cotton 15% polyester
Good price-quality ratio, estimated life time: +2 years.
value proposition
Our differentiation strategy is based on timeless style products, making high quality and limited productions to incentivize our clients to buy from us. We generate connections with our clients throughout popular cultural icons to raise awareness about how loved clothes last
production
We started by sourcing the raw material with the lowest environmental impact possible. We use a fabric that is made out of cotton and polyester.
Operations transparency
With a QR code, every unit is tracked and the costumer receives the necessary information for its care. Our clients can buy in our site: www.bananabunchgt.com
after sales service
Product tracking, swap meets and recycling clothes. Surveys to find out customer opinion.
Locally produced in workshops under our supervision, promoting good conditions and practices during the production.
outbound logistics
The client can buy and look our catalog in the website, where they can find information of the products before shopping. Environmentally friendly packaging and own distribution.
marketing and sales
Social media and website with campaigns about environmental awareness to educate our clients and transparency. @bananabunchgt
We are not defined by fashion, we are defined by the people who use it www.bananabunchgt.com
Enactus LandĂvar / Annual Report 2020
financial breakdown
our journey begins... Creating a product with the highest production and quality standards. With each unit sold, we provide the information needed to take good care of them and one the products' lifetime is over, send their back to us to be reprocessed to make fabric and thread. From these recycled materials new Banana Bunch products will be produced. This retrieval of products will begin in 2021 when our first collection is estimated to expire, now we are in the first two steps for our goal. Our strategy is to educate our clients before they decide to end the cycle.
IMPACT social
2021 202o
us$ 22 PRICE us$ 8 COST OF GOODS SOLD us$ 2 LABOR SELLING, GENERAL AND us$ 1 ADMINISTRATIVE EXPENSES us$ 0.55 taxes us$ 10.45 profit
48%
net PROFIT
following this un sdg’s The working conditions of our producers are adequate, as we work directly with a group of local seamstress entrepreneurs, which allows us to have better control of the quality of the garment, adequate payment and ensure conditions, even during COVID-19, with an gradual growth plan together, if we grow in sales we can grow in production too. We increase access of small enterprises into the value chains and markets. Also we invest the profits of the first sales to help informal workers during the crisis.
environmental
people improve their sustainable lifestyle through our website
The environmental impact is linked to the responsible use of new clothing. It is estimated that a shirt has an average life cycle of 1.5 years, after being discarded in different ways; as Banana Bunch we manage to increase the life cycle of our garment by at least 6 months. We design durable products and educate our clients on how to take good care of their clothing throught our website.
economic Small textile manufacturers commonly earn a minimum wage differentiated by type of labor, so our focus is on improving pay, increasing at this time to 38% what they are normally paid. Our plans are to periodically increase this amount, as well as their working conditions. Migrating them to a decent, fair and oriented formal economy.
$400 Payment of labor
Enactus LandĂvar / Annual Report 2020
future steps this year
in 3 years
in 5 years
*Increase production by 10% *3 more limited collections *Raise our annual income to $6500 *new and recycable fabrics *Raise our associates income by almost $580 *Introduce our product into a B2B channel
*Increase our B2C channel by 10% *15 collections with an strategy of pop up stores *Increase our workforce by 50% *Expand our products and introducing them in the B2B channel *Swap-meet events, facilitating a channel where clothes can be exchanged between users
*Grow in a 50%, having international sales and launching new kinds of products related to our mantras, always being inspired by the world's icons *3200 units produced, and 54% of them would have been recycled and closed their cycle
team revenue institutional support
us$ 1,500.00
DONATIONS
us$ 500.00 TEAM ACTIVITIES
us$ 750.00
special thanks to:
This year we decided not to buy new clothes for our presentation, we use the clothes that we already have of our last presentation in 2019. We believe that with small actions we can change the world, so to complement the presentation we will use products from local designers:
#SupportLocalProducers
contact us @enactuslandivar
@bananabunchgt bananabunchgt@gmail.com
enactuslandivar@gmail.com
www.bananabunchgt.com