A n A nnu al B u sin e s s Edu c atio n M a g a zin e by E DUCAT ION P O ST
LEADERS OF TOMORROW
Business Busines s
12
傑出畢業生 邁向高峰之道
才俊專訪
www.educationpost.com.hk
南華早報
The Hong Kong Management Association MBA / Master of Management, MGSM, Sydney
Ranked among the world’s top 100 MBA programs (The Economist “Which MBA?” 2012), the MGSM Master of Business Administration (MBA) prepares executives to operate at the global frontier of business. Providing a strategic business perspective and a complete grounding in the core elements of general management, this program extends, challenges and ultimately, transforms today’s management professional. Flexible and practical, MGSM programs are above all, an enriching educational experience. The MBA is delivered to students in Hong Kong by the same faculty who teach the program in Australia.
Course Name: MBA / Master of Management, MGSM, Sydney Operated By: The Hong Kong Management Association Granted By: Macquarie Graduate School of Management, Sydney Delivery Mode: Part-time Duration : 1.5 years (Master of Management); 2.5 years (MBA) Language of Instruction: English Course Fee: HK$176,200 (Master of Management); HK$281,920(MBA) Pre-requisite: A recognized Bachelor degree, Minimum 2 years of working experience Location : 2-4/F, PICO Tower, 66 Gloucester Road, Wanchai, Hong Kong Website: www.hkma.org.hk/mgsm Phone: 2774 8585 (Carol Wong) / 2774 8534 (Mani Ng)
EDITOR’S NOTE 不
管你是還在求學或是在職場上拼搏已有一
從海外學成歸來的金融從業員），但在來自不同背景及具
段日子，你定能體會到那事事講求競爭、
不同學歷的他們之間，你會發現一個共通點 — 他們忠
刻刻要力爭上游的「香港精神」— 考試
於自己，目標明確。與其說是教育或那些甚麼「沙紙」
總有成績及排名，工作總有職銜及薪金高低之分。無論
助他們踏上青雲路，倒不如說他們早就找到那打開大門
你是極具野心、十分計較得失的「醒目仔」，還是如陶
的鑰匙，知道憑甚麼才可通往自己選擇的終點 — 哪管
淵明一樣享受平淡的智慧一族，你也得面對這位居世界
它是自我肯定、成為「一哥」，或是最簡單的滿足及快
前列的金融及商業中心的「核心價值」，趕上那急速的
樂。要知道，是他們的「付出」及「努力」使他們取得
社會步伐。
學歷及成就，而不是學歷令他們成為努力上進的人。
也許我們不應從「功利」的角度去判定那些不斷力
這本由《南華早報》Education
Post首次印刷發行的
爭上游、持續進修的「成功人士」都是為了金錢或名位
期刊，當然不能保証能助你薪水職位三級跳，但相信當
才會如斯努力。《Leaders of Tomorrow》12位受訪者正好
中的訪問及有關薪酬趨勢、職場技巧、海外增值等的專
給我們現身說法：雖然他們有不同的人生經歷和價值觀
題報道，定能助你認清目標，更能讓你明白：縱使起步
（12人當中，有現職機構高層的MBA畢業生，有從中五
比人遲，但你也能成為未來領袖，要達到目標，關鍵就
畢業後就不斷裝備自己而「捱出頭」的管理人員，也有
是 — 只要你肯踏出「第一步」。
Ginn Fung
Editor, Education Post
BUSINESS 05
CONTENTS
Feature Salary Index
12
商科生就業出路與薪酬趨勢
Fashion
18
職場Leader裝扮 六大細節開始
Skill Set
20
10大職場技巧
Overseas Education
22
海外升學具優勢
MBA & Leadership
26
Learning leadership at business schools
BUSINESS 09
CONTENTS
Interview MBA Graduates Two degrees and an MBA make the complete chartered accountant Aaron Cheung
30
Leadership, professionalism – two vital talents Louise Ho
32
Tech expert who travels the world for work
34
Attitude and belief put young man back on track
36
Eimund Loo
Adam Wong
Banking & Finance 聆聽的藝術 從副學士到當經理
40
金融新勢力 升學英國認清目標
42
Catherine Leung Myan Leung
Entrepreneur 80後愛飛行 成功創立私人飛機公司
44
勇字當頭做領袖 目標打造全港首間遙距大學
46
Anson Ho David Lai
10 LEADERS OF TOMORROW
A n A n n u al B u sin e s s Ed u c ati o n M a g a zin e by E DUCAT ION P O ST
LEADERS OF TOMORROW BUSINESS
LEADERS OF TOMORROW
Business
南華早報
12
傑出畢業生 邁向高峰之道
才俊專訪
www.educationpost.com.hk
南華早報
CoverAW.indd 2
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8:59
EDITORIAL Editor Ginn Fung Community Editor Daisy Fung Assistant Editor Jonathan Chong Subeditor John Cremer Reporter Jie Leung Designer Ben Ng
Sales & Marketing 把握內地機遇 商管生闖出一片天 Chung Hin-tang
為Client作嫁衣裳 Karena Tsang
ADVERTISING
50 52
Janicson Cheng
IT商業人 地球人和火星人的橋樑 Ivy Luk
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Directory - Course Index • Business • DBA & MBA • Human Resources • Marketing & Communications • Operations • Transportation & Logistics
CONTACT US Editorial editor@educationpost.com.hk Advertising info@educationpost.com.hk
Professional Services 愛拼上位記 中五生捱出頭的故事
Senior Sales Executive Cherry Law cherry.law@scmp.com 2565 2405
Reprint reprint@scmp.com Leaders of Tomorrow (Business) is published by South China Morning Post Publishers, 22 Dai Fat Street, Tai Po Industrial Estate, Tai Po, New Territories, Hong Kong Tel: 2680 8888 Printed by Apex Print Limited, 11-13 Dai Kwai Street, Tai Po Industrial Estate, Tai Po, New Territories, Hong Kong Tel: 2660 2666 © South China Morning Post Publishers Ltd Published on 15 October, 2013
61 BUSINESS
11
Feature SALARY INDEX
商科生就業出路 與薪酬趨勢
12 LEADERS OF TOMORROW
Text: Jie Leung Photos: Agencies
隨
著社會對商業課程及需求增 加，各大院校及辦學團體每年
均投放大量資源去發展商科及專業課 程，使香港的商業教育無論是廣度或深 度上，都較眾多亞洲地區優勝。
商科為學生首選學科 《2013新華－道瓊斯國際金融中心發展指數》（IFCD Index）顯示，香港今年首次超越東京，綜合排名列全球 第三位。排名上升主要因為香港在「成長發展」指標中 獲得較高分數，證明香港金融業的發展並未見頂，仍然 持續發展。 香港大學學生發展及資源中心早前訪問了3,500名畢 業生，近六成人表示畢業後投身了商界。科大工商管理 學院本科生課程主任劉夢琳亦指，前年該校的畢業生中 有七成從事會計和金融工作，其餘則投身廣告、資訊科 技、物流等行業。 事實上，2012年17位末代高考狀元中，有15位皆選 擇與金融有關的學科，當中7位更不約而同報讀了中文 大學的環球商業課程；今年亦有兩位「5**」級DSE狀元 分別選擇了中文大學環球經濟系和香港大學工商管理（ 法學）系。據統計，城市大學商學院連續過去兩年成為 大學聯招志願中，吸引最多學生報讀的學系。 究竟這批本土商科畢業生應如何選擇自己職場之 路?那一行較有前（錢）途？我們特意走訪人才招聘 顧問機構，並搜集最新的人力資源調查報告，綜合 商科生最為「搶手」的工種，包括市場銷售及營銷 （Sales & Marketing）、人力資源（Human Resources） 以及公共關係（Public Relations）的薪酬及發展趨勢，以 供參考。 BUSINESS 13
Feature SALARY INDEX
Sales & Marketing 市場銷售（Sales）活躍於不同行業之中，尤以金融服 務業對銷售人員的需求最為顯注。雖然經歷過2008年的 全球金融危機洗禮，但政府統計處的資料顯示，金融服務 業在2009年已開始復甦，其中銀行和保險界對有能力為 公司帶來新生意的銷售專才需求甚殷。 相比銷售行業，市場營銷（Marketing）的工種更多， 亦更著重多方面的技巧及才能。市場學的畢業生不但可 投身於廣告公司，也可以在企業擔任其內部（In-house） 職位。隨著科技發展一日千里，互聯網推廣及社交網絡 （Social Media)的管理變得更為重要，因此不少企業、特 別是零售行業將會在未來幾年，著眼尋求有網絡行銷經驗 （Online Marketing／E-Marketing）的人才。 此外，隨著人口持續增長及老化問題的浮現，醫護 （Healthcare）服務及用品的銷售及市場推廣發展相當迅 速，為求職者提供了一個較金融界別較為穩定的行業選 擇。醫療產業是政府六大優勢產業之一，政府統計處的 資料也顯示，即使在環球經濟衰退時期，這些優勢產業 的綜合表現亦較整體經濟走勢更佳。再者，新興製藥及 醫療用品公司視香港為打開亞洲市場的閘口，因此對銷 售和市場推廣人才的需求亦有所增加。有薪酬及就業市 場報告顯示，除了快速消費品行業（Fast Moving Consumer Goods，簡稱FMCG），製藥業將招聘最多銷售的人才，特 別是針對大中華市場而聘請、熟悉中國內地的銷售總監 （Sales Director）和銷售主任（Sales Representative）。 受惠於自由行的暢旺，款待服務業（Hospitality） 、FMCG 和零售（Retail）近年發展蓬勃，對人才需求有增無減。有
14 LEADERS OF TOMORROW
研究指出，香港將是外國餐酒進入亞洲市場的港口，換言 之，餐酒市場在款待服務業中具一定的發展潛力。 總括而言，具網絡行銷經驗、熟悉內地市場運作、擅 長配合新公司的營運發展等，都是2013年銷售和營銷業 在招聘人才方面的要求。Michael Page的薪酬及就業市場 報告預計，上述行業就業情況樂觀，針對中級職位的招聘 將更為活躍。
Table 1: Sales & Marketing (Financial Services) Position
Year(s) of Experience
2013 Salary Range (HK$ '000)
Financial Services Head of Corporate Communications / Corporate Access / CSR / Product Development
10+
Head of Events / Internal Communications
10+
1,300+
Media Relations Director
10+
1,000-1,200
Marketing Director
10+
900-1,100
Product Development Manager
6-9+
700-1,000
Media Relations Manager
6-9+
600-900
Corporate Communications Manager
6-9+
550-850
CSR Manager / Events Manager / Internal Comms / Senior Communications Manager / 6-9+ Marketing Communications Manager / Marketing Manager
1,500+
600-850
Events Planner / Roadshow Coordinator
3-5+
350-500
Internal Communications Executive / Marketing Executive / Media Relations Executive
3-5+
350-500
Figures are basic annual salaries exclusive of benefits/bonuses unless otherwise specified. 資料來源：Robert Walters
Table 2: Sales & Marketing (General) Position
Year(s) of Experience
2013 Salary Range (HK$ '000)
Position
Year(s) of Experience
2013 Salary Range (HK$ '000)
Public Relations In-House
Hospitality
Regional Director, Corporate Communications
15+
1,000 - 1,800
General Manager
12+
Director, Corporate Communications
12
850 - 1,500
Director of Sales & Marketing
10+
720 - 1,200
Marketing Communications Director
10+
750 - 1,200
Director of Sales
8+
720 - 1,000
Marketing Communications Manager
7+
500 - 800
Director of Food & Beverage
8+
700 - 1,000
Public Relations Manager
7+
550 - 800
Senior Sales Manager
5+
480 - 800
Events Manager
5+
300 - 550
Front Office Manager
5+
450 - 650
3 - 5
420 - 650
8+
420 - 800
FMCG
Marketing Manager
1,200 - 1,800
Managing Director
20+
1,800+
Executive Chef
General Manager
15+
1,200+
Healthcare & Life Sciences
Sales & Marketing Director
10+
1,000+
General Manager
20+
1,200 - 1,800
Sales & Marketing Manager
8+
700 - 1,000
Medical Director
15+
1,200 - 1,800
Sales Director
10+
800+
Regulatory Director
15+
900 - 1,200
Sales Manager
7+
600 - 1,000
Regulatory Manager
8+
600 - 1,000
Regulatory Specialist
4 - 5
500+ 850 - 1,000
Marketing Director/Brand Director
10+
1,000+
Marketing Manager
8+
700 - 1,000
Quality Assurance Director
10+
Brand Manager
7+
500 - 700
Quality Assurance Manager
8 - 10
500 - 800
Trade Marketing Manager
7+
500 - 700
Marketing Director
10+
900 - 1,200 650 - 900
Channel Manager
7+
600 - 800
Marketing Manager
12+
10+
800 - 1,000
National Sales Director
10+
1,000+
5+
500 - 700
National Sales Manager
10+
850 - 1,000
Retail
Regional Sales Manager
7 - 10
580 - 850
Managing Director
20+
1,800+
Business Development Manager
8 - 10
700 - 1,000
General Manager
10+
1,300+
District Sales Manager
4 - 6
500 - 700
Marketing Director
10+
1,000+
Group Product Manager
10+
800 - 1,000
Marketing Manager
7 – 10
600 - 900
Senior Product Manager
7+
650 - 800
10+
800 - 1,200
Product Manager
5+
500 - 700
5 – 8
700 - 1,000
Clinical Affairs Manager
6+
500 - 750
Merchandising Director
12+
1,000+
Merchandising Manager
8+
600 - 900
National Key Account Director Key Account Manager
Retail Operations Director Retail Operations Manager/Area Manager
Figures are basic annual salaries exclusive of benefits/bonuses unless otherwise specified. 資料來源：Hudson
BUSINESS 15
Feature SALARY INDEX
Human Resources 除了Human Resources（HR）通才（Generalist），商科 畢業生也可專攻其細分項目，包括招聘（Recruitment）、 薪酬及福利（Compensation and Benefits）、培訓及發展 （Training and Development）以及組織發展（Organisation Development）。 薪酬及就業市場報告預期，在人才管理（Talent Management）和組織發展方面有往績的專才，會獲得更多 就業及晉升的機會。由於高級管理人才的招聘情況樂觀， 世代交替之下，將釋出更多初至中級職位予有潛質的求職 者。至於奢侈品零售界中，人力資源專才更是供不應求， 擁有薪酬及福利、人才管理和商業合作經驗會成為求職者 一大優勢。其他同樣需要專才負責人力資源管理的行業包 括電訊、高科技和化工。 大型企業的HR和行政管理多數為獨立部門，前者除了 要為公司招聘人才，也要應付培訓人才、和薪酬及福利等 行政工作；而後者負責支持公司日常運作，工作量自然與 公司規模成正比，職務包括為公司物色辦公室、跟進裝修 工程等，有時甚至要處理店舖的營運細節。 Robert Walters的全球薪酬調查報告更預測，由於歐洲的 經濟仍有待復甦，一些較小型的對沖基金和資產管理公 司將計劃轉移陣地「往東」發展，在香港開設辦事處， 屆時會帶動對行政管理人才的需求。傳訊、IT和專業服務 行業會增加招聘行政管理人才，包括行政秘書、私人助 理和接待員等。 16 LEADERS OF TOMORROW
Table 3: Human Resources Position
Year(s) of Experience
2013 Salary Range (HK$ '000)
HR Director
15+
1,200 +
HR Director
10 –15
850 - 1,200
HR Director
5 – 10
480 - 850
HR Director
2 – 5
N/A
Organisational Development
N/A
420 – 1,200
Generalist
10+
700 – 1,200
Generalist
5 – 10
380 – 700
Generalist
2–5
216 – 380
Recruitment
10+
720 – 1,200
Recruitment
5 – 10
300 – 720
Recruitment Coordinator
N/A
180 – 300
L&D Manager
10+
660 – 1,200
L&D Manager
5 – 10
400 – 660
L&D Officer
2 – 5
180 – 400
Compensation & Benefits
10+
780 – 1,200
Compensation & Benefits
5 – 10
420 – 780
Compensation & Benefits
2 – 5
180 – 420
Training Manager
10+
840 – 1,200
Training Manager
5 – 10
420 – 780
2 – 5
180 – 420
Trainer
Figures are basic annual salaries exclusive of benefits/bonuses unless otherwise specified. 資料來源：Hays
Public Relations
Graduate Trainee 前途無限
近年為客戶推廣產品、舉辦活動及負責企業傳訊及形 象的公關公司如雨後春筍般發展，造就手段圓滑廣結人 脈的公關人才更上一層樓。霍夫曼公關顧問公司(Hoffman Agency)指出，由於商科生較易理解商業機構內不同部 門，如會計、人力資源、市場營銷、管理等的運作模式， 他們往往能制定適合客戶的公關策略。 隨著有更多品牌來港發展，助他們建立形象打進市場的 公關行業前景同樣樂觀。根據香港職業訓練局的資源調查報 告，香港大約有一萬二千八百多人受聘於廣告及公共關係行 業。除了本身設公關部門的企業外，香港亦有不少國際性和 中小型公關公司。面對與內地愈加緊密的合作關係，對內地 市場有一定認識、有相關經驗的人才最為搶手。 各大人才招聘顧問機構均預測，這些行業在未來幾年發 展可觀，因而需要不少熟悉香港商業環境的學生投身市場。 商科生離開校園後，可以考慮投入以上行業一展所長。
香港每年大約有一萬多位大學畢業生投入勞動市場， 要吸引僱主注意，除了卓越的學術成績，參與課餘活 動、比賽、加入活動組織、義務工作等，都有助求職者 建立一個具朝氣活力的正面形象。 Michael Page金融服務部門主管Sharmini Thomas建 議，畢業生可嘗試參加大型企業推出的畢業生見習計劃 （Graduate Training Programme），以見識行業龍頭的運 作模式，擴闊自己眼界，吸收更多經驗。 為培育企業人才，不少銀行和公關公司亦有這類計劃 招攬大學畢業生。星展銀行(香港)集團推廣策略與傳訊部 總監朱伊蓮指，他們每年會在亞洲六個主要巿場招募60 位Management Associates，當中約15至20位來自香港。見 習計劃完結後，管理層會與人力資源部商議，根據見習 人員的表現和各部門的情況來安排合適的工作。 據Hays區域總監Marc Burrage的推測，未來幾年企業都 會積極尋求人才填補業務拓展、傳訊部、營銷和公關部 門的中至高層職位。 最後，人才招聘顧問機構均指出，招聘會因應當時的 環境及公司運作需求而有所改變，求職者不但要在技能 和專業資格上作出適當調節，更應不怕吃虧，盡力嘗試 並把握每個機會。
Table 4: Public Relations (Agency) Position
Year(s) of Experience
2013 Salary Range (HK$ '000)
Public relations agency Managing Director/General Manager
20+
1,600+
Practice Head
15+
850 – 1,600
Account Director
10+
650 – 1,200
Account Manager
5+
360 – 650
Figures are basic annual salaries exclusive of benefits/bonuses unless otherwise specified. 資料來源：Hudson
BUSINESS 17
FEATURE FASHION
職場Leader裝扮 由六大細節開始 專
業招聘顧問公司Robert Half在最近一份調查發現，八成八的人力資源部門主管認為員工的 衣著打扮會影響其晉升機會，可見人的衣著外表不但不能忽視，而且更有可能影響你的職
途。而要做一位成功的領袖，個人的衣著打扮固然不能忽視，但亦不能永遠以白襯衫與黑西裝這種 黃金配搭示人便完事。事實上，不少職場上衣著細節也極為重要，這些看似簡單的細節足以一百八 十度改變別人對你的印象。 Text: Jin Wong Photos: iStockphoto, Internet
質料踏實不造作
多實色、少圖案
辦公室如戰場，人人都對他人的衣著評頭品足，稍有差池便會招 人話柄。一個未來的領袖在事業上要積極進攻求勝，但衣著上採取 稍為保守的策略則更佳，尤其是於跨國公司工作的一族。 衣服質料可普遍選擇觸感良好及的棉（Cotton），此布料適用於 大部分的襯衫上。而吸濕性強的亞麻（Flax）是夏天理想的質料。絲 綢（Silk）、雪紡（Chiffon）及緞子（Satin）等女士鍾愛的輕盈質料 在穿著時須格外小心，因為這些布料多用於晚間的裝束上。女士切 勿穿上過分透視的薄織物，否則予人輕浮的形象。 配件的用料以皮革為佳，除了質量高外，皮革亦非常耐用，是適 合長期投資之選。
淨色能塑造專業形象，黑色、深藍色及炭灰色是權威的象徵，適 合參與重要會議及求職面試時穿著。 淺色系如卡其色及土黃色宜放在下身配搭中，上身配淺藍色或白 色襯衣，可令人聯想起法國品牌Hermès與美國品牌Ralph Lauren， 顯得格外有品味。屬粉色系的粉淺橙紅色、薄荷綠色及粉藍色上 衣，配上深灰色的下身配搭，更能提升鮮明感。 穿上含圖案的衣飾並非禁忌，只是宜注意場合與行業。直紋予 人專業的感覺，但橫條紋及花奔圖案會顯得過份悠閒，除非在創意 行業工作，否則應盡量避免。唯一例外的是星期五，你可穿圖案上 衣，配西裝外套，做到玩味之餘又不失莊重。
18 LEADERS OF TOMORROW
剪裁俐落稱身
衣衫整潔無瑕
想看起來有大將之風，最簡單的黃金定律是：必須合身。西裝最 好找裁縫度身訂做，因為衣服稱身是一種尊重自己及他人的表視， 也會直接影響上司及同事對你的印象。 女士忌穿過緊的襯衫或連身裙、及太短的半截裙或熱褲。經典的 合身剪裁小黑裙（Little Black Dress）是百搭之選，如想有點變化， 合身的襯衣配高腰半截鉛筆裙（Pencil Skirt）也是突顯女性優雅特質 的永恆配搭。 男士忌鬆身襯衣或短褲，必須有數套度身訂做的西裝，且剪裁不 可太緊身，否則可能有失權威感及男子氣概。
有剪裁稱身、質料好的衣服並不足夠，一位領袖須明白保養的重 要性。衣衫必須完全燙好，尤其是襯衣及西裝，否則會予人不修邊 幅的印象。早上出門前定要確保衣服的領口已摺好、袖子和鈕扣位 沒有突出來的針線尾、衣服沒有污漬及異味。 在多人會議中，莊重的裝束如襯衣及西裝外套，容易被人察覺褪 色或染上汗漬，建議要定期清洗這類衣物。
穿衣須切合身份地位
配件少而精 法國經典時裝設計師Coco Chanel曾說過：「穿戴飾品時，永遠記 著除下最後那件。」 飾品重質不重量，女士可把預算集中在名牌手袋及一至兩件耐用 的珠寶上。上班時以簡單為原則，首飾不要戴超過兩件，及避免戴 上易發出碰撞聲的金屬手鐲；而從事專業行業的女士，其高跟鞋最 好「前露後不露」，例如別緻的包頭尖頭鞋。 男士方面，經典款式腕表及鋼筆、黑／啡色真皮皮鞋，及深色或 條紋簡單的領帶等，都應每類擁一至二件有質素的長青款式。襪子 顏色宜較西裝深或與皮鞋相襯，切忌穿白襪。 跨國企業或專業行業大多有不明文的衣著守則。舉銀行業為例， 大部分男員工皆可打呔（只要是要面對客戶及參加重要會議），但 總監（Director）級或以上才可戴袖口扣，袋巾則要達董事總經理 （Managing Director）級才可使用。一個初級分析員（Junior Analyst） 若戴了方巾，隨時招來奇異目光，更可能被上司覺得他尊卑不分。 即使是從事創意或媒體行業，衣著上也不可越級。觀察上司衣 著，以求風格相若但不越界，是最有效避免衣著與職權身份不合的 方法。英國赫特福德大學（University of Hertfordshire）的心理學家 稱，相似的打扮容易產生安全感，有助增加獲提拔的機會。要萬無 一失，最好多觀察身邊人的打扮。
BUSINESS 19
FEATURE SKILL SET
10大職場技巧 商
科畢業生想平步青雲，單是擁有專業資格或硬技巧（Hard Skill）並不足夠；要成為商業 世界的明日之星，便一定要增強如個人溝通能力和團隊合作等軟技巧（Soft Skill）。我們
綜合人力資源顧問的意見，嚴選投身商界要留意的十大重點。 Text: Jie Leung Photos: Interviewees
領導能力
1
商業世界發展迅速，要在芸芸眾生中脫穎而出，優秀的領
導和管理能力相當重要。以往大家可能認為僱主才需要這些
解難能力
4
能力，但現在如想在職場平步青雲，學習如何成為領袖方為致
現在有不少招聘面試包含了個案研究（Case Study）和工作坊
勝之道。通過主動提出負責團隊工作項目、主持會議，以及指
（Workshop），顯示僱主期望求職者擁有解難能力。不論是在
導新入職同事等，都可以鍛鍊自己能力，培養出獨特的領袖風
哪一個行業，工作上總會出現難題，隨著經驗累積，解難能力
範。
亦會逐步提升。若每次遇到疑難都不以為然，甚至逃避處理問 題，僱主自然不敢、亦不會分配重要的工作給你。
人際交往技巧
2
人際交往技巧是令人適應團隊工作，或是成為出色合作伙 伴的助力。時至今日，良好的待人接物方式已不僅限於銷售和 服務行業；一些行業如資訊科技，僱主也要求員工處事手法圓 滑、自信、有活力，以及懂得與他人建立關係。
抗壓能力
紓緩壓力，平日工作才可事半功倍。
團隊精神
3
今時今日，商業活動不受地域所限，除了要與其他地區的企 業合作，同事中也可能有來自不同文化背景的人。和諧共處有
5
香港不少行業工時甚長，加上每日要處理繁重的工作，壓力 當然無可避免。為此僱主亦視抗壓能力為一種優勢，懂得如何
誠信
6
助加快工作效率，因此要達到僱主的需求，成為容易相處的工
近年有不少來自其他地區（如內地）的求職者加入香港職
作伙伴，便應學會體諒他人、懂得與不同步伐的人合作，發揮
場，市場競爭熾熱。不過，不少僱主仍認為香港學生較有誠
團隊精神。
信。若求職者重視商業倫理，遵從職業操守，自然有較大機會
20 LEADERS OF TOMORROW
獲聘。
專家
分析及組織能力
7
Tips
在企業工作，需要應付及處理眾多不同類型的工作及文件。 擁有卓越的分析和組織能力，才能按事情緩急先後安排工作， 並把一堆堆的資料整理成井井有條的有用文件。這種能為工作 增值的能力，是僱主眼中的「亮點」。
工作熱誠
8
懂得虛心學習、盡力把握每個工作機會，都是僱主渴求的人 才特質。相比起「踢一踢，郁一郁」的員工，熱衷工作，且態 度良好的人也有更多機會得到賞識。熱誠源自興趣，因此了解 行業，確定自己的路向，才能在行業有長遠發展，設立事業上 的目標。
Marc Burrage Hays區域總監
僱主不會希望員工死氣沉 沉，有活力而具領導才能 的人，是目前市場上最需 要的人才，他們將會比其 他人更優勝 專家
守時
9
Tips
求職者予人的第一印象非常重要，而守時正正是進行第一次 面試時已可測試到的條件。來自美國的研究顯示，有多達五分 之四的面試，僱主在十分鐘內已下了聘請與否的決定。遲到暗 示了紀律問題，各大人力資源顧問機構亦指，遲到者獲聘的機 會相當低。
創意
10
企業面對的不單止是激烈的行業競爭，更可能要應付行業萎 縮等問題，故此，思路靈活敏捷，有能力在框架外思考的人， 才可以突圍而出，開創新業務。
Eunice Ng Avanza Consulting 亞洲及大中華區總監
在升職機會最多、每日要 面對不同挑戰的銷售行 業，培養出個人魅力和 自己的一套處事手法相當 重要 BUSINESS 21
Feature OVERSEAS EDUCATION
Text: Jie Leung Photos: Reuters, AFP
海外升學具優勢 亞
洲國家（特別是中國）的急速發展，加上歐美經濟仍處於復甦階段，令國際企業紛紛「東移」開拓 業務，身為亞洲金融及商業重鎮的香港，自然受惠於這股東移潮，就業市場一片興旺。與此同時， 有不少在外國升學的大學畢業生都選擇回流香港，尋求更多發展機會，如2012年卑詩大學與香港 中文大學的一份研究報告指出，有眾多在加拿大接受教育的香港人，也因經濟環境因素決定轉戰香港求職。究 竟海外留學生較本地學生有甚麼優勢？
22 LEADERS OF TOMORROW
語文能力佔優 ManpowerGroup大中華區 董事總經理徐玉珊表示，留 學生的溝通技巧往往比較出 色。「外國有不少在遊客區 的工作崗位，都是由學生兼 職擔當；接觸到來自不同文 化背景的遊客，能增強他們 的溝通及待人接物的技巧。 此外，海外留學生多具較佳 適應陌生環境的能力，能獨 立解決問題。在競爭激烈的 求職市場中，他們雖然未必 絕對佔優，但對需要良好外 語技巧（特別是英文）的崗 位，其留學經驗對獲僱主垂 青都會有幫助。但要留意的 是，僱主未必清楚你所就讀 的學校的背景，故建議先預 備一些資料，在面試時用作 介紹大學的優點、主修科目 的特色及分享自己的得著。」 而中原人力資源顧問 有限公司董事總經理周綺 萍指出，跨國企業都喜愛 招聘在他們總部所在地 畢業的留學生，因為彼此 的價值觀或會比較相近。 「普遍來說，回流香港工 作的留學生都比較獨立， 而且英語聽講能力比本地 生出色。我們對他們的觀 感是，他們有一定的problem-solving skill，為人較活 躍。而投資銀行的Management Trainee programme 也多會聘請海外名校一級榮譽畢業的學生。」她說。 「留學生受歡迎的主要原因，是因為他們曾在外國生 活，視野較闊，英語能力較強。不過，公司的性質會 決定留學生求職時有否優勢：如果僱主要求英語流暢 的員工，那回流香港的畢業生自然有優勝之處。總的 來說，表現活躍、願意承擔風險，思想成熟等等都是 僱主期望的特質。」Michael Page金融服務部門主管 Sharmini Thomas說。
體驗不同文化及生活是留學海外的重要一課
海外生活擴闊視野 Navitas區域市場部經理Angel Lam指，具國際視野的 海外留學生往往能獲更多任職國際企業的機會。「他 們的分析、溝通、演講的能力都比較優秀，亦擁有中 西融會的思考模式；在外國畢業的學生比較了解西方 國家的發展，體驗過不同文化，能明白各種文化之間 價值觀和信仰的異同。」 她補充說，外國的大學有眾多不同的科目及範疇 供學生選擇，例如在美國、澳洲和加拿大，學生便有 上百科主修科選擇，也有不同副修科可供搭配。「此 外，大部分外國大學都容許留學生修讀雙主科課程， 讓他們回港求職時更添競爭力。外國大學多數視個案 研究、工作經驗為課程的一部分，學生同時需要和一 些公司合作，研究有機會實行的工作項目。對他們來 說，這是接觸商業世界的大好機會。」Angel Lam說。 海外升學顧問機構iStudy創辦人Paul Chiu認為，留學 生除了在課堂上得到知識及訓練外，他們亦能從海外 生活中培養出管理能力。「自我管理能力與獨立處事 能力息息相關。初到海外，學生做事一定要有計劃， 並確保這些計劃都是可行的。例如，他們要做好財政 管理，妥善分配學費和生活費；要有足夠自律性，依 時上課和完成作業；要懂得在學業和課餘活動中取得 平衡。這些管理技巧在未來工作時相當有用，而本地 學生則未必有機會學到這些能力。」 他說，在外國生活普遍有很多戶外和社交活動。 「他們會學懂怎樣圓滑處理問題，以及明白擁有良好 人際關係的重要性。留學生應把握機會，從中學習相 處之道，與來自不同地方擁有不同背景的人建立良好 的關係。」 BUSINESS 23
Feature MBA & Leadership
Text: Harley Chen Photo: AFP
Learning leadership at business schools 26 LEADERS OF TOMORROW
“
Certain programmes make a particular effort to help individual students apply lessons learned in the classroom to other aspects of their lives and careers
“
T
he old adage says that leaders are born, not made, but in today’s business world people don’t necessarily agree with that traditional wisdom. In fact, MBA students increasingly see business schools not just as the place to gain practical knowledge, but also where they can develop the range of leadership skills needed to run a major organisation. Most MBA programmes now offer formal courses in leadership. Some are core classes, others are electives which allow students to focus on specific concepts. It is also common to see schools making use of case competitions, group projects and mock business plan pitches to encourage students to work in teams and let them take on informal leadership roles. Certain programmes make a particular effort to help individual students apply lessons learned in the classroom to other aspects of their lives and careers. This can begin with the writing of an autobiographical assessment of their skills, abilities, strengths and weaknesses as part of the admission process. Subsequently, students may be asked to review and revise that self-assessment as they get into the coursework and team-based activities. At that point, they are starting to see and understand more clearly what it takes to influence others in different situations and when facing different challenges – and, therefore, what they need to change in themselves to be a more effective leader. As the course progresses, students can compare and adapt to overcome weaknesses, build on strengths, and learn a style or styles of leadership which work best for them.
A growing number of MBA programmes are now using tests and analysis to develop better leadership skills. These methods offer students an objective view of what they need to work on and usually start with a 360-degree assessment. For that, feedback is sought from peers, instructors, former co-workers, family and friends to build an all-round profile based on how others truly perceive the individual. The aim is to help the MBA student develop an action plan to address specific types of behaviours which otherwise might give the wrong message or impression and, thereby, limit advancement and chances to lead. Overall, leadership skills are essential to build an individual’s identity and reputation in their chosen professional arena. Through exposure in the classroom to research and examples of the right principles, students can learn how to apply the best practices in their workplace and, as a result, build high-performing teams. The initial self-assessment gives the opportunity to examine current skill sets, be more objective, and determine where improvements are necessary. Business schools have the tools and pathways to make MBA students better leaders, but it is up to each individual to take advantage of these resources and to keep learning as their roles and the demands of leadership continue to evolve.
Originally published on the MBA Centre (www.educationpost.com.hk/MBA)
BUSINESS 27
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* World
Source: Financial Times Ranking *2013, #2012
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Registration No. 250144. It is a matter of discretion for individual employers to recognise any qualification to which this course may lead.
INTERVIEW MBA Graduates • Two degrees and an MBA make the complete chartered accountant Aaron Cheung • Leadership, professionalism – two vital talents Louise Ho • Tech expert who travels the world for work Eimund Loo • Attitude and belief put young man back on track Adam Wong
INTERVIEW MBA GRADUATES
Two degrees and an MBA make the complete chartered accountant
Aaron Cheung
A graduate of:
Head of Implementations - Analytics Solutions, Asia, State Street Asia
N
ot many people would say that their childhood dream was to work in a bank, but that is exactly what Aaron Cheung always wanted. Coming from Hong Kong, the decision to go into finance just seemed the natural thing for him to do. After finishing his undergraduate studies at Macquarie University in Sydney, where his family had settled when he was about ten, Cheung first landed a job as an external auditor. Setting high goals for himself, his initial aim was to get the CFA qualification and become a CPA. “I had one degree in accounting and another in finance, so I upgraded to the professional designation for both,” he says. “I take ownership and responsibility seriously. I don’t commit to something that I know I can’t achieve.” 30 LEADERS OF TOMORROW
AGSM, MBA
Text: Vickie Chan Photo: Dickson Lee
The art of managing people
Work as a compliance officer proved beneficial, allowing Cheung to gain a thorough understanding of how banks operate. Excelling at more detailed analytical tasks, he soon moved on to become a manager, overseeing a team of compliance analysts and doing investment compliance reports. Subsequently, Cheung continued to move around within his organisation, gaining experience in industry practice and the key elements of management. “At work, I’m more demanding and can be very decisive, but outside, I’m quite easy-going and more open to the wider group dynamic,” he says. When it comes to managing people, he’s thoughtful too. “Simple praise such as ‘good job’ can mean a lot to colleagues. It builds trust in relationships.”
It is also important to know how to react to those around and to be supportive. Cheung first started managing subordinates six years after graduation and is increasingly comfortable with the role. “I am not fond of an extremely hierarchical work culture, so I treat everyone equally, being more directive when appropriate,” he says. Cheung aims to adjust his management style as necessary, when dealing with different situations and challenges. “Individuals are unique, so there’s no single management style, but I do enjoy the process,” he says. With less experienced staff, his approach is to coach and guide, in order to build confidence. With junior managers, he is more inclined just to delegate because he trusts their competence. Another of Cheung’s jobs is to ensure team members are working towards the same goal. “Non-performing staff are a liability to the team. It is never an easy decision to let go – or continue trying,” he says. “Managing virtual teams is even more difficult. If communication isn’t face-to-face, that can create barriers.”
Choosing an MBA
“
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I have to adapt to the constantly changing environment. If you can’t do that, people lose faith in you as a leader
When selecting his MBA course, he was looking for a programme with plenty of classroom sessions and chose the Australian Graduate School of Management (AGSM) at the University of New South Wales. “I wanted to meet people and learn by discussion and sharing,” he says. “Students on the part-time programme in Hong Kong are from a mix of industry backgrounds. They’re more mature with more work experience, so can bring value-added insights.” Cheung knew that the MBA would provide him with skills for managing people and his approach in the workplace has now changed in certain ways. For instance, he learned about handling non-performers and the problems they might have. He also came to understand individual “career anchors” and finding the appropriate way to motivate each person. Insights
from the course also changed the way he supports his staff in terms of their personal ambitions and career direction. “In the past, I set expectations for my staff and advised them what to do if they wanted to progress further. After completing my MBA, I realised that they should manage their own plans, but that I should listen and coach them. This way, they take ownership and responsibility for managing their own careers.” The principle is that, sometimes, less is more.
Making right decisions
As head of implementations for State Street Asia, Cheung finds that decision-making is a vital part of his job, and he advises people not to make judgment calls. “I aim to gather all the relevant stakeholders and discuss the possible options to get a group consensus – I can’t work solo,” he says. “Before making any decision, I usually conduct detailed cost/ benefit and risk analyses. I used to base ideas on past successes and not over-think things. If a solution had worked before, I felt it should be OK again. But you can sometimes look back and see when something wasn’t the best solution, so I look for new approaches and check all the facts because my instincts could be wrong.” At other times, he asks someone to play devil’s advocate to challenge constructively CAREER PATH and stimulate thinking. Cheung knows that Head of Implementations– followers make a leader. Analytics Solutions, Asia State Street Asia “I have to understand the bigger picture, the Senior Manager, Investment strategic direction the Compliance Service company is taking, and State Street Asia lead my team towards Investment Services it. Global goals are Compliance Officer translated into local and Hang Seng Bank divisional goals and I have to make those clear Senior Associate, Assurance PricewaterhouseCoopers, Hong Kong and relevant to my team.” There is another Semi-Senior Accountant, level of consideration Assurance & Advisory too. “I have to adapt to Department Deloitte Touche Tohmatsu, Hong Kong the constantly changing environment. If you can’t Other Qualifications do that, people lose faith Certified Practicing in you as a leader. If you Accountant, CPA Australia; make a mistake, admit it, Certified Public Accountant, but just don’t repeat it.” HKICPA; CFA Charterholder BUSINESS 31
INTERVIEW MBA GRADUATES
Louise Ho
36, Vice President, Private Banking Division, A Global Financial Services Company
A graduate of:
Manchester Business School MBA
Text: Vickie Chan Photo: Edward Wong
Leadership, professionalism – two vital talents A change management expert must carefully plan and execute each move towards a desired outcome. Mastering the role, with its constant challenges and unexpected obstacles, is no easy task, but it is something Louise Ho was able to take in her stride. What helped, no doubt, was a degree in industrial engineering from the University of Toronto, which Ho completed before moving back to Hong Kong and joining the HSBC management programme. The subsequent 12 years, rising through the ranks to oversee projects for the change management team, provided a wealth of experience and convinced Ho that she had made the right choice of career.
From the ground up
“HSBC has a lot of business lines, so I was able to try different jobs within the company,” she says. “There was a good training scheme and room to grow, and we were encouraged to consider our careers from early on.”
32 LEADERS OF TOMORROW
A well organised executive, Ho knows her own mind, and communicates her views clearly, which meant that project management was always likely to be a good match. Working in a department with regional responsibilities enabled Ho to travel around Asia and meet a number of the bank’s most senior executives, presenting proposals, and learning what it took to effect change. “In places like South Korea, they thought I was an odd fit in the team because I’m a woman,” she says. “But I didn’t consider that a factor and just focused on proving myself. They quickly saw I was capable of doing the job.” After about six years, Ho decided that an MBA would be a logical next step. Having worked for just one organisation, she wanted a better understanding of the “outside world” and how other businesses actually worked. She also wanted to develop her creative thinking, so enrolled with Manchester Business School.
“Being in areas like engineering and change management, I have to be very creative,” Ho says. “I wanted to find new approaches and knew that only working at HSBC might limit that.” She also knew the MBA would introduce her to people from many other industries, giving the chance to learn about different corporate cultures and management styles. “In fact, I learned how to tackle strategy, business culture and much else,” she says. “The programme shed new light on things I’d already been through and helped me see why people don’t always agree with my ideas. As an MBA student, you soon realise there is a lot more to learn. For me, a key thing was seeing how to be more efficient.”
Ho started her career at HSBC as a management trainee
When it comes to project and change management, Ho believes that thinking ahead and being organised are the most important factors. “I have to present my ideas well, so I need to be subjective in looking for improvements and must think outside the box,” she says. “The MBA really helped my creativity and gave me a much better understanding of other industries.”
Work, health balance
Now vice president of the private banking divsion at another global financial services firm, Ho has already achieved most of her initial career goals, something she attributes to being a positive person who doesn’t panic easily and who knows how to use her strengths. Yet one of her biggest lessons in life came quite unexpectedly. “I had some health issues with my heart, combined with a lot of pressure at work,” she says. “I had been used to overcoming obstacles, but this was different.
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There is never reason to regret your decisions. If something doesn’t work, just move on to the next
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MBA for creativity
“To help myself, I realised I had to stop and look at what to do next,” she says. “I had never really taken a break, so I asked for a sabbatical. I was lucky to take a few months away to relax and recoup and be with my family. I realised my health was really important.” The sabbatical also helped her to see just how little she could actually control. “Before that, I had always initiated moves within the company and to do my MBA — it was my choice,” she says. “Now, I had to think about how to reduce pressure – not take on more. I had to tone things down, be a bit less aggressive in going after what I wanted, and strike a better work-life CAREER PATH balance. Happiness is the Vice President, most important thing. Work Private Banking Division is work, not 100 per cent of A global financial services company who I am.” Senior Lead Business Analyst, In general, Ho says the Securities Services business most important thing is to HSBC believe in yourself. It is also essential not to shy away Senior Business Project Manager, from new things, otherwise Global Banking and Markets you are limiting opportunities HSBC for possible success. “There is never reason Project Manager HSBC to regret your decisions. If something doesn’t work, just Assistant Manager, move on to the next.” Business Review HSBC
Management Trainee HSBC
Other Qualifications Project Management Professional; Six Sigma Black Belt BUSINESS 33
INTERVIEW MBA GRADUATES
Eimund Loo Anti-Piracy Manager Microsoft Hong Kong
A graduate of:
MGSM, MBA
Tech expert who travels the world for work
T
Text: Vickie Chan Photos: Jonathan Wong
hough born in Hong Kong, Eimund Loo moved to Australia at a young age and, when it came to choosing a part-time MBA, felt sure that Macquarie Graduate School of Management (MGSM) offered the benefits he was looking for. “I think Australian schools get the balance just right between theory, practice and application; they put students outside their comfort zone,” he says. Having taken a degree in computing in 1999, he felt it was too early back then to move straight on to master’s level qualification. “For 15 years, I had been in formal education and wanted some real-world experience, which wasn’t just playing by the rules,” says Loo, who still prefers applying in practice to simply learning the theory. He therefore accepted a graduate trainee position at Deloitte and, landing on his feet, stayed there for the next 13 years gaining plenty of diverse exposure. “Work took me to four different continents, collecting a wealth of experience and skill sets which have since proved extremely useful,” he says.
The open road to the world
Naturally, those moves also changed the way he approaches life. Learning to adapt easily and calmly to new surroundings and cultures, he discovered what it took to fit in and not feel like a fish out of water. “Those life-changing experiences challenge you personally and emotionally because your immediate support structure is no longer readily available. Learning and adapting to unfamiliar surroundings can be disorienting and make you
34 LEADERS OF TOMORROW
question your own abilities and confidence,” he says. At work, a series of secondments brought him into contact with Fortune 500 clients, providing insights into their structures, processes, and their inherent complexities, while also highlighting his own strengths and weaknesses as a young person in business.
Loo describes himself as a detailed, proactive and engaging person who enjoys leading, as well as being part of a team
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Those who resist change or are slow to accept it tend to miss the boat and spend additional time and resources catching up
At times, Loo moved between cities every few months. “To overcome the immediate challenges, I needed selfconfidence. I focused on improving my core skills and the bigger picture of what I wanted to achieve,” he says. The key was to put changes and challenges into context and then work on them methodically. Family and friends at home also provided essential support. “I felt the importance of having a solid support structure,” says Loo, who was a frequent user of Skype, email and SMS to keep in touch. “It is essential to be flexible and willing to learn new things,” he says. “It may sound like a cliché, but change means uncertainty, especially in business, so the ability to accept and adapt is key to success and progress. Those who resist change or are slow to accept it tend to miss the boat and spend additional time and resources catching up.”
An MBA brings life-long benefits
Au fait with a collegiate environment, he responded to the collaboration and discussion entailed in the MBA as soon as he started it in 2010. “I came to realise that personal experience alone can lead to a very myopic perspective,” he says. “To be truly successful, a wider scope is needed,” The MBA gave Loo outlooks and skills he wouldn’t have come across in his daily work. “It expanded my viewpoint to consider a broader range of ideas and try different approaches in tackling new challenges.”
In particular, it changed his approach to decision-making, showing the importance of thinking around the problem and outside the box. “I base decisions on factors like time, all available information, the objectives and context of the project, the potential consequences, and any elements of gut feeling,” he says. Where possible, Loo prefers to leverage past experiences and their outcomes, but is now better prepared for situations which are basically unfamiliar. Moves made during his career have also given him the chance to consider strategy and how best to CAREER PATH achieve a desired result. Anti-Piracy Manager “You want to achieve Microsoft the organisation’s overall SAM Engagement Manager mission and vision in a Microsoft manner that best utilises Senior Manager, Strategic Projects, the available resources, Asia Pacific Regional Office creating expected and Deloitte (based in Hong Kong) excess value through the Associate Director process,” he says. Deloitte China His advice is not to Manager get too caught up in Deloitte Belgium the details and tactical Senior Analyst processes. “A good Deloitte (based in US) strategist is always able to Senior Analyst keep an overarching view of the multiple moving pieces to ensure that the objectives are attained.”
Deloitte Australia
Other Qualifications Certified Information Systems Auditor; Microsoft Certified Professional BUSINESS 35
INTERVIEW MBA GRADUATES
Attitude and belief put young man back on track Text: Vickie Chan Photos: Paul Yeung
D
escribing himself as 100 per cent local, Adam Wong Chik-wai might appear to be a typical accountant, but he is quick to counter that suggestion. He did earn an accounting degree from the University of Hong Kong and then accept a first job at PricewaterhouseCoopers (PwC), focusing on audit assignments for financial services companies, but he always saw the need to gain a wider perspective. That is why, after completing his main professional qualifications, he decided to take a part-time MBA with Royal Holloway College at HKU Space. “I was thinking about how to continue learning and to advance my career,” says Wong, who stepped away from finance for a while just before his MBA, working in electronic manufacturing services for Surface Mount Technology. “It gave me a chance to be really involved in a business itself, not just taking an independent view of it like I had before.” Wong refers to Maslow’s Hammer - if all you have is a hammer, everything looks like a nail - when explaining his reasons for taking the MBA. He believes that education is the key to better understanding and being able to respond to change.
Adam Wong 38, Director, Finance Prudential Assurance Hong Kong
Lost and found
One of the biggest changes he has had to deal with came just as he started his undergraduate degree. “I’m quite positive and easy-going, but the hardest thing in life is when you feel lost,” he says. “When my father passed away, I realised I had studied hard to prove I could do better than he expected. It affected our relationship and, after he died, I realised there were other important things in life and in our relationship.” That shift in his outlook has continued to this day. “I opened myself up and found many opportunities at university. I saw that the world was bigger than I thought. I had to accept that I couldn’t be the best at everything, but could be good at some things.” 36 LEADERS OF TOMORROW
A graduate of:
HKU SPACE / Royal Holloway College University of London MBA in International Management
That enthusiasm for study carried him through his university and professional exams, then into things like a diploma in environmental and interior design. The focus there was creativity and innovation, in sharp contrast to the logic and facts needed for the MBA. “I think this balance helps in work and in life,” Wong says. “It gives you more angles from which to view things. And I can enjoy the world more. Learning is really important, it gives momentum and inspiration.” Another way to learn more is through travel. Therefore, Wong tries to take several overseas trips a year to see what other countries are all about. Sometimes, he travels alone, taking the chance to clear his mind and really observe his surroundings. “It doesn’t have to be adventurous, but something new - I want to experience more,” he says.
Relying on instincts
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I don’t claim to be successful, but as long as I have a positive attitude, I can experience a better life and make every day count
Now back in the finance industry as finance director, reporting and analysis, for Prudential Assurance, Wong says the most essential skill needed for his role is an analytical mind: “I deal with a lot of numbers and business issues, so how I interpret them affects how I decide to help the company. There are no set boundaries or formulas to follow, so I think it is important to keep learning. Understanding the business world forms the backdrop of those decisions and how to be analytical.” Instincts also play a role. “There might not need to be long discussions and research. The knowledge and experiences you’ve accumulated create the right instincts. Sometimes, thinking too much can mean you include irrelevant information.”
Apart from travelling, Wong likes photography
Like most people, Wong has experienced ups and downs but, for him, a good attitude is the key to everything. “Every day is an experience which makes me who I am,” he says. “I don’t claim to be successful, but as long as I have a positive attitude, I can experience a better life and make every day count.” This belief encourages CAREER PATH him to keep testing his abilities and apparent Director, Finance Prudential Assurance, Hong Kong boundaries. “It is never too late to try something Regional Financial Controller, new. I always try to North Asia be more than just an Prudential Corporation Asia accountant. I try to prove Finance Manager, Corporate myself, by doing other Finance & Control things, by being good and Surface Mount Technology being creative.” (Holdings) Manager, Financial Services Division, Assurance and Business Advisory Services PricewaterhouseCoopers, Hong Kong
Other Qualifications Chartered Financial Analyst (CFA); Fellow member of FCCA; Associate member of HKICPA BUSINESS 37
The University of New South Wales (UNSW) AGSM MBA Hong Kong Program AGSM is the section of the Australian School of Business at UNSW in Sydney that offers global top tier general management, executive and leadership development programs for key business decision makers around the world. AGSM’s long standing MBA, EMBA, MBT degrees and executive education programs are delivered across Australia, in Hong Kong and online. AGSM’s personally transforming MBA and EMBA programs are consistently ranked in the top 50 globally. AGSM MBA HK Program is a part time, face-to-face program offered in HK specially designed for busy executives with regional business career leadership ambitions in mind. AGSM is celebrating its 16th anniversary of offering MBA Program in HK.
Course Name: AGSM MBA Hong Kong Program Operated By: The Australian Graduate School of Management, The University of New South Wales Granted By: The University of New South Wales Delivery Mode: Part-time Duration : 1.5 - 7 Years Language of Instruction: English Class Size: 30 Course Fee: Fees per course in 2014 is HK$18,930 Pre-requisite:
A strong undergraduate degree (or equivalent qualification), and a minimum of 2 years professional or managerial work experience, or
At least 6 years professional or managerial work experience
Location : Hong Kong Website: www.agsm.edu.au/hk Phone: +852 2841 2805
INTERVIEW Banking & Finance · 聆聽的藝術 從副學士到當經理 Catherine Leung · 金融新勢力 升學英國認清目標 Myan Leung
Entrepreneur · 80後愛飛行 成功創立私人飛機公司 Anson Ho · 勇字當頭做領袖 目標打造全港首間遙距大學 David Lai
Sales & Marketing · 把握內地機遇 商管生闖出一片天 Chung Hin-tang · 為Client作嫁衣裳 Karena Tsang
Professional Services · 愛拼上位記 中五生捱出頭的故事 Janicson Cheng · IT商業人 地球人和火星人的橋樑 Ivy Luk
INTERVIEW BANKING & FINANCE
聆聽的藝術 從副學士到當經理
Catherine Leung
25, Relation Manager, A Commercial Bank
A graduate of:
HKU SPACE / University of London BSc in Business
Text: Ren Wan Photos: Jonathan Wong
今
年25歲的梁子嫺（Catherine）跟一般的80後女 生無異，性格活潑開朗，可是踏進職場才只短 短數年的她，已於一間中資銀行任職客戶關係 經理，負責處理企業借貸項目。每日跟大大小小的公司客 戶商議業務、跟上市企業作緊密交流，在不容出錯的條款 和數字之間奔波，對於別人來說是艱難的重任，對她來說 卻是一種挑戰，而她亦很有信心應付這種挑戰。「能夠精 明地審閱企業提交的賬目是非常重要的，這種能力全由經 驗與知識累積而來。」正是因為具備這份信心，她在目前 任職的銀行工作才兩年多，職位和薪酬都得到上調。 當一般人聽到「金融才女」這稱號，難免會猜想 Catherine是不是從牛津、UCLA 等知名學府學成回港的呢？ 「我是從副學士開始讀起的。」她說。
40 LEADERS OF TOMORROW
學歷只是基礎 跟很多高中生一樣，Catherine曾經覺得從中學晉升大 學是唯一的出路。「眼見一個個高中生都是以大學學位 為目標，我也自然覺得這是很理當所然的。」可是，她 自言只在「一般」的中學讀預科，直升大學並不容易， 不少同學都因為爭不到一席學位而選讀副學士，而她亦 選擇了香港大學專業進修學院（HKU SPACE）的工商管 理副學士（會計學）。 兩年後，她升讀了倫敦大學的遙距銜接學位課程，主 修商業及行政。學歷能夠與這間全球排名第八的學府掛 鈎，絕非易事。「即使能夠成功獲得取錄，都不代表可以 成功畢業。所有試卷都是由倫敦大學的教授批改，有些學 生要重考再重考。」Catherine 認為大學生涯中最令她畢生
受用的，不是「榮譽學府」的名銜，而是從所修讀的課程 中鍛鍊出來的思考能力。「讀大學，最重要的還是鍛鍊邏 輯思維基礎。考試所考的不是你記得多少書本上的知識， 而是你怎樣將一年所學有條理地發揮出來。要應付現實工 作，30% 靠知識，其餘還是視乎你的個人能力。」
不求達標，只求進步 市場競爭激烈，不少大學生即使從頂尖學府畢業而躋 身社會，也未必會取得一份優差，反之，Catherine 畢業後 卻順利獲得恆生銀行錄用 — 她自言這不是僥倖，而是努 力經營所得的。
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“
承受沉重的工作壓 力，只會削弱辦事的 能耐。有充實的生活 才可以保持最佳狀 態，工作上才會有更 出色的表現
在大學最後一年，她想到，如果沒有工作經驗，即使 成績表再令人刮目相看，也未必能求得賞識。於是，她到 恆生銀行負責中小企貸款的部門做兼職。還未畢業，上司 已鼓勵她畢業後留於該行工作，並將她調至更有挑戰性的 客戶關係管理部門，得到比「拔尖」更難能可貴的機會。 儘管順利獲聘，Catherine認為個人能力才是真正站穩 陣腳的關鍵 — 尤其是在這個極講求溝通能力的崗位。 剛上任現職不久，她發現有一個上市企業客戶多次申請 貸款，都基於某些問題而未能成功，於是她重新處理個 案，最終其貸款不僅獲加額通過，銀行亦成功與企業建 立良好的合作關係，這也是她迄今處理過最有滿足感的 個案。「如果缺乏處事及解決問題的能力，那怕是學歷 再好，亦無補於事。我們要有學習能力和『醒目』，要 懂得精明地聆聽客戶的說話及衡量銀行的利益，著力想 出兩全其美的解決方案，還要懂得有技巧地應付企業的 要求，這些都是跟學歷無關的。」
短短幾年間， Catherine已成為經理級人馬
另外，最重要的還是孜孜不倦地從工作中學習。她慶 幸自己的工作充滿挑戰性，新知識源源而來。「我有向 資深的同行請教，努力掌握工作所需的技巧，因為要有 豐富的知識和說話技巧，才可以應付更高層次的工作， 要學的東西是無窮無盡的。」
享受工作生活，才可銳意發展 訪問當日是周末，Catherine正準備參加朋友新生寶寶 的派對。不禁好奇地問，金融從業員不是將生活和精神 都付諸工作的嗎？Catherine笑言：「這個是初入行時的真 實寫照。」她憶述，第一份工作職務繁重，最早離開辦 公室的人也要在八點半才能動身。「家人看在眼裡都擔 心，所以，這不只會使自己的精神健康受損，而且還會 累及家人呢！」 因此，現在的她非常注重work-life balance，認為重視 私人生活絕非不求上進的態度，拒絕跟從傳統辦公室 「視賣命為功績」的做法。「承受沉重的工作壓力，只 會削弱辦事的能耐。有充實的生活才可以保持最佳狀 態，工作上才會有更出色的表現。」 或許在傳統「打工仔」的眼中，這樣不會換來晉升 的機會，但Catherine對於未來五年的事業已定下目標。 「我只會訂立可以達成的目標，而我的目標是逐步從目 前的中小企業服務範疇，晉升至負責大規模企業的銀行 服務。我相信工作就是學習，應付大規模的企業不僅是 一項挑戰，而且必定會使我的眼界愈來愈寬。」 BUSINESS 41
INTERVIEW BANKING & FINANCE
Myan Leung
Money Broker Gfi (Hk) Securities LLC
A graduate of:
Middlesex University BA in Business Administration
Text: Ray Au Yeung Photo: Paul Yeung
金融新勢力 升學英國認清目標
到
海外進修相信是不少人的夢想，但在英國完 成學士及碩士課程、現職外匯經紀的梁默忻 （Myan），最初反而並沒有類似的想法，令她 有所改變的，原來是大學的一位好朋友。 本身就讀暨南大學公共管理學士課程的Myan，期間因 為一位同學準備轉到英國升學，令她有機會接觸更多關於 英國的資訊，從而激發起她對留學的嚮往，希望同樣有機 會一開眼界。「記得當時正值暑假，爸爸在求職雜誌上看 到Middlesex University獎學金計劃的宣傳，便鼓勵我放膽一 試。本來也沒有多大信心，但評審人員對我過去一年成績 突飛猛進感到好奇，加上面試時我承諾會獲取一級榮譽 畢業，或者是被我的誠意打動，結果成功獲批獎學金。」 Myan最後亦遵守承諾，以一級榮譽畢業。
42 LEADERS OF TOMORROW
由申請獎學金到飛往英國正式入讀大學，期間只有短 短一個月時間，所有準備工作都要趕急地完成。「決定到 英國留學的一剎那，可說是我人生的一個轉捩點。中小學 時期的我，仍是一個渾渾噩噩的年青人，讀書從來都不認 真，亦不用心學習英文。但自從作了留學的決定，我對學 習以及其他事物的態度都變得更有熱誠，並從不同途徑提 高英語能力。留學期間，更讓我認清事業發展的方向，所 以這個決定可說是改變了我的人生。」Myan說。
把握機會學好英語 Myan坦言自小成績未算出眾，對英文及金融又並非太 感興趣，「小時候，我有一種錯誤的想法，覺得身為中國 人，學習英文是有點多餘的，而金融相關學科亦非我最感
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如果學生本身不夠積 極，沒有主動與外國 學生溝通，便會白白 浪費進步的機會
興趣的學科，直到現在，我每次回想起當時的決定，仍然 感到意外。」被問到最有興趣的學科，她不用思索便拋出 答案。「其實自己對法律的興趣較大，但由於出路及前途 問題，最終選擇了較熱門的工商管理，事實證明當時的選 擇是正確的。」 海外升學總會令人覺得是學習外語的好機會，但總有例 外：「在英國生活兩年，英語水平當然有所提高，但最重 要的還是自己的心態。因為愈接近大城市，中國留學生的 比例愈高。就我的經驗而言，修讀學位課程時，大約有五 分之一學生是中國人，到碩士課程時，中國學生的比例更 多達一半。如果學生本身不夠積極，沒有主動與外國學生 溝通，便會白白浪費進步的機會。」
著重「問」的教學 Myan認為英國的學習文化有別於香港的「填鴨式教 育」。「香港的學習模式主要以『聽』為主，課堂及功課
都較欠缺思考空間；而英國的教學方法則著重『問』，希 望啟發學生對學習的興趣，並思考問題所在，自己找出答 案。」她補充，並沒有一種教學方法是最好的，而只有適 合與否。「香港的教育制度亦有其可取之處。最重要是找 出正確的讀書方法，才會學得更好。」 長假期時，Myan會與外國朋友一同去旅行，體驗外國 人的生活。「記得有一次參加了學校組織的歐洲旅行， 順道參觀了歐洲的金融機構，如德國法蘭克福的股票交 易廣場和比利時布魯塞爾的歐盟委員會等。能預先了解 金融業的運作模式，對日後工作亦有一定幫助。」
持續進修保障就業機會 雖然父母認為工作經驗比學歷更重要，但Myan認為金 融行業並非鐵飯碗，很受經濟環境所影響，加上競爭太 大；擁有一個碩士學位是必須的。 「碩士畢業後，先後在日資銀行及大型證券行任職，現 職外匯經紀，負責人民幣及台幣的買賣交易，主要作為銀 行之間的中間人，為他們洽談價錢及促成交易。」雖然現 在的待遇及晉升前景不俗，但她心底裡仍有著嘗試新挑戰 的念頭。「在不久將來，我或會以興趣的心態修讀法律課 程，完成未圓的夢想。」 積極進修的Myan，從未忽略課本以外的知識。「投身 金融工作後，發現人際關係的重要性絕不比課堂上所學得 的為低。懂得建立自己的人際網絡，在工作上可以取得進 步之餘，更有助擴闊人生觀。」
Myan曾到德國法蘭克福交易廣場參觀，增加對行業的了解
BUSINESS 43
INTERVIEW ENTREPRENEUR
80後愛飛行 成功創立私人飛機公司
Anson Ho
26, Charter Consultant Jesway Air Charter
A graduate of:
Cuscs, Bachelor of Business in Marketing
Text: 小鷺 Photos: Dickson Lee, Anson Ho
何
承業（Anson）才26歲，已成為一家私 人飛機銷售及服務公司的老闆之一，而 營 商 所 需 的 「 籌 碼 」， 包 括 人 脈 、 資 金 、 經驗、行內的知識，他幾乎在過去兩年間已完全掌 握了。 步進那設於工廠大廈的辦公室，Anson親自出來迎接， 身上的格子西裝，使他顯得有點老成（在傾談間才能判
44 LEADERS OF TOMORROW
斷到他不是刻意裝作，那種穩重自若，只是一種「有諸 內，形諸外」的自然流露。）Anson在中學階段已選讀商 科班，他說：「我從小就很有business mind，中學時偶然 會與同學進行beta trade，而所謂business mind，即通過一 個交易的行為而使我方在經濟上得到利益，而這得益又 是能持續下去的。可以說，我的事業其實是從興趣引發 出來的。」
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在學校裡學的理論其實已很足夠，但我們要能靈 活地運用；此外，我們還要以誠信待人，under promise，over deliver，這是很重要的態度
由鐘錶包裝到推銷飛機 中學畢業，沒有經聯招考上大學，他就報讀了香 港中文大學專業進修學院（cusCs）副學士課程，回 想起來，這是一個關鍵性的決定：「學術訓練讓我在 商業的發展上有理論支持，從而使事業能建立穩固 的基礎。」大學時代，他到尖沙咀一家二手鐘錶店 當主管，他笑道：「我本是那店的客人……後來想 嘗試實踐自己從學校學來的理論，例如課堂上講的 4p(price，promotion，place，roduct)等。我運用一些市 場管理學的知識，建議設定員工制服，並替那間古色古 香的店舖做點形象設計。當時我的主要職務是揀選收購 貨品：選貨很重要，需具備鑑賞的專業知識；貨品購入 後經翻新，我會找一個原裝的盒子把它重新包裝，使它 的價值得以提升。」如是者，店舖的收入提高了50%， 「那店子的貨價是從一萬到幾十萬的，當時是2008年， 市道不算很好，但我除了一份底薪，還有很可觀的佣金 呢！」說到這裡，他的眼神流露出小男生的喜悅。 Anson從小就喜歡奢侈品，他又想過當飛機師，畢業後經 朋友介紹，進入Asia Jet（一間私人飛機銷售及服務公司）當 營業員 — 一個冷門的行業，到底如何去找客人？
細心中服務，成功之道 「Cold call !」他說全港只有幾十人慣用私人飛機。目標 客人都非富則貴，甚至是前朝的特區政府；如何接近這些 特殊的客人，真是一門難以掌握的學問。「要和重要的人 （如秘書）建立良好關係；和客人打交道，一定要小心說 話；很多時候，生意都不是在辦公室談成的，可能在和客 人一起抽雪茄的時候。你要很了解客人的需要，例如你會 強調私人飛機的設備和私隱度、直航在時間空間上的彈性 等等。其實除了買賣，租賃也是一個市場，如果說租一架 私人飛機（14座位）和坐普通頭等機位的價錢是差不多
Anson能從當Sales到自立門戶，全憑細心的服務態度
的話，能支付得起的人著實不少，而大陸也是一個待開 發的市場！」 為了能更細緻地貼緊個人需要， Anson及後毅然和幾個 伙伴成立公司，提供不只飛機買賣租賃，甚至是安排行 程、旅館、保安等服務。Anson笑言這不算是甚麼成就， 未來五年，他希望能站穩腳步並能持續發展。 「在學校裡學的理論其實已很足夠，但我們要能 靈活地運用；此外，我們還要以誠信待人，under promise，over deliver，這是很重要的態度。」
BUSINESS 45
INTERVIEW ENTREPRENEUR
勇字當頭做領袖 目標打造全港首間遙距大學
David Lai
23, Director of Creative Media 學府教育
A graduate of:
Hang Seng Management College, BBA in Supply Chain Management
Text: Ray Au Yeung Photos: Paul Yeung, David Lai
創
業是不少年輕人的夢想，但要在市場上突圍而 出，便要有創新的思維及想法。學府教育的創 辦人之一賴亞楠（David），將科技與教育結 合，成功在競爭激烈的傳統補習市場中找到一片藍海。 今年6月畢業於恒生管理學院工商管理系的David，自小 便立志要做老闆，但對於未畢業便創辦自己的公司 — 學 府教育，自言亦有點意外。「由於家人都曾經創業，做過 貿易及餐飲等生意，不自覺被灌輸了『打工仔無出頭』的 思想，覺得打工只是為別人付出，如果要飛黃騰達，便一 定要做老闆！」他說。 學府教育的四位合伙人均是恒生管理學院（前恒生商學 46 LEADERS OF TOMORROW
書院）的舊生，創立學府教育時，眾人仍是學生的身份。 「去年12月，我和一般大學準畢業生一樣，開始四出找 尋工作，直到今年3月，有朋友提議做生意，結果一拍即 合。之後我們便再多找兩個合伙人，總共四人便成了創立 學府教育的班底。」
結合科技及精英 David於創業前從事過不同行業的工作，如銀行、物 流、出版、數碼科技、零售及酒店業等，但一直未能確定 自己的路向，眼見香港教育制度經歷多次改革亦未完善， 激起他投身教育事業的念頭。
不論是未畢業便創 業、決心將科技結 合教育，或是申請 科學園資助的過 程，均需要勇氣助 我踏出第一步
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盼成為遙距大學
「每年十多萬文憑試考生，成功升讀大學只有約18%， 比率較台灣及新加坡等亞洲地區為低，更有統計指，香 港學生平均每年花費五萬元於補習上，但時下補習行業 被數個大型補習品牌壟斷，質素每況愈下，學府教育的 創立，就是希望為學生提供多一個選擇及提升考進大學 的機會。」 學府教育線上補習課程分為單科及全科，亦設有「全年 任睇」會籍，全科費用僅約市面上補習社單科的收費，而 且學習時間更具彈性；補習社每堂時間由1小時15分鐘至1 小時30分鐘不等，學府教育每段課堂影片則長約35分鐘， 同學更可於一個月內無限次觀看。 「課堂影片設定為35分鐘，主要考慮到學生放學後已 經很疲累，若要再上個多小時的補習課實在很辛苦，加上 如果學生對片段有不明白的地方，可以選擇在任何一點重 新播放。」David補充，如學生有任何疑問，可隨時到網站 內的學術交流平台跟同學互相發問及討論，而導師亦會定 期解答同學的問題。 「導師當中有6A狀元，亦有英國劍橋大學畢業生，師 資不比坊間大型補習社遜色。為確保導師的教學質素達一 定水平，我們在面試時會安排他們進行模擬教學，測試其 表達能力。」他說。 David現為學府教育的創意媒體總監，除一般管理事務 外，主要負責各導師每星期所拍攝的兩條教學片段，由拍 攝、器材設置到剪接，全由他與助手包辦。年輕的管理層 為公司注入活力的同時，亦有不足之處，David說：「始終 年紀輕，經驗尚淺，想做便去做，考慮確實未必夠周全， 但正正因為我們敢於嘗試、敢於做決定，才會有今天的學 府教育。」
開業初期，四人投資金額共超過六位數字，但要應付租 金、器材，甚至宣傳等開支，也有一定壓力，於是他們向 香港科學園申請為期18個月的「網動科技創業培育計劃」 ，可豁免科學園辦公室租金之餘，亦可使用會議室等配套 設施，而且更有一筆30萬元的資助金。 「記得年初申請該計劃時，我們是不合資格的。科學園 要求申請的企業最少有一人是全職工作者，但當時我們四 個都是學生，最快畢業的我也要等到6月才合資格，唯有 用誠意說服科學園，希望可以先作出條件性的預先審批。 最終科學園酌情為我們提早審批，但要待我畢業後才正式 取得相關資助。」 除了獲得科學園的協助外，學府教育亦是微軟的合作夥 伴之一。「能夠成為微軟合作夥伴，與其中一位合伙人早 前曾於微軟工程部工作有密切關係。經一輪協商後，微軟 同意贊助伺服器及提供免費軟件等。由於線上教學影片均 以高清拍攝，每條容量很大，伺服器的贊助大大減少了創 業時的開支。」 David希望今年學生人數能由現時約200人增至4,000 人，而未來五年，目標是成為香港首間遙距大學。「外國 已有機構與世界各地大學合辦網上課程。香港暫時未有機 構開辦相關課程，學府教育希望可以成為先驅。 「勇氣是促使我邁向成功的最大因素。因為有勇氣，我 敢於不斷嘗試，不論是未畢業便創業、決心將科技結合教 育，或是申請科學園資助的過程，均需要勇氣助我踏出第 一步，才能成就今天的學府教育。」
學府教育四子：（左起）David、洛凡、林惠業和吳德灝
BUSINESS 47
Singapore Management University SMU Master of Science in Management (MM) The SMU Master of Science in Management (MM) is a 12-month, full time programme specially designed to transform degree holders with no prior business experience by providing them with a sound knowledge of the fundamentals of management and allowing them to make the transition, building on past educational accomplishments, into the world of business. SMU MM Programme Highlights: I. An academically rigorous programme concentrating on developing skills for a changing business world including adaptability, creativity, flexibility and critical thinking. II. Students develop an individual portfolio of work derived from class projects, field investigations, and research assignments profiling their unique knowledge and skills development. III. Programme emphasises on integrating sustainability and
leadership ethics into all aspects of business thinking and organisational action, creating a competitive advantage.
IV. Curriculum focuses on Global Asia, with Singapore as a hub for logistics, supply chain, and service management.
Course Name: SMU Master of Science in Management (MM) Operated By: Singapore Management University Granted By: Singapore Management University Delivery Mode: Full Time Duration : 1 year Language of Instruction: English Class Size: 25 to 35 Course Fee: S$35,000 (inclusive of 7% government tax) Pre-requisite: • A good academic undergraduate degree • A good score in GMAT or SMU Admission Test • TOEFL / IELTS is required if the medium of instruction of your undergraduate degree was not in English. • 2 reference letters Location : Singapore Website: www.smu.edu.sg/mm Phone: +65 6808 5178 / 5191
香港公開大學 經工商管理博士、碩士、 榮譽學士及學士課程
香港公開大學的工商管理課程提供不同的修讀模式，極具靈活 性。課程並獲以下專業團體的認可，使我們的學生可以獲得這 些團體在資格認證上的豁免。 ·特許公認會計師公會 ·國際會計師公會 ·澳洲會計師公會 ·香港會計師公會 ·香港特許秘書公會 ·香港財務策劃師學會 ·香港人力資源管理學會 ·香港市務學會 課程內容特別針對本地及大中華地區的商業營運環境，有助同 學擴闊商業視野及開拓個人商界事業。 學位課程： 工商管理博士、 碩士、榮譽學士 及學士課程 主辦： 香港公開大學 授與： 香港公開大學 授課形式： 包括全日制、兼讀制、面授、混合、遙距及網上教學 教學語言：英文或中文 地點：香港 網站： www.ouhk.edu.hk/BA 電話： (852) 2768 6940
INTERVIEW SALES & MARKETING
把握內地機遇 商管生闖出一片天
Chung Hin-tang
28, Marketing Manager Yuexiu Property
A graduate of:
OUHK BBA in China Business
Text: Ray Au Yeung Photo: Edmond So
當
大部分青年人剛剛完成大學課程，仍然未認 清人生的前路時，現職越秀地產項目銷售經 理的鍾顯騰已經選擇了離鄉別井的生活，隻 身到內地闖一番事業；經過四年長駐內地工作，事業上 取得成功，唯一令他耿耿於懷的，是犧牲了與家人相處 的時間。
抓緊實習機會 鍾顯騰的人生路途可以說是一波三折，中七高考因英 文科未能達標而要自修重讀，期間曾做過議員助理等工 作，重考後成功升讀香港公開大學（OUHK）的中國商業 工商管理學士課程。 50 LEADERS OF TOMORROW
鍾顯騰一直驚嘆內地發展步伐之快速，對內地不期然 產生出一種憧憬。「自己本來就對中國文化、歷史以及 金融經濟較有興趣，一直希望修讀相關的學科。選擇公 開大學的主要原因，除了學科較適合自已，更因為其有 教無類的辦學宗旨，而大學課程中的市場及管理分析理 論，可讓我深入了解內地的社會現象，對在內地工作的 我大有裨益。」 在大學時期，鍾顯騰已經報考並取得國家普通話水平 測試的資格，為日後於內地工作作好準備。「其實讀大 學並不只是要學習某個範疇的知識，更重要的，是要學 會日後如何去學習，所以我一直有繼續進修。」 畢業時剛巧遇上金融海嘯，香港失業率高企，到內
地發展成為一個大趨勢，鍾顯騰相信這是命運的安排。 「當時參加了由政府與內地聯合舉辦的實習交流活動， 活動目的主要是幫助青年人尋找工作。經過第一輪面試 後，我便被越秀地產取錄。最初所得的只是一份為期六 個月的實習合約，但實習完成後，公司給予我轉為全職 的機會。」 由於需要長駐內地工作，鍾顯騰初時也需要時間去 適應中港兩地的文化差異；他認為環境及飲食習慣等外 在差異都不太難適應，反而與家人相處的時間才是最大 問題。「從前一家人熱熱鬧鬧，自己一個人到內地生活 後，不禁會感到冷冷清清，最初亦會產生思鄉情緒。」 現時他大約一個月回港探望雙親及弟妹一至兩次，鍾 顯騰笑言科技進步，手機通訊軟件成為維繫家庭感情的 最大功臣：「平時唯有靠手機Apps溝通，放大假一定回 港，大部分時間都留在家中；或與父母飲茶，亦會爭取 更多機會與弟妹交談。」 內地房地產發展一日千里，鍾顯騰及時把握時機踏上青雲路
參照香港，從後趕上 鍾顯騰指出，內地和香港的企業在管理上有明顯不同 之處。「香港企業的管理手法比較接近國際，用的主要 是『法治』，以制度為基礎原則；內地則仍然保留著『人 治』為主的感覺，較著重人情味，但近幾年，內地亦已逐 漸邁向『法治』。」 內地地產行業的發展，由於起步較香港為遲，故大都 以香港作為參照樣本，令其模式愈來愈像香港。但鍾顯
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我一直堅持自己的信 念，擁抱信念讓我敢於 作出抉擇，令我在受挫 折時不輕易放棄，支持 我渡過任何低谷與難關
騰認為，只要細心觀察，仍可看出兩者的分別。「現在 不少香港大發展商均有在內地投資地產項目，如大型商場 等，都是將香港既有的一套模式搬到內地。初期當然是很 相似，但三數年過後，便會發現和香港相差很遠，這不是 用料或建造上的問題，而是軟件保養及精細度的分歧。」 在地產銷售手法上，由於社會及生活環境等因素，令 內地發展出自己的一套模式。「內地地廣人多，在樓盤 開售時可以採取人海戰術：多達二百人的銷售團隊不足 為奇。」 「2009年選擇到內地實習，是我人生一個最重要的 決定，直接改變了我之後的生活模式及事業發展路向。 如果當時我沒有作此決定，現在的我可能只是一個本地 小文員，未必可以擁有今天的一切。我的成功因素，可 以用兩個字來概括 — 信念。我一直堅持自己的信念， 擁抱信念讓我敢於作出抉擇，令我在受挫折時不輕易放 棄，支持我渡過任何低谷與難關；只要繼續堅持信念， 我相信我一定可以取得更大的成就。」
BUSINESS 51
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INTERVIEW SALES & MARKETING
Karena Tsang
28, Account Manager Flare Communications
為Client 作嫁衣裳 Text: 小鷺 Photo: Edward Wong
畢
業後短短三年的工作時間，今年28歲的曾詠 恩（Karena）已成為Flare Communications的客 戶經理(Account manager)。「我讀中四的時候 就已經想做公關，那時候的想法很天真，以為當公關應 該很簡單，只要穿戴得體去見人便可以了，根本不需要 有太多裝備，當然，後來發現事實並不如此。」Karena最 初在公關公司做一些網上廣告、搜尋等工作，做了很短 的時間後，幸運的在經濟環境較差的時期，進入了主要 為IT客戶服務的EBA Communications公關公司工作。
52 LEADERS OF TOMORROW
A graduate of:
PolyU SPEED BA in Marketing and Public Relations
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成功的公關 要坦誠待 人，我覺得 這也是我的 優點
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Karena Tsang
近年受惠於自由行的暢旺，市場對銷售及推廣專才的需求日增
「最初當Account Executive，要負責一些文件、報告的 工作和做新聞稿的翻譯及與媒體聯絡。有時候，我需要 安排個別的訪問、策劃一些媒體活動、替客戶代筆撰文 等，亦需要向客戶介紹一些IT產品。由於自己始終不是 理科出身，經常要在工餘時間去看書補不足，挑戰性頗 大。」即使在半年後獲晉升為Senior Account Executive， 但沒多久Karena就離開了EBA。 「我覺得離職是一個很難下的決定，因為我和公司的 同事及上司的關係都很好。本來離職需要兩個月通知， 但上司很通情達理，酌情讓我可早一點離職。雖然新公 司的薪金高不了多少，但我還是希望可以追求自己的夢 想，去做關於美容及時尚產品的公關。」
如願以償當女士產品公關 Karena剛轉到新公司時的職銜其實沒變，但半年後她 就扶搖直上，升為Account Manager，不只擁有多一點決 策權，最重要的是有更多發揮的機會。由於她很早就知 道自己的路該怎麼走，所以早已在理工大學專業進修學
院（PolyU SPEED）修讀市場推廣及公共關係，以及相關 的商業課程，比起同行的公關擁有較全面的專業知識及 技能。 問到最近令她最為滿意的項目，她答道：「本年7月 在商場替SK-II辦活動，有差不多一百名嘉賓出席，包括 城中名媛和雜誌的編輯，我們又請來了郭靄明和汪圓圓 作嘉賓。我覺得這個活動辦得很成功，因為大家都很踴 躍地去試用產品。」她說這樣的一個活動背後，只是動 用了三至四位同事，團隊精神的力量可見一斑。 Karena說自己在人事的管理上仍不算太成熟。由於和下 屬年紀相若，常和她們打成一片，例如會相約某人穿著同 一種顏色的衣服，又或在工餘時一起活動等等。「朋友和 下屬兩種角色，總是分不開來的呢！」她說。 Karena性格平易近人，少見老練的公關氣，「成功的 公關要坦誠待人，我覺得這也是我的優點罷！」在PolyU SPEED讀書，她記憶最深的是有關危機處理和談判技巧 的訓練，「危機處理的課就正正告訴我們，做錯了事就 要承認。」 BUSINESS 53
Tung Wah College
Bachelor of Business Administration (Hons) The BBA(Hons) programme comprises four majors, each of which is associated with different professional recognition: Major in Accounting: • The Hong Kong Institute of Certified Public Accountants (HKICPA) Graduates are qualified to become registered students of HKICPA’s Qualification Programme. • The Association of Chartered Certified Accountants (ACCA) Graduates are exempted from the maximum allowable nine papers. • CPA Australia Graduates are exempted from the maximum allowable eight papers and are qualified as associate members.
Major in Finance: • Institute of Financial Planners of Hong Kong (IFPHK) The major has been assessed by IFPHK and awarded a pre-approved transcript review status for the CFP Certification Education Program. Graduates are exempted from the 120-hour CFP Certification Education Program (Level 1). Major in Marketing: • The Chartered Institute of Marketing (CIM) The major has been accredited by CIM. Major in Health Services Management:
• The Hong Kong College of Health Service Executives Graduates are qualified to become Associates of HKCHSE.
Course Name: Bachelor of Business Administration (Honours) with Majors in Accounting, Finance, Marketing, and Health Services Management Operated By: Tung Wah College
Granted By: The programme is accredited by the Hong Kong Council for Accreditation of Academic and Vocational Qualifications and is approved by the Chief Executive-in-Council. Delivery Mode: Full-time Duration : 4 years
Language of Instruction: English
Class Size: From 20 (tutorial) to 200 (lecture)
Course Fee: HK$66,000 (HK$2,200 per credit) [The tuition fee for 2014/15 academic year is subject to adjustment] Pre-requisite: Please visit http://www.twc.edu.hk/sbu/ our-programmes/bba for information.
Location : King’s Park Campus: 31 Wylie Road, Homantin, Kowloon, Hong Kong Mongkok Campus: 90A & 98, Shantung Street, Mongkok, Kowloon, Hong Kong Website: www.twc.edu.hk Phone: (852) 3190 6672
Study in the USA with the University of Massachusetts Why study with the University of Massachusetts: ■ UMass system ranked 42nd most respected university in the world by the Times Higher Education 2013 World University Rankings ■ UMass system is ranked 72nd in the Global Top 200 by the Times Higher Education 2012 World University Rankings ■ UMass system is ranked 4th (with Harvard, MIT, and Tufts) in Massachusetts ■ UMass system is ranked as the 14th highest-rated American public university ■ The UMass System includes 5 different research campuses, that work very closely together in collaboration and course support.
Each campus has high quality programs and specialities, including: ■ UMD: Art and Design, Business and Computing ■ UML: Science, Engineering and Business ■ UMB: Liberal Arts, Linguistics, Psychology and Business
The Navitas advantage: ■ The Navitas pathway has a 90 percent + progression rate to the sophomore year at UMass ■ All credits are automatically transferred ■ NO SAT/ACT required/no Letters of Recommendation, no Personal Statement ■ Study/live on a university campus with full access to university facilities and staff ■ Three intakes: September, January and May
YOUR PATHWAY TO UNIVERSITY IN THE USA
navitas.com
Disclaimer: These schools are authorized under federal law to enroll non-immigrant alien students. University Pathway Programs are not available to students from the People’s Republic of China for any campus of University of Massachusetts, where Navitas operates these programs. Navitas USA is part of the Navitas Group. UMASS1522_0913_AW
INTERVIEW professional services
Janicson Cheng
29, Assistant Manager Uniform Management Project Dragonair
A graduate of:
CityU SCOPE / De Montfort University BA (Hons) in Business Administration and Management
愛拼上位記 中五生捱出頭的故事 Text: Ren Wan
Photos: Nora Tam
在
這個學歷膨脹的年代，大專生往往以為選科決 定命運。原本手執牙科技術文憑，但目前卻在 航空公司任職制服管理部助理主管的鄭紹康 （Janicson）卻深信學以致用、用以致學才是事業的基石。 談吐有條有理、文質彬彬的Janicson，原來中學成績不甚 理想。會考成績欠佳，於中五後就轉讀牙科技術文憑。畢業 後順理定章地在牙科醫院當技術人員。可是他兩年後就決定 要轉行：「當時發現行業非常狹窄，而且薪金和晉升前景不 太明朗。」Janicson毅然尋找一些跟學歷背景完全沒有關係的 工作，並參加了太古集團旗下雅潔洗衣公司的管理人員培訓 計劃。「因為其晉升途徑理想，加上自己對中層管理亦有興 趣。」然而他沒有想到的是，這個轉變對他的事業有極大的 影響。
56 LEADERS OF TOMORROW
捱過去的日子
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人是需要不斷探索不 同的新知識，方可以 有更多的新機會，我 的事業歷程就是最好 的寫照
談管理人才，很多大公司都會招徠持MBA的高學歷才 俊。可是，Janicson參加的培訓計劃的學歷要求只是文憑 程度，這反而建立了他的另一套非常實用的管理哲學。在 加入雅潔頭四年，他都是「落手落腳」處理營運工作，一 般洗衣工人要做的，做主管的他都幫手。他坦言那段時間 是「捱過去」的，但就是因為他熟識工人的工作，更能夠 施行有效的政策。「我的管理對象是學識較淺、文化水平 較低的工友，當中有些已過中年，亦有來自內地和南亞裔 的新移民。如果以上司的姿態硬將政策施加至他們身上， 他們可能不會服從。但因為我熟識他們的工作，管理時就 更加有說服力。」他補充說，尊重、合作和互信是他從中 學會的管理之道，也正是這個管理之道令他深得公司的信 任，在往後的數年間逐步晉升至高級業務主管，處理更多 行政及客戶服務工作。
持續進修，力爭上游 不久，他開始覺得有自我增值的必要，先報讀了香港 城市大學專業進修學院（CityU Scope）的商業管理文憑， 兩年後就進一步升讀銜接的大學學位課程。原本他只是旨 在提升英語能力及商業管理知識，但最後學到更多。「課 程亦涉獵到商業的法例、經濟和資訊科技等，對於我當時 的工作有很大幫助。」他坦言最大的得著是管理思維的訓 練。「例如當下屬之間有分歧時要怎樣處理？如何有效地 分配工作？怎樣才可以清晰地下達指令？這些都是書本以 外的東西。」 Janicson亦體會了學懂管理的重要性：「無論你處於哪 個工作崗位，你總需要與其他人配合才可以完成工作，這 也是關乎管理的學問。」妥善管理人才，也即是能夠有效 地與人合作，發揮團體精神。也許正是這個原因，他繼而 獲任公司的銷售及市場推廣部主管。
不斷力爭上游的Janicson，亦擁有ISO審核員資格
自我裝備，迎接機遇 回顧自己的職途，縱然是欠缺令人眼前一亮的學歷 表，但Janicson認為成功的關鍵還是勇於面對挑戰。大約 一年多前，他獲港龍航空聘用，擔任制服管理部門的助理 經理。他坦言那是其事業上另一個重要挑戰。當時他沒有 相關的工作背景，加上這間公司的規模龐大，聘用的往往 都是專業人士，所以他花了很多時間自我學習。「人是需 要不斷探索不同的新知識，方可以有更多的新機會，我的 事業歷程就是最好的寫照。」他認為機會是隨時出現的， 所以盡每一刻的努力去裝備自己就是致勝之道。 他所指的裝備自己，未必是多讀幾個學位，多修幾門 專業，而是從工作及生活中學習。除了令他獲益不少的課 程之外，Janicson視處理日常工作、培養生活習慣為自我 提升的機會。在工餘時間，他參加排球隊已有十年。從丙 組逐步升上甲組，學習與教練和隊員溝通合作、培養默 契，這些都是寶貴的人際經驗，也和應了其著重交流的管 理之道。 被問到他於未來五年的事業大計，Janicson表示不會為 自己定下框架，因為他深信人有無限的發展空間。「我會 繼續力爭上游、把握每個機會。事實上，航空公司內有很 多不同的部門，我都很有興趣，希望未來有機會作出不同 的嘗試。」
BUSINESS 57
INTERVIEW professional services
Ivy Luk
24, Business Consultant, An IT firm
IT商業人 地球人和火星人的橋樑
看
陸倩萍（Ivy）的臉，你總覺得她的身上仍該 穿著中學校服，誰知今年24歲的她，早已修 畢大學課程，而她的學位更是在短短兩年半 的時間內取得的，她說：「那時候就是想，有時間就多 上一點課，多學一些東西，到了最後的半年，發現其實 已經可以畢業了！」一畢業，她便到了比利時的阿爾卡 特-朗訊（Alcatel-Lucent）— 一家提供電訊軟硬體設備及 服務的跨國公司工作。Ivy形容，那是決定性的一刻。
Text: 小鷺 Photos: May Tse, Internet
A graduate of:
Hkust BSc in Economics and Finance
58 LEADERS OF TOMORROW
海外工作鍛鍊溝通技巧 事實証明，Ivy的決定是正確的。在比利時，和來自世 界各地的人共事是殊不容易的，有時候，同事不會以英文 談話，而大家所用的程式系統也不一樣，但這卻令Ivy得到 非常好的溝通訓練，這也成了她的就業優勢。不只這樣， 就讀香港科技大學期間，她拿了匯豐海外獎學金到紐約遊 學，而學分也獲科大承認，故此她真正在科大上學的時間 只有一年半。比起很多人，她更早見識世界。
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寫程式的人不一定 明白商業社會的需 要，而客人也未必 清楚甚麼是程式可 做和不可做的
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成名教授的啟蒙 探問修讀商業財經的她，在科大所修的課程中，給她 印象最深刻的是甚麼，沒想到她說：「成名教授的課！他 上課時會邀來很多嘉賓，給我們講述個人經歷。他的課啟 發了我對人文社會學科的興趣。科技大學最特別的地方， 是我們大部分讀工程、商業等科目的同學，也要修一些社 會科學的課，而這位教授的課使我對香港的社會及政治有 更深入的理解。」其實在比利時工作合約完滿後，公司也 希望她能續約，「我最後決定回來，其實也跟成名教授有 關：記得他說過，生活不應只是炒樓、賺錢，我們還該關 心自己的社會；到過外地後會很清楚，香港就是香港，這 地方是很有獨特的價值的！」
由於具備商業和電腦方面的知識，Ivy能勝任一些遊走 於商業和科技之間的工作。現於一間機器公司當商務顧問 的她，主要的職務就是資訊科技的諮詢，「例如我有一個 客人，他需要一個電子商務的系統做網上交易，如果有兩 三個人同時要買最後一件貨品，那麼貨品該誰屬呢？寫程 式的人不一定明白商業社會的需要，而客人也未必清楚甚 麼是程式可做和不可做的，於是我就成了地球人和火星人 橋樑。這是舊一代電腦人未必明白的。」 Ivy並不認為自己能談得上有成就，至於未來五年，她 希望能成為一個計劃的領導者。Ivy有一句出自一套電影的 座右銘：The problem is not the problem. The problem is your attitude about the problem。
男仔頭愛 IT Ivy在中學時代已經以編寫電腦程式為樂，私下和朋友 同學分享創作，學校也提名她競逐《南華早報》的學生電 腦科學獎。雖然入選最後五強，但她後來還是選擇商業學 科，「你知道，電腦是一門較少女孩子選讀的科目，那時 候怕讀電腦會令人變得愈來愈隱蔽，所以進大學就選讀了 商科。後來在做暑期工時發現，懂商業的不一定懂電腦， 反之亦然，故對兩者亦有點認識的我，確有點優勢。」
Ivy說成名教授的課令她印象難忘
BUSINESS 59
DIRECTORY - Course Index • Business • DBA & MBA • Human Resources • Marketing ﹠ Communications • Operations • Transportation & Logistics
DIRECTORY Course Index
business 課程
大學
為期
網頁
課程費用
Master of Science in Business Information Systems (Non-IT / IT Background)
City University of Hong Kong, Department of Information Systems
1 Year (Full-time) / 2 Years (Part-time)
www.cb.cityu.edu.hk
HK$3,860 per credit
Master of Science in Electronic Business and Knowledge Management
City University of Hong Kong, Department of Information Systems
1 Year (Full-time) / 2 Years (Part-time)
www.cb.cityu.edu.hk
HK$3,860 per credit
Master of Science in Information Systems Management
City University of Hong Kong, Department of Information Systems
1 Year (Full-time) / 2 Years (Part-time)
www.cb.cityu.edu.hk
HK$3,860 per credit
Doctor of Philosophy in Management Sciences
City University of Hong Kong, Department of Management Sciences
3 - 8 Years
www.cb.cityu.edu.hk
HK$7,016 per month
Master of Arts in Operations and Supply Chain Management
City University of Hong Kong, Department of Management Sciences
1 Year (Full-time) / 2 Years (Part-time)
www.cb.cityu.edu.hk
HK$3,860 per credit
Master of Philosophy in Management Sciences
City University of Hong Kong, Department of Management Sciences
2 Years (Full-time) / 4 Years (Part-time)
www.cb.cityu.edu.hk
HK$7,016 per month (Full-time); HK$3,508 per month (Part-time)
Doctor of Philosophy in Management
City University of Hong Kong, Department of Management
36 Months (Full-time) / 48 Months (Part-time)
www.cb.cityu.edu.hk
HK$7,016 per month (Full-time); HK$3,508 per month (Part-time)
Master of Arts in Global Business Management
City University of Hong Kong, Department of Management
1 Year (Full-time) / 2 Years (Part-time)
www.cb.cityu.edu.hk
HK$3,860 per credit
Master of Philosophy in Management
City University of Hong Kong, Department of Management
24 Months (Full-time) / 36 Months (Part-time)
www.cb.cityu.edu.hk
HK$7,016 per month (Full-time); HK$3,508 per month (Part-time)
Master of Science in Organizational and Change Management
City University of Hong Kong, Department of Management
1 Year (Full-time) / 2 Years (Part-time)
www.cb.cityu.edu.hk
HK$3,860 per credit
Advanced Diploma in Facility and Property Management
CityU School of Continuing and Professional Education (SCOPE)
2 Years (Part-time)
www.cityu.edu.hk
HK$44,000
Advanced Diploma in Management Studies
CityU School of Continuing and Professional Education (SCOPE)
2 Years (Part-time)
www.cityu.edu.hk
HK$50,800
BA (Hons) Business Administration and Management
CityU School of Continuing and Professional Education (SCOPE)
1 Year (Full-time) / 2 Years (Part-time)
www.cityu.edu.hk
HK$88,800 (Full-time); HK$96,000 (Part-time)
BA (Hons) International Business Management
CityU School of Continuing and Professional Education (SCOPE)
12 Months
www.cityu.edu.hk
HK$89,220
BA (Hons) Public Administration and Management
CityU School of Continuing and Professional Education (SCOPE)
2 Years (Part-time)
www.cityu.edu.hk
HK$119,200
BSc (Hons) Business Information Technology
CityU School of Continuing and Professional Education (SCOPE)
1 Year
www.scope.edu
HK$82,000
BSc (Hons) Construction Management
CityU School of Continuing and Professional Education (SCOPE)
2 Years (Part-time)
www.cityu.edu.hk
HK$105,000
MSc International Business and Management
CityU School of Continuing and Professional Education (SCOPE)
2 Years (Part-time)
www.cityu.edu.hk
HK$114,000
Advanced Diploma Programme in Event Management
CUHK School of Continuing and Professional Studies (CUSCS)
1 Year Part-time (180 Contact hours)
www.scs.cuhk.edu.hk
HK$17,800
Advanced Diploma Programme in Leisure Services Management
CUHK School of Continuing and Professional Studies (CUSCS)
2 Years Part-time (354 Contact hours)
www.scs.cuhk.edu.hk
HK$29,800
Advanced Diploma Programme in Management CUHK School of Continuing and Professional for Business Excellence Studies (CUSCS)
200 Hours (Part-time)
www.scs.cuhk.edu.hk
HK$26,800
Certificate Programme in Management for Business Excellence
CUHK School of Continuing and Professional Studies (CUSCS)
100 Hours (Part-time)
www.scs.cuhk.edu.hk
HK$14,200
Diploma Programme in Cultural Management
CUHK School of Continuing and Professional Studies (CUSCS)
120 Hours
www.scs.cuhk.edu.hk
HK$11,500
Diploma Programme in Recreation Management
CUHK School of Continuing and Professional Studies (CUSCS)
330 Hours
www.scs.cuhk.edu.hk
HK$28,000
Professional Certificate Programme in Food Safety Management
CUHK School of Continuing and Professional Studies (CUSCS)
1 Year (Part-time)
www.scs.cuhk.edu.hk
HK$7,800
Professional Diploma Programme in Food Safety Management
CUHK School of Continuing and Professional Studies (CUSCS)
1.5 - 3 Years (Part-time) www.scs.cuhk.edu.hk
62 LEADERS OF TOMORROW
HK$15,900
business 課程
大學
為期
網頁
課程費用
Professional Diploma Programme in Project Management and Corporate Outsourcing
CUHK School of Continuing and Professional Studies (CUSCS)
1 Year (Part-time)
www.scs.cuhk.edu.hk
HK$15,320
Top-up Degree Program for Bachelor of Business (Event Management)
CUHK School of Continuing and Professional Studies (CUSCS)
12 Months
www.scs.cuhk.edu.hk
HK$9,800 per course
Top-up Degree Program for Bachelor of Business (Management)
CUHK School of Continuing and Professional Studies (CUSCS)
12 Months
www.scs.cuhk.edu.hk
HK$9,800 per course
Top-up Degree Program for Bachelor of Business (Marketing)
CUHK School of Continuing and Professional Studies (CUSCS)
12 Months
www.scs.cuhk.edu.hk
HK$9,800 per course
Certificate in Advanced Security & Property Management
Employees Retraining Board
156 hours (15 full days and 9 half days)
svt.hkct.edu.hk
Free
Diploma in Retail and Store Management
Employees Retraining Board
192 hours (18 full days and 12 half days)
ivdc.vtc.edu.hk
Free
Advanced Certificate in Conference and Event Management
HKBU School of Continuing Education (SCE)
8 Months (Part-time)
www.sce.hkbu.edu.hk
HK$9,000
Advanced Diploma in Business (Conference and Event Management)
HKBU School of Continuing Education (SCE)
18 Months (Part-time)
www.sce.hkbu.edu.hk
HK$35,620
Advanced Diploma in Business (Festive Event Management)
HKBU School of Continuing Education (SCE)
18 Months (Part-time)
www.sce.hkbu.edu.hk
HK$35,620
Advanced Diploma in Business (Finance)
HKBU School of Continuing Education (SCE)
18 Months (Part-time)
www.sce.hkbu.edu.hk
HK$35,910
Advanced Diploma in Business (Financial Services Marketing)
HKBU School of Continuing Education (SCE)
18 Months (Part-time)
www.sce.hkbu.edu.hk
HK$35,620
Advanced Diploma in Business (Information Systems)
HKBU School of Continuing Education (SCE)
18 Months (Part-time)
www.sce.hkbu.edu.hk
HK$36,490
Advanced Diploma in Business (Leisure, Recreation and Sports Administration)
HKBU School of Continuing Education (SCE)
18 Months (Part-time)
www.sce.hkbu.edu.hk
HK$34,720
Advanced Diploma in Business (Marketing Communications)
HKBU School of Continuing Education (SCE)
18 Months (Part-time)
www.sce.hkbu.edu.hk
HK$35,840
Advanced Diploma in Business (Marketing)
HKBU School of Continuing Education (SCE)
18 Months (Part-time)
www.sce.hkbu.edu.hk
HK$35,620
Advanced Diploma in Business (Purchasing and Supply)
HKBU School of Continuing Education (SCE)
18 Months (Part-time)
www.sce.hkbu.edu.hk
HK$35,620
Advanced Diploma in Business (Retail Management)
HKBU School of Continuing Education (SCE)
18 Months (Part-time)
www.sce.hkbu.edu.hk
HK$35,620
Advanced Diploma in Business (Strategic Logistics and Supply Chain Management)
HKBU School of Continuing Education (SCE)
18 Months (Part-time)
www.sce.hkbu.edu.hk
HK$35,620
Advanced Diploma in Business (Training and Facilitation)
HKBU School of Continuing Education (SCE)
18 Months (Part-time)
www.sce.hkbu.edu.hk
HK$33,990
Advanced Diploma in Business Management
HKBU School of Continuing Education (SCE)
24 Months (Part-time)
www.sce.hkbu.edu.hk
HK$37,000
Associate Degree Program - Business Administration
HKBU School of Continuing Education (SCE)
2 Years
www.cie.hkbu.edu.hk
HK$48,750
Certificate in Business Studies
HKBU School of Continuing Education (SCE)
12 Months (Part-time)
www.sce.hkbu.edu.hk
HK$12,000
Diploma in Administrative Management
HKBU School of Continuing Education (SCE)
18 Months (Part-time)
www.sce.hkbu.edu.hk
HK$30,120
Diploma in Business (Conference and Event Management)
HKBU School of Continuing Education (SCE)
24 Months (Part-time)
www.sce.hkbu.edu.hk
HK$26,500
Diploma in Business (Workplace Behaviour and HKBU School of Continuing Education (SCE) Communication)
24 Months (Part-time)
www.sce.hkbu.edu.hk
HK$26,500
Diploma in Business Studies
HKBU School of Continuing Education (SCE)
12 Months (Part-time)
www.sce.hkbu.edu.hk
HK$13,000
Professional Diploma in Conference and Event Management
HKBU School of Continuing Education (SCE)
9 Months (Part-time)
www.sce.hkbu.edu.hk
HK$14,750
Professional Diploma in Festive Event Management
HKBU School of Continuing Education (SCE)
9 Months (Part-time)
www.sce.hkbu.edu.hk
HK$14,750
Professional Diploma in Quality Management
HKBU School of Continuing Education (SCE)
1 Year (Part-time)
www.sce.hkbu.edu.hk
HK$20,000
Professional Diploma in Retail Management
HKBU School of Continuing Education (SCE)
9 Months (Part-time)
www.sce.hkbu.edu.hk
HK$14,750
Advanced Certificate in Food Service Management
HKU School of Professional and Continuing Education
5 Months (Part-time)
hkuspace.hku.hk
HK$13,900
For more business and MBA courses, visit www.educationpost.com.hk
BUSINESS 63
DIRECTORY Course Index
business 課程
大學
為期
網頁
課程費用
Advanced Certificate in Property Management
HKU School of Professional and Continuing Education
1 Year (Part-time)
hkuspace.hku.hk
HK$22,560
Advanced Certificate in Recreational Clubhouse HKU School of Professional and Continuing Management Education
1 Year
hkuspace.hku.hk
HK$22,500
Advanced Diploma in Business (Quantitative Finance and Quantitative Managerial Analysis)
HKU School of Professional and Continuing Education
20 Months
hkuspace.hku.hk
HK$4,150 per module
Advanced Diploma in Business Information Management
HKU School of Professional and Continuing Education
24 Months - 4 Years
hkuspace.hku.hk
HK$3,850 per module
Advanced Diploma in Business Information Technology
HKU School of Professional and Continuing Education
22 Months - 5 Years
hkuspace.hku.hk
HK$44,100
Advanced Diploma in Business Management
HKU School of Professional and Continuing Education
1.5 - 5 Years
hkuspace.hku.hk
HK$11,700
Advanced Diploma in M.I.C.E. and Event Management
HKU School of Professional and Continuing Education
24 Months
hkuspace.hku.hk
HK$3,820 per module
Advanced Diploma in Marketing & Brand Management
HKU School of Professional and Continuing Education
20 - 40 Months
hkuspace.hku.hk
HK$3,720 per module
Advanced Diploma in Marketing & Retail Management
HKU School of Professional and Continuing Education
20 - 40 Months
hkuspace.hku.hk
HK$3,720 per module
Advanced Diploma in Shopping Centre Management
HKU School of Professional and Continuing Education
hkuspace.hku.hk
HK$3,600 per module
Advanced Diploma in Tourism Management
HKU School of Professional and Continuing Education
hkuspace.hku.hk
HK$3,820 per module
Bachelor of Arts (Hons) International Trade and Operations Management
HKU School of Professional and Continuing Education
2 Years
hkuspace.hku.hk
HK$3,200 per module (Local Enrichment Modules); HK$12,600 per module (UoP Modules)
Bachelor of Arts (Hons) Marketing & Management
HKU School of Professional and Continuing Education
24 Months
hkuspace.hku.hk
HK$11,750 per module
Bachelor of Commerce - Business Information Systems
HKU School of Professional and Continuing Education
2 Years - 4 Years
hkuspace.hku.hk
AUD1,250 per module
BSc Economics and Management
HKU School of Professional and Continuing Education
3 - 8 Years
hkuspace.hku.hk
HK$105,000
BSc Management
HKU School of Professional and Continuing Education
3 - 8 Years
hkuspace.hku.hk
HK$105,000
BSc(Hons) Business Management
HKU School of Professional and Continuing Education
1.5 Years
hkuspace.hku.hk
HK$75,600 for core modules and HK$9,450 for non-core modules
Certificate in Applied Business Administration
HKU School of Professional and Continuing Education
8 Months
hkuspace.hku.hk
HK$3,000 (per module) Module 1 - 2; HK$1,500 (per module) Module 3 - 7
Certificate in Business and Economics
HKU School of Professional and Continuing Education
4 Months
hkuspace.hku.hk
HK$9,500
Certificate in Event Management
HKU School of Professional and Continuing Education
9 Months
hkuspace.hku.hk
HK$12,000
Certificate in Small Business Entrepreneurship
HKU School of Professional and Continuing Education
3 Months
hkuspace.hku.hk
HK$5,000
24 Months
Diploma in Applied Business Administration
HKU School of Professional and Continuing Education
12 Months
hkuspace.hku.hk
HK$3,000 (per module) Module 1 - 2; HK$1,500 (per module) Module 3 - 7; HK$3,750 (per module) Module 8; HK$3,980 (per module) Module 9
Diploma in Business Administration and Secretarial Studies
HKU School of Professional and Continuing Education
12 Months
hkuspace.hku.hk
HK$3,350 per module (2 modules per term)
64 LEADERS OF TOMORROW
business 課程
大學
為期
網頁
課程費用
Executive Certificate in Brand Management
HKU School of Professional and Continuing Education
25-Oct13 - 18-Jan-14 (Tentative)
hkuspace.hku.hk
HK$6,500
Executive Certificate in Business Information Management, Research & Development
HKU School of Professional and Continuing Education
Approx. 22 Weeks
hkuspace.hku.hk
HK$9,000
Executive Certificate in Finance and Business Management
HKU School of Professional and Continuing Education
6 - 24 Months
hkuspace.hku.hk
HK$2,500 per module; HK$5,000 per installment
Executive Certificate in Jewellery Marketing and Management
HKU School of Professional and Continuing Education
3 - 4 Months
hkuspace.hku.hk
HK$5,740
Executive Certificate in Legal Risk for Enterprise Risk Management
HKU School of Professional and Continuing Education
6 - 8 Months
hkuspace.hku.hk
HK$11,000 per programme; HK$5,600 per module
Executive Certificate in Records Management
HKU School of Professional and Continuing Education
5 Months
hkuspace.hku.hk
HK$9,500
Executive Diploma in Finance and Business Management
HKU School of Professional and Continuing Education
6 - 24 Months
hkuspace.hku.hk
HK$2,500 per module; HK$5,000 per installment
Executive Diploma in Enterprise Risk Management
HKU School of Professional and Continuing Education
9 - 12 Months
hkuspace.hku.hk
HK$5,500 per module
Executive Diploma in Green Management for Corporates
HKU School of Professional and Continuing Education
9 Months - 2 Years
hkuspace.hku.hk
HK$16,800 per programme; HK$4,500 per module
Executive Diploma in Jewellery Marketing and Management
HKU School of Professional and Continuing Education
6 Months - 7 Months
hkuspace.hku.hk
HK$11,300
Executive Diploma in Legal Risk for Enterprise Risk Management
HKU School of Professional and Continuing Education
6 Months - 8 Months
hkuspace.hku.hk
HK$11,000 per programme; HK$5,600 per module
Executive Diploma in PRC Corporate Governance
HKU School of Professional and Continuing Education
Max 2 Years (4 subjects, each with 4 lessons)
hkuspace.hku.hk
HK$3,850 per subject
Executive Diploma in Strategic Brand Management
HKU School of Professional and Continuing Education
8 Months
hkuspace.hku.hk
HK$11,900
Executive Diploma in Training Management and HKU School of Professional and Continuing Organization Development Education
124 hours
hkuspace.hku.hk
HK$16,900
Master of Science in Business Management
HKU School of Professional and Continuing Education
2 - Years
hkuspace.hku.hk
£7,200
Master of Science in International Management
HKU School of Professional and Continuing Education
2 - 5 Years
hkuspace.hku.hk
£9,500
Master of Science in Managerial Leadership
HKU School of Professional and Continuing Education
2 - 4 Years
hkuspace.hku.hk
£7200
Master of Science in Marketing with Festival & Event Management
HKU School of Professional and Continuing Education
20 Months - 2 Years
hkuspace.hku.hk
£8,000
MSc in International Management
HKU School of Professional and Continuing Education
2 - 5 Years
hkuspace.hku.hk
£9,500
Postgraduate Diploma in Yield Management
HKU School of Professional and Continuing Education
18 - 24 Months
hkuspace.hku.hk
HK$4,950 per module
Preparatory Course for MBA Programme of Edinburgh Business School (in English), HeriotWatt University
HKU School of Professional and Continuing Education
30 Months
hkuspace.hku.hk
HK$129,500 (in Chinese); HK$106,400 (in English); HK$84,000 (exam only)
Professional Diploma in Business Logistics Management
HKU School of Professional and Continuing Education
12 Months
hkuspace.hku.hk
HK$4,750 per module
Professional Diploma in Business Logistics Management (China Logistics)
HKU School of Professional and Continuing Education
12 Months
hkuspace.hku.hk
HK$3,600 per module (Specialism Module); HK$4,750 per module (Core Module)
Professional Diploma in Business Logistics Management (Strategic Procurement)
HKU School of Professional and Continuing Education
12 Months
hkuspace.hku.hk
HK$3,600 per module (Specialism Module); HK$4,750 per module (Core Module)
For more business and MBA courses, visit www.educationpost.com.hk
BUSINESS 65
DIRECTORY Course Index
business 課程
大學
為期
網頁
課程費用
Professional Diploma in Construction Project Management
HKU School of Professional and Continuing Education
16 Months (Part-time)
hkuspace.hku.hk
HK$50,800 per programme; HK$6,350 per module
Master of Science in Operational Research and Business Statistics
Hong Kong Baptist University, Faculty of Science
1 Year (Full-time) / 2 Years (Part-time)
www.math.hkbu. edu.hk
HK$140,000
Associate of Arts in Business Administration
Hong Kong Baptist University, HKBU College of International Education (CIE)
2 Years
www.cie.hkbu.edu.hk
HK$48,750
Bachelor of Business Administration (Honours)
Hong Kong Baptist University, School of Business
4 Years
bus.hkbu.edu.hk
HK$42,100 per annum
Master of Science in Strategic Human Resources Management
Hong Kong Baptist University, School of Business
2 Years
www.hkbu.edu. hk/~mscshrm
HK$156,000
Bachelor of Business Administration (Honours) Hong Kong Baptist University, School of in Commerce in Human Resource Management Business, Department of Management
2 Years
bus.hkbu.edu.hk
HK$42,100 per annum
Bachelor of Business Administration (Honours) in Human resources Management
Hong Kong Baptist University, School of Business, Department of Management
2 Years
bus.hkbu.edu.hk
HK$42,100 per annum
Bachelor of Business Admininstration (Honours) in China Business Studies Concentration
Hong Kong Baptist University, School of Business, Department of Marketing
4 Years
bus.hkbu.edu.hk
HK$42,100 per annum
Bachelor of Business Admininstration (Honours) in Marketing Concentration
Hong Kong Baptist University, School of Business, Department of Marketing
4 Years
bus.hkbu.edu.hk
HK$42,100 per annum
Bachelor of Business Admininstration (Honours) in Global China Business Concentration
Hong Kong Baptist University, School of Business, Department of Marketing
4 Years
bus.hkbu.edu.hk
HK$42,100 per annum
Bachelor of Business Admininstration (Honours) in Commerce in Marketing
Hong Kong Baptist University, School of Business, Department of Marketing
4 Years
bus.hkbu.edu.hk
HK$42,100 per annum
Master of Social Sciences in Media Management
Hong Kong Baptist University, School of Communications
1 Year (Full-time) / 2 Years (Part-time)
comd.hkbu.edu.hk
HK$120,000
BA(Hons) International Fashion Business
Hong Kong Design Institute
1 Year
www.hkdi.edu.hk
HK$75,400
Higher Diploma in International Fashion Business
Hong Kong Design Institute
5 Semesters
www.hkdi.edu.hk
Bachelor of Arts with Honours in Business Management
Li Ka Shing Institute of Professional and Continuing Education OUHK (LiPACE)
3 Years (Full-time) / 4 Years (Part-time)
www.ouhk.edu.hk
HK$63,800 per year (Full-time); HK$47,850 per year (Part-Time)
Diploma in Business Studies
Li Ka Shing Institute of Professional and Continuing Education OUHK (LiPACE)
1 Year
www.ouhk.edu.hk
HK$40,000
Diploma in Management Studies for SME Executives
Li Ka Shing Institute of Professional and Continuing Education OUHK (LiPACE)
181 Hours
www.ouhk.edu.hk
HK$17,400
Higher Diploma in Business Management
Li Ka Shing Institute of Professional and Continuing Education OUHK (LiPACE)
2 Years
www.ouhk.edu.hk
HK$90,000
Professional Certificate in Business Management
Li Ka Shing Institute of Professional and Continuing Education OUHK (LiPACE)
201 Hours
www.ouhk.edu.hk
HK$11,100
Professional Diploma in Business Management
Li Ka Shing Institute of Professional and Continuing Education OUHK (LiPACE)
201 Hours
www.ouhk.edu.hk
HK$20,100
Doctor of Philosophy in Business Administration (Ph.D. BA)
Lifelong College
3 Years
www.tsu-cc.net
Diploma in Business Studies
Lingnan Institute of Further Education (LIFE)
1 Year
life.ln.edu.hk
HK$17,500 per term
Diploma in Marketing Management
Lingnan Institute of Further Education (LIFE)
1 Year, 2 Terms
life.ln.edu.hk
HK$17,500 per term
Higher Diploma Programmes in Business Administration
Lingnan Institute of Further Education (LIFE)
2 Years
life.ln.edu.hk
HK$21,900 per term
Higher Diploma Programmes in Events Management (E-Applications)
Lingnan Institute of Further Education (LIFE)
2 Years
life.ln.edu.hk
HK$21,900 per term
Bachelor of Business Administration (Honours)
Lingnan University, Business Programme Office 4 Years
www.ln.edu.hk
HK$42,100 per annum
Master of Science in Human Resource Management and Organisational Behaviour
Lingnan University, Department of Management
1 - 3 Years
www.ln.edu.hk
HK$120,000
Bachelor of Arts (Honours) in Business Management
PolyU School of Professional Education and Executive Development (SPEED)
1 Year (Full-time) / 2 Years (Part-time)
www.speed-polyu. edu.hk
HK$70,000
66 LEADERS OF TOMORROW
business 課程
大學
為期
網頁
課程費用
Bachelor of Arts (Honours) in Retail and Service Management
PolyU School of Professional Education and Executive Development (SPEED)
2 Years
www.speed-polyu. edu.hk
HK$2,150 per credit
Bachelor of Arts (Honours) Scheme in Business
PolyU School of Professional Education and Executive Development (SPEED)
2 Year (Full-time) / 4 Years (Part-time)
www.speed-polyu. edu.hk
HK$2,150 per credit
Bachelor of Business Administration in Intergrated BBA program
The Chinese Univerisity of Hong Kong, Faculty of Business Administration
4 Years
www.cuhk.edu.hk
HK$42,100 per year
Bachelor of Business Administration in Global Business Studies
The Chinese Univerisity of Hong Kong, Faculty of Business Administration
4 Years
www.cuhk.edu.hk
HK$42,100 per year
Bachelor of Business Administration in Asian Business Studies
The Chinese Univerisity of Hong Kong, Faculty of Business Administration
4 Years
www.cuhk.edu.hk
HK$42,100 per year
Bachelor of Business Administration in International Business and Chinese Enterprise (IBCE)
The Chinese Univerisity of Hong Kong, Faculty of Business Administration, University of South Carolina, Darla Moore School of Business,
4 Years
www.cuhk.edu.hk
HK$42,100 per year
Master of Science in Information & Technology Management
The Chinese University of Hong Kong, CUHK Business School
1 Year (Full-time) / 1.5 Years (Part-time)
www.baf.cuhk.edu.hk
HK$160,000 (Full-time); HK$125,000 (Part-time)
Bachelor of Business Administration (Hons) in Global Business Systems Management
The City University of Hong Kong, Department of Information System
4 Years
www.cb.cityu.edu.hk
HK$42,100 per annum
Bachelor of Business Administration (Hons) in Information Management
The City University of Hong Kong, Department of Information System
4 Years
www.cb.cityu.edu.hk
HK$42,100 per annum
Bachelor of Business Administration (Hons) in Marketing Information Management
The City University of Hong Kong, Department of Information System
4 Years
www.cb.cityu.edu.hk
HK$42,100 per annum
Bachelor of Business Administration (Hons) Human Resources Management
The City University of Hong Kong, Department of Management
4 Years
www.cb.cityu.edu.hk
HK$42,100 per annum
Bachelor of Business Administration (Hons) International Business (Japan Studies)
The City University of Hong Kong, Department of Management
4 Years
www.cb.cityu.edu.hk
HK$42,100 per annum
Bachelor of Business Administration (Honours) in Business Analysis
The City University of Hong Kong, Department of Management Science
4 Years
www.cb.cityu.edu.hk
HK$42,100 per annum
Bachelor of Business Administration (Honours) in Management Sciences
The City University of Hong Kong, Department of Management Science
4 Years
www.cb.cityu.edu.hk
HK$42,100 per annum
Bachelor of Business Administration (Honours) in Managerial Statistics
The City University of Hong Kong, Department of Management Science
3 Years
www.cb.cityu.edu.hk
HK$42,100 per annum
Bachelor of Business Administration (Honours) in Service Operations Management
The City University of Hong Kong, Department of Management Science
3 Years
www.cb.cityu.edu.hk
HK$42,100 per annum
Bachelor of Business Administration (BBA) in Marketing
The City University of Hong Kong, Department of Marketing
4 Years
www.cb.cityu.edu.hk
HK$42,100 per annum
Bachelor of Business Administration (BBA) in China Business
The City University of Hong Kong, Department of Marketing
4 Years
www.cb.cityu.edu.hk
HK$42,100 per annum
Bachelor of Business Administration (Honours) in Marketing Information management
The City University of Hong Kong, Department of Marketing
4 Years
www.cb.cityu.edu.hk
HK$42,100 per annum
Advanced Diploma in Marketing and Business Management
The Hong Kong Management Association
1 Year
www.hkma.org.hk
HK$29,660
BA(Hons) Business Studies, University of Greenwich, UK
The Hong Kong Management Association
3 Years
degree.hkma.org.hk
HK$60,800 (For Entry into Year 3) or HK$73,400 (For Entry into 60 credits Year 2)
Diploma in Business Management DBM (Chinese)
The Hong Kong Management Association
12 Months (Part-time)
www.hkma.org.hk
HK$36,300
Diploma in Management Studies (DMS)
The Hong Kong Management Association
12 Months (Part-time)
diploma.hkma.org.hk
HK$36,300
Doctor of Philosophy (PhD) in Business Administration
The Hong Kong Management Association
3 - 5 Years
www.hkma.org.hk
HK$119,000
Master of Business (MBus)
The Hong Kong Management Association
15 Months
master.hkma.org.hk
HK$110,000
Master of Engineering Management (English Teaching)
The Hong Kong Management Association
15 Months
master.hkma.org.hk
HK$79,200
Master of Management International Management
The Hong Kong Management Association
1.5 Year (Part-time)
degree.hkma.org.hk
HK$176,200
For more business and MBA courses, visit www.educationpost.com.hk
BUSINESS 67
DIRECTORY Course Index
business 課程
大學
為期
網頁
課程費用
Professional Diploma in Business Administrative Management (PDBAM)
The Hong Kong Management Association
1 Year
www.hkma.org.hk
HK$21,060
Master of Science in Engineering Business Management
The Hong Kong Polytechnic University, Department of Industrial and Systems Engineering
1 - 2 Years
www.polyu.edu.hk
HK$12,000 per module
Master of Science in Global Supply Chain Management
The Hong Kong Polytechnic University, Department of Logistics and Maritime Studies
2.5 Years
www.polyu.edu.hk
HK$132,000
Master of Science in Quality Management
The Hong Kong Polytechnic University, Department of Logistics and Maritime Studies
2.5 - 5 Years
www.lgt.polyu.edu.hk
HK$120,000
Broad Discipline of Business
The Hong Kong Polytechnic University, Faculty of Business
4 Years
www.fb.polyu.edu.hk
HK$42,100 per year
Bachelor of Business Administration (Honours) in Management
The Hong Kong Polytechnic University, Faculty of Business
4 Years
www.fb.polyu.edu.hk
HK$42,100 per year
Bachelor of Business Administration (Honours) in Marketing
The Hong Kong Polytechnic University, Faculty of Business
4 Years
www.fb.polyu.edu.hk
HK$42,100 per year
Bachelor of Business Administration (Honours) in International Shipping and Transport Logistics
The Hong Kong Polytechnic University, Faculty of Business
4 Years
www.fb.polyu.edu.hk
HK$42,100 per year
Bachelor of Business Administration (Honours) in Financial Services
The Hong Kong Polytechnic University, Faculty of Business
4 Years
www.fb.polyu.edu.hk
HK$42,100 per annum
Bachelor of Business Administration (Honours) in Global Supply Chain Management
The Hong Kong Polytechnic University, Faculty of Business
4 Years
www.fb.polyu.edu.hk
HK$42,100 per annum
Master of Science in China Business Studies
The Hong Kong Polytechnic University, Faculty of Business
1 Year
www.polyu.edu.hk
HK$180,600
Master of Design Scheme in International Design and Business Management
The Hong Kong Polytechnic University, School of Design
1 Year
www.sd.polyu.edu.hk
HK$132,120
Master of Science in Investment Management
The Hong Kong University of Science and Technology, Department of Finance
18 Months (Part-time)
mfin.bm.ust.hk
HK$7,200 per credit
Bachelor in Business Administration in Information Systems, Business statistic and Operations Management
The Hong Kong University of Science and Technology, Department of Information Systems, Business Statistic and Operations Management, (ISOM)
4 Years
www.bm.ust.hk
HK$42,100 per annum
Doctor of Philosophy in Operations Management
The Hong Kong University of Science and Technology, Department of Information Systems, Business Statistics and Operations Management
3 - 8 Years
www.bm.ust.hk
HK$42,100 per annum
Doctor of Philosophy in Management of Organizations
The Hong Kong University of Science and Technology, Department of Management
3 - 8 Years
www.bm.ust.hk
Bachelor of Business Administration (Honours) in Management
The Hong Kong University of Science and Technology, Department of Management
4 Years
www.bm.ust.hk
HK$42,100 per annum
Bachelor of Business Administration (Honours) in Marketing
The Hong Kong University of Science and Technology, Department of Marketing
4 Years
www.bm.ust.hk
HK$42,100 per annum
HKUST Business School Executive Education Programs
The Hong Kong University of Science and Technology, HKUST Business School
2 - 10 Days
www.bm.ust.hk
HK$11,500
Bachelor of Business Administration in Corporate Administration
The Open University of Hong Kong, Lee Shau Kee School of Business and Administration
4 Years
www.ouhk.edu.hk
HK$42,100 per annum
Bachelor of Business Administration in Fashion Business
The Open University of Hong Kong, Lee Shau Kee School of Business and Administration
4 Years
www.ouhk.edu.hk
HK$42,100 per annum
Bachelor of Business Administration in International Business
The Open University of Hong Kong, Lee Shau Kee School of Business and Administration
4 Years
www.ouhk.edu.hk
HK$42,100 per annum
Bachelor of Business Administration in Marketing
The Open University of Hong Kong, Lee Shau Kee School of Business and Administration
4 Years
www.ouhk.edu.hk
HK$42,100 per annum
Bachelor of Business Administration in Management
The Open University of Hong Kong, Lee Shau Kee School of Business and Administration
4 Years
www.ouhk.edu.hk
HK$42,100 per annum
Bachelor of Business Administration (in Chinese)
The Open University of Hong Kong, Lee Shau Kee School of Business and Administration
4 Years
www.ouhk.edu.hk
HK$42,100 per annum
Postgraduate Certificate in Business Administration
The Open University of Hong Kong, Lee Shau Kee School of Business and Administration
68 LEADERS OF TOMORROW
www.ouhk.edu.hk
business 課程
大學
為期
網頁
課程費用
Postgraduate Certificate in Business Administration (Chinese)
The Open University of Hong Kong, Lee Shau Kee School of Business and Administration
Master of Science in Interdisciplinary Design and Management
The University of Hong Kong, Department of Real Estate and Construction
2 Years (Part-time)
fac.arch.hku.hk
Bachelor of Business Administration [BBA]
The University of Hong Kong, Faculty of Business and Economics
4 Years
www.fbe.hku.hk
HK$42,100 per annum
Bachelor of Business Administration (information System)
The University of Hong Kong, Faculty of Business and Economics
4 Years
www.fbe.hku.hk
HK$42,100 per annum
Bachelor of Business administration (international and global management)
The University of Hong Kong, Faculty of Business and Economics
4 Years
www.fbe.hku.hk
HK$42,100 per annum
Bachelor of Business Administation (Law)
The University of Hong Kong, Faculty of Business and Economics, Faculty of Law
4 Years
www.fbe.hku.hk
HK$42,100 per annum
Master of Science in Food Industry: Management and Marketing
The University of Hong Kong, School of Biological Science
2 Years
www.scifac.hku.hk
HK$95,000
課程
大學
為期
網頁
課程費用
MA/MBA (International Business)
ABRS Management and Technology Institute
15 - 20 Months (Part-time)
www.abrs.edu.hk
International Master of Business Administration
China Education Group
2 Years
www.uiowa.edu.hk
Master of Business Administration
China Education Group
12 Months (Part-time)
www.uncc.edu.hk
Finance MBA
China Europe International Business School (CEIBS)
21 Months
www.ceibs.edu
RMB¥438,000
Global EMBA
China Europe International Business School (CEIBS)
20 Months
www.ceibs.edu/emba
RMB¥568,000
MBA - China Europe International Business School (CEIBS)
China Europe International Business School (CEIBS)
18 Months
www.ceibs.edu/mba
RMB¥380,000
Doctor of Business Administration
City University of Hong Kong, College of Business
4 Years (Part-time)
www.cb.cityu.edu. hk/dba
HK$634,000
Executive Master of Business Administration (EMBA)
City University of Hong Kong, College of Business
2 Years (Part-time)
emba.cb.cityu.edu.hk
HK$9,810 per credit
Master of Business Administration (MBA)
City University of Hong Kong, College of Business
1 Year (Full-time) / 2 Years (Part-time)
www.cb.cityu.edu. hk/mba
HK$5,560 per credit
MBA in International Management
HKU School of Professional and Continuing Education
2-5 Years (Part-time)
hkuspace.hku.hk
£12,600
Wine & Spirits MBA
HKU School of Professional and Continuing Education
24 Months (Part-time)
hkuspace.hku.hk
€19,500
Doctor of Business Administration
Hong Kong Baptist University, School of Business
3 Years (Part-time)
bus.hkbu.edu.hk
HK$428,000
Master of Business Administration
Hong Kong Baptist University, School of Business
2 Years (Part-time)
bus.hkbu.edu.hk/ hkbusob
HK$198,000
Master of Business Administration
Institute of Advanced Learning
Within 1 Year after exemption
www.in-learning. edu.hk
AUD$8,600 per semester
Kellogg-HKUST Executive MBA Program
Kellogg-HKUST
18 Months
www.bm.ust.hk/emba
HK$1,190,000
Doctor of Philosophy in Business Administration (Ph.D. BA)
Lifelong College
3 Year (Part-time)
www.tsu-cc.net
Master of Business Administration (MBA)
Macquarie University, Macquarie Graduate School of Management
1 Year (Full-time) / 2-3 Years (Part-time)
www.mgsm.edu.au
www.ouhk.edu.hk
DBA & MBA
HK$258,000
HK$281,920
For more business and MBA courses, visit www.educationpost.com.hk
BUSINESS 69
DIRECTORY Course Index
DBA & MBA 課程
大學
Executive MBA
Richard Ivey School of Business
AGSM MBA Hong Kong Program
The Australian Graduate School of Management, The University of New South Wales
Executive MBA
網頁
課程費用
www.ivey.com.hk/ emba
HK$780,000 (US$100,000)
1.5 - 7 Years (Part-time)
www.agsm.edu.au/hk
HK$18,930 per course (2014)
The Chinese University of Hong Kong, CUHK Business School
2 Years
www.emba.cuhk. edu.hk
HK$465,760
Full-time MBA
The Chinese University of Hong Kong, CUHK Business School
16 Months / 12 Months (without summer internship or world-wide exchange)
www.baf.cuhk.edu. hk/mba
HK$480,060
Master of Philosophy in Business Administration (offered by School of Hotel and Tourism Management)
The Chinese University of Hong Kong, CUHK Business School
2 Years
www.baf.cuhk.edu.hk
HK$42,100
MBA (Evening Mode)
The Chinese University of Hong Kong, CUHK Business School
2 Years (Part-time)
www.baf.cuhk.edu. hk/mba
HK$305,040
MBA (Weekend Mode)
The Chinese University of Hong Kong, CUHK Business School
2 Years (Part-time)
www.baf.cuhk.edu. hk/mba
HK$305,040
MBA (Chinese / English class), University of Wales, UK
The Hong Kong Management Association
2 Years
hkma.org.hk
HK$104,000
Doctor of Business Administration
The Hong Kong Management Association
2.5 Years
degree.hkma.org.hk
HK$295,000
MBA / Master of Management, MGSM, Sydney
The Hong Kong Management Association
1.5 Year (Part-time)/ MBA: 2.5 Years (Part-time)
www.hkma.org.hk/ mgsm
HK$176,200; HK$281,920(MBA)
Doctor of Business Administration
The Hong Kong Polytechnic University, Faculty of Business
3 - 6 Years
www.fb.polyu.edu.hk
HK$634,000
PolyU OneChina MBA
The Hong Kong Polytechnic University, Faculty of Business
2 - 4 Years
www.polyu.edu.hk/fb/ rpss/mba
HK$198,000
HKUST MBA Program
The Hong Kong University of Science and Technology, HKUST Business School
12 or 16 Months (Full-time) / 24 Months (Part-time)
www.mba.ust.hk
HK$545,000 (Full-time) / HK$324,000 (Part-time)
Executive Master of Business Administration (EMBA)
The Hong Kong University of Science and Technology, HKUST Business School
16 - 18 Weeks
www.ustemba.ust.hk
HK$738,000
Shenzhen MBA
The Hong Kong University of Science and Technology, HKUST Business School
24 Months (Part-time)
szmba.ust.hk
HK$324,000
Doctor of Business Administration
The Open University of Hong Kong, Lee Shau Kee School of Business and Administration
www.ouhk.edu.hk
Master of Business Administration
The Open University of Hong Kong, Lee Shau Kee School of Business and Administration
www.ouhk.edu.hk/ WCM
Master of Business Administration (in Chinese)
The Open University of Hong Kong, Lee Shau Kee School of Business and Administration
www.ouhk.edu.hk/ WCM
EMBA-Global Asia
The University of Hong Kong, Columbia Business School and London Business School
16 - 20 Months
www.emba-global. com/asia
HK$1,150,344 / US$147,480
HKU MBA - Full-time MBA
The University of Hong Kong, Faculty of Business and Economics
14 Months
mba.hku.hk
HK$450,000
HKU MBA - Part-time MBA
The University of Hong Kong, Faculty of Business and Economics
2 - 4 Years (Part-time)
mba.hku.hk
HK$330,000
Master of Business Administration (International)
The University of Hong Kong, Faculty of Business and Economics
2 - 4 Years (Part-time)
www.fbe.hku. hk/Programme/ Postgraduate/IMBA/
RMB188,000 (General Stream); RMB228,000 (Executive Stream)
Manchester Global MBA
The University of Manchester, United Kingdom, Manchester Business School
2 - 6 Years (Part-time)
www.mbs.edu.hk/ Manchester_MBA
£28,500
Tsinghua-INSEAD EMBA Programme (TIEMBA)
Tsinghua University
18 Months
tsinghua.insead.edu
US$100,000
70 LEADERS OF TOMORROW
為期
DBA & MBA 課程
大學
為期
網頁
課程費用
Flexible Executive MBA
University of Reading, Henley Business School
24 Months (Part-time)
henley.asia
HK$275,000
MBA (International Stream) by Flexible Learning
University of Reading, Henley Business School
36 Months (Part-time)
www.henley.ac.uk/ mba
£18,500
International Master of Business Administration (IMBA)
Xi’an Jiaotong-Liverpool University
24 Months (Part-time)
www.xjtlu.edu.cn
RMB¥320,000
課程
大學
為期
網頁
課程費用
Master of Science in Human Resource Management and Training
HKU School of Professional and Continuing Education
2 Years
hkuspace.hku.hk
£8,825
Master of Science in Industrial Relations and Workplace Learning
HKU School of Professional and Continuing Education
2 Years
hkuspace.hku.hk
£8,825
Master of Science in Performance Management and Workplace Learning
HKU School of Professional and Continuing Education
2 Years
hkuspace.hku.hk
£8,825
Master of Human Resources Management
Hong Kong Baptist University, School of Business
2 Years (Part-time)
bus.hkbu.edu.hk/ hkbusob
HK$114,000
Certificate course on Human Resources Management
The Hong Kong Management Association
30 Hours
certificate.hkma. org.hk
HK$3,050
Executive Diploma in Employment Ordinance and Taxation (EDEOT)
The Hong Kong Management Association
7 Months
diploma.hkma.org.hk
HK$6,800 (Non-Member)
Executive Diploma in Learning and Development (EDLD)
The Hong Kong Management Association
7 Months
diploma.hkma.org.hk
HK$6,800 (Non-Member)
Professional Diploma in Human Resource Management (PDHR)
The Hong Kong Management Association
12 Months
diploma.hkma.org.hk
HK$21,060
Master of Science in Management (Human Resource Management)
The Hong Kong Polytechnic University, Department of Management and Marketing
1.5 Years (Full-time) / 2.5 Years (Part-time)
www.polyu.edu.hk
HK$132,000
Master of Human Resource Management
The Open University of Hong Kong, Lee Shau Kee School of Business and Administration
human resources
www.ouhk.edu.hk
marketing & communications 課程
大學
為期
網頁
課程費用
Master of Science in Marketing
City University of Hong Kong, Department of Marketing
1 Year (Full-time) / 2 Years (Part-time)
www.cb.cityu.edu.hk
HK$4,710 per credit
Doctor of Philosophy in Marketing
City University of Hong Kong, Department of Marketing
3 - 8 Years
www.cb.cityu.edu.hk
HK$7,016 per month
Master of Philosophy in Marketing
City University of Hong Kong, Department of Marketing
2 Years
www.cb.cityu.edu.hk
HK$7,016 per month
Doctor of Philosophy in Communication
City University of Hong Kong, Department of Media and Communication
3 - 4 Years (Full-time) 6 - 8 Years (Part-time)
www.cityu.edu.hk
HK$7,016 per month
Master of Arts in Integrated Marketing Communication
City University of Hong Kong, Department of Media and Communication
1 Year (Full-time) / 2 Years (Part-time)
www.cityu.edu.hk
HK$100,500
CityU School of Continuing and Professional Education (SCOPE)
BA 9 Months / BA (Hons) 12 Months (Full-time) BA 12 Months / BA (Hons) 20 Months (Part-time)
www.cityu.edu.hk
BA HK$52,200 / BA (Hons) HK$95,700
BA / BA (Hons) Marketing Management
For more business and MBA courses, visit www.educationpost.com.hk
BUSINESS 71
DIRECTORY Course Index
marketing & communications 課程
大學
為期
網頁
課程費用
Advanced Diploma in Marketing
HKU School of Professional and Continuing Education
20 - 40 Months (Part-time)
hkuspace.hku.hk
HK$3720 per module
Professional Certificate in Treasury Market Management
HKU School of Professional and Continuing Education
6 Months (Part-time)
hkuspace.hku.hk
HK$6300 per module
Graduate Diploma in Marketing (Services)
HKU School of Professional and Continuing Education
12 Months (Part-time)
hkuspace.hku.hk
HK$4300 per module
Master of Science in Marketing
HKU School of Professional and Continuing Education
20 Months - 2 Years (Part-time)
hkuspace.hku.hk
£8000
Postgraduate Diploma in Marketing
HKU School of Professional and Continuing Education
1 Year (Part-time)
hkuspace.hku.hk
HK$5500 per module
Postgraduate Diploma in Public Relations and Exhibition Management
HKU School of Professional and Continuing Education
18 Months (Part-time)
hkuspace.hku.hk
HK$33,390
Associate of Arts in Creative Communication
Hong Kong Baptist University, HKBU College of International Education (CIE)
2 Years
www.cie.hkbu.edu.hk
HK$48,750
Associate of Arts in Film, Television and Digital Media Studies
Hong Kong Baptist University, HKBU College of International Education (CIE)
2 Years
www.cie.hkbu.edu.hk
HK$48,750
Associate of Arts in Journalism
Hong Kong Baptist University, HKBU College of International Education (CIE)
2 Years
www.cie.hkbu.edu.hk
HK$48,750
Associate of Arts in Marketing
Hong Kong Baptist University, HKBU College of International Education (CIE)
2 Years
www.cie.hkbu.edu.hk
HK$48,750
Associate of Science in Creative Digital Media Design
Hong Kong Baptist University, HKBU College of International Education (CIE)
2 Years
www.cie.hkbu.edu.hk
HK$48,750
Bachelor of Arts in Marketing and Public Relations
PolyU School of Professional Education and Executive Development (SPEED)
2 Years (Full-time) 4 Years (Part-time)
www.speed-polyu. edu.hk
HK$2,150 per credit
Bachelor of Arts in Professional Communication
PolyU School of Professional Education and Executive Development (SPEED)
1.5 Years
www.speed-polyu. edu.hk
HK$2,150 per credit
Bachelor of Fine Arts in Fashion Marketing and Management
Savannah College of Art and Design
180 Hours
www.scad.edu
HK$255,798
Doctor of Philosophy in Marketing
The Chinese University of Hong Kong, CUHK Business School
3 - 4 Years
www.bschool.cuhk. edu.hk
Master of Philosophy in Marketing
The Chinese University of Hong Kong, CUHK Business School
2 Years
www.bschool.cuhk. edu.hk
HK$42,100 (Full-time)
Master of Science in Marketing
The Chinese University of Hong Kong, CUHK Business School
1 Year (Full-time) / 2 Years (Part-time)
www.bschool.cuhk. edu.hk
HK$150,000 (Full-time) HK$138,000 (Part-time)
Master of Philosophy in Communication
The Chinese University of Hong Kong, School of Journalism and Communication
2 Years
www.com.cuhk. edu.hk
Certificate course on Marketing and Sales Practices
The Hong Kong Management Association
30 Hours
certificate.hkma. org.hk
HK$3,050
Executive Diploma in Digital Marketing (EDDM)
The Hong Kong Management Association
4 Months
www.hkma.org.hk
HK$6,800
Professional Diploma in Sales Management (PDS)
The Hong Kong Management Association
10 Months
www.hkma.org.hk
HK$21,060
Master of Science in Marketing Management
The Hong Kong Polytechnic University, Department of Management and Marketing
1.5 Years (Full-time) 2 - 3 Years (Part-time)
www.polyu.edu.hk
HK$138,000
Doctor of Philosophy in Marketing
The Hong Kong University of Science and Technology, Department of Marketing
4 - 5 Years
www.bm.ust.hk
HK$42,100 per annum
Bachelor of Arts (with Honours) in Advertising and Marketing Communications - University of Central Lancashire
Vocational Training Council
9 Months
www.shape.edu.hk
HK$55,000
72 LEADERS OF TOMORROW
operations 課程
大學
為期
網頁
課程費用
Advanced Certificate in Construction Project Management
HKU School of Professional and Continuing Education
16 Months
hkuspace.hku.hk
HK$6,350 per module
Certificate in Retail Operations and Sales Practices
The Hong Kong Management Association
30 Hours
certificate.hkma.org.hk HK$3,050
Master of Science in Management (Operations Management)
The Hong Kong Polytechnic University, Department of Logistics and Maritime Studies
2.5 Years
www.lms.polyu.edu.hk
Master of Science in Testing and Certification
The Open University of Hong Kong, School of Science and Technology
www.ouhk.edu.hk/ WCM
Postgraduate Certificate in Testing and Certification
The Open University of Hong Kong, School of Science and Technology
www.ouhk.edu.hk/ WCM
Postgraduate Diploma in Testing and Certification
The Open University of Hong Kong, School of Science and Technology
www.ouhk.edu.hk/ WCM
HK$123,000
transportATION & logistics 課程
大學
為期
網頁
課程費用
Professional Diploma in Strategic Logistics and Supply Chain Management
HKBU School of Continuing Education (SCE)
9 Months (Part-time)
www.sce.hkbu.edu.hk
HK$14,750
Advanced Certificate in Shipping and Logistics
HKU School of Professional and Continuing Education
8 Months (Part-time)
hkuspace.hku.hk
HK$8,700
Bachelor of Science (Hons) International Supply Chain and Shipping Management
HKU School of Professional and Continuing Education
1.5 Years
hkuspace.hku.hk
HK$3,200 per module
Certificate in Business Logistics
HKU School of Professional and Continuing Education
8 Months
hkuspace.hku.hk
HK$3,625 per module
Professional Diploma in Logistics and Transport HKU School of Professional and Continuing Management Education
1.5 - 6 Years
hkuspace.hku.hk
HK$5,700 per module
Professional Certificate in Logistics Management
Li Ka Shing Institute of Professional and Continuing Education OUHK (LiPACE)
256 Hours (Total 8 courses)
www.ouhk.edu.hk/ WCM
Professional Diploma in Logistics Management
Li Ka Shing Institute of Professional and Continuing Education OUHK (LiPACE)
256 Hours (Total 8 courses)
www.ouhk.edu.hk/ WCM
Professional Diploma in Logistics Management
Lingnan Institute of Further Education (LIFE)
200 Hours
life.ln.edu.hk
HK$26,000
Bachelor of Arts (Honours) in Logistics and Supply Chain Management
PolyU School of Professional Education and Executive Development (SPEED)
1 Year (Full-time) / 2 Years (Part-time)
www.speed-polyu. edu.hk
HK$70,000
Professional Diploma in Logistics & ImportExport Management (PDLIE)
The Hong Kong Management Association
10 Months (Part-time)
www.hkma.org.hk
HK$21,060
Professional Diploma in Logistics and Supply Chain Management (PDLSC)
The Hong Kong Management Association
10 Months (Part-time)
www.hkma.org.hk
HK$21,060
Master of Science in Industrial Logistics Systems
The Hong Kong Polytechnic University, Department of Industrial and Systems Engineering
1 Year (Full-time) / 2 Years (Part-time)
www.ise.polyu.edu.hk
HK$3,000 per credit
Postgraduate Diploma in Global Supply Chain Management
The Hong Kong Polytechnic University, Department of Logistics and Maritime Studies
1.5 Years
www.polyu.edu.hk
HK$79,200
Postgraduate Diploma in International Shipping and Transport Logistics
The Hong Kong Polytechnic University, Department of Logistics and Maritime Studies
1 Year (Full-time) / 2 Year (Part-time)
www.polyu.edu.hk
HK$72,000
Master of Science in International Shipping and The Hong Kong Polytechnic University, Transport Logistics Department of Logistics and Maritime Studies
1 to 2 Years (Full-time) / www.polyu.edu.hk 2.5 Years (Part-time)
Doctor of Philosophy in Industrial Engineering and Logistics Management
The Hong Kong University of Science and Technology, Department of Industrial Engineering and Logistics Management
www1.ielm.ust.hk
Master of Philosophy in Industrial Engineering and Logistics Management
The Hong Kong University of Science and Technology, Department of Industrial Engineering and Logistics Management
www1.ielm.ust.hk
Master of Arts in Transport Policy and Planning
The University of Hong Kong, Department of Urban Planning and Design
1 Year (Full-time) / 2 Years (Part-time)
geog.hku.hk
HK$132,000
HK$110,000
For more business and MBA courses, visit www.educationpost.com.hk
BUSINESS 73
ess in in s u B f o r o l e t n Bach e m e g a n a
M t n e v E r o l t n e Hote m e g a n a M l e t o H l a n o i t a n r e t n I f o r e t Mas
Inspiringpassion Creatingfutures
ment e g a n a m l e t o anked h r 1 r e b m u N rvey, 2013) Study with thetralia and Asia Pacific. (TNS Su school in Aus - Work and Study in Australia - Paid internships incorporated into your degree - Eligibility to work 20 hours/per week - Campuses in Sydney and in the Blue Mountains - Bachelor and Master degrees Undergraduate: - Graduate quicker with our 2.5 year degree courses
Postgraduate: - Study duration between 1 year & 3 months - 2 years - Sydney campus - NEW *Master of Global Business Management (*commencing January 2014)
Business Seminar on Hospitality The Mira Hong Kong Function Rooms 4-7, 3/F 118 Nathan Road, TST 2.30pm, 9 November, 2013 To join this seminar or find out more about our courses: Contact simon.gillard@bluemountains.edu.au Telephone: +852 9209 6499
- Start in January, April, July or September
Blue Mountains International Hotel Management School Pty Ltd CRICOS Number 00911E
www.bluemountains.edu.au