An E n tr e p r e n e u r ’s T h in k in g
Fi r st t i m e b u si n ess o w n er s m i gh t t h i n k as i f t h ey h av e f al l en i n t o a p i t f al l f r o m w h er e t h ey can n ev er co m e o u t . A t t i m es i t i s st r essf u l an d n o n f r u i t f u l , b u t o n e sh o u l d n ev er l o se h o p e. O n e can al w ay s t r ai n t h ei r m i n d s t o t h i n k l i k e an en t r ep r en eu r d o es: 2
1 Love W hat You Do! I t i s extr emely i mpor tant. D eci di ng w hat w or k makes you happy i s up to you. Other s mi ght peep i nto i t, but then ulti mately your w or k i s li ke your baby. You know i t better and you have to take car e of i t.
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T he only w ay to do gr eat w or k i s to love w hat you do. I f you haven’t found i t yet, keep looki ng. D on’t settle. Steve Job
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2 Failure is Perm anent T hi s i s har d to di gest tr uth as w e ar e humans and w e ar e alw ays scar ed of fai lur es. But the fact i s that entr epr eneur s must alw ays be r i sk r eady.
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T he bi ggest r i sk i s not taki ng any r i sk...I n a w or ld that i s changi ng r eally qui ckly, the only str ategy that i s guar anteed to fai l i s not taki ng r i sks. M ar k Zucker ber g 6
3 Don’t Tolerat e Inef f icieny W hen i t comes to a pr oduct an entr epr eneur must never toler ate i neffi ci ency. H e has the r i ght to demand the best fr om hi s team. D on’t let the blame game ever happen. M ake the best of your r esour ces and push them to do the best.
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Obvi ously, the hi ghest type of effi ci ency i s that w hi ch can uti li ze exi sti ng mater i al to the best of advantage. Jaw ahar lal N ehr u
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4 Be Creat ive Cr eati vi ty leads to change and w her e ther e i s change i t w i ll lead to di stur bance.
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W i thout change ther e i s no i nnovati on, cr eati vi ty or i ncenti ve for i mpr ovement. T hose w ho i ni ti ate change w i ll have a better oppor tuni ty to manage the change that i s i nevi table. W i lli am Pollar d
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5 Dream Big You may not fi nd easy acceptance of your i deas all the ti me. T hi s may not be possi ble all the ti me, but successful i nnovator s w i ll tell that i t i s a good thi ng.
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“ All our dr eams can come tr ue, i f w e have the cour age to pur sue them.... W alt D i sney
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