Branding Guidelines : MOONSTONE

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BRANDING GUIDELINES


BRANDING GUIDELINES

TABLE OF CONTENTS

0.LOGO 1.MARK 2.MARK POSITIVE/NEGATIVE 3.TYPOGRAPHIC RELATIONS 4.LOGO VARIATIONS 5.TYPOGRAPHY 6.COLOURS 7.ICONS


0.LOGO


BRANDING GUIDELINES

1.MARK

The simple shapes in this logo form a gem with negative space.


2.MARK POSITIVE/ NEGATIVE


BRANDING GUIDELINES

3.TYPOGRAPHIC RELATIONS

Font used in the typography of the logo is an edited version of Helvetica Neue LT Com.


4.LOGO VARIATIONS

VERTICAL

HORIZONTAL


BRANDING GUIDELINES

5.TYPOGRAPHY

Helvetica Neue LT COM Light

Aa

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz (.,:;?!$&@*)0123456789

Helvetica Neue LT COM Medium

Aa

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz (.,:;?!$&@*)0123456789


6.COLOURS Negative and Positive Colours shouldn’t be mixed together. 6.a.PRIMARY COLOURS

NEGATIVE LIME RGB 0/214/173 HEX #00d6ad

NEGATIVE VIOLET RGB 56/0/125 HEX #39007c

POSITIVE LIME RGB 0/245/196 HEX #00f4c5

POSITIVE VIOLET RGB 87/0/252 HEX #5600fc

6.b.SECONDARY COLOURS

NEGATIVE ORANGE RGB 235/105/46 HEX #ea682f

NEGATIVE YELLOW RGB 255/200/0 HEX #ffc800

POSITIVE ORANGE RGB 224/77/31 HEX #e04c1e

POSITIVE YELLOW RGB 255/244/0 HEX #ffe000

POSITIVE VIOLET RGB 232/48/140 HEX #e8318d


BRANDING GUIDELINES

7.ICONS

7.a.ICON COLOURS POSITIVE

Negative

Positive

Colour


7.b.ICON COLOURS NEGATIVE

Negative

Positive

Colour


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