BRANDING GUIDELINES
BRANDING GUIDELINES
TABLE OF CONTENTS
0.LOGO 1.MARK 2.MARK POSITIVE/NEGATIVE 3.TYPOGRAPHIC RELATIONS 4.LOGO VARIATIONS 5.TYPOGRAPHY 6.COLOURS 7.ICONS
0.LOGO
BRANDING GUIDELINES
1.MARK
The simple shapes in this logo form a gem with negative space.
2.MARK POSITIVE/ NEGATIVE
BRANDING GUIDELINES
3.TYPOGRAPHIC RELATIONS
Font used in the typography of the logo is an edited version of Helvetica Neue LT Com.
4.LOGO VARIATIONS
VERTICAL
HORIZONTAL
BRANDING GUIDELINES
5.TYPOGRAPHY
Helvetica Neue LT COM Light
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz (.,:;?!$&@*)0123456789
Helvetica Neue LT COM Medium
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz (.,:;?!$&@*)0123456789
6.COLOURS Negative and Positive Colours shouldn’t be mixed together. 6.a.PRIMARY COLOURS
NEGATIVE LIME RGB 0/214/173 HEX #00d6ad
NEGATIVE VIOLET RGB 56/0/125 HEX #39007c
POSITIVE LIME RGB 0/245/196 HEX #00f4c5
POSITIVE VIOLET RGB 87/0/252 HEX #5600fc
6.b.SECONDARY COLOURS
NEGATIVE ORANGE RGB 235/105/46 HEX #ea682f
NEGATIVE YELLOW RGB 255/200/0 HEX #ffc800
POSITIVE ORANGE RGB 224/77/31 HEX #e04c1e
POSITIVE YELLOW RGB 255/244/0 HEX #ffe000
POSITIVE VIOLET RGB 232/48/140 HEX #e8318d
BRANDING GUIDELINES
7.ICONS
7.a.ICON COLOURS POSITIVE
Negative
Positive
Colour
7.b.ICON COLOURS NEGATIVE
Negative
Positive
Colour