MELBOURNE CENTRAL FACTORY

Page 1

RESPITE

proposal: respite

heavy duty metal cables that hold up advertisement banners

roof mullions and structures help anchor heavy advertisement banners spot lights add a layer of depth to the flat facade

60% of all items while stocks last holes in this panel conceal air conditioning systems

layer 5: lighting

wallpaper stickers change from time to time, keeping the frontage interesting

balustrade allow visibility of shop fronts from different levels

false ceiling break patterns enforces repetition for more movement reducing fatigue

layer 4: products

advertisement occupying void space devoiding light filtration

layer 3: front display

resting sofa chairs with bright luminous colours

best position for optimum view of all shops over all levels columns functioning as anchor points for advertisment

layer 2: brand logo glass facade funnels inward like a threshold

display heels poke out with full range retractable doors

overhead signages spilling onto a linear corridor signage of construction partition before shop officially opens

layer 1: stickers

annoying sales person with a flirty smile

country road has it's own internal vertical circulation

bright colour heels out at the front glass table display offset above optimum 1100mm

wallpaper of hot fashion model with heels on

displays rotated on oblique towards the entrance

scented candles can be sniffed from approx 20 metres away

leather belts overhang the table changing room curtains drape and open towards the corridor


FLOOR PLATE

SKIRTING THE FACADE

THE VOID

The Awakening

THE CORE

ROOTING CEILING AND COLUMNS


ENGAWA_

-[A’BECKETT TOWER BACK DROP]-

-[MELB CENTRAL MONUMENT]-

Unit opening out onto the ‘backyard’/engawa and connecting back to the city. -[thinking of throwing ball down]

Living spaces spills out onto the ‘backyard’/engawa, allowing the house to expand beyond the limits of the walls.

-[baby sitting kinds from the country]

One unit on every floor is removed and converted into a communal space. Stairs running up the facade allows the public to wonder up. -[posting letters] [reading MX][in envy of students]-

-[RMIT GREEN BLOB]-

-[STATE LIBRARY MONUMENT]-

-[SWANSTON ST AXIS]-[ROUTE TO ELIZABETH]-

-[dare you to scale this mountain]

-[CHURCH FOREGROUND]-

-[STATE LIBRARY STAGE]-

-[ROUTE TO QV]-


- E X P O S E D -

SUBTRACTION

0900HRS: #LATROBESTREET #WALKINGTOCOLES

CAR

PEDESTRIAN

BIKE

TRAIN STATION

MULTIPLE GROUNDS

1300HRS: #CANOPYLANDING #TRAINSTATION

COMPRESSION 1600HRS: #RESTING #FOREST #TRAIN #HOME


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.