Impression management theory

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Impression Management Theory Presented By:

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Introduction  The Impression Management theory is a goal   

oriented process . It is carried out consciously or unconsciously . Its aim is to influence the perception of other people. This is regarding an individual, event or object. It is done through the regulation or control of information shared during social interaction. http://www.premiumessays.net/


 The impression management theory was     

proposed by Edward E Jones . He was a psychologist in1960. He enhanced the theory to include attempts made by people. This was to exercise control the impression of other people over their personal traits . This sparked attention of people. They viewed impression management as a basic interpersonal process. http://www.premiumessays.net/


The Theory  This theory stipulates that any person must    

establish and maintain an impression. This should be in line with the perception they intend to convey to the public. It involves the vital ways of establishment and communication. It brings about uniformity between personal and organizational goals. It emphasizes on the reality of perception. http://www.premiumessays.net/


Factors Governing the Impression Management  There should be sort of real or imaginary    

social situation. People would then develop the awareness of being a potential subject of monitoring. The cultural norms of a person determine how non-verbal behaviors are. The goals of a person are yet another factor. It refers to what the assertion entails that can also contribute to various ways of presentation of some of the attributes of self. http://www.premiumessays.net/


 People present themselves to others in

various ways.  One of them is through self disclosure.  Another way of self presentation is appearances management.  These can apply to individuals as well as corporate in order to manage impressions.

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Conclusion  People often adopt various strategies    

according to the theory. They include intimidation and ingratiation to acquire the desired perception . We always try to construct an image of ourselves and even organizations . This is to claim personal identity. It also portrays ourselves in consistency with the formed image. http://www.premiumessays.net/


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