International strategic management

International Strategic Management:Facebook Presented By:

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Introduction  Facebook Inc. is a social networking platform    

that was established in 2004 .

Mark Zuckerberg and two of his roommates in their dorm room were behind it.

It allows users of the platform to share their opinions, ideas, activities and pictures.

The primary operations of Facebook are in the United States .

The headquarters of the organization is at Melno Park, California. http://www.premiumessays.net/

Vision and Mission  The mission statement of Facebook is    

focused on empowering users.

It offers technology to connect with other people.

It provides tools through its website.

The company has enhanced openness and connection.

Its vision statement captures the intentions of the website’s founders. http://www.premiumessays.net/

Vision reasons why people use Facebook  Posting updates concerning.  Expressing what matters to them.  Connecting with their friends and families.  Facebook today also offers connections with

companies and various organizations.  This enables users discover what is going on around the world.

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Suggested Strategic Objectives for Top Management  Raise the number of people using Facebook.  Diversification of its sources of revenue.  Opening a marketplace ‘Facebook

Marketplace.’

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Analysis of the Main Competitive Advantages  Facebook has enhanced advertising agencies     

across the globe.

It competitors are YouTube, Google and Yahoo and twitter.

Facebook commands unrivaled reach .

The global reach of Facebook is sustainable.

This is because of the high switching costs .

It results from users having established networks, applications, and content within the organization. http://www.premiumessays.net/

Facebook’s Strong Market Position

 FB enjoys a strong position in the social networking     

industry.

It has strongest market share with regards to the number of visits .

With the US, it enjoys a leading position in the social networking market .

This has increased the market share in advertising.

This has increased high appeal that is enjoyed by its products among advertisers and other users.

With regards to sustainability, the great performance of Facebook is advertising and social engagement. http://www.premiumessays.net/

A Profitable Database on Facebook  Facebook has a quite lucrative database .  This enables it to acquire huge volumes of    

information on users.

The information is of great value to developers and advertisers.

The data that is owned and regulated by Facebook.

It provides substantial competitive advantages.

Provides Value to Developers and Advertisers http://www.premiumessays.net/

Works Cited Bercovici, J., 2013. ‘Is Facebook Home Facebook’s Answer to Facebook Fatigue?’, Forbes.Com, p. 17, Health Business Elite, EBSCOhost, viewed 10 November 2013.

Geron, T., 2013. ‘Facebook Needs Traffic’, Forbes, 191, 8, p. 1, Health Business Elite, EBSCOhost, viewed 10 November 2013.

Hempel, J., 2013. ‘the Second Coming of Facebook’, Fortune, 167, 6, p. 72, Health Business Elite, EBSCOhost, viewed 10 November 2013. http://www.premiumessays.net/

Piskorski, M., Eisenmann, T., Chen, D. and Feinstein, B., 2011. Facebook’s platforms.

Boston, Massachusetts: Harvard Business School.

Vance, A., 2013. ‘Your Facebook Data Are Here’, Bloomberg Businessweek, 4349, pp. 42-44, Health Business Elite, EBSCOhost, viewed 10 November 2013. Herrold, T., 2013. Kenshoo Social Study: Quarterly Analysis of Facebook Advertising Performance Shows Strong Improvements Across Key Performance Indicator, viewed 10 Nov 2013<http://kenshoosocial.com/blog/quarterlyfacebook-advertising-performance-q3-vs-q22013/> http://www.premiumessays.net/

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