Strategic management process in coca cola company slideshare

Strategic Management Process in Coca Cola Company Presented by: http://writemywriting.com/

Introduction ď‚— Primary function of the strategic management is

to enhance the competitive advantage of a given firm. ď‚— Process of strategic management strives to generate profits by aligning their goals towards a workable strategy.

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Primary components of a strategic management process  Environmental scanning entails the collection and

scrutiny of information  Strategy formulation is devising best course of action.  Strategic management process is evaluation stage

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Importance of Strategic Management Process  Company knows about the competitors and

market trends  Improves the efficiency of an organization.  All risks can be tackled and the right success strategies formulated

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Coca Cola Company  Mission of Coca Cola Company has been to

maximize the value of the shareholders.  Company conducts market surveys  Formed business partnerships in every continent to gain competitive advantage.

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ď‚— Company has been manufacturing quality

products ď‚— Coca Cola Company has an excellent reward system geared towards driving value creation

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Conclusion  Coca Cola Company incorporates a

comprehensive reward system  Reinvests towards increasing productivity.  Marketing strategy improves its market penetration  Gives the company a competitive advantage.

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