DU —— VOL. 17 ISSUE 02 / FALL 2018 PHOTO © TERRY MCLAUGHLIN
THE TRAVEL ISSUE
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Young Visionary Arne Piepke documents tradition, history and culture with humanitas.
pg.
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Finding a Balance Duo Paola + Murray on working together and shooting travel imagery.
44
pg.
Smart Stock
Three photographers on using stock to boost their bottom line.
THE MAGAZINE FOR EMERGING PHOTOGRAPHERS AND PHOTO EDUCATORS
emerging P H OTO G R A P H E R
We are
volume 10
2
Brought to you By PDN and Rf
november 2018
RAN G E F I N D E R 30 rising stars of wedding photography
P H OTO G R A P H E R
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excerpts from the experts
Brought to you By PDN and Rf
november 2018 / VOLUME 67 • NO. 10
emerging
hOLiday gift guide The Official Magazine of
Photo © PEtRoNEllA luGEmwA
Rising staRs
OuR List Of Wedding PhOtOgRaPheRs tO Watch
It’s time to reach our network of over
1 MILLION visual content creators with a buying power of
$6.8 Billion Over half of our audience are professional photographers
73% have over 5 years of experience
68% make more than
half of their income from photography
PHOTO+ is a community that connects photographers and cinematographers of all backgrounds with the media and resources they need and the inspiration they love. Through our print and online publications, events, custom advertising opportunities and sponsorship packages, we help leaders in the photo market engage with an audience that’s extraordinarily passionate about advancing their creative and business endeavors.
pdnonline.com
News, techniques and inspiration for the photo professional
The PosTProducTioN issue retouchiNg for Style & PoliSh The Ai revoluTioN comes To PhoTo ediTiNg
®
Over the past couple of years I've watched PDN shift and grow into a publication that really hits the mark for working professionals. When we're struggling as still photographers directing a film crew there is a whole feature filled with interviews about the same thing. When we're questioning our traditional marketing campaign it's in the next issue. Maybe the writers for PDN have a hidden camera in our studio. Those interviews and conversations! That insight into the experiences of our peers working in this industry that is so highly competitive, and sometimes isolating, is a huge and amazing resource.”
– ADAM VOORHEES, PHOTOGRAPHER
November 2018
how To geT Your reTouchiNg esTimATes righT
© JulIA Stotz
No other brand covers professional photography in print and digital like Photo District News. PDN’s subscribers are working professionals in fields such as commercial, editorial, fine-art and documentary photography. They also include photography assistants and emerging pros who all rely on PDN to report on the latest technologies, provide relevant business, legal and media advice, and cover the needs of today’s clients and the work of photographers from around the world.
The post-production issue | Retouching for Style | AI and Photo Editing | Making Better Prints | Post-Production Estimates | Edward Burtynsky
PHOTO DISTRICT NEWS
3 StePS to makiNg better PriNtS
November 2018
edward burtyNSky: PhotograPhiNg the aNthroPoceNe age
14 acceSSorieS for mobile PhotograPhy aNd video
the taSte wInnERS’ GAllERy
Th e Official Maga zi n e Of
SAVE THE DATE OCTOBER 24–26, 2019 JAVITS CONVENTION CENTER, NEW YORK CITY
PHOTOPLUSEXPO.COM
DISTRIBUTION 19,600 Total Readership: 39,200
65%
of readers recall seeing advertisements in PDN and over half of them visit the advertiser’s websites
PDN Editorial Calendar MAY 2019-FEBRUARY 2020 MAY/JUNE 2019 TAKE A BREAK FROM YOUR SCREEN REPORT: Top Tastemakers & Clients GEAR ROUNDUP: Landscape Photography Gear CONTEST: Music AD CLOSE: ......................... 4/4/2019 MATERIALS DUE: ............ 4/11/2019 IN-HOME, WEEK OF: .........5/1/2019 ON-SALE, WEEK OF: ......5/10/2019 JANUARY/FEBRUARY 2020 PORTRAITURE REPORT: Money Matters GEAR ROUNDUP: Telephoto Lenses AD CLOSE: ...................... 11/29/2019 MATERIALS DUE: ............12/6/2019 IN-HOME, WEEK OF: ....12/24/2019 ON-SALE, WEEK OF: ......1/14/2020
Now printed on recycled paper.
JULY/AUGUST 2019 THE FINE ART ISSUE GEAR ROUNDUP: Continuous Lights CONTEST: Taste AD CLOSE: ......................... 6/5/2019 MATERIALS DUE: ........... 6/12/2019 IN-HOME, WEEK OF: ........7/2/2019 ON-SALE, WEEK OF: ......7/23/2019
SEPTEMBER/OCTOBER 2019 PDN PHOTO ANNUAL REPORT: PhotoPlus Pre-Show Issue GEAR ROUNDUP: Studio Gear & Accessories CONTEST: PDN Photo Annual AD CLOSE: ........................7/31/2019 MATERIALS DUE: ............. 8/7/2019 IN-HOME, WEEK OF: ......8/27/2019 ON-SALE, WEEK OF: ...... 9/17/2019
NOVEMBER/DECEMBER 2019 GET PUBLISHED REPORT: Local Markets GEAR ROUNDUP: High-Capacity Storage/NAS Drives CONTEST: The Curator & Faces AD CLOSE: ....................... 10/2/2019 MATERIALS DUE: ........... 10/9/2019 IN-HOME, WEEK OF: ... 10/30/2019 ON-SALE, WEEK OF: ..... 11/19/2019
november 2018
RAN G E F I N D E R 30 rising stars of wedding photography november 2018 / VOLUME 67 • NO. 10
Rf (Rangefinder) is the premier magazine for international wedding and portrait photographers, as well as the official publication WPPI. Published 11 times a year, Rf features creative and innovative work in wedding, boudoir, maternity, newborn, high school senior and school sports portraiture, as well as in-depth information on business, marketing, and emerging technology. Rangefinder prides itself on being a magazine for photographers by photographers, with a large percentage of articles written by WPPI speakers and past 30 Rising Stars of Wedding Photography honorees, an annual feature that recognizes top emerging talent based on industry nominations worldwide.
Rising staRs
hOLiday gift guide
OuR List Of Wedding PhOtOgRaPheRs tO Watch
The Official Magazine of
Photo © PEtRoNEllA luGEmwA
WEDDING & PORTRAIT PHOTOGRAPHY INTL.
2 019
Save the Date Our partnership with Rangefinder and WPPI has helped us connect with countless professional photographers over the years. From product launches and promotions to ongoing engagement and brand awareness, Rangefinder and WPPI have been a part of our strategy for quite some time.”
– PAUL ROTTER, MILLERS PROFESSIONAL IMAGING/MPIX
Mandalay Bay, Las Vegas
CONfERENCE: 02.25-03.01 ExPO: 02.27-03.01
0918_RF_Focus _WPPI.indd 1
8/9/18 3:36 PM
DISTRIBUTION 95,200 (33,200 Print - 62,000 Digital)
Total Readership: 180,000
52%
of our readers prefer the print edition over the digital edition
Rangefinder Editorial Calendar JANUARY 2019 - MARCH 2020 JANUARY 2019 INTERACTIONS In-person sales, relationships, posing PRODUCT ROUNDUP: Trendy Presentation Products AD CLOSE: ....................... 11/28/2018 MATERIALS DUE: .............12/5/2018 IN-HOME, WEEK OF: ..........1/7/2019
FEBRUARY 2019 IDENTITY WPPI Show Issue Your brand, your voice PRODUCT ROUNDUP: New Mirrorless Camera Bodies and Lenses AD CLOSE: ........................... 1/2/2019 MATERIALS DUE: ............... 1/9/2019 IN-HOME, WEEK OF: ....... 2/12/2019
MARCH 2019 GROWTH Money and Success PRODUCT ROUNDUP: Photo Business Management CONTEST: Creatures: Animals and Insects AD CLOSE: .......................1/28/2019 MATERIALS DUE: .............. 2/4/2019 IN-HOME, WEEK OF: ....... 3/12/2019
APRIL 2019 LIGHTING CONTEST: The Annual PRODUCT ROUNDUP: Battery-Powered Strobes CONTEST: WPPI The Annual AD CLOSE: .......................... 3/4/2019 MATERIALS DUE: .............. 3/8/2019 IN-HOME, WEEK OF: .........4/9/2019
MAY 2019 SOCIAL MEDIA PRODUCT ROUNDUP: Photo Booths and Event Printers AD CLOSE: ........................3/29/2019 MATERIALS DUE: .............. 4/3/2019 IN-HOME, WEEK OF: ......... 5/7/2019
JUNE 2019 MOTION / VIDEO PRODUCT ROUNDUP: Tripods, Rigs and Stabilizers CONTEST: The Portrait AD CLOSE: ........................... 5/1/2019 MATERIALS DUE: .............. 5/8/2019 IN-HOME, WEEK OF: ........6/11/2019
JULY/AUGUST 2019 TRAVEL /DESTINATION WEDDINGS PRODUCT ROUNDUP: High Capacity Storage CONTEST: WPPI First Half AD CLOSE: ........................ 6/10/2019 MATERIALS DUE: .............6/17/2019 IN-HOME, WEEK OF: .......7/23/2019
SEPTEMBER 2019 DIVERSITY PLUS: Women in Photography section PRODUCT ROUNDUP: Photo Editing Software AD CLOSE: ........................ 7/24/2019 MATERIALS DUE: .............7/31/2019 IN-HOME, WEEK OF: .........9/3/2019
OCTOBER 2019 HOT PRODUCTS BUYER’S GUIDE CONTEST: Wedding AD CLOSE: .........................8/21/2019 MATERIALS DUE: ............8/28/2019 IN-HOME, WEEK OF: .......10/8/2019
NOVEMBER 2019 RF’S 30 RISING STARS OF WEDDING PHOTOGRAPHY PRODUCT ROUNDUP: Stylish Photo Bags AD CLOSE: ........................9/25/2019 MATERIALS DUE: ............ 10/2/2019 IN-HOME, WEEK OF: ........ 11/5/2019
DECEMBER 2019 TRENDS /YEAR IN REVIEW PRODUCT ROUNDUP: Backdrops and Studio Props CONTEST: WPPI Second Half AD CLOSE: ...................... 10/23/2019 MATERIALS DUE: ..........10/30/2019 IN-HOME, WEEK OF: ....... 12/3/2019
JANUARY 2020 POST-PRODUCTION PRODUCT ROUNDUP: Wall Art
FEBRUARY 2020 LONGEVITY PRODUCT ROUNDUP: Filmmaking Cameras CONTEST: Creatures
MARCH 2020 BRAND EXPOSURE Marketing, SEO, Getting Published PRODUCT ROUNDUP: DSLR Lenses
edu
PDNedu is the leading semiannual magazine for high school and college-level photography students and their educators, and provides in-depth features designed to help tomorrow’s photographers hone their craft and navigate the photo industry. Each issue includes topics on business and marketing for new photographers and features new, emerging and established talent and the lessons they’ve learned as they’ve navigated the photo industry. The magazine has a call-for-entries period once a year, with winners published in the fall. edu
PDNeDu
Vol. 17 Issue 02 Fall 2018
Brought to you by PDN and Nikon
DISTRIBUTION
—— Vol. 17 ISSUE 02 / fall 2018
Print and digital issues published in March and September. Copies are distributed to students through their photography instructors.
the travel issue
30,000 copies to instructors at over 935 colleges and universities 16,000 to high school instructors at over 650 high schools
PhoTo © TErry MclaUghlIn
Digital Distribution: 15,000
pg.
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Young Visionary
the travel issue
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arne Piepke documents tradition, history and culture with humanitas.
34
Finding a Balance Duo Paola + Murray on working together and shooting travel imagery.
44
pg.
Smart Stock
Three photographers on using stock to boost their bottom line.
The Magazine for eMerging phoTographers and phoTo educaTors
emerging P H OTO G R A P H E R
“Nikon Inc. has a long-established partnership with PDNedu, influencing both photography students and educators for many years. Through their knowledge and expertise of the imaging industry, we have continuously inspired photography enthusiasts at the most significant stage, the beginning of their careers.” —Emily Georgalas, Assistant Manager; Communications, Nikon
Emerging Photographer was re-launched in 2014 to focus entirely on the portfolios of undiscovered and rising stars. The submission-based magazine has a call-for-entries period twice a year, seeking talented new documentary, fine-art, portrait, fashion, travel and landscape photographers, and is juried by editors of Emerging Photographer, PDN and Rangefinder. Sponsors have branding on the call-for-entries site, in marketing promotions and in the print issue, and can also offer additional prizes to the selected photographers. DISTRIBUTION
volume 10
2
Brought to you By PDN and Rf
10,000 print distribution to creatives, curators, gallerists, January and July PDN subscribers, major national photo festivals and events, including trade shows and PDN ’s 30 seminar series. Digital distribution to more than 20,000 emerging photographers, photo assistants, educators and students!
StudioS in loS AngeleS | iS led the flASh of the future? | whAt to know before booking | eSSentiAl toolS for Studio ShooterS
STUDIO+ EQUIPMENT
2018
STUDIO & EQUIPMENT GUIDE
The Studio & Equipment Guide is a yearly update on the latest studio and gear trends, and is a resource for professional photographers, producers and other creatives. The guide covers studio spaces, rental houses and production services across the United States and Canada, in addition to roundups of gear from leading manufacturers. The Guide also features a review section that includes each advertiser in the issue. DISTRIBUTION 20,000 print issues of the Studio & Equipment Guide are polybagged with the November issue of PDN. The digital edition is distributed to an additional 150,000 photographers via a dedicated e-mail blast. Advertisers have the ability to include hyperlinks and video into their digital ads.
A Special Supplement to Photo District News
Photo © liSA brezinSki for hubble StudioS
SHOW GUIDES
The WPPI Show Guide publishes in the February issue of Rangefinder, and includes show highlights, special events during WPPI week in Las Vegas, and a complete description of all classes offered during the conference.
WPPI CONFERENCE & EXPO 2018 • Show Guide
The PhotoPlus Expo Show Guide is distributed on the Javits Center show floor during the annual three-day expo. The Show Guide includes features on keynote speakers, seminars and show highlights, in addition to a Buyer’s Guide featuring new gear from PhotoPlus Expo exhibitors. LEARN HARD. PLAY HARD. Download the WPPI 2018 Mobile App For the most up-to-date show information, classes, speakers, exhibitors and floor plans, special events and more! *All content in Show Guide is subject to change, as of February 6, 2018.
photo © James simmons
wppiexpo.com
Share your favorite WPPI moments!
RECHARGE. CONNECT. /@RFWWPI
/ WPPIONLINE
/ RFWPPI
ONLINE PDNOnline.com and RangefinderOnline.com are the flagships of an online network that connects photographers from around the world, including professional, emerging, advanced amateur and student photographers, in addition to those who just love photography.
PDNOnline is the go-to source for professional photographers seeking valuable insights into techniques, product advice and industry news. Updated throughout the day, PDNOnline provides readers a wealth of hands-on reviews, how-to features, client profiles and online-only features on every aspect of photography.
Social Media
Quantity
PDN Facebook
124K
PDN Twitter
363K
PDN Instagram
47.4K
Average Monthly Users
80,000
Average Monthly Sessions 105,000 Average Monthly Page Views
209,000
RangefinderOnline.com delivers news, product information, how-to articles and trend-setting imagery by and for top wedding and portrait photographers. Guest writers include photo editors from popular wedding blogs and collectives as well as tech experts and product reviewers.
Social Media
Quantity
Rangefinder Facebook
83k
Rangefinder Twitter
40.6k
Rangefinder Instagram
83.1k
Average Monthly Users
37,000
Average Monthly Sessions
44,000
Average Monthly Page Views
72,000
BLOGS
Curated by the editors, PDN ’s Photo of the Day blog stands out for its high quality of fine-art, commercial and editorial photography.
PDNPulse, the award-winning blog of PDNOnline, is professional photographers’ go-to source for product announcements, opinions, and the latest look at the fast-evolving photo market.
NEWSLETTERS PDNewswire, PDN ’s weekly newsletter, delivers highlights of the week’s photo industry news, product announcements, and the best profiles and features from PDNOnline, PDN Pulse and Photo of the Day. Weekly distribution of over 60,000.
Photo Pause delivers news, Rangefinder features, Wedding of the Week and more to the in-boxes of WPPI members and Rangefinder readers twice a month. Biweekly distribution of over 55,000.
CONTESTS The photo contests spanning the PDN, Rangefinder, PhotoPlus Expo and WPPI brands provide a unique opportunity for sponsors to provide prizes, sponsor events, galleries and custom promotions to an extraordinarily varied audience of image creators.
RETARGETING Retargeting is the perfect way to follow up by re-engaging our online visitors on other websites. These campaigns help to maximize your marketing message by keeping your brand front and center. Every time a photographer sees your retargeted ad on another website you gain increased traction and more recognition. Feel free to repeat your creative or serve new creative. Increased click-through rates, conversation and share of mind underscore the value of good branding and repeated exposure.
PHOTO+ CREATIVE SERVICES
It starts with an idea. Our Creative Services team collaborates with advertising partners to transform your story into content for an audience of photographers, filmmakers and creatives, through print, digital and live events. Our projects include advertorial campaigns, custom publications, photography competitions, gallery shows and unique sponsorship opportunities for clients. With your direction, we handle the process from conception to design to promotion.
Brought to you by PDN and Nikon
——
STUDIO+ EQUIPMENT
edu
Vol. 17 Issue 02 Fall 2018
PDNEDU
StudioS in loS AngeleS | iS led the flASh of the future? | whAt to know before booking | eSSentiAl toolS for Studio ShooterS
VOL. 17 ISSUE 02 / FALL 2018
2018
THE TRAVEL ISSUE
WPPI CONFERENCE & EXPO 2018 • Show Guide
LEARN HARD. PLAY HARD. Download the WPPI 2018 Mobile App
CONNECT.
*All content in Show Guide is subject to change, as of February 6, 2018.
photo © James simmons
wppiexpo.com
PHOTO © TERRY MCLAUGHLIN
RECHARGE.
For the most up-to-date show information, classes, speakers, exhibitors and floor plans, special events and more!
Share your favorite WPPI moments!
/@RFWWPI
/ WPPIONLINE
/ RFWPPI
A Special Supplement to Photo District News
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Young Visionary Arne Piepke documents tradition, history and culture with humanitas.
the travel issue
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34
Finding a Balance Duo Paola + Murray on working together and shooting travel imagery.
44
pg.
Smart Stock
Three photographers on using stock to boost their bottom line.
THE MAGAZINE FOR EMERGING PHOTOGRAPHERS AND PHOTO EDUCATORS
Photo © liSA brezinSki for hubble StudioS
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emerging
F A L L
PRESENT
P H OTO G R A P H E R
2 0 1 8
RAN G E F I N D E R
The PosTProducTioN issue
pg.
The Ai revoluTioN comes To PhoTo ediTiNg
®
how To geT Your reTouchiNg esTimATes righT
November 2018
Photo © Shawn Theodore
November 2018
edward burtyNSky: PhotograPhiNg the aNthroPoceNe age
14 acceSSorieS for mobile PhotograPhy aNd video
the taSte wInnERS’ GAllERy
Th e Official Maga zi n e Of
volume 10
2
Brought to you By PDN and Rf
excerpts from the experts Professional Photography and Industry Influencers Share their Secrets to Success
november 2018 / VOLUME 67 • NO. 10
© JulIA Stotz
30 rising stars of wedding photography
The post-production issue | Retouching for Style | AI and Photo Editing | Making Better Prints | Post-Production Estimates | Edward Burtynsky
3 StePS to makiNg better PriNtS
hOLiday gift guide The Official Magazine of
Photo © PEtRoNEllA luGEmwA
Rising staRs
OuR List Of Wedding PhOtOgRaPheRs tO Watch
PHOTO+ CREATIVE SERVICES CUSTOM ONLINE and PRINT CONTENT
Available as a single story or a longer campaign, our advertorials are written and designed to fit naturally into our existing publications. Our recent campaigns include a four-year series with Profoto in Rangefinder, a two-year series with Adobe Stock in PDN, a four-month series with Sony in PDN and a threemonth series with Canon in Rangefinder. PRINT ADVERTORIALS:
PUBLICATIONS: • PDNedu, in partnership with Nikon, is our semiannual publication for photography students and educators, published since 2002. • From 2007-2014 Emerging Photographer was produced in collaboration with Sony before its re-launch as a standalone, submission-based magazine that features stellar work from rising photographers in the documentary, portrait, fashion, travel and fine-art fields. •R angefinder “Behind the Shot” was published in 2014 as a special issue customized for Samsung. The issue featured Rangefinder’s regular columns and design with custom content and commissioned work to introduce readers to Samsung’s NX Smart Cameras.
CUSTOM ONLINE CONTENT: We publish weekly Native Advertising posts across PDNonline.com and Rangefinderonline.com, integrated with editorial content and promoted on social media. We also pitch special online projects to clients, such as PhotoShelter Fridays, a 5-week Q&A series published in PDNPulse that showcases exceptional photographers who use PhotoShelter to host their work; and In Motion, an Adobe-sponsored online gallery that highlighted the best new filmmakers, nominated by industry pros.
SUPPLEMENTS: • For a fourth year we bring readers the PDN and Rangefinder Gift Guide in print and online. With a reach of more than 1 million image-makers, the Gift Guide is the perfect place to promote your new products ahead of the holiday season. • In 2015, our team partnered with Samsung to create a polybagged supplement to PDN about 4K Filmmaking, following our custom summer contest, the 4K Filmmaking Challenge. • Each year, our team produces Show Guides for the PhotoPlus Expo and WPPI Conference & Expo, in addition to the Studio & Equipment Guide in the fall.
SPECIAL EVENT PLANNING Our curated special events can help you get your product in front of our audience during the launch or for demo events. We also have branded special events available for sponsorship. Here are a selection of special events that we have developed in the past: B&H HOLIDAY SPOTLIGHT This year will mark the fourth year that we host a two-day event with leading brands (such as Sony and Olympus) to provide free education to photographers in the New York City area. PDNEDU X NIKON PANEL Hosted at PhotoPlus Expo, this panel for students and educators focuses on marketing, business and inspirational topics for new photographers. PDN’s 30 PANELS Each year, Creative Services coordinates a multi-city seminar series at schools and photo festivals, featuring PDN’s 30 honorees and an industry creative who provide practical advice for transitioning into a professional career. PHOTO ANNUAL PARTY The prestigious PDN Photo Annual culminates in a celebration, honoring special-award winners in a ceremony followed by an indoor/rooftop reception. Sponsors of the Photo Annual are provided opportunities to showcase their brand at the event. THE CURATOR The Curator Fine-Art Awards offers six photographers the chance to exhibit in New York City. Past exhibitions have been held at Foley Gallery, Milk Studios and Industria Superstudios. Sponsors of The Curator are provided opportunities for representation during the show.
TRADE SHOWS & CONFERENCES Our two signature trade shows are where you can put your newest and latest products into the hands of press, buyers, and consumers, to influence their purchasing decisions. PhotoPlus caters to the professional and enthusiast photographer and visual content creator, while WPPI focuses on our community of wedding and portrait photographers. Bring your brand to both or choose one to highlight your latest product or service
October Javits Center, New York City
February Mandalay Bay Convention Center, Las Vegas
The largest photography expo in North America. All of your favorite imaging brands under one roof, plus a full schedule of seminars, master classes, photo walks, keynotes and much more.
The largest show for professional, amateur and emerging wedding and portrait photographers and filmmakers, drawing attendees from all over the world for 4 days of conference, content and business building interaction.
PHOTO+ Reps Mark Brown – Group Publisher mark.brown@emeraldexpo.com P. 646-668-3702 C. 201-723-9686 Mike Gangel - Group Show Director Mike.gangel@emeraldexpo.com p. 646-668-3717 c. 718-619-7652 Dennis Tyhacz – Account Executive dennis.tyhacz@emeraldexpo.com P. 646-668-3779 C. 917-974-3244 Tim Payne – Account Executive tim.payne@emeraldexpo.com P. 646-668-3738
CONTACT INFORMATION
Joe Kowalsky– Account Executive joseph.kowalsky@emeraldexpo.com P. 646-668-3694 PHOTO+ Executive Offices 100 Broadway, 14th Floor New York, NY 10004
It is safe to say that our partnership with PHOTO+ and their team has been without a doubt essential to the growth of AcrylicPress.com in the Photo industry. Their guidance and support for us in the PhotoPlus Expo and WPPI conference has helped create some of our strongest partnerships and networking opportunities. Kudos to their entire Team!� Luis Urtaza, AcrylicPress