Rangefinder Winter + WPPI 2020 SHOWGUIDE by Photo+

RAN G E F I N D E R

WPPI 2020 SHOWGUIDE

Surveying 14 Storied Careers Managing Your $$$ THE LONGEVITY ISSUE | WPPI SHOWGUIDE

Achieving the Perfect Work-Life Balance

WPPI SHOWGUIDE 25 PAGES OF LISTINGS & INFO

Longevity

The WINTER 2020 | SHOWGUIDE

Issue

PHOTO Â© DAN O'DAY

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I M A G E Q U A L I T Y H A S TA K E N ON A WHOLE NEW MEANING

A s an ar tis t, you n e e d your to ols to s ta y tru e to yo ur vision . N I KKO R Z lens es do exa c tly th at. M eticulo usly craf te d to capture ever y definin g detail, from th e glint of light in your subje c t ’s ta ck-sh arp eyes to captivatin g exp res sions , b e autiful flesh ton es an d ultra-fin e details in light an d sh a dows . M a de exclusively for Nikon Z S eries cam eras , th e b re athtakin g optic s of N I KKO R Z lens es are re a dy to deliver. D is cover wh at N I KKO R Z optic s can do for yo u , an d lis ten in on talk s from s om e of th e world ’s m os t inspirin g ph oto graph ers at WPPI 2 02 0 B o o t h #421. Nikon is a registered trademark of Nikon Corporation.

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CONTENTS

54 PICTURED:

It’s been a journey of self-discovery for wedding and fashion portrait photographer Elizabeth Messina, whose image here represents her evolved elegant signature.

LONGEVIT Y

36 Reflections on a Career Six pros with decades in the industry share their insights on change. COMP IL E D B Y L IB B Y P E T E RS O N + JACQ U E L IN E TO B IN

48 Managing Your $$$ Sustainable growth means facing your finances fearlessly. B Y B RIE N N E WA L S H

52 Work-Life Balance The health of you and your business depend on it. BY C H RIST IN E T RE M O U L E T

54 Dear Younger Me Legacy photographers write themselves personal letters of advice. COMP IL E D B Y L IB B Y P E T E RS O N + JACQ U E L IN E TO B IN

PHOTO © ELIZABETH MESSINA

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CONTENTS F E AT U R E S

22 Fully Lit A vision of youth. B Y K E L L I E B I E S ER

26 Cultural Photo Ops Jewish weddings. B Y TA RA M CM U LL EN

30 10 Questions Shawn Lee’s positive energy. I N T E RV I E W B Y L IB B Y PETER S O N

PHOTO © TARA MCMULLEN

FOCUS

16 POTD Backstory A couple’s contemporary environmental twist. B Y JACQU E L I N E TO B I N

17 Must See, Can’t Miss Gear Product bonanzas at WPPI. B Y DAV I D A L E XA ND ER WI L L I S 18

Legal Eagle Protecting what’s tricky to define in your business branding.

“I’ve gone from not knowing the difference between a tisch and a hora to shooting around 15 to 20 Jewish weddings a year and becoming well-versed in the myriad traditions that take place.” —Tara McMullen

B Y A A RON M . A R C E STAR K

12 RF Conversations

COLUMNS

19 What’s In My Bag? From cameras to Tic Tacs.

6 From the Editor

B Y S COT T STOC KTO N

B Y JACQ UELINE TO BIN

14 Editor’s Pick: Francois Bonneau BY JACQ UELINE TO BIN

20 Insights and Observations What’s new at WPPI 2020. BY ARLENE EVANS

60 Power of Print Preserving memories.

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PHOTO © JERRY GHIONIS

BY J ERRY G H IO NIS

86 On My Radar Mood change in blue hour.

ONLINE NOW!

CHECK OUT THE EXCLUSIVES Kenny Kim dives into after-party networking, Jen Huang lends advice on layflat styling, Angela Marklew discusses her marketing strategies and Michelle Lange tells you what to do in your off-season.

PLUS: Look for Photo of the Day, Wedding of the Week, video how-to’s, industry news and more. + rangefinderonline.com

BY ALANA CELII

WI NTER 2020 | S H O WG UI D E

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NO PHOTOGRAPHER WAS EVER REMEMBERED FOR HER HARD DRIVE. PRINT YOUR LEGACY.

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epson.com/printyourlegacy EPSON is a registered trademark and EPSON Exceed Your Vision is a registered logomark of Seiko Epson Corporation. All other product and brand names are trademarks and/ or registered trademarks of their respective companies. Epson disclaims any and all rights in these marks Copyright 2019 Epson America, Inc.

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MONICA STEVENSON PHOTOGRAPHED BY TIM MANTOANI

You capture exceptional images. You You capture capture exceptional exceptional images. images.

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We give them an exceptional presentation.

Photo: Danny Dong

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FROM THE EDITOR

PHOTO © SUE BRYCE

Upon first glance, it may seem ironic that our very last print issue is about longevity, but we want to explain why it makes perfect sense. Did you know that the Rangefinder brand has been in existence for more than six decades? And in that time, it’s changed and grown to be the industry staple it is today. What was once akin to nothing more than a typed-out newsletter sheet has pivoted and been reshaped—as well as become more aligned with our show, WPPI—to evolve with the changes that affect the community we serve. And while we will no longer be published in print, we will continue to thrive at rangefinderonline.com as a hub you have come to rely on for news, profiles, industry insights, the latest gear, tips and tutorials, and much, much more. In this issue, we celebrate the photographers, several of whom are speaking at WPPI 2020, that have maintained career longevity by staying ahead of the curve. This may be our last print issue but we aren’t going anywhere! Make sure to stop by the Rangefinder Lounge on the WPPI show floor and say hello, where you can hear how several of our past and present 30 Rising Stars of Wedding Photography have built —jacqueline tobin, and marketed brands that ensure editor-in-chief their longevity as well. We thank jacqueline.tobin@emeraldx.com you for your continued loyalty rangefinderonline.com and readership.

® EDITOR-IN-CHIEF Jacqueline Tobin SENIOR EDITOR Libby Peterson TECHNOLOGY EDITOR David Alexander Willis ART DIRECTOR Lisa Realmuto-Walsh GROUP PRODUCTION DIRECTOR Daniel Ryan PRODUCTION MANAGER Gennie Kiuchi MARKETING MANAGER Shanna Allen CONTRIBUTING WRITERS

Aaron M. Arce Stark, Alana Celii, Kellie Bieser, Jerry Ghionis, Tara McMullen, Scott Stockton, Christine Tremoulet, Brienne Walsh SENIOR VICE PRESIDENT

Johanna P. Morse (978) 846-1238 SHOW DIRECTOR, WPPI AND PHOTOPLUS EXPO

Joseph Kowalsky (646) 668-3694 WPPI CONFERENCE PRODUCER

Arlene Evans (arlene.evans@emeraldx.com) SENIOR ACCOUNT EXECUTIVES

Dennis Tyhacz (646) 668-3779 Dan Neri (646) 668-3756

PHOTO © DAN O’DAY

ON THE COVER

It was a classically super hot day in Bali, says photographer Dan O’Day about this couple’s wedding, and everyone had been sweating through their Sunday best, cliffside, at the Uluwatu Surf Villas. “There was a hiccup in the ceremony when everyone was supposed to throw confetti while the newlyweds walked down the aisle,” says O’Day, “but someone forgot to pass it out ahead of time. So, being the legends that these two are, they found a different way of celebrating by popping and spraying themselves and their crew with champagne (and the confetti that went missing initially) on the side of that cliff of marital destiny.” Go to page 36 to read how O’Day and five other veteran wedding and portrait photographers reflect on their long and storied careers.

For subscription information and customer service, call: (603) 739-0900 or email: subscriptions@cds1976.com Rangefinder, Creative Data Services, 440 Quadrangle Drive, Suite E, Bolingbrook, IL 60440 Subscribe at rangefinderonline.com/subscribe For List Rental information, contact: Greg Gilroy gregry.gilroy@reachmarketing.com (845) 201-5329 SENIOR OPERATIONS MANAGER Neeta Lakhani

A PUBLICATION OF

INTERIM PRESIDENT AND CEO Brian Field EXECUTIVE DIRECTOR AND SENIOR ADVISOR Sally Shankland CHIEF FINANCIAL OFFICER Phil Evans SENIOR VICE PRESIDENT, GENERAL COUNSEL AND SECRETARY

David Gosling SENIOR VICE PRESIDENT, FINANCE Dave Sunderland SENIOR VICE PRESIDENT, MARKETING SERVICES Joanne Wheatley

PHOTOGRAPHER: Dan O’Day CAMERA: Canon 5D Mark III LENS: 24mm EF f/1.4L II USM LOCATION: Uluwatu Surf Villas, Bali, Indonesia

EXECUTIVE VICE PRESIDENT, PEOPLE & CULTURE Angelique Carbo VICE PRESIDENT AND CONTROLLER Kate Elder

the official magazine of

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Rangefinder Magazine 100 Broadway, 14th Floor New York, NY 10005 (646) 668-3700

WI NTER 2020 | S H O WG UI D E

2/7/20 10:00 AM

FROM THE WPPI SHOW DIRECTOR Did you feel that? Oh yeah, we just kicked off the best week of our year. Welcome to WPPI 2020! This is my fifth WPPI (first as show director!) and I could not be more proud and excited because for the past 12 months, our team has painstakingly worked to produce a high octane, experiential event, to provide YOU every educational and hands-on opportunity we could think of. While I could spend at least ten pages going over every feature and program of the show, I really want to take this time to point out a few of my absolute favorites. The WPPI conference provides the best wedding and portrait education and experiences in the industry, hands down! On top of the 150+ classes in our conference, this year we’ve worked with several partners to produce various studio suites across the show floor, where you’ll find sets, models, lights and so much more. We encourage everyone to walk the Studio Experience circuit and take this golden opportunity to capture stunning images for your portfolio. Bring your camera to the show floor—you’re not going to want to miss out! Speaking of portfolios, is yours the best it can be? Make sure to schedule a review time in our first-ever WPPI Portfolio Review, live on the show floor. Attendees will have the chance to schedule 15-minute reviews with a variety of WPPI speakers and staff, as well as the RF editors. Bring your images (and videos, if you have them) and engage in some honest conversations with your peers and mentors. Make sure to secure your time as soon as possible! Right now, I know what you’re thinking: “WPPI, OMG, that’s AWESOME!” You’re right, it is! But, I’ve only gotten through what’s happening during the day. Once the sun goes down remember: WE’RE IN VEGAS, BABY! For 2020, we’ve put together two parties that have me beyond stoked.

First, we’re popping into the time machine for our Totally ‘80s Party Monday night, open to all conference platform pass holders. So like, grab your posse and throw on your fave ‘80s outfit and get poppin’ and lockin’ to the wicked sounds of the Spazmatics. On Tuesday Night, get ready to hit the stage and work those beautiful pipes to your favorite tune in our Mic Drop Karaoke party. DJ Scoobie will be rolling in 35,000-songs strong, ready to let you light up the stage. And for those who want to keep the party going and embrace what Vegas has to offer, we have after-party events every night at a series of clubs across the city. THE FUN DON’T STOP! Last but certainly not least is our Annual Print Competition and Honors of Excellence Awards Ceremony. This is the largest live-judging print, album and film competition in the country, welcoming entrants from all over the world every year. WPPI kicks off with two days of live judging before we hang the winners’ work for all to see on the WPPI show floor. Then on Wednesday evening, we’ll host our awards ceremony, honoring the best images in each category. This is the time when our community truly comes together as a whole to appreciate and celebrate one another’s accomplishments. If you have other plans, cancel them; this is something you really need to be a part of. Seriously, be there! To close out, I want to say thank you! Thank you for coming out to Vegas. Thank you for your passion. Thank you for your support. Thank you for showing you have as much love for our community as we do. We’re an industry of passionate people and, for me, seeing everyone come together like this every year to inspire and drive one another brings the biggest smile to my face. For that, thank you! When it does come time for this year to end, remember to mark your calendars for next year’s WPPI, March 7 – 11, in our new home, The Mirage! We’ll be releasing more teasers and tidbits soon, but until then, BE READY and keep creating. Woo!

—Joe Kowalsky

T H A N K YO U TO O U R S P O N S O R S!

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WPPIAWARDS.COM

FIRST HALF ONLINE COMPETITION WPPI’S FIRST HALF COMPETITION IS ONE OF TWO ANNUAL ONLINE COMPETITIONS IN WHICH EACH IMAGE RECEIVES PERSONAL FEEDBACK FROM ONE OF OUR WORLDRENOWNED JUDGES. GRAND-AWARD WINNERS ARE ANNOUNCED AT THE 2021 WPPI AWARDS CEREMONY. DIVISIONS: Wedding Pre-Wedding Portrait Photojournalism Creative Filmmaking In-Camera Artistry New! Album Review the speciﬁc rules for each division at wppiawards.com.

EARLY BIRD DEADLINE: MAY 5, 2020

PHOTO © MELODY SMITH

COMPETITION LAUNCHES APRIL 2020.

SAVE THE DATE! WPPI 2021 MIRAGE, LAS VEGAS LIVE JUDGING: SUNDAY, MARCH 7 – MONDAY, MARCH 8, 2021 CONFERENCE: SUNDAY, MARCH 7 – THURSDAY, MARCH 11, 2021 SHOW: TUESDAY, MARCH 9 – THURSDAY, MARCH 11, 2021

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SHOW INFORMATION MANDAL AY BAY REGISTR ATION HOURS Sunday, February 23 10:00A.M.–5:00P.M. Monday, February 24 7:00A.M.-7:30P.M. Tuesday, February 25 7:00A.M.–6:00P.M. Wednesday, February 26 7:30A.M.–7:00P.M. Thursday, February 27 9:00A.M.–1:00P.M.

SHOW POLICIES • Badges must be visible at all times at special events, conference sessions and on the show floor. • Lost or forgotten badges will be charged a $25 replacement fee. • Badge IDs are nontransferable. • Photographs are permitted of exhibits only with permission from the exhibitor. • Personal recording or videotaping during any conference session is not allowed. • No strollers are permitted at special events and conference sessions. No exceptions. • Strollers will be permitted on the show floor but are not recommended.

LOST + FOUND • Children under the age of 14 will be permitted in the Expo Hall only with adult supervision at all times (no more than two children per adult). Proof of age may be required. •

No refunds will be issued on-site. If you wish to request a refund, please contact show management after the show.

•

The contact information that you provide through your registration will be stored in the barcode on your badge and will be shared with each exhibitor that you allow to scan your badge.

• WPPI reserves the right to use photos/videos taken of you at the event for marketing purposes.

• Children under the age of 14 (including infants) are not permitted in conference sessions at any time.

GET TO YOUR CL ASS E ARLY!

Due to fire regulations, WPPI reserves the rights to refuse admission to any given session when the room reaches capacity. Capacity is limited for Platform Classes, Intensive Classes, Master Classes, Summits and Photo Walks. Please arrive at least 15 minutes before your session starts to secure your seat. WPPI reserves the right to make program, speaker and schedule changes, additions or cancellations as it deems necessary.

Please return any lost and found items to the show office, located within the North Convention Center, Level 0, South Pacific J. Items will be turned over to Security.

SERVICES Childcare Services The Baby Sitting Company thebabysittingcompany.com

FIRST AID/EMERGENCIES If you require any medical attention, we have trained professionals specializing in emergency medicine stationed at the First Aid office located behind FedEx, next to Mandalay Bay exhibitor Services near Bayside A. In any emergency, Mandalay Bay Security Staff is trained to handle emergency situations. To report an emergency, please call Mandalay Bay Security Dispatch at 702-632-7989 and report the location of the emergency. Mandalay Bay is in compliance with the Americans with Disabilities Act (ADA) and its regulations and guidelines. If you require special accommodations to enable you to participate in WPPI 2020 programs, please go to the WPPI registration desk. RA NGE FIND E RONLINE .COM

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REGISTRATION

THERE’S STILL TIME TO UPGRADE! MASTER CLASS $119

CONFERENCE PLATFORM PASS $299

A two-hour hands-on opportunity limited to 18 people each that focuses on teaching participants to sharpen their observation and composition skills while shooting alongside an industry leader.

INCLUDES: • Access to all Platform Classes. There will be no pre-registration for platform classes, seating is by general admission.

INTENSIVE CLASS $249 A 6-hour, intimate and intensive learning experience including a break for lunch on your own. Limited to 25 participants per class.

• NEW!! Guest Passes – Bring a friend for FREE! Each purchase of a Conference Platform Pass includes one complimentary Guest Conference. Platform Pass and $50 off each additional Conference Platform Pass you add to your registration.

SUMMIT $249

A 7-hour educational experience that will help you build and reinvigorate your business. There are two Summits available: The Baby Summit which will help improve technical and business skills for maternity and newborn photographers with 4 expert instructors, and Rise and Shine, Rangefinder’s educational event for emerging wedding photographers.

• Access to WPPI Show Floor. • Entry to Live Judging of WPPI The Annual Print, Album and Filmmaking Competition. • Entry to the WPPI Honors of Excellence Award Ceremony.

PHOTO WALK $119

• Access to Totally ‘80s Party and Mic Drop! Karaoke.

A two-hour hands-on opportunity limited to 18 people each that focuses on teaching participants to sharpen their observation and composition skills while shooting alongside an industry leader.

DOWNLOAD THE WPPI 2020 MOBILE APP

THE MOST UP TO DATE SHOW INFORMATION; CLASSES AND SPEAKERS, EXHIBITORS & FLOOR PLANS; SPECIAL EVENTS AND MORE!

SHARE YOUR FAVORITE WPPI MOMENTS!

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/WPPIEVENTS

FREE WIFI

AVAIL ABLE ON SHOW FLOOR AND IN NORTH CONFERENCE CENTER. SSID: WPPI Password: wppi2020!

/ WPPIEVENTS

WI NTER 2 0 2 0 | S H O W G U I D E

2/6/20 2:32 PM

WPPI 2020 AGENDA AT A GLANCE Sunday, February 23, 2020 8:00AM-6:00PM Live Print, Album & Filmmaking Judging 9:00AM-4:00PM Intensive Classes

10:00AM-5:00PM Conference + Show Registration Open

Location: Bayside C Foyer on Level 1

Location: Delano

10:00AM-6:00PM Rangefinder Rise & Shine: A Summit for Emerging Wedding Photographers

10:30PM-LATE* WPPI After Hours Hakkasan Nightclub MGM Grand

10:00AM-6:00PM Baby Summit

Monday, February 24, 2020 7:30AM-5:00PM Conference + Show Registration Open Location: Bayside C Foyer on Level 1 8:00AM-6:00PM Live Print, Album & Filmmaking Judging

10:00AM-12:00PM Photo Walks Location: Meet in Islander I 12:30PM-2:00PM Platform Classes Location: Islander and South Pacific

2:30PM-4:00PM Platform Classes Location: Islander and South Pacific

7:30PM-10:00PM Totally â&#x20AC;&#x2DC;80s Party Location: Islander Ballroom

3:00PM-5:00PM Photo Walks Location: Meet in Islander I

10:30PM-LATE* WPPI After Hours JEWEL Nightclub ARIA

12:30PM-2:30PM Photo Walks Location: Meet in Islander I

Tuesday, February 25, 2020 7:00AM-6:00PM

Conference + Show Registration Open Location: Bayside C Foyer on Level 1 8:00AM-10:00AM Master Classes Location: Tradewinds 8:30AM-10:00AM Platform Classes Location: Islander and South Pacific

10:00AM-12:00PM Photo Walks Location: Meet in Islander I

2:00PM-4:00PM Master Classes Location: Tradewinds

10:00AM-4:00PM Show Floor Open Location: Bayside C on Level 1

4:00PM-5:30PM Platform Classes Location: Islander and South Pacific

11:00AM-1:00PM Master Classes Location: Tradewinds 2:00PM-4:00PM Photo Walks Location: Meet in Islander I

6:00PM-7:30PM Platform Classes Location: Islander and South Pacific 8:00PM-10:00PM Mic Drop! Karaoke Location: Islander Ballroom

5:30PM-7:30PM Master Classess Location: Tradewinds

10:30PM-LATE* WPPI After Hours OMNIA Nightclub Caesars Palace

5:30PM-7:30PM Photo Walks Location: Meet in Islander I

Wednesday, February 26, 2020 7:00AM-6:00PM

Conference + Show Registration Open Location: Bayside C Foyer on Level 1 8:00AM-10:00AM Master Classes Location: Tradewinds 8:30AM-10:00AM Platform Classes Location: Islander and South Pacific

10:00AM-12:00PM Photo Walks Location: Meet in Islander I

2:00PM-4:00PM Master Classes Location: Tradewinds

10:00AM-4:00PM Show Floor Open Location: Bayside C on Level 1

4:00PM-5:30PM Platform Classes Location: Islander and South Pacific

11:00AM-1:00PM Master Classes Location: Tradewinds 2:00PM-4:00PM Photo Walks Location: Meet in Islander I

6:00PM-7:30PM Platform Classes Location: Islander and South Pacific 7:30PM Honors of Excellence Awards Ceremony Location: Islander Ballroom

5:30PM-7:30PM Master Classess Location: Tradewinds

10:30PM-LATE* WPPI After Hours 1-OAK Las Vegas Mirage

5:30PM-7:30PM Photo Walks Location: Meet in Islander I

Thursday, February 27, 2020 7:30AM-3:00PM

Conference + Show Registration Open Location: Bayside C Foyer on Level 1 8:00AM-10:00AM Master Classes Location: Tradewinds

8:30AM-10:00AM Platform Classes Location: Islander and South Pacific 10:00AM-12:00PM Photo Walks Location: Meet in Islander I

3:00PM-4:30PM Platform Classes Location: Islander and South Pacific

10:00AM-3:00PM Show Floor Open Location: Bayside C on Level 1 1:00PM-3:00PM Photo Walks Location: Meet in Islander I

3:00PM-5:00PM Master Classes Location: Tradewinds

All meeting rooms are on the Beach Level of Mandalay Bay North Convention Center. Intensive Classes are held at Delano. * Your WPPI badge gets you free entry into After Hours nightclubs until 1am. RA NGE FIND E RONLINE .COM

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PHOTO © THE UNBRIDLED

PHOTO © NECJ BOLE PHOTOGRAPHY

RF CONVERSATIONS

rangefindermag: “They met—well, she met him—while he was in a hospital in a coma after a motorbike accident,” @nejcbole explains. “She was working at the hospital and took care of him.” It turns out, they actually knew each other before his accident—they were from the same town but ran in different circles, “from completely different worlds,” Bole says. “He woke up from his coma just about a year before they got married.” #RfPOTD

rangefindermag: “I wasn’t sure if we were allowed in,” admits Carla Towill @the_unbridled__ of this tented tennis court, hidden in the back of the gardens at the Hayne House in Kent, UK, “but I entered and instantly knew we needed to shoot in here. The light, the misty atmosphere and symmetry got my heart racing.” So, after their intimate garden wedding ceremony, this couple followed Towill to the mysterious gem of a spot. “It was so quiet and such a serene space. I asked them to just be together and take a moment to breathe and just be.” #RfPOTD

John J Pacetti: It’s not a plantation now. Get over it. The word plantation describes the property. It means nothing, absolutely nothing else. This is getting out of hand. If you don’t want your wedding there, don’t. You can’t force others to do the same, nor should the venue be stopped from advertising. That’s a bunch of BS.

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rocketsandrohses: He looks like a magician and I love it!

out of bounds = out of

“Former Slave Plantations Used as Wedding Venues? Hired Photographers Respond” Dawn Carl: As a southern photog in New Orleans, it’s not just about “plantations” and this comment is spot on. “When members of a dominant culture utilize traditions, tools and rituals from an oppressed culture in their wedding, it furthers problems of falsehoods, stereotyping and systemic racism—especially when published online, where stories are often misunderstood.”

briarsatlas: Ohhhhhh man.

instagram: @rangefindermag

PHOTO © LINDSAY ADLER

theferalwriter: Phenomenal photo the ballpark

ashpowellphoto: Wow. What a story

lindsayadler_photo: Did you all get to see me on the cover of @rangefindermag? Image from my Magic of Gels tutorial made it all the way to the print cover. Model @wawalyy hair @linhhair makeup @joannegair stylist @thecannonmedia group casting @nycbcg shot with @profotousa and @canonusa from @adorama taylorparkerphotography: I knew who that image belonged to the second I saw it lying in my box! mi.la.images: Very nice hypothermic mood wawalyy: ICY!!

twitter: @RangefinderMag

facebook: facebook.com/rangefinderonline

WI N TER 2 0 2 0 | S H O W G U I D E

2/4/20 12:17 PM

Theyâ&#x20AC;&#x2122;re More Beautiful in Person. VISIT SIGMA AT WPPI BOOTH #909

CLEAN & CHECK STATION Drop your gear off at the Sigma booth

The fp Camera

for a thorough inspection by our techs and get a USB dock tutorial.

PRESENTATIONS Noted pro photographers Judy Host, Jim Koepnick, Michael Anthony, Meg Loeks and Pye Jirsa will be presenting. For the full schedule visit sigmaphoto.com/wppi

PHOTO LENSES Our growing lineup of Art Zooms now features two F2.8 DG DN full-frame lenses designed for Sony E-Mount and L-Mount, plus we offer a wide range of ultra-fast Art primes for ultimate image quality.

GIVEAWAYS Visit the booth to enter to win an Art lens. 24-70mm F2.8 DG DN | A

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14-24mm F2.8 | A

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WI N TER 2020 | S H O WG UI D E

2/4/20 12:21 PM

ED I TO R ’ S P I C K

History and Humanity

PHOTO © FRANCOIS BONNEAU

By Jacqueline Tobin This portrait of Queen Mother Dr. Delois Blakely—community mayor of Harlem, Goodwill Ambassador to Africa, founder of New Future Foundation—stood out to me while I was doing portfolio reviews at ASMP in Manhattan last November. It captures, says the photographer, Francois Bonneau, just one aspect of the Queen Mother’s multifaceted life. “I photographed this after she had held a press conference to protect affordable housing and bring attention to predatory lenders and mortgage fraud especially preying on the elderly in neighborhoods undergoing gentrification in New York City,” Bonneau explains. The property shown here is a mixed residential and commercial building located in the heart of Harlem, in Hamilton Heights, on 142nd Street. “It has been nearly 37 years since Queen Mother salvaged the abandoned property from the City of New York Housing Preservation and Development to serve women and children in need of affordable housing,” says Bonneau. What I find most engaging here is the subtleness of the background juxtaposed with the vibrant pops of color in the African attire worn by the subject. For Bonneau, the background of the receding row of buildings provides the foundation of the photo, both in structure and history. “The foreground with Queen Mother guarding her domain embodies authority, power, compassion. She is the queen of human rights, standing for the protection, dignity and respect of African-Americans, the community of Harlem, the African diaspora, and all who have been subjugated or oppressed.” (Photographed with a Canon 5D Mark III, 24-70mm f/2.8, Canon Speedlite 600EX-RT and color filter on flash.) + images.bonneaufoto.com RA NGE FIND E RONLINE .COM

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FOCUS A CO M P I L AT I O N O F N E W S , T E C H A N D E N T E R TA I N M E N T

# R F P OT D B AC K S TO R Y

The New American Gothic Taken during the wedding of Katie and Curtis Ferland at Chateau St. Jean in Kenwood, California, last October, this image went viral after photographer Karna Roa posted it on Facebook. (Rangefinder then ran it as part of its Photo of the Day series online.) Taken by Roa in the style of the 1930s painting American Gothic by Grant Wood,

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she wondered, as the bride and groom stood in the vineyard donning respirator masks, if this was the new normal for California wine country in 2019. “I pulled out the one image of the couple in the masks because I thought it was very relevant, since the Kincade wildfires in California were still in full force,” she explains. She posted it on her personal Facebook

page and shortly after, with a change in Roa’s privacy setting to public, the image took off, going international very quickly. “It was a completely overwhelming experience,” she says. “One of the more incredible ways the image was shown was in The Guardian’s Pictures of the Year for 2019.” + kmrphotography.com

PHOTO © KARNA ROA

BY JACQU ELINE TOBIN

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WPPI 2020

MUST-SEE, CAN’ T-MISS GEAR AT WPPI BY DAVID ALEXANDER WILLIS

In our December issue, we highlighted products you won’t want to miss at WPPI, including the Westcott FJ400 strobe, new primes from Tamron for Sony E-mount full-frame cameras, and the 24.6-megapixel Sigma fp. Don’t forget to check out these gems as well. Canon EOS-1D X Mark III Geared toward weddings, events, portraiture and sports, this camera brings the most out of the opportunities that the larger body of a DSLR has to offer over mirrorless. For tethered shooting and remotecontrol access, the new design adds internal Wi-Fi and an Ethernet output with twice the image transfer rates over the EOS-1D X Mark II. The EOS-1D X Mark III has also been given an AI deep-learning library of tracking information and other autofocus enhancements to achieve an incredible 20 fps burst rate with full AF/AE in the Live View, plus an improved 16 fps through the optical viewfinder. price: $6,499 | + usa.canon.com HoldFast Gear’s New Bags and Straps This sleek line of leather (and a few vegan) bags and camera straps is centered around the company’s Sightseer backpacks and cases. With pouches and straps that can be attached for extra cameras, accessories and tripods, the system starts with the very affordable Belt Anchor to attach a single camera to

any belt. To wear two or three cameras on the body, the Belt Anchor can also be used with the HoldFast Gear MoneyMaker harness of multi-camera body straps. prices: start at $25 | + holdfastgear.com

separation between foreground subjects and any background bokeh. The telephoto focal length is available for Canon EF and Nikon F DSLR mounts. price: $4,990 | + zeiss.com

Air Direct Wireless Transmitter The latest from Tether Tools is, ironically, mostly non-tethered. Routing from the camera via a single USB-C cable, the Air Direct is a wireless transmitter with 200 feet of range that creates its own Wi-Fi network to send images to a computer or a mobile device in full RAW with simultaneous JPEG. It fits to the hot-shoe of the camera or adaptor brackets and is compatible out of the box with most popular cameras and software that can shoot tethered. price: $329 | + tethertools.com

Sigma’s 135mm f/1.8 DG HSN Art Lens For Canon, Nikon, Sony and the new L-Mount of mirrorless cameras from Leica, Panasonic and Sigma themselves, this is a fast lens that will cover both full-frame and APS-C. As a solution for portraiture, the aperture is bright at f/1.8 and ideal for low light work. price: $1,399 | + sigmaphoto.com

Think Tank’s Retrospective 4 V2.0 The Retrospective 4 V2.0 is the smallest in the line to fit a rangefinder, mirrorless camera or standard-sized DSLR. The affordable Urban Access Sling 8 and Urban Access Sling 10 models have “Slings Both Ways technology” to carry the sling to either the right or to the left. On the larger side for longer travels, the Airport Advantage XT is a rolling case that fits two gripped DSLR bodies, several lenses and more. prices: $99 (retrospective 4 v2.0), $99 (urban access sling 8), $109 (urban access sling 10), $299 (airport advantage xt) + thinktankphoto.com Zeiss Otus 100mm f/1.4 This is a beautiful piece of glass for working with people and portraits. The angle of view gives compression that is flattering to human features while the shallow focus provides a subtle, but notable, degree of

Nikon’s D780 This full-frame D780 is the first DSLR to hit the market from Nikon since its D3500 camera in August 2018. With nearly the same body as the company’s popular D750 camera, Nikon has removed the internal flash to incorporate powerful new image processing and a completely new 273-point phase-detection autofocusing system that covers 90 percent of the Live View screen during video. price: $2,299 | + nikonusa.com Tamron’s 28-75mm f/2.8 Di III RXD This is a good all-in-one zoom model that starts at the wide angle for event and group portraiture and extends all the way to the telephoto for portraits and close-ups from a distance. (As the second lens in Tamron’s trilogy of bright Sony E-mount lenses, the third—the still unpriced Tamron 70-180mm f/2.8 Di III VXD—will be available this spring. Tamron says there will likely be a demo of that model on display at WPPI.) price: $879 | + tamron-usa.com My Passport Drives from WD The My Passport and My Passport for Mac Drives from WD are the slimmest 5TB portable drives yet. WD provides the WD Drive Utilities and WD Security software with password protection and 256-bit AES Hardware Encryption to protect and restore files. prices: start at $79 + westerndigital.com RA NGE FIND E RONLINE .COM

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FOCUS L E G A L E AG L E

TRADE DRESS IN PHOTOGRAPHY How to go about protecting the less easily defined elements of your branding. B Y A A RON M. A RCE STARK

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Barrel can acquire trade dress protection over their decor because the guitars and old-timey photographs on the walls are not necessary to perform the essential function of those businesses, which is to serve food. Similarly, a Coke bottle doesn’t need a pinched waist to hold Coke, and a Louboutin shoe doesn’t need a red sole to keep a foot off the pavement. Thus, if the album in which you deliver your photos is in some way unique or distinctive— perhaps it’s lavender in color or made of alligator skin—then you may be able to acquire protection, but you can’t acquire protection over the fact that you use an album at all. The

elements are things like an unusual product packaging shape or a clearly unique color scheme or pattern in decor or packaging. In order to determine if an element is inherently distinctive, courts and the USPTO will look to whether those elements are common or unique within the field or market, and whether they are capable of creating a unique impression in customers aside from any accompanying words or symbols. Acquired distinctiveness comes when an element is not necessarily capable of creating a unique impression among customers on its own, but customers have come to recognize it as unique. Courts and the USPTO will look at how long the element has been used in commerce, whether those elements have appeared on TV or film or otherwise covered by the media, how much the owner of the trade dress has spent on advertising, and customer testimony as to whether the elements are recognizable and unique. Some elements can only acquire distinctiveness and can never be inherently distinct. Color, for example, can be protectable on its own, but only if a company’s use of that color has become famous among customers. The archetypal example of acquired distinctiveness in trade dress is the pale blue Tiffany’s box, which is not inherently distinctive, but so many customers over such a long time have recognized the pale blue box as Tiffany’s that it has now acquired distinctiveness. Trade dress protects the vaguer elements of branding, but acquiring such protection requires that you prove that those elements are both non-essential to the function of your product or service and recognizable by your customers as distinctively yours. PHOTO © ETHAN YANG PHOTOGRAPHY

We all know about trademarks—the “indicia” of our identity—that include symbols and words we use to show who we are as a business so that our customers can recognize us. Business names are trademarks, as are logos, slogans, catchphrases, jingles and almost anything else that a customer might recognize as unique to a brand. Most professional photographers will have at least a few trademarks, probably a name and logo, and have hopefully registered them with the U.S. Patent and Trademark Office. The range of what is protectable as a trademark is surprisingly wide and includes something called “trade dress,” which is a kind of trademark, and refers to the overall “look and feel” of a product, product packaging or presentation of services. Some famous examples of trade dress include the classic CocaCola bottle with the pinched waist, the red bottom of a Louboutin shoe, or the distinctive decor of a Hard Rock Cafe or Cracker Barrel. Most fast-food restaurants also have trade dress protection over the color scheme and pattern of their stores. This sort of protection may not seem to apply easily to photographers. Most photographers don’t present a manufactured product in the sense of a Coke bottle or Louboutin heel; they sell a service, which creates a unique product, and the product they deliver is highly personalized. But nevertheless, elements of how a photographer presents their services and finished product can absolutely be protected. Do you offer delivery of your photos in a distinctive album or other packaging? Do you have a website with distinctive imagery and style? Both of these may be able to hold trade dress protection. The drawback is, trade dress protection can be difficult to acquire and difficult to prove in the event of infringement. The first hurdle to proving protectable trade dress, both in a lawsuit and to the USPTO during the registration process, is to prove that the elements you want to protect are nonfunctional. Hard Rock Cafe and Cracker

album itself is functional; it holds the pictures. The nonfunctional aesthetic elements of the album, however, can be trade dress. In the same way, a website can acquire protection over the nonfunctional elements of its aesthetic—the color scheme, the fonts, the look and feel of the imagery—but it cannot acquire protection over functional elements, such as the website’s navigation or methods of input. The second big hurdle to leap on the way to trade dress protection is distinctiveness. Protectable elements of trade dress must be recognized by customers as distinctive to the brand seeking their protection, and there are two forms of distinctiveness: inherent and acquired. Inherently distinctive

Aaron M. Arce Stark is a lawyer for artists and entrepreneurs. Learn more about his law firm, Arce Stark & Haskell LLP, at ashlawllp.com. This article is for informational purposes only. Contact a lawyer for legal advice.

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GEAR

What’s In My Bag? B Y SCOTT STOCKTON

Actually, I carry all of my gear in a wagon, not a bag, because I use a ton of flash and light stands on my shoots. Everything you see in this picture below, I use. The magic all starts with my two Nikon Z6 camera bodies. I shoot solely with primes, and for the most part I shoot wide open; I just prefer the way that looks versus when I shoot with zooms. My golden combination during the day is to have one Z6 with the Sigma Art 20mm on one side of my HoldFast MoneyMaker strap, and the other Z6 on the other side with the Nikon 105mm f/1.4. The 105mm is my go-to portrait lens that renders gorgeous bokeh with a super shallow depthof-field. I use my 20mm not only for wide shots, but with my shooting style I love to be close to my couples and capture the most

intimate moments. The other two lenses in my bag are the Sigma Art 35mm and the NIKKOR 85mm f/1.8 for the Z mirrorless bodies. I use the 85mm when I’m in tighter portrait spaces where the 105mm is too much, and for the 35mm, I use it primarily for details as it has a super-close focusing distance. As far as my lighting goes, I use five Godox lights (two D200, three V860II). I always have these lights equipped with MagMod modifiers, which allow me so much flexibility to be as creative as I want in certain situations and light entire reception rooms in others. Along with my wagon, I use two HoldFast Sightseer camera bags to hold my cameras and lenses. While shooting, I have one sightseer bag attached to the back of my MoneyMaker camera strap so I can reach

back and grab any lenses I need. Two non-camera related items that are super necessary for me: Tic Tacs and the GNARBOX 2. The Tic Tacs for obvious reasons; the GNARBOX because it allows me to quickly back up all of the images on my cards at any point during the day. I also take a lot of cat hair with me since my boo, Schatzi, is always in and out of my bag.

Scott Stockton is a wedding and portrait photographer based in Charlotte, North Carolina. He is also a die-hard cat lover and Hallmark Channel movie fan. + scottstocktonphotography.com

CAMERAS

Nikon Z6 (2) LENSES Sigma Art 20mm f/1.4 Sigma Art 35mm f/1.4 Nikon 85mm f/1.8 S Nikon 105mm f/1.4

LIGHTING

PHOTOS © SCOTT STOCKTON

Godox AD200 (2) Godox V860II (3) Godox XProN Flash Trigger Godox X1T-N Flash Trigger Godox LC500 LED Light Stick Phottix Reflector Studio Umbrella (for rain shots) MagMod Spheres (3) MagMod Grids (3) MagMod Beams (2) MagMod Bounce Modifier MagMod Magbox Mag Gels/Mag Design Modifiers

MISCELLANEOUS

GNARBOX 2.0 HoldFast Cell Pouch HoldFast MoneyMaker Camera Strap HoldFast Sightseer (2) Lens bags Tic Tacs Cat hair

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PHOTO © SANDRA COAN

INSIGHTS AND OBSERVATIONS

New At WPPI BY ARL ENE EVANS

It’s been months and months of planning and lots of meetings but now, finally, it’s show time! Of course, I couldn’t have gotten here without the help of Lavonne Hall, Moneer Masih-Tehrani, Shanna Allen, Karen Stewart, Neeta Lakhani, Michael Sauer, Jacqueline Tobin, Libby Peterson, Joe Kowalsky, Dennis Tyhacz, Dan Neri and our

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fearless leader, Johanna Morse. Yes, there were discussions and changes (and more changes) but like any family, we all have a common goal: to give you the best possible WPPI experience we can. With over 40 new speakers added to the curriculum to help bring fresh energy and knowledge to the conference, I feel

like I accomplished my goal. Without further ado, let’s meet some of the newest members of the WPPI family. Larry Becker is no stranger to the photo community—he has hosted Photoshop World for years, is an official NAB Show Live anchor, runs a large video production team and coaches photographers who want to learn video. His Platform class, “Hey Photographers, Your Video Teacher is Wrong” (Feb. 26, 6:00-7:30 p.m.), will cover audio, camera settings for video, camera and light placement, communicating with your client, capturing B-roll and other strategies to help his students add the video products that their clients want. He’s also doing a Photo Walk that will be a good opportunity to capture images in motion as well as affordable audio capture options, so bring your tripod and camera! While Alex Cearns is internationally known for her pet photography, animal philanthropy and her published books, she is also an accomplished speaker on topics including business and visual storytelling. She’ll be joining us from Australia to inspire her students with her Platform class, “Ducks in a Row Business Bootcamp: Set Your Business Up For Success” (Feb. 24, 2:30-4:00 p.m.), and will be sharing her experience with putting together a solid foundation (systems, processes, marketing, branding and social media), developing the right mindset to help you with client liaison and industry relationships, and learning from other people’s mistakes so that you save time and money. We all know that the photography market is getting saturated, but how do you keep up with the competition? In his class “From Lookers to Bookers” (Feb. 26, 8:30-10:00 a.m.), well-known Washington, D.C., wedding photographer Chip Dizárd is going

to show you how to create impactful Facebook and Instagram ads, improve your website and SEO, and how to work with vendors and other photographers to expand your business. Also from the D.C. area is George Bucur who, in his Master class “DIY Promo Videos and Social Media Clips for Photographers” (Feb. 26, 11:00 a.m.-1:00 p.m.), will show you how to use video for a wide range of marketing techniques that will put you far ahead of your competition. That’s especially helpful since statistics show that in 2019, Instagram video posts received 38 percent more engagement than image posts and over two times the amount of comments. The UK’s Maggie Robinson will be joining the lineup for The Baby Summit (Feb. 23, 10:00 a.m.-6:00 p.m.) this year and we couldn’t be happier. She specializes in family portraiture but also spends a lot of time working with other photographers and was named Professional Trainer of the Year by SWPP in 2019. She will show you how you can increase your average sale without increasing your work load by upping the number of wall art pieces you sell. You will also learn how to add value to your business whether you have been doing in-person sales before or always relied on online galleries. You will love her class, especially if you find it hard to get the confidence at the point of sale and don’t know how to show the client that your work is worth the investment. Audrey Woulard is technically not new to WPPI, but it’s been a few years since she has spoken and we’re thrilled to have her back. Her class, “A Simplistic Approach to Impactful Imagery” (Feb. 26, 4 :00-5:30 p.m.), will help students understand who they are as people and artists, and what their style is based on that information. She’ll teach you

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PHOTOS © ALEX CEARNS

PHOTO © AUDREY WOULARD

CLOCKWISE FROM TOP LEFT: Audrey Woulard is all about creating impactful imagery; Alex Cearns, of Houndstooth Studio in Australia, is known for her pet photography and animal philanthropy; Chip Dizárd knows how to get clients to book.

Arlene Evans is the WPPI conference producer. Previously, she was head of the photography channel at CreativeLive. Email her your feedback at arlene.evans@ emeraldexpo.com. Head over to wppiexpo.com for in-depth speaker and class information, special events and more.

PHOTO © CHIP DIZÁRD

how to maximize, manipulate and shape light no matter what the light source is with minimal tools. I could go on and on about all of the amazing new speakers you’ll have a chance to meet, including those speaking at Rangefinder’s Rise + Shine, the all-day summit for emerging wedding photographers on Feb. 23, but my word count is limited! So, I’ll just leave you with a big thank you for joining us and being part of our wonderful WPPI family. Please make sure to stop and say hi if you see me running around the halls of Mandalay Bay. Enjoy the show!

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FULLY LIT

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BY KELLIE BIESER

The Sparkler The real reason I first picked up a camera? I had five kids at home who I thought were the most adorable humans to ever grace planet Earth. That’s oftentimes the reason I still pick up my camera today. And even though my kids are now eye-rolling teenagers, moody tweens and ornery preschoolers, so much of what I do with photography and lighting has to meet the needs of my role as the historian of my family. The first criteria is that my setup is light, portable and intuitive. The second criteria is that the choices I make with my light and camera speak to the emotions behind the moments I am capturing. In this photograph of my youngest enjoying the wonder of his first sparkler, I wanted to use the light to isolate him in the busy scene of our cookout and make it look as though the sparkler, rather than an off-camera flash, was illuminating his face. I had a friend hold the Profoto A1X at camera right and aim it straight at his face. By underexposing the scene in-camera and using the power of the flash to properly expose my subject, I was able to eliminate any potential environmental distractions and make it seem as though my little guy was the center of the universe with his prized sparkler.

VISION OF YOUTH

SUBJECT

Three approaches TO to cueing THREE APPROACHES CUEINGup intentional, UPartistic INTENTIONAL, ARTISTIC lighting in kids photography. LIGHTING IN KIDS PHOTOGRAPHY.

PHOTOS AND DIAGRAMS © SHUTTER & GLASS PHOTOGRAPHY

PROFOTO A1X

CAMERA: Nikon D850 LENS: NIKKOR 24mm f/1.4 EXPOSURE: f/4 at 1/160 sec. ISO: 500 LIGHTING: Profoto A1 and Air TTL remote

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FULLY LIT The Painting I was a history major in school with a special focus on cultural and visual history, which is just a fancy way of saying that I like old stories and art. In interpreting Johannes Vermeer’s famed painting Girl with a Pearl Earring, I knew that more than anything, the light would be the key. Vermeer and his contemporaries were known for their use of light in portraiture—and I didn’t want to do them wrong. To recreate the soft yet dramatic light, I used a Profoto B10 with a Profoto OCF Beauty Dish and a diffuser at camera left. I bounced a Profoto A1X into a white V-Flat to fill the shadows just a touch, without losing the drama that I so love in the original artwork. As I dialed in my lighting setup, I was looking to see not only the quality of the shadows that add so much atmosphere and mystery to the subject’s sideways gaze, but also that perfect little glint of light on her earring that gives it a starring role in the title of the painting. Artists of the past, long before photography was even a craft, used and shaped light masterfully, and it is so much fun to be inspired by them in my work.

SUBJECT

PROFOTO A1X PROFOTO BEAUTY DISH

WHITE V- FLAT

CAMERA: Nikon D850 LENS: NIKKOR 85mm f/1.4 EXPOSURE: f/7.1 at 1/200 sec. ISO: 100 LIGHTING: Profoto B10, OCF silver-lined beauty dish, A1X and Air TTL remote

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FULLY LIT

The Experiment As a working photographer who has to meet the needs and desires of my clients, I have to be intentional in carving out time to experiment. It’s in these moments of leaving my comfort zone and trying new things that I see the most growth in my photography. Recently, I had the chance to spend a week experimenting with a bunch of incredibly skilled photographers, and I was in heaven! We each took turns developing a vision and then working together to make that vision happen. In this scenario, I wanted to utilize a discarded fan to create movement in the subject’s hair. I had an assistant hand-hold a Profoto A1X on the other side of the fan as it spun. Depending on where the blades were in their rotation, we found varying degrees of success. When I saw this photo on the back of my camera, I knew

we had nailed it. The fan blades created a lined pattern on her face that looked like blinds or bars on a window. Combined with the drama of the darkened room, her serene expression and the movement of her hair, it gave the impression of a woman so close to freedom. We were just in a hotel meeting room with a fan, but that’s the power of photography: When we open ourselves up to using our cameras for more than just pictures, we can create images that tell stories.

Kellie Bieser, of Shutter & Glass Photography, is a child and family photographer in Columbus, Ohio. Don’t miss her WPPI class, “Light and Emotion: Utilizing Technical Concepts for Greater Emotional Impact in Your Photos” at Mandalay Bay in Las Vegas, Tuesday, February 26, from 8:00 to 10:00 a.m.

SUBJECT PROFOTO A1 (HANDHELD) FAN

CAMERA: Nikon D850 LENS: NIKKOR 85mm f/1.4 EXPOSURE: f/8 at 1/200 sec. ISO: 125 LIGHTING: Profoto A1 and Air TTL remote

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CULTUR AL PHOTO OPS

inside jewish

WEDDINGS BY TA RA MCMULLEN

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ALL PHOTOS © TARA MCMULLEN

Every wedding is special, but there is something about a Jewish wedding that for me is extra special. As someone who wasn’t raised in the community and who was completely unfamiliar with the traditions and customs involved in Jewish weddings, I am, by all accounts, an outsider. Over the last five years, though, I have gone from not knowing the difference between a tisch and a hora to shooting around 15 to 20 Jewish weddings a year and becoming well-versed in the myriad traditions that take place. While it’s impossible to showcase all of them here, the following ones are some that you’ll definitely want to make sure to document.

KABBALAT PANIM Before the wedding ceremony begins, guests are welcomed into the kabbalat panim, which translates as “receiving faces.” Two separate ceremonies traditionally take place at this point: the male guests go to the groom’s table, and the women attend the bride in another room.

one bride to another or one groom to another.) Two witnesses sign the marriage contract, typically in a private room also attended by the rabbi, the wedding couple and close family. In an Orthodox Jewish wedding, two witnesses unrelated to the bride or groom are chosen to sign using their Hebrew names, therein making it a kosher, legal document.

KETUBAH SIGNING The signing of the ketubah, or Jewish marriage license, is considered an integral part of a traditional Jewish marriage and outlines the rights and responsibilities of the groom, in relation to the bride (or in more modern ceremonies,

BEDEKEN The tradition of the bedeken ceremony, or the veiling of the bride by her groom, can take place at the end of the kabbalat panim or at the end of the ketubah signing if there is no formal kabbalat panim beforehand. RA NGE FIND E RONLINE .COM

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CULTUR AL PHOTO OPS

CHUPPA The Jewish wedding ceremony takes place beneath the chuppa, which typically consists of a cloth or sheet stretched or supported over four poles. It symbolizes the home that the couple will build together. After the bride has been given the ring, or at the end of the ceremony, the groom breaks a glass with his right foot, and the guests shout mazel tov (congratulations).

5 5

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TISCH A traditional Jewish wedding begins with a groom’s tisch, or table. The groom attempts to present a lecture on the week’s Torah

portion, while his male friends and family heckle and interrupt him.

SHEVA B’RACHOT After the wedding meal, grace is recited (birkat hamazon), followed by the chanting of sheva b’rachot, or seven blessings, which includes blessing and drinking from the second cup of wine. The first cup is drunk from during the blessings of betrothal. During this tradition, prayer booklets, or benchers, may be handed out to guests.

HAMOTZI The wedding meal begins with this blessing over the

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challah bread, by the couple’s parents or other honored guest.

all of their offspring are now settled into their own families.

MEZINKA This is a dance for the parents of the bride or groom when their last child is wed. The parents are often given brooms to finish “sweeping their children out of their home” and to celebrate that

“I approach each of my weddings, Jewish or not, with a focus on family and storytelling.”

HORA This celebratory dance involves dancing around in circles, typically to the song “Hava Nagila.” At weddings, the bride and groom are lifted on chairs in the middle of the circle.

Tara McMullen is the founder and lead photographer at Tara McMullen Photography in Toronto and Prince Edward County (Ontario, Canada), where she lives during the week with her son, Lachlan. On weekends Tara is back in Toronto, Muskoka, NOTL (Niagra-on-the-Lake), and elsewhere to make magic with her incredible couples. RA NGE FIND E RONLINE .COM

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10 QUESTIONS

ONE OF THE MOST ENTHUSIASTIC FORCES FOR POSITIVITY, COURAGE AND COMMITMENT SAT DOWN WITH US TO SHARE THE MOTIVATION BEHIND PUSHING HIMSELF IN THE PHOTO INDUSTRY. IN TE RV IE W B Y LI BBY P E TE RSON

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Where do you think the punchy edge in your photography comes from? It certainly comes directly from my view of and approach to life, both of which are extremely bold. I have a positive outlook and tend to attack life head on with a great sense of excitement! I think that reflects in my interactions with clients. 1

What’s behind your “Rock That”1 catchphrase? It comes from two areas of my life. One is from watching rock bands on TV as a child. They would break guitars on stage and jump in the mosh pit after a set. It taught me that if you’re going to do something, throw your entire self into it. The second is from my life before photography, when I drove a forklift truck in a warehouse. During the busy season, we would have 16-hour days and couldn’t leave until every single 53-foot trailer was ALL PHOTOS © SHAWN LEE

1 His catchphrase has extended to ROCK THAT Photography Conference & Tradeshow in Detroit, founded by Lee and aimed at promoting diversity.

unloaded. The drivers would encourage each other by yelling, “run that!” as we unloaded. It kept us motivated and present in the moment. “Run that,” for me, became “rock that.” It taught me that failure was not an option and you don’t stop until the job is done, no matter how difficult it is. What do you think is the most misunderstood thing about photographing seniors? Paying attention to the individual. As artists, we get so engaged in our own vision that sometimes we forget to ask the client who they are. Making sure we use our artistry to serve the high school senior’s experience2 is extremely important. 3

What do you love most about living in Detroit? I love that we don’t stop. Detroit is a lot of things, but no one can accuse us of quitting. My life can be aligned with the narrative of 4

2 At WPPI 2020 this month, Lee is teaching a class called “Delivering a High-Energy Senior Photography Experience with Innovative Strategies—Expand Your Business!” RA NGE FIND E RONLINE .COM

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10 QUES TIONS

Detroit3. I may be a lot of things to a lot of different people, both positive and negative, but I’m not going to stop! Don’t sleep on Detroit. We don’t quit! What’s the last thing that made you laugh? Someone complimented my shoes and socks, but what they didn’t know was that my big toe was sticking out of a hole in my sock inside the shoe. [Laughs] So uncomfortable! 5

You’ve shared quite a bit of your photo knowledge over the years. How did you know when it was time to move into the educational realm of your career? When I had reached a point of sustainability, I knew it was time to reinvest in photographers who were coming down the same path as I came. 6

What do you know now that you wish you had known as an emerging photographer? I wish I knew that I had to have a business mind and that being a photographer means you have to be a small-business owner. 7

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You don’t mind getting in front of the camera and sharing your personality on your site and social. What advice would you impart on a photographer who’s shy or nervous to do that? I would say practice and start small. No one says you have to have a huge personality. What you do in practice is what you do in performance. Do practice recordings of yourself, write a short script and do it over and over again. Call your friends who are good at writing and performance and ask for their opinions. Practice in front of them. When you start to feel a little courage, step out and do a short livestream. Once you start, keep going. It will get easier. 8

What do you hope to achieve in 2020? I have many goals for 2020, some of which include expanding our studio in Southfield, Michigan, 9

3 Lee is also the director of photography for TEDxDetroit and works with Rebrand Cities as a lead visual storyteller, giving Detroit’s small businesses exposure.

growing our professional clientele, strengthening existing brand partnerships4 and exploring new ones that help us better serve our clients for 2020. What I am currently engaged in and hope to make great strides toward for the new year is diversity in the profession5 and a move toward professional standards for the amateur and young photographer. What’s your greatest fear? Not having courage. I’ve learned that there is always the opportunity to be scared. Heck, life can be scary sometimes. A prerequisite of courage is that fear has to be present. It says, 10

4 Lee is a featured speaker for Miller’s Professional Imaging and a co-chair of the speaker selection committee for Imaging USA.

“I’m scared, but I’m going to do it anyway. Because what I have to accomplish is greater than the fear I feel.” It’s important to be courageous.

Shawn Lee is a portrait photographer and educator based in Southfield, Michigan. His much-anticipated WPPI class, “Delivering a High-Energy Senior Photography Experience with Innovative Strategies,” takes place at Mandalay Bay on February 25 from 8:30-10:00 a.m.

5 He’s also the CEO and president of the Multicultural Association of Professional Photographers, a PPA national affiliate organization.

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Longevity

This issue celebrates the permanence and durability of a successful photo career over time. It isnâ&#x20AC;&#x2122;t easy in this industry, but it is possible. You might be wondering what a roadmap to business longevity actually looks like, and what mistakes established photographers have made that they now look back on with wisdom. Not to mention, in this self-care moment, how does managing your time and leading a balanced life factor into a sustainable career? We explore all this and more in the following pages. 36 Reflections On A Career

48 Managing Your $$$

52 Work-Life Balance | 54 Dear Younger Me

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Longevity

REFLECTIONS ON A CAREER We asked six photographers who’ve built legacies in their fields how the industry has changed since they set up shop, and what they’ve done over the decades to f lourish amid the ebbs and f lows. Compiled by Libby Peterson and Jacqueline Tobin

CL IF F M AU T N ER Sometime in the spring of 1982, I was a college student scraping by with no spending money in my pocket. I answered a want ad (in one of those old-fashioned classified sections of something called a newspaper) seeking a photographer for an “award-winning weekly newspaper.” After a two-minute interview, I had my first job as a professional photographer. I had zero experience, but they were truly desperate. Thirty-seven years later, I’m still at it. I’d imagine that most photographers remember their first assignment. In 1985, my editor for The Philadelphia Inquirer, Bryan Grigsby, decided he’d make my first one something to laugh about: He sent this raw, inexperienced, Jewish photojournalist to a meeting of the German American Police Association. Yes, there was a level of discomfort. My second assignment was equally uneasy: coverage of the local La Leche league meeting. It was a room full of nursing moms, and I was the only man there. I had the privilege of learning from some of the very best photojournalists in the world—Larry Price, Sarah Leen, John Paul Filo, April Saul, Tom Gralish and Ron Cortes were among those who earned the Pulitzer Prize. Heck, Larry earned two of them! Aside from

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those legends, I was able to watch, listen and learn from a staff of professionals that were incredibly gifted storytellers. While shooting 6,000 assignments with the Inquirer, I had many opportunities to see people, places and things that most people never had the privilege to see. Hospitals, corporations, universities, public relation firms, ad agencies and a plethora of other clients allowed my business to become incredibly diverse. I was truly making a decent living as a photographer, working my ass off shooting for an eclectic array of clients, and I still had my contract to shoot all week for the Inquirer. Until I didn’t. No article on longevity could be complete without talking about setbacks. In 1998, after about 15 years with the newspaper, I received

a phone call from the director of photography, Clem Murray, explaining that I was one of several photographers that were being laid off due to blah blah blah. All I heard was that I was fired. I had infant twin daughters, so it was now time to sink or swim. I’d realized that I’d gotten a little too comfortable with the career I had. Freelance photography, without a truly steady client to rely upon, was a scary place to be. So, I entered the wonderful world of wedding photography. I shot my first wedding as a second shooter for a Philadelphia studio. After my second wedding, I knew I could do this myself but I had no work to show. None. So, I showed my first clients some of the photoj work I was proud of: sports work, a magazine feature on a medi-

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cal mission to Liberia, and a bunch of other mounted images I’d taken over the years. After complimenting me on that work, they asked to see wedding images. I’d asked for $1,000 to shoot their wedding. I settled for $650. That was the first of 1,200 or so weddings. I learned how to be a portraitist but also created dramatic texture, dimension and mood. Essentially, my style evolved over time, and I became known for the way I used light. While I still shoot anywhere between 30 to 40 weddings a year, I’ve been teaching since 2005. I attended my first WPPI convention (where I later won a Lifetime Achievement award at age 50) in 2004. I owe my teaching career to Bill Hurter, the late, great editor of Rangefinder, and also a man who was open

to new ideas. I proposed a seminar for the following year’s convention, and that began my teaching career. Next, I approached Nikon USA and the company gave me a shot at speaking at their trade show booth at WPPI. My relationship with Nikon may be my proudest achievement in my career, representing, as a Nikon Ambassador, a brand that’s been in my hands since 1978. In 2007, I began teaching workshops out of my Haddonfield, New Jersey, studio to help provide skills to photographers in order for them to create a style of their own. Truth be told, the Lighting and Skillset Bootcamp was born thanks to a simple blog post by Susan Stripling, who was my girlfriend at the time. She gave up dinner at the Four Seasons in lieu

of a pizza and the creation of that post, helping announce my first workshop. I’m still grateful she did. I had 13 people at the first bootcamp, and then sold out the 20 seats four or five times per year from 2008 to 2018. Since then, I’ve had over 1,000 students from 44 countries come to my studio to learn. Longevity is the byproduct of many, many different elements. Resilience is essential. Self-doubt, anxiety, stress and basic survival instincts are constant reminders of how unpredictable this career path is. Accept rejection or go insane. And then always bounce back. Cliff Mautner’s WPPI Master Class on natural, flash and continuous light takes place at Mandalay Bay on Feb. 25 from 5:30-7:30 p.m. RANGEFI RA NGE FIND NDERONLI E RONLINE NE.COM .COM

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CA L L AWAY G A BL E My wife, Allison, and I started Callaway Gable over 11 years ago, shortly after she took a pregnancy test and realized we were unexpectedly expecting. We were terrified, wondering how we were going to take care of this future human. I was a sometime actor and Allison was a model and part-time teacher. Making a real living and planning for the future was always at the back of our minds, but not with the intensity that came with this overwhelming news. So what did we do? We got drunk. Well, I did, while Allison watched. When I finally woke up the next morning, we put a plan together to pursue a professional career in photography. While many of my fellow thespians worked as servers and bartenders to make ends meet, I booked odd photography jobs, mostly headshots, non-profit annual reports and live music. It wasn’t great money, but it was a chance to experiment and hone my craft. When we found out we were going to be parents, Allison joined me. I taught Allison how to photograph and she showed me how to pose and work with people. Together we started pursuing the new bars, restaurants, lofts, and movers and shakers of the burgeoning and revitalized downtown scene in Los Angeles where we lived. Within a few months, we started booking more sophisticated work with complicated light setups and bigger budgets. It was happening, people! Then the quintessential moment that inevitably happens to all photographers happened to us. A client asked us to shoot her wedding. Little did we know that we were about to stumble upon a wedding photography approach that has become our blueprint for over a decade of success. What is the blueprint? It is important to note that this process hasn’t changed much over the years, and what works for us may not work for everyone. It starts by photographing the wedding like a commercial shoot. Inspired by fashion, we use off-camera light and tight apertures, resulting in portraits that look different and more expensive. They have a fashion magazine feel, and this is important: Our clients want to look their most beautiful on the

most important day of their lives. This means we need to take control and direct them, pose them and find their best angles. Flowers, food and the venue are given equal importance, captured as if it were a product or architecture shoot. After the wedding, we quickly turn around a gallery of the details for the planner and vendors to use to promote their work. Today, when any of our wedding planner friends have a wedding with details, we are on the top of their list. Referrals like these are key to having a long career in wedding photography. Moments are shot dramatically and creatively like a lifestyle shoot. While we cannot control naturally occurring moments during getting- ready, ceremony and speeches, we can control the light and often where things are happening. In post, we do minimal editing, preferring to stick with vibrant colors and crisp blacks and whites, just the way we delivered our commercial imagery. So how can you create your own plan for longevity? It’s all about relationships, not trends. Foster your relationships with vendors, especially planners and venues. Deliver detail photos in a downloadable gallery within a day or two of the wedding. During the wedding, create Instagram posts, tagging the planner and all of the vendors; they will love you for that. Offer to photograph wedding planners and their teams for their websites. Wine them and dine them. These relationships will pay off for years and years to come.

Stay away from trendy treatments, copying and over-editing. Let your photos speak for themselves. If you feel that your talent is lacking, do what we did—use engagement shoots to master off-camera light and other techniques. Experiment at an engagement; execute at the wedding. Also, cull and color-correct your own photos—this is the fastest way to improve because you can immediately see what works and what doesn’t. Use resources like WPPI, Rangefinder and workshops to improve your technique and business practices. You’ll also make invaluable new friends. Under-promise and over-deliver. Stay true to yourself. Be you. Don’t look at what everyone else is doing. Be a good human. Be kind. Run your business like a business. Don’t complain or whine. Love everyone. Be in service to your client and check your ego at the door. If you do this, you will have a long career in wedding photography, and anything else you put your mind to. And charge more—you are worth it. RANGEFI NDERONLI NE.COM

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K EN N Y K IM When Rf senior editor Libby Peterson asked me to contribute an article detailing some insights on “surviving and thriving” in the wedding photography industry, two thoughts came to my mind: 1. What an incredible honor for them to include me in this. 2. Does this mean they consider me an old fart now? Jokes aside, by the time everyone reads this, I will be starting my 15th year as a full-time wedding photographer. Of course, I had no idea where this accidental career would take me when I first started. 40

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I had majored in graphic design in college and got a job straight after graduating as a designer at a local company. I stayed on campus. My only goal when I picked up photography was to get better seats at college sporting events—they had the best seats in the house. I accidentally discovered the world of wedding photography when I brought my camera to friends’ weddings as a guest. I snapped some photos throughout the day and gave those images as part of my gift to the couples. To my surprise, my friends fell in love with them and some even told me that they were better than their hired photogra-

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I had no idea where this accidental career would take me when I first started.

pher’s images (I think they were just being nice). Eventually, word got around that I take decent wedding photos. But I did not know any wedding photographers. I had no one to answer my questions about this profession. I began my intense research by going to a local Barnes & Noble bookstore and picking up one wedding magazine that stood out to me most: Grace Ormonde Wedding Style. I perused the pages and noticed that it was filled with images taken by this photographer named Mike Colón. I was blown away by his work and I decided that

moment that he will be my mentor (he didn’t even know it). I began following his work and reached out to him out of the blue to see if he would consider mentoring me. He initially declined (though looking back, I can see how my approach was borderline stalking). One day, I got an email blast from a company called Pictage that it was going to host Mike for a seminar in Cleveland. I knew this was going to be the opportunity for me to meet him, so I drove over eight hours, through a major rainstorm and construction, to get to this event. I was so excited that when it was time to take a group photo with everyone, I made sure to position myself right next to him. There were two other speakers that I did not recognize. One was Jeff Jochum, who consults creative entrepreneurs and worked with Pictage at the time, and the other was Skip Cohen, the president of Rangefinder and WPPI at the time. I soaked everything in like a sponge, and at the end of the night, I made sure to meet and thank them. Jeff encouraged me to sign up for Pictage; it became my online lab that night. Skip talked to me about WPPI, which I hadn’t heard of. I am not sure why but he offered me complimentary registration to attend, so I decided to go. Little did I know that my adventure of attempting to meet my photography hero would lead me to other serendipitous encounters that forever changed my photography career. Pictage and WPPI were instrumental in helping and guiding my pho-

tography career; they provided a community for me to grow as photographer. For the next several years, my life would be filled with serendipitous meetings and numerous opportunities like these. Many other mentors entered in my life, and I just smile gratefully as I look back at the things that I got to do: writing books, getting sponsorship opportunities, speaking at various conferences, teaching workshops and leading photography tours internationally. I got to meet some incredible photographers along the way, but most importantly, I’m just grateful for all of the wonderful clients I got to photograph. My two cents to anyone starting out in wedding photography would be this: If you are passionate about it, do not give up. Do not worry about the future and where you will be down the road. No one knows. When you discover something that you were meant to do, so many doors and opportunities will open themselves to help you achieve it. I am grateful that I accidentally discovered that in wedding photography, but in hindsight, it doesn’t seem so accidental. My path was unique, full of successes and failures, but yours will also be unique and it will be different from those around you. Help others as you go on this journey; we are all in it together. Kenny Kim’s WPPI Master Class on starting and maintaining a successful destination wedding photography business takes place at Mandalay Bay Feb. 26 from 11:00 a.m. to 1:00 p.m. RANGEFI NDERONLI NE.COM

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SA N DR A C OA N I started my photography business in 1999, sort of by accident. It had always been something I loved, but I never thought it could be a job, let alone a career. It was just something I played around with on the weekends. I was teaching kindergarten and struggling to get by on my teacher’s salary. For fun, I took some maternity photos of a friend of mine, which she loved. She suggested I start offering maternity photography on the side to supplement income. Back then maternity photography was not what it is today. Very few photographers offered it. And I was pretty sure that no one would pay me to take their picture. But I was desperate. So, I took the one good photo from my friend’s shoot, made it into a postcard with my name and phone number printed on the back, and put that little postcard in every coffee shop, yoga studio and maternity store I could find. To my astonishment, women started to call. The next year, I decided to go down to part-time teaching so that I could focus more on my photography. And a couple of years after that, I quit my job altogether. I’ve been a full-time photographer ever since. To say the industry has changed since I started is a colossal understatement. In 1999, we all shot film. Hardly anyone had a website. There was no Facebook or Instagram. No blogs. Google had just started, but I certainly didn’t know what it was. If you wanted to look someone up, you used a phone book. And businesses relied on Yellow Pages to get in front of potential clients. I’ve witnessed the death of film as well as its rebirth. I’ve seen the rise of digital cameras, the advent of the “mom with a camera,” and the fear that the industry is dying every time something new comes along (and something new is always coming along). My business has survived the birth of my twins, the worst recession since the Great Depression and the fact that I have no formal training in photography or business.

Much has changed over the past 20 years in all aspects of my life. And yet, here I am. I ask myself why that is all the time. I’m not the most talented photographer to ever have walked the earth. I’ve made mistakes. But I also made the choice early on to learn from those mistakes. I don’t make excuses. If something is not working in my business, I don’t blame my competition or buy into the story that the market is too saturated for me to be successful. Instead, I look for solutions. I figure out what’s wrong and I fix it. When I realized that inconsistency in my work was hurting my business and keeping me from growing my brand, for example, I learned to create natural-looking light with strobes so that clients who came to me in the winter receive the same quality of work as clients who came to me in the summer. When I was struggling with marketing and the advent of social media, I fixed it by investing in classes and mentorships that helped me and my business grow. Investing is key, and I don’t shy away from it. After all these years, I still take classes. I still go to conferences. I hire mentors and I push myself to keep getting better. It hasn’t always been easy. I’ve had moments of hating what I do. I’ve rebranded more than once. I’ve been burned. And I’ve thought about quitting, more than once. (I have a recurring dream that I close my studio and get a job at Starbucks.)

The only thing that has stayed the same over the last 20 years is the fact that things change all the time. And if you want to stick around, you have to be okay with that. The industry will evolve. Trends will come and go. Institutions will fall and new ones will rise up in their place. The secret to building a long-term career is not letting the changes scare you. Balance knowing what you do and what works for your business with the ability to evolve and learn. Be willing to get help when you need it and stick to your guns when it’s necessary. Love your work, love your clients, and most importantly, learn, learn, learn. Stay on top of the changes and make adjustments as you go. Last year marked my 20year anniversary. Here’s to 20 more! Sandra Coan’s WPPI Platform Class on creating a natural-light look without natural light takes place at Mandalay Bay on Feb. 27 from 3:00-4:00 p.m.

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DA N O’ DAY There was a time early in my life when I had hair down to my bum, refused to wear shoes (because they were separating me too much from Mother Earth) and I was busking my way through the then dirty, surfy streets of Australia’s Byron Bay with my mate, Arch. Using only patchouli to cover the smell of my 20-year-oldness, Arch and I busked the whole soundtrack of The Lion King night and day for loose change that would get us Big Macs and coolers of beer. I was living, man. And, shit, was the world lucky to have me. 44

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At the time, I was unsure what I wanted to do beyond finding the next case of beer to drink. But I’m glad I had that time of aimlessness (that extended well beyond 1996) because once I found what I actually wanted to do, I latched on with determination and passion like my life depended on it. In the not-too-distant future from my days in Byron Bay, I found my way into a public service job that paid my bills and found a flicker of passion in my free time in painting. Foraging a thirst for creation and a layman’s fine-art background, I created a large body of work and started exhibiting at galleries across Australia. Around the age of 32, I thought that I’d found my destiny in painting. Painting was my “career” in my mind and playing music was where my evenings were spent.

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In the way that many of our industry happenstanced their way into a career in wedding photography, the inevitable happened when I was gifted a camera and my medium changed all but overnight. Although I was still painting, I found the third source of income in cash jobs for photographing weddings in my free time around 2007. When it came down to both weddings and gigs for my band vying for my weekends, the decision between one or the other had to be made, and I’m surprised to say it was Googled best man speeches and dance floor cut-ups that took the cake. I proceeded to quit my public service job and shoot every gig that was thrown my way. I was hungry to learn, and so 8.5-foot-high, unlit

ceilings in community halls, Jewish hora dance floors with 250 people on them, and spontaneous drunk guest wedding speeches were the best place to learn. I was shooting upwards of 60 weddings a year in every ballroom that would have me, and I was learning quick and failing often. The benefit, I think, in not having any kind of a background in photography (especially not wedding photography) was that I was looking at these events and documenting them without a preconception of what it had to look like in the end. I was just showing up to people’s parties and documenting them in the way that my eye saw naturally. In 2010, I had my first international speaking gig at the What If conference in Cabo San Lucas, Mexico. Jesh de Rox had become a friend and given my name to Steve and Jen Bebb who were organizing it all, and it was then that I was handed my first gig as a speaker. In 2010 speaking conferences weren’t as common as your mailman coming every day, and at the time it felt like a really big deal to be asked (it’s still a big deal to be asked—thank you, Bebbs, if you’re watching. And hi, Mum.) In 2012 I shot the wedding of Tara and Paul at Alder Manor in Yonkers, New York, and it became for me a wedding that got me a lot of traction on the interwebs. After five years of spraying and praying for my work (so to speak), I had been given this gig with a woman who was the ultimate dream bride as far as the next stage of my career was concerned. Tara said to me, “I really don’t have any expectations from you at all, but I like how you see the world. I just want you to see my wedding day.” I internalized that amazing compliment

as complete freedom to see the world how I see it, and at the time it gave me the encouragement I needed to trust my gut and my eye. It was also my first confirmation that how I saw naturally without influence was resonating with people other than myself. After that, and because the internet has no borders, I got more inquiries internationally and started traveling more and more. At the time, it was an ultimate career dream. I had come a long way from singing”Can You Feel The Love Tonight?” in the heat of the Aussie sun. As my career was changing around 2012, I began attending conferences, speaking at things, and entering photo competitions for the AIPP and WPPI. The awards won me notoriety, which gained me respect, which got me work. Friendships made at WPPI gave me industry connections, which helped me gain awareness of so many other people’s work in the industry and vice versa. In an industry like ours, I’m always amazed at the size and depth of it (both big and tiny). The friendships I made in 2012 are ones I thankfully still have today and ones that helped shape my career. Last November, I was standing in front of one of my idols, Sue Bryce, in a Californian desert, telling her how to pose her arm on her wedding day (gulp). No amount of Jewish dance floors or comp awards or speaking gigs could’ve made me feel any differently than packing my jocks in that moment. I wonder sometimes, though, if that deep gut fear and lack of complacency helps us in our careers at times. If I still thought I was God’s gift to Elton John, maybe I wouldn’t have tried as hard as I did in that moment. RANGEFI NDERONLI NE.COM

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Reflections On A Career

VA N E S SA JOY Some people think that my life is super easy now that I’ve “made it” and assume I don’t have to work that hard to get clients. Nothing could be further from the truth. Actually, I think I have to work even harder and spend more time and money getting the right clients than when I first started. The journey hasn’t ended for me—I’m still on it. It’s been a hell of a road so far. When I first started dabbling in photography, I was in high school and my photography teacher at the time shot weddings on the weekends. After I graduated, I worked for him while I went to school thinking that I, too, would be a teacher—although a teacher of Spanish and not photography—and worked weddings on the weekends. I had no concept that you could be a full-time photographer. It was sort of just a dream. I vividly remember the very first time I went to a photography trade show a few years later— PHOTOPLUS in New York City. I couldn’t help but be in awe at just how large this photography thing was. It was all I could do to not skip through the aisles of the trade show floor like a kid in a candy shop. I remember looking at the photos of people at the Canon stage and somebody mentioning to me that these people were Explorers of Light. I knew right then and there that the title was something to be not only revered but would eventually be a goal of mine as well. A friend of mine, Kenny Kim, encouraged me that I could be doing this for myself. I laughed when he suggested it, but I took his word for it anyway and started my own business while still working for that same photographer and starting my first year as a Spanish teacher. To say I was busy would be an understatement. Two and a half years later, I got so busy with weddings that I had to leave teaching in the middle of the year. Absolutely no one in my school system was happy about me abandoning my post mid-year, but I truly never looked back. Every September I do a happy dance that I’m not going back to school!

I decided to take the jump into being an educator in the photo industry when I had gone to a few different trade shows and wanted to learn from these same photographers that I had always looked up to. I went to the classes and, while they were amazing photographers, they didn’t necessarily know how to teach a concept—business, photography or otherwise. Because I was a college-educated former teacher, I thought, I could do this. Not only do I understand photography and run a very successful business, but I know how to teach a concept to a class of students, no matter what the topic is. I decided to give it a try and asked a friend of mine who was helping find speakers for a local organization to set me up with one of those spots. She did, and I can still remember it to this day. It was a small diner in New Jersey: the Peter Pank Diner. Since then, I’ve been working really hard at getting as many different speaking jobs as I can and more recently, been teaching quite a bit outside of the photography industry. It’s absolutely another full-time job. It’s always been my motto since then that I didn’t want to become just an educator, but make sure that photography continued to be my main source of income. Not that I think you can’t teach photography if it’s not your main source of incomes; it’s just that I think you become very irrelevant, very quickly. From the outside, it might seem like I was only teaching for a couple of years and then got scooped up by Profoto and scooped up by Canon, but trust me, it wasn’t that simple. I worked at building relationships in all those different places. I would speak on platforms that some would say wasn’t worth it. I even occasionally lost money speaking in places where the expenses outweighed the speaker fee (though I think every experience is always worth it). It’s a constant effort to balance the life of a

wedding photographer while being a full-time educator as well. I was recently asked the question, how did I manage to rise as a female in the photography industry in a male-dominant market? I’m probably going to have a very unpopular opinion here, but I’m going to tell the truth. When I first started as a photographer, it was absolutely male dominated. I remember the first time I walked into my local photography meeting. There were only two women, and one of them was me. To be honest, I found the fact that I was a female to be an advantage and not a disadvantage. I was in weddings and I could relate to brides better than any man ever could. I easily stood out in the crowd of male photographers. I saw my female minority status at the time as a strength instead of a weakness. I looked for ways to use it to stand out instead of hurt my career. Maybe it’s my perspective or maybe I’m naive, but I’ve found that being a very hardworking woman in a male-dominated industry, or previously male-dominated industry, has typically given me an edge. Have I been harassed in the photo world? Sure. Have I ever had colleagues belittle my work and intelligence because I’m a woman? Yeah. But those moments fueled my fire. My advice to anyone trying to break into the field of either photography or education would just be to not give up. I could write articles and articles about all the different times I’ve gone wrong. But if you really love it, then that’s what you have to do. If you don’t truly love it or you find photography or teaching or anything that you’re doing more frustrating than rewarding, pursue a different career. You have to love the journey and never hope to reach the end. Vanessa Joy shares her wisdom and knowledge at WPPI this year during a Photo Walk on Feb. 25—”Hips, Hands and Heads”—and in the Platform Class “Done is Better Than Perfect,” which takes place at Mandalay Bay on Feb. 26 from 4:00-5:30 p.m. RANGEFI NDERONLI NE.COM

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MANAGING YOUR

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PHOTO ÂŠ TO BE ANNOUNCED

BY TO BE AN N OUN CE D

F EB M ON R UARY TH 2 015 2020

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Longevity

You’re already working hard at keeping your clients happy and producing quality work. There are a million things that you stress about each day, from how and where to market your offerings to MONEY updating your site and making your work resonate on social media. The last thing you want to think about is managing your money in a responsible way. You’ll think about that when you have more time, you say to yourself. But getting your finances in order not only gives you peace of mind, it can also ensure that your business is around for many years to come. “It’s very difficult to be a photographer nowadays,” says Robyn Cohn, a certified public accountant based in New York who works with many self-employed photographers. Staying on top of the financial aspects of your business, she says, makes it much easier to have staying power in the industry. “You know what’s happening, what’s coming, how much money you have to make, how much you need to market yourself, where you are going to get your jobs, and you’re not running around like crazy,” she says. Bobby Mefford, a certified retirement planning counselor and the owner of Mefford Wealth Management in McKinney, Tennessee, says there’s no time like the present to get started with putting your finances in order. “Ignoring your finances is not the answer,” he says. “Don’t be ashamed—just get started.”

STEP 1

G E T FA M I LI A R W ITH YO U R S PE N D I N G “The budget is the bedrock of everything,” Mefford says. Setting one up is more complicated than you might think, especially as the owner of a small business. To get started, Mefford recommends looking at the past 36 months of your business’s finances. Doing so will let you better understand the ebbs and flows of your work. “You’ll see trends within that stretch of time,” he notes, including periods where you are working nonstop and periods where you are working hardly at all. These trends, after all, are part of being a creative professional. Mefford notes that Mint is a great starter app for gathering all of your financial history in one place. If you would like a slightly more sophisticated financial

tool, he recommends QuickBooks, which offers plans starting at $8/month. The advantage with this tool is that it helps you budget and also offers tools that can prepare you for tax season, including a mileage tracker for your car. Cohn notes that writing a business plan can uncover the many hidden costs built into a photographer’s budget. “It will help you know how much money you need not only for equipment, rentals and marketing, but also for insurance, workers compensation and legal fees,” she says. Unless you have an MBA, writing a business plan might seem ridiculously daunting—maybe even a waste of time, depending on how long you’ve been running

your business. But it’s never a bad idea to define exactly what your business is, Cohn says. In fact, doing so may help you grow your business in ways you couldn’t possibly have thought of by merely winging it. It’s easy to find examples of small-business plans that you can imitate online; the U.S. Small Business Administration’s website is a good place to start. Writing a solid one will take you roughly an hour or two. If you haven’t done this already, it’s well worth your time. Once you’ve defined what your business looks like, and how much money you’ll be making and spending over the coming year, it’s time to define how much money you need to keep your business alive. Cohn recommends that you have at least a year of “carrying cost” money available—half in cash, half in credit. If you don’t have that, don’t fret. Just start saving. “Before you buy anything else—that awesome camera, for example— you have to refill your emergency tank first,” says Mefford.

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M a n a g i n g Yo u r $ $ $

“ YO U WA N T SO M EO N E TO S I T D OW N W I T H YO U A N D T E L L YO U T H AT YO U CO U L D H AV E SAV E D M O N E Y H E R E , T H I S E X PE N S E WA S H I G H , T H I S WA S LOW. I F YO U WA I T U N T I L T H E L A S T M I N U T E , YO U M AY N OT G E T T H E AT T E N T I O N YO U D E S E R V E .” — R O BY N CO H N

STEP 2

PR E P PLE N T I F U LLY FO R YO U R TA X E S

One very clear way you can begin to save money is by getting smart with your taxes. And for a freelancer or small-business owner, getting smart with taxes means separating your business expenses from your personal expenses for future deductions. Cohn recommends that you immediately separate your money into separate checking and savings accounts. “Don’t comingle, and don’t pay business expenses from your personal account,” she says. Then, apply for a business credit card and start using it. As you search for the best credit card services, Cohn says to look for hidden costs, like “if a card has a promotion that claims 0 percent interest for the first 18 months.” Even if you’re just starting out, hire a CPA who can advise you on best business practices—and do it well before tax season. “The last week of April is no time to get your tax return done,” Cohn asserts. “You want someone to sit down with you and tell you that you could have saved money here, this expense was high, this was low. If you wait until the last minute, you may not get the attention you deserve.”

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A CPA can also help you determine what type of entity your business should be—for example, a sole proprietorship, an LLC or an S-Corp. Intelligent people, Cohn notes, can figure out the basics of setting up a legal entity themselves. But when tax season comes, they often find that they owe money they hadn’t saved for. Hiring a professional to set up your business entity is a much better option. Cohn cites as an example a client who had a child with over $30,000 of medical expenses every year. Cohn was able to write them off by establishing her client’s business as an S-Corp. “Your accountants are a tremendous resource,” she says. “We’ve seen all the mistakes, and we have all of the recommendations.” Even if this is advice you’ve heard a million times, keep track of your expenses in preparation for tax season, whether on an app or in a physical folder. Make sure to save at least 20 percent of everything you make for income tax. “I actually prefer 30 percent,” Cohn notes.

STEP 3

H I R E A TE A M TO H E LP YO U Most businesses fall into three different types of categories, Mefford says: the Volkswagen hatchback phase, the Honda Sedan phase and the Cadillac phase. When you’re a VW hatchback, you’re hustling. By the time you reach the Honda phase, Mefford notes, “You’ve built up some assets, you’re stable, you’re trying to plan for the next thing.” This is the point where you hire financial professionals to help you plan for the future. Cohn recommends hiring a trained bookkeeper to come in every three months to look through your finances. “It will take off a tremendous burden,” she says, noting that the expense can cost as little as $150 every three months. Mefford notes that the sooner you start investing your money, the more it will pay off over time. “If you’re 25 years old and you start investing your money, you wind up with nearly 50 percent more money at the end of the day than someone who started investing at 35.” The website Betterment is a great place to start an investment strategy, he says. “They don’t gouge for fees,” he notes. Even better is working with an investment professional. Mefford recommends finding someone without any bias, like someone who works for a bank and will push that bank’s products onto your portfolio. Taking steps towards financial health is a bit like going to the dentist, Mefford says. You don’t want to do it, but ignoring the health of your teeth—or your business—is also not a viable option. His recommendation is simple: “Start 2020 with a plan.”

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Longevity

WORK-LIFE BALANCE BY C H R I S T I N E T R E M O U L E T

We all dream of the longevity of the photographs that we create; the images that future generations will look at to remember the people they loved, the memories of their lifetime. Have you ever considered the LIFE COACH longevity of your business and the steps you need to take to preserve it? In terms of business longevity, work-life balance is often discussed, but when you are the business owner, what does that even mean? Where does your work end and your life begin? The line is completely blurred. At the start of my photography career, I told a friend that achieving this balance was my goal, and she asked me if I had ever spent time on a balance board at the gym. Have you tried one? As you stand on it, you are constantly adjusting and it is physically exhausting. It drains you. It never stops; you are never still. It was at that moment that I realized that the work-life balance that I envisioned is a myth. Your work and your life are not two separate things, and trying to separate them leads to more stress and frustration as you are constantly working to keep that balance board level. It is important that you take care of yourself, along with your business, to achieve the career longevity that you desire in photography. To do that, you need to create a structure that will allow you to achieve happiness across all aspects of your life. That way, your work can support your life, and your life can support your work.

G OA L S

S E T GOA L S

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Success means very different things to different people. Everyone is in various stages of their careers. For some, success means a supplemental income to their own or their partner’s full-time income. Others might define success as a multi-photographer studio with a high volume of clientele. Does that make one photographer more “successful” than the other photographer? No. For your own happiness, your success should be framed by what your goals are, first and foremost.

CHRISTINE TREMOULET is a Houston-based photographer who launched her professional career in 2007. Her work has spanned weddings, boudoir and brand photography. She is also a speaker and educator, focusing on marketing and selling online so that you can build a business you love that supports the life you want to live. She is the host of the Reframe Success podcast. WPPI: This will be her sixth year speaking at WPPI. “Your Journey to Tell Your Stories, Book More Clients and Make More Money,” takes place Feb. 27, from 3:00-5:00 p.m.

Define your goals. I recommend working from the top down:

you are setting and achieving your personal business goals.

What do you want to earn in a year? Once you know that, what do you need to hit monthly to get there? How much income do you need to bring in? How many clients do you need per month?

You also need to consider your future plans. Are you hoping to have employees someday? Do you want to own a brick-and-mortar studio? Are you willing to keep up on marketing trends, forecasting and sales?

Can you break those numbers down per week? There is no mythical income number that you need to hit to be deemed a successful photographer, as long as

Success means happiness. If you’re making six figures a year yet you’re miserable and stressed and haven’t had a vacation in three years, you will burn out.

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TIME

B E DE LI B E R AT E W IT H YO U R T I M E SELF

You are an artist, but your business is a machine that needs to be fed. It will only put out what you put in. Some days, it feels like it will not stop, as you spend late nights at the computer editing and working on holidays, weekends, doing everything you can to feed that machine. This is when life balance begins to break down. Take control of it before it overwhelms you.

procrastiworking, you need to recognize what is taking place. Ask yourself, “What am I afraid of?” What is the worst thing that will happen if you get the work done?

Remove Time-Wasters It came to light recently when I was in the California National Parks how often I picked up my phone to check Facebook. It is a mindless task, a physical hit of dopamine, but it takes our focus away from what we need to be doing. Removing the Facebook app allowed me to regain a significant amount of time back in my day. Whether it is social media or mobile games, they can be distractions in your workday. Remove your easy access to them.

Manage Your Schedule Build a schedule for yourself that accounts for tasks you must accomplish to move your business forward while also including breaks to have a life. Consider using a system such as time blocking to dedicate time daily to critical business tasks. This is how you keep the business machine fed; a steady revenue stream requires steady marketing and sales for your business. Without planning, these tasks will fall to the bottom of your to-do list. In planning your day, it is also important to consider your own energy levels, your natural rhythm. Take advantage of your peak high-energy times, scheduling tasks that take less focus in the slower parts of your day.

Look Out for “Procrastiworking” What work do you do when you are procrastinating, avoiding a task that you dread? This activity looks like work, but in reality, it probably isn’t where you need to be focused. Have you ever found yourself redesigning your website when you should be editing your latest session or creating a client album? Procrastination is most often fear wearing a disguise; when you start

Outsource Work This is effectively buying your own time back from your business. The majority of photographers I know run businesses by themselves, wearing all the hats. This may seem to have financial advantages, but you are not an expert at everything. There are people out there that you can hire to do tasks as well as you do them or better, for less than what you pay yourself.

BU I L D A SC H E DU L E FO R YO U R SE L F T H AT ACCO U N T S FO R TA SK S YO U M US T ACCO M PL ISH TO M OV E YO U R BUS I N E SS FO RWA R D W H I L E A L SO I N C LU D I N G B R E A K S TO H AV E A L I FE .

TA K E C A R E O F YO U R S E LF Your business, as a machine, relies on your well-being. If you are not there to tend to it, it will not move forward. Surrounding yourself with a supportive community is a crucial asset for any photographer. Nurture the relationships with your family and friends, in addition to your peers in the industry. A key element is to make sure that you are taking time off. If you work on the weekends, try to schedule one or two days during the week as an alternate weekend. Schedule plans for dinner with a friend, a date night with your partner or a day with your family. Plan a vacation. They are not a luxury; studies show that a vacation will revive you and improve your creativity and your work. You will see an increase in productivity, along with happiness. If you have not taken a vacation in years, 2020 is the time to put one on the calendar and make it a reality. If you do not deliberately schedule these times, work will take over. There will always be something that is more urgent at the moment. After all, you are building this business to create a wonderful life. The life part won’t happen if you don’t keep your business in check. RANGEFI NDERONLI NE.COM

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Longevity

Dear Younger Me We asked eight photographers who’ve built legacies in their fields this hypothetical: If you could go back in time, what words of wisdom would you share with your emerging creative self ? In response, they each wrote themselves a personal letter of advice. COMPILED BY LIBBY PETERSON AND JACQUELINE TOBIN

PHOTO © PLUSH DESIGN STUDIO ON UNSPLASH

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Fer Juaristi Rf 30 Rising Star 2012 Revered Mentor

Hey Younger Fer, It’s Older Fer. On your path, you will confront fear, doubt, an existential crisis and tons of anxiety because what you do is so intangible. You think you have what it takes, you think you have talent. Truth be told, you need preparation, a good support group that pushes you, and you need to believe in your project more than you do. Your friends are

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Rob Greer WPPI Double Master SEO Guru

Hi there buddy, Since we miraculously invented time-travel in 2020, I’m sending you this message in the hopes of making your future life as a professional photographer much easier. First, stop eating chicken fried steak, hamburgers and ice cream. You’re going to get chubby, and that makes your life as a photographer much harder. It’s easier to lay on the ground, bend your knees and jump on furniture if you’re not carrying around extra pounds.

going to play a bigger role than you think, your wife is going to become a beacon of light, and nostalgia is going to become your biggest inspiration. You’ll travel more, which will make you cry in more than one lonely hotel room but also make you stronger. To the outside world, your success will look amazing, but you know that’s only a consequence of the work you put in. You are not doing it for recognition. You want to have a life that makes you proud of who you are and inspire your kids to believe in their own personal destiny. Navigate without a map, trust your gut and your loved ones. Close your eyes; one step at a time will take you to your destiny. At every event, you will start from zero. Awards, reputation and fame

between your pack does not translate on a wedding day. You have to win your right to create your vision. Earn the trust of each couple and never hesitate to ask for what you need to create that final image, because in the end, the pictures that you remember the most are the ones that you were afraid of taking. Never take yourself too seriously. You’ll always feel like an amateur. Look for inspiration outside the wedding industry. Don’t become a mix of the top ten trends; become a mix of your visual heroes and honor them. In the end, how would you like to be remembered? Think about that.

Next, stop using Rogaine. You’re going bald. It happens. And clients will still hire you even when you have no hair. Some folks will even say you have a nicely shaped head—whatever that means. Stop going to the barber and invest in some nice professional clippers. You’ll save hundreds of dollars every year. After that, sign up for speed light workshops right away. Experiment with your flashes. Try them on-camera and off-camera. Put your practice time in on that equipment first. You’re going to use your speed lights on almost every job, so it’s as important to know and understand your flashes as it is to know your cameras. Cliff Mautner teaches a good workshop. Take his class first. If you don’t, you’ll struggle with speed lights most of your career. And stop buying the latest camera. Or lens. Or magical pixie dust.

In fact, before you buy anything, ask yourself if buying that piece of camera equipment is going to make you more money. If it won’t, go buy something else. Or better yet, put your money in the bank and keep it there for when you really need something. Also, be nicer. To everyone. All the time. That includes being nicer to your friends, your clients, your family and the folks you run into every day. Even when you’re in a bad mood. Even when you’re hangry. People like to hang around nice people. And they like to work with nice people. So be nice. Finally, go to the 2019 Kentucky Derby and bet every cent you have on Country House to win, Code of Honor to place, and Tacitus to show. Then you’ll never have to work again. The end. You win.

Older Fer

Rob

R o b G r e e r ’s W P P I P l a t f o r m C l a s s “ P h o t o g r a p h y S E O : M a ke G o o g l e Wo r k f o r Yo u ! ” t a ke s p l a c e F e b . 27, 3: 0 0 - 4:3 0 p . m ., a t M a n d a l a y B a y.

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Bambi Cantrell Nikon Ambassador WPPI Triple Master

Bambi 2020

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Elizabeth Messina Editorial Maven Author

Oh Elizabeth, Try not to worry so much… You fell in love with photography, and while I am not sure you have any idea what you are doing, that is a good thing: You are free to define yourself and your business as you evolve as a woman and artist. You will doubt yourself, always wanting to be better. You will work hard for many hours, for many years, before anyone knows your name. It will feel lonely at times. You will someday find yourself in distant lands, capturing beautiful moments between people in love. You will feel lucky. You will feel tired. Most of the time, you will feel like you are juggling. You will raise three children. They will get a lot of you, and sometimes your heart will break as your work takes you away for weeks at a time. You will cry, they will cry and they will be absolutely fine. Lots and lots of people won’t hire you. You will feel unsure. Somehow, through the rejection, your eye and your determination will remain intact. In turn, you will be hired by lovely people who value you, by national

magazines to shoot their covers, by well-known fashion designers to shoot their campaigns. You will pinch yourself, but you will still push yourself. Your wedding photography will open doors into other types of work. You will develop a body of work focused on women, capture lots of boudoir imagery, and pregnant women’s growing bellies and their families. You will be trusted by celebrities to capture some of the most intimate moments in their lives. You will still find deep joy when creating images many years later. However, you will never really feel successful. No matter what happens, do not give up. You will feel more connected to humanity and the world around you through your work. Try and take time to enjoy the positive moments and not get too down when things are hard. All of it together is an exquisite journey—the twists and turns add texture and richness to your life. It’s worth it, truly.

xoxo Elizabeth

BACKGROUND PHOTO © ASHLEY-EDWARDS ON UNSPLASH

Hi Younger Bambi, As I reminisce over the 30 years I’ve spent in the photo business, I think of the many opportunities I’ve been afforded and am forever grateful to those who believed in me. In retrospect, though, there are some things I would have done differently. I would have said no more often. I used to say yes to everything—yes to photographing every event, yes to teaching everywhere at any time. I didn’t listen to that little voice inside my head that said to take time for my family and children. I worked just about every weekend (all weekend) and missed out on so many wonderful opportunities. I also wish I had said no more often when being asked to teach photography… What??? That sounds crazy, right? As much as I would want to deny it, my ego was stroked. I was everywhere! The problem with this kind of mental attitude is that it feeds the ego but not much else. Teaching takes time and energy. I should have been better at counting the cost of my absence from the studio. While I’ve had the very best second shooter, when it was my name on the door, clients wanted to see me. Being gone a lot (one year I was gone roughly six months of the year teaching) means less marketing, less schmoozing and less attention to details. So just relax and stop trying to take over the universe. I’ve finally learned the benefit of four little words: ”I wish I could”—a nice way of saying no!

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D e a r Yo u n g e r M e

Roberto Valenzuela Canon Explorer of Light Author

PHOTOS © ROBERTO VALENZUELA

Dear Younger Self, It’s been a little over 15 years now since I made the decision to leave my comfortable and reliable job as a high school business teacher and dive full throttle into the unpredictable but exciting photography industry. Today, I am writing this letter from my dream photography studio in Beverly Hills. What? How crazy is that? And it’s a beauty! I’m also sponsored by Canon as one of their Explorers of Light, I’m a top-selling author of five photography books, and I’ve traveled almost every corner of the world multiple times for the last eight years for photo-related assignments. It is hard to believe that this is is where I would end up when I decided to enter this career in photography. But after all I have been through to get here, all the gear I purchased, all the connections I made, all the weddings and portraits I’ve taken, and all the platforms I have taught at, I’ve learned many invaluable lessons along the way. A successful career in photography requires living with a healthy dose of paranoia about where you next job(s) will come from. No matter how good you have it today, and how strong your connections are with the people that can get you work, that can disappear in the blink of an eye for reasons that you might never know. Keep making new connections and make the ones you already have stronger. That said, don’t make the mistake of making connections with someone just because of their influence. You want to go after the people that you feel a great connection with, even if they are not at the top of their influence ladder.

“You must hire your clients as much as your clients hire you. I t has to be a natural fit. ”

Also, remember that not all clients are worth taking in. You have to put your heart and soul into the photos you take. Remember that the way you were raised and the experiences you’ve had guide you like an invisible hand to the photos that compel you. That’s what defines your style and this is how you discover it. But remember that the client-photographer relationship goes both ways. You must hire your clients as much as your clients hire you. It has to be a natural fit. In the service industry, a bad client experience travels at the speed of light. The money a client pays you is not worth the long-term damage you will sustain if a client goes after you because they were not a good fit to begin with. As soon as you meet with the right client, it will be like you guys have been friends for a long time. Do not do it all yourself. I know money can be tight at the start of a photography business but if I could do it all over again, I would delegate work from the start. Photography is mostly an emotional business. People get highly emotional and excited about their photos and therefore want to see them 10 seconds after you finish the shoot. The more you make them wait, the more you will lose them and the potential profits that could have been. Learn what it takes to go through your workflow—editing, or designing books— and then pass it on to a person you know or a company that specializes in those services. The cost of delegating work should be included in what you charge for a job. In photography, being a perfectionist will lead you to a road of fatigue and possibly failure.

Don’t get trapped in the gear race. Chasing the juicy new gear and trying to justify why you need the latest and greatest is not a game you want to play. Clients don’t hire you because of your gear. High-quality gear is worth the investment, but replacing your perfectly good gear just because a new version is out is a dangerous game. Most high-quality cameras should be replaced around every four years. Most high-quality lenses can last six to eight years. Avoid buying the cheap knockoffs just to save a few bucks. Treat the gear well, maintain it and it will last you a long time. Lastly, skill and education will help you not only survive but thrive. YouTube is no substitute for high-caliber eucation. Read books, attend well-respected workshops taught by experienced and reputable teachers, get your hands dirty and practice what you learned. Invest in your education no matter how good you think you are. Everyone has a camera in their pockets these days, so people have become accustomed to being photographed or taking photos. The filters on our phones make the photos look decent, too. People willing to pay for a professional photographer expect to see results that far surpass the look and feel of a smartphone. No phone can do the posing for you, right? Do what it takes to excel at that, and lighting, composition and post-production. Add in a high level of good business practices, and this is how you get where I am today. Enjoy the ride! It’s a good one!

Roberto

Roberto Valenzuela helps you unleash the financial potential of all weddings in his Platform Class on Feb. 25, 8:30-10:00 a.m. Also learn posing, lighting and composition from Valenzuela during his all-day intensive on Feb. 23.

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D e a r Yo u n g e r M e

“ The big gest dangers lurk within yourself.”

Joe McNally Nikon Ambassador Acclaimed Photojournalist

Younger Self, So, what do I say to you, all these exposures later? Oh, you know, the usual. Try not to worry, even though this is a worrisome thing to do. Be frugal and conservative on the money side of things, even though this business requires a degree of entrepreneurial risk that practitioners of more sober-sided endeavors would look upon as positively quixotic, even downright foolhardy. Try to relax! Even though the slightest quiver in the weather patterns can dash your hopes for a picture, thus imparting to this profession a certain level of ambient anxiety. Be comfortable with uncertainty! There are many unseen dangers out there lurking in the pixel forest. Ahh, but the biggest dangers lurk within yourself. So, get over yourself! That’s a good and important one, and one that many a shooter simply cannot seem to manage, even when faced with insurmountable evidence that being more light-hearted and less self-involved would be a good idea. Remember that lip service about your pictures and how fantastic they are is in abundance. Serious support is scarce. It’s tough. Photographers can fear being inconsequential as much as many people fear death and dismemberment. I have been to many gatherings of prominent photographers, both real and self-appointed, and one hears a generally intoned mantra mumbled in between cocktails and an increasingly disappointing and economically minded offering of hors d’oeuvres about what we do as

being “important.” (Upon my first cover story for National Geographic, I hosted such a gathering, honoring the longtime tradition photographers upheld there by throwing a cover story party. It was de rigueur at that time. I went over the top, so giddy was I about the cover, spending about $1,000 on shrimp and vodkasoaked sardines or whatever. Those cover parties rapidly receded into the realm of boxed wine and Ritz crackers, and thence to no observance at all.) And of course, what we do is important, massively so. But then, a cautionary note always creeps into my head. If what we do is so important, why do the people we do it for treat us so poorly? Those increasingly drab cover parties marched in lockstep with the downgrading of contracts, predatory rights grabs, layoffs, and a variety of indignities manifesting themselves in restrictions in field expenses. So, how to weather this long-term, never-ending storm? Let go. Be happy. Realize the trappings of photographic ego are heavy indeed, like carrying a massive tripod around with you on a shoot. To a reasonable degree, care not about the fee or the deadline or the unrealistic expectations. Be lighter of heart about all this, for photography itself is not designed to be ponderous and dark of mood. Revel in the sound of the shutter; it is the exclamation point at the end of the sentence, “I am a photographer!” Understand that being a photographer still requires you to take a walk, whilst others labor seated at computers. Accept the glorious fact that what you will do today with a camera will almost certainly be inconsequential, but that sliver of hope still gleams in your head and heart that the next frame is the one. And the beautiful thing is, whenever you pick up a camera, there will be a next frame.

You can look for light in Las Vegas with Joe McNally during his Photo Walk on Feb. 24, 3:00-5:00 p.m.

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Joe

Tony Corbell Wedding Photographer WPPI Lifetime Achievement Award Recipient, 2002

Dear Younger Tony, My photographic path was far from resembling a straight line these past 40 years. It was more like driving the famous Lombard Street in San Francisco with its extreme twists and turns. Seldom did things go smooth and straight, but I followed my instincts and went for it! In my 40-year career, I have photographed some of the most recognized faces, including three U.S. presidents, world leaders at the UN, fashion models, celebrities, NASA astronauts and more. Remember the following: Lesson #1 Go out of your way to place the word “quality” in every single thing you do. There are so many people that leave clients unfulfilled or fail to deliver on their promises. Don’t be that person. Lesson #2 A true education in photography and light is critical. Studying with the top professionals of the day has made a difference I cannot deny. Lesson #3 Never lower the value of your price; it is not the answer to your client’s economic situation. It will be terribly difficult to bring your rates back up after that, if not impossible. Lesson #4 Work harder than anyone else but also have a little fun, connect with like-minded people, laugh often, drink a little wine and never stop looking at life from your own unique perspective that no one else possesses.

Tony

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Sue Bryce Portrait Master Founder of Sue Bryce Education

Dear 1989 Sue, I know why you chose photography as your career: It’s exciting and fun, you’re 18, and you have the freedom to just walk towards joy and whatever lights you up. And even though you have no clear direction yet, that is also a gift because you have no expectations and no adult responsibilities that will hold you down and warn you to “be safe.” You also have no commitments or burdens (those will come), so for now, enjoy the journey, feel your way along the path and take time to explore all the areas of this industry, including printmaking, fine art, multimedia, awards and levels of accreditation and business. Remember, stay laser-focused on what you want and do not let the fears and restrictions of others become your truth. Sadly, you won’t discover how to master this for about 20 more years. That’s why I’m writing this letter to you. Because I want you to know that you will be afraid, a lot! You will feel the weight of responsibility like never before. You will feel

exposed, unsure, overinflated, deflated, weary and disappointed many times on your journey. You will also find freedom, self-power, accomplishment, your inner strength and resilience. But mostly, you will find yourself. Focus on mastering your craft. Mastery takes certainty and conviction but it’s the consistency that will bring you to your true path. Nurture your confidence, both inner and physical. Find your true voice and hold your space—you have earned the right to stand in this room, and your gifts are to be shared. Learn the power of true service. This is not about you; this is about the person paying you. Stay present with them, make them the center of your attention, give a feeling of importance to people and they will line up to work with you. Learn about money. You don’t realize you are afraid of it because you don’t have any yet, and you have some blocks around receiving. Clear those as soon as you can. Business is an equal exchange. You provide a service of value, and people who value this craft

and service will be drawn to you. Feel value in everything you do! Be valuable. Act valuable. Do not stop learning. You don’t have to reinvent the wheel; just keep growing and replenishing your joy for what you do every day. You probably will not understand the significance of what you are doing and learning right now, but that is only because you are young and you are yet to have the life experiences that will help you understand the value of not only who you are but what you can give back to this world. I’m telling you now, girl, when you start to realize, or rather, cultivate it, you will find your way. You will need courage, yes, but what I really want you to know is that you do not need permission, you are enough and anything is possible if your soul is willing. P.S. Oh…and don’t get that tattoo!

With Love, 2020 Sue

“Nurture your confidence, both inner and physical. Find your true voice and hold your space.”

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ALL PHOTOS © JERRY GHIONIS

POWER OF PRINT

PRESERVING MEMORIES If you want to sell it, you must first showcase it. BY JERRY G HIONIS

Having survived 26 years in this industry, I’ve seen many other photographers come and go. The ones who manage to stick around for the long haul do it by providing an incredible client experience, meaningful storytelling in their imagery, and upselling printed products as part of their brand’s model. Being successful for another 26 years is more important to me than fleeting popularity. Although there is undoubtedly a market for photographers who supply only JPEGs to

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their clients, most who have sustained thriving businesses have created a model where their clients must purchase printed products. I do this by creating one-of-a-kind album and wall art collections for my clients and their families. I use Fundy software to design and sell my albums, as well as Graphistudio in Italy as another supplier of albums and wall art. Their attention to detail and customer service is really second to none, and those details make me look good to my clients, even though the hard work has been done for me. As a one-stop

shop, it also makes my workflow that much more efficient. My favorite products are the Graphistudio12 x 16-inch Wedding Book, Pro Canvas and Pro Acrylic (non-reflective) wall art. (I’m also excited to share that very soon, they will also be releasing a collection designed by moi. It’s been a lot of work and brainstorming, so stay tuned.) Showcasing wall art in realistic home environments (above and right) is incredibly important to condition prospective clients to buy printed products. I feature these kinds of

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photos on my website and my price list as well. The same goes for wedding and portrait albums. Fundy software has some great features that allow you to do this very easily. For example, you can ask a client to send photos of their wall space to you. If they measure something in the photo (such as the width of a couch or a doorframe), you can then enter the measurements into the software and show your wall art collections to scale. It’s a realistic perspective of what a client’s photographs will look like in their exact desired space. If you sell with a projector, Fundy software can even show the “actual” size of the wall art projected on the wall. I do offer my wedding clients lowresolution files in all of my collections, but I actually call them “images optimized for social networking.” It sounds so much better, right? If they select my second or third collection, I include high-resolution files of the images that appear in their

finished albums. In other words, when you buy the print, I will give you the file. It’s also a great incentive to purchase additional images in their albums. With portraits, I do not have an option for low-resolution files, but I include the high-resolution file with every print that is purchased. Twenty-six years ago when in-person sales (IPS) was simply called “sales,” a client would choose their photos from 4 x 5-inch proofs and point to a 16 x 20inch print and ask to have one. Today, the choices are much more expansive. Of course, many prospective clients are conditioned only to want digital products. But together as an industry, I think we have the responsibility to educate a new generation that printed products have so much more value and longevity. Photography is one of those rare items in life that appreciates in value with every day and every death. It’s a sad reality, but something we need to be reminded of sometimes. If you struggle with sales, just remember that it’s not hard if you keep in mind that you are allowing your families an opportunity to create a legacy that they will preserve for the next generation.

25% OFF your first order

Learn more at bayphoto.com Image by Sal Cincotta

Jerry Ghionis is WPPI’s most awarded photographer. His WPPI Platform class, “Posing Challenging Subjects,” takes place in Mandalay Bay, Feb. 25, from 4:00-5:30 p.m. + jerryghionis.com

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2020

S H O W G U ID E

BRINGING MEMORIES IN TO FOCUS W P P I E X P O. CO M

SHARE YOUR FAVORITE WPPI MOMENTS!

/WPPIEVENTS

DOWNLOAD THE WPPI 2020 MOBILE APP

THE MOST UP TO DATE SHOW INFORMATION; CLASSES AND SPEAKERS, EXHIBITORS & FLOOR PLANS; SPECIAL EVENTS AND MORE!

/ WPPIEVENTS

FREE WIFI

AVAIL ABLE ON SHOW FLOOR AND IN NORTH CONFERENCE CENTER. SSID: WPPI Password: wppi2020!

*ALL CONTENT IN SHOWGUIDE IS SUBJECT TO CHANGE, AS OF FEBRUARY 1, 2020.

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WPPI FOCUS A CO M P I L AT I O N O F N E W S , T E C H A N D E N T E R TA I N M E N T AT W P P I 20 20

L AT E N I G H T

OPENING N I G H T PA RTY: TOTA LLY ‘8 0 S MONDAY, FEBRUARY 24, 2020 TIME: 7:30 p.m. LOCATION: ISLANDER ABCFGH

CONTES TS

LI VE J U D G I N G E X PE R I E N C E SUNDAY, FEBRUARY 23, 2020 MONDAY, FEBRUARY 24, 2020 TIME: 8:00 a.m-6:00 p.m. LOCATION: TRADEWINDS CORAL TROPICS

If you entered work into this year’s The Annual 16x20 Print, Album and Filmmaking competition, you won’t want to miss this opportunity to receive invaluable feedback on your photographs or videos during the live judging of WPPI’s premier competition! Over the course of two days and spread across eight different rooms, you can witness 40 judges—the industry’s top photographers and filmmakers—give constructive critique and feedback on the 3,000-plus entries we received. During this exclusive behind-thescenes experience, you’ll learn not only what goes into the making of an awardwinning image, but you’ll also receive tips for improving your photographic technique. This is a vital learning experience for anyone interested in improving upon their image-making prowess or simply getting a leg up on next year’s competition! (Open to all attendees.)

What’s not to love about ‘80s nostalgia? You don’t want to miss this year’s opening night party, where we’re letting our hair go wild, our spandex come out of retirement and embracing that neon glow with our Totally ‘80s theme party! As if you needed another reason to groove with friends old and new, the Spazmatics will be there to provide some chill New Wave tunes. So bring out your inner Blondie, Bowie or Morrissey and trade the conference The Spazmatics. floor for the dance floor—and meet your fellow WPPI attendees! Come for the door prizes, raffle, snacks and photo ops galore, and walk away having made new connections that will go beyond Vegas! There will be a wicked prize for the night’s best dressed. (Open to conference platform pass holders , speakers and exhibitors.)

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WPPI FOCUS

SUNDAY FEBRUARY 23, 2020 Hakkasan Nightclub, MGM Grand

MONDAY FEBRUARY 24, 2020 Jewel Nightclub Aria Resort & Casino

TUESDAY FEBRUARY 25, 2020 Omnia Nightclub Caesars Palace

WEDNESDAY FEBRUARY 26, 2020 1 OAK Las Vegas Mirage

COMMUNIT Y

WP PI A F T E R HO U RS

Interested in continuing the networking and community-building you began during the start of the day? Join us every night beginning at 10:30 p.m. as WPPI hits the Las Vegas nightclubs “after hours.” Simply display your WPPI badge at participating clubs and get complimentary access via an expedited line. Must be 21+ with valid ID. Dress code applies. Complimentary entry will end at 1 a.m. each night. (Open to all attendees.)

S AY W H AT ? M I C DRO P ! KA RAO K E W I TH W P P I

TUESDAY, FEBRUARY 25, 2020 TIME: 8:00-10:00 p.m. LOCATION: ISLANDER ABCFGH

Channel your inner-rockstar and warm up to the limelight with this one-night-only shot at belting out your favorite ballads in front of your WPPI peers! DJ Scoobie will be on hand with 35,000 songs to choose from. So warm up your vocal chords and get ready for a karaoke night like you’ve never witnessed! All singers will receive a raffle ticket and a chance at winning fabulous door prizes! (Open to conference platform pass holders, speakers and exhibitors.)

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PA N E L S

DISCUSSING INCLUSIVITY D I V E R SITY IN P H OTO G R A P H Y PA N E L TUESDAY, FEBRUARY 25, 2020 TIME: 6:00-7:30 p.m. LOCATION: SOUTH PACIFIC E

Join us for an upbeat, productive and candid conversation about diversity in the photography industry today. Photography pro Shawn Lee will moderate a panel of experienced industry leaders, including Keith Cephus, Audrey Woulard, George Mitchell, Karen Okonkwo and David Mesarch as they delve into how to make our industry more inclusive and relevant to all who are interested in professional photography. (Open to conference platform pass holders.)

WO M E N I N PHOTO G RA P H Y WEDNESDAY, FEBRUARY 26, 2020 TIME: 8:30-10:00 a.m. LOCATION: SOUTH PACIFIC E

Throughout time, women have faced unique challenges in the photo industry. Join photographers Amber Baird, Kiamarie Stone, Charmi Patel-Peña and Maureen Neises for a panel discussion during which they’ll share stories about their photographic journeys, discuss how gender has impacted their careers and shed light on the changes that are occurring within the industry to accommodate the burgeoning female demographic. Don’t miss this unique and informative panel discussion. (Open to conference platform pass holders.)

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WPPI FOCUS

SH O W FLO O R O N T H E S H O W F LO O R

EXPERIENCES

As the top expo for wedding and portrait photography and filmmaking, WPPI’s show floor brings the industry’s leading brands right to you, turning months of research into three days of inspiration. Connect directly with suppliers, take test shots and enjoy a hands-on shopping experience as you find the perfect tools for your business.

TUESDAY FEBRUARY 25, 2020 10:00 a.m.- 4:00 p.m.

WEDNESDAY FEBRUARY 26, 2020 10:00 a.m.- 4:00 p.m.

THURSDAY FEBRUARY 27, 2020 10:00 a.m.- 3:00 p.m.

WPPI PORT F O L I O REV IE W S LOCATION: BOOTH#1317

Want a simple and direct solution for upgrading your photography business? There’s no better way than to receive personal feedback on your work. Simply swing by the Portfolio Reviews with your mobile device, print portfolio, images or videos during the three-day event and we’ll pair you up with a notable photographer who will give you a FREE review of your portfolio. While you’re there, you’ll also have the opportunity to discuss visual trends, shooting techniques and post-production. (Open to conference platform pass holders. Sign up for an appointment at wppiexpo.com or check booth #1317 for walk-in availability.)

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LOCATIONS: BOOTH# 156 D.I.Y. SUITE SPONSORED BY CLICKPROPS AND FOTODIOX BOOTH # 245 TAMRON STUDIO SUITE

WPPI STUD I O EX PE R I E N C E

BOOTH # 463 STELLA PRO RAIN STUDIO

Looking to up your tech game? Want the opportunity to experiment with a new photographic vision?

BOOTH #1044, #1236 WPPI STUDIO SUITE SPONSORED BY WESTCOTT

Across the show floor, explore six studio and printing suites primed with all the latest equipment for you to try out for FREE during the conference. We’ll have models available for you to photograph in a variety of lighting situations. This is the perfect place to pursue your photographic dreams without the stress of a client or a deadline! While you’re there, get hands-on instruction on innovative lighting setups, add to your portfolio.

BOOTH #1109 WPPI STUDIO SUITE SPONSORED BY FUJIFILM BOOTH# 1250 APURTURE LIGHTING STUDIO SUITE

Come create with us!

H O N O R S O F E XC E L L E N C E

AWA RD S N I G H T WEDNESDAY, FEBRUARY 26, 2020 RECEPTION: 7:30 p.m. CEREMONY: 8:00 - 9:30 p.m. LOCATION: ISLANDER BALLROOM ABCFGH

Want an opportunity to share in the glitz, glamour and celebration central to WPPI? The WPPI Honors of Excellence Awards ceremony is the most prestigious event at this conference. Think: Oscar night, but honoring your favorite photographers and peers. Join us for a night celebrating the winners from WPPI The Annual: 16×20 Print, Album and Filmmaking Competition as well as Grand Award winners in WPPI’s First and Second Half Competitions! First-, second- and third-place awards for each of the 36 categories in the Annual are given a crystal trophy at the event. For each first-place winner in the qualifying categories, a Grand Award is granted for overall artistry. Audience members can share in their joy when they are honored for their accomplishments. Judges also bestow certain artists with Honors of Excellence status. These honors are tiered, with the highest award being Grand Master—a title that’s only been awarded to six photographers: Jerry Ghionis, JB Sallee, Rocco Ancora, Ryan Schembri, David Edmonson and Susan Stripling—after years of dedication to the competition and high-scoring results. The ceremony is open to all attendees! Join us in celebrating the photographers and filmmakers whose work has made an impact this year! The WPPI Honors of Excellence Awards ceremony is the most prestigious event of WPPI. (Open to conference platform pass holders, exhibitors and speakers.)

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P L AT F O R M C L A S S E S MONDAY, FEBRUARY 24, 2020

12:30PM2:00PM

Ten-Minute Bridal Party Portraits (PC01) Michelle Harris South Pacific CD Wedding // Beginner

Headshot Career Startup (PC02) Peter Hurley South Pacific E Portrait // Beginner

Creating Amazing Portraits with Color Gels (PC03) Spyros Heniadis Islander E Lighting & Posing // Intermediate

Photoshop Efficiency (PC05) Dave Cross South Pacific AB Post Production & Workflow // Beginner

SPONSORED BY TWO BRIGHT LIGHTS AND WEDDING PRO

SPONSORED BY CANON

2:30PM4:00PM

How to Stand Out in an Oversaturated Market (PC04) Meghan Brown South Pacific F Business & Marketing // Beginner

Ducks in a Row Business Boot Camp: Set Your Business Up for Success (PC06) Alexandra Cearns South Pacific AB Business & Marketing // Beginner

The Blueprint for High School Senior Photography (PC07) Tomayia Colvin South Pacific CD Portrait // All Levels

Posing for Every Woman (PC08) Jen Rozenbaum South Pacific E Lighting & Posing // Beginner

SPONSORED BY TAMRON

SPONSORED BY WHCC

Taking Flight: Getting Started with Drone Photography & Cinematography (PC09) Dirk Dallas South Pacific F Drones // Beginner

Everything You Need to Know to Incorporate Video into Your Wedding Photography Business (PC10) David Aguilar and Turner Blatchley Islander E Filmmaking & Video // All Levels SPONSORED BY ARCHAIUS CREATIVE

TUESDAY, FEBRUARY 25, 2020

8:30AM10:00AM

4:00PM5:30PM

Recognition: Deeper than the Surface (PC11) Brooke Shaden South Pacific AB Inspirational // All Levels

How To Take A Great Professional Portrait of Anyone, Anywhere, At Any Time in Five Minutes (PC12) Booray Perry Islander E Portrait // Intermediate

SPONSORED BY WHCC

SPONSORED BY MILLERS

Cómo tomar fotos de impacto en lugares inusuales (PC16) Maxi Oviedo Islander D Spanish // Intermediate

Posing Challenging Subjects (PC17) Jerry Ghionis South Pacific E Portrait // All Levels

Clone Yourself: How to Get More Done in Less Time (PC13) Ben Hartley, Charmi Patel-Pena, Dave Shay, Susan Stripling and Moderated by Jared Gant South Pacific F Business & Marketing // All Levels

Unleashing the Financial Potential of All Weddings (PC14) Roberto Valenzuela South Pacific E Wedding // All Levels

How to Correct Mixed Lighting and Pose People to Match the Mood (PC15) Alison Carlino South Pacific CD Lighting & Posing // Intermediate

Delivering a High-Energy Senior Photography Experience with Innovative Strategies —Expand your Business! (PC55) Shawn Lee Islander D Portrait // Beginner

SPONSORED BY CANON

SPONSORED BY MILLERS

How to Sell on Value Without Competing on Price (PC18) Ben Hartley South Pacific CD Business & Marketing // All Levels

Drone Photography/ Videography Tips, Tricks and Techniques (PC19) Ryan Longnecker Islander E Drones // Intermediate

Post Production VFX for Wedding and Commercial Films (PC20) Garrette and Amber Baird South Pacific AB Filmmaking & Video // Advanced

Retouching Skin: Everything You Need to Know (PC21) Kristina Sherk South Pacific F Post Production & Workflow// Intermediate

Pick Up Points: Posing Cues for Authenticity and Flow (PC25) Caroline Tran South Pacific CD Lighting & Posing // Beginner

Creative Exposures (PC26) Seth Miranda Islander D Portrait // Beginner

The Four Qualities of Six-Figure Entrepreneurs (PC27) Julia Kelleher Islander E Business & Marketing // All Levels

SPONSORED BY MILLERS

6:00PM7:30PM

Master Your Marketing (PC22) Gary Hughes South Pacific AB Business & Marketing // Intermediate

The Modern Family Portrait (PC23) Michele Celentano South Pacific F Portrait //Beginner

SPONSORED BY WHCC

SPONSORED BY CANON

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Diversity in Photography Panel (PC24) Audrey Woulard, George Mitchell, Karen Okonkwo, Keith Cephus and Moderated by Shawn Lee South Pacific E Panel Discussion // All Levels

SPONSORED BY BAY PHOTO

WI N TER 2 0 2 0 | S H O W G U I D E

2/6/20 5:03 PM

P L AT F O R M C L A S S E S WEDNESDAY, FEBRUARY 26, 2020

8:30AM10:00AM

From Lookers to Bookers (PC31) Chip Dizárd South Pacific AB Business & Marketing // Intermediate

Creating Impactful and Dramatic Portraits (PC29) Michael Anthony South Pacific CD Wedding // Intermediate

Básicas de Iluminación (PC33) Marcos Valdes Islander D Spanish // Beginner

In-Camera Creativity (PC34) Lindsay Adler South Pacific E Lighting & Posing // Intermediate

Expanding your Revenue Stream with Adobe Stock (PC35) Mat Hayward Islander E Business & Marketing // All Levels

SPONSORED BY CANON

SPONSORED BY MILLERS

Photography SEO: Make Google Work for You! (PC50) Rob Greer South Pacific E Business & Marketing // All Levels

Why You Should Do VIDEO Too! (PC51) John Bunn and Nick Miller South Pacific F Filmmaking & Video // Beginner

Wedding Package Mastery (PC47) Jonathan Snyder Islander E Filmmaking & Video // Intermediate

Client Expectations: Condition Them, Exceed Them, Repeat (PC48) Kesha Lambert South Pacific AB Portrait // Intermediate

Five Creative Lighting Setups... Screw It,We're Doing It Live (PC49) Trevor Dayley South Pacific E Lighting & Posing // All Levels

SPONSORED BY MAGMOD Descubre las técnicas de fotoperiodismo de bodas (PC52) Nacho Mora and Vinny Labella Islander E Spanish // Beginner

Creating a Natural-Light Look Without Natural Light (PC53) Sandra Coan South Pacific CD Lighting & Posing // Beginner

SPONSORED BY MILLERS

Boosting Your Wedding Averages with Album Sales (PC54) Jeff Poole and Lori Poole South Pacific AB Wedding // Intermediate SPONSORED BY MILLERS AND VISION ARTS

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2/6/20 3:29 PM

P H O T O WA L K S MONDAY, FEBRUARY 24, 2020

10:00AM12:00PM

12:30PM2:30PM

Crush Your Next Senior Session II (PW01) David Hakamaki Meet in Islander I Portrait // Intermediate

Mastering Available Light (PW02) Pierre Stephenson Meet in Islander I Lighting & Posing // Intermediate

Diverse Couples Portraits in Eight Minutes (PW03) Nicole Chan Meet in Islander I Wedding // Intermediate

Cinematic Lighting for Dummies! (PW04) Jeremy Chan and Tauran Woo Meet in Islander I Lighting & Posing // Beginner

Bad Light Can Be Good Light (PW05) Jason Vinson Meet in Islander I Lighting & Posing // Advanced

Authentic Street Portraits with Kenna Klosterman (PW06) Kenna Klosterman Meet in Islander I Portrait // Beginner

Wedding Portraits: Simple Lighting Techniques for Conquering Difficult Light (PW07) Jared Platt Meet in Islander I Wedding // Intermediate

Come to the Dark Side (PW08) Eileen Blume and Phillip Blume Meet in Islander I Lighting & Posing // Beginner SPONSORED BY VISION ARTS

3:00PM5:00PM

Portraits on the Go (PW09) Seth Miranda Meet in Islander I Portrait // Beginner

Creating Light and Airy Images for a Dreamier Wedding Portfolio (PW10) Kiamarie Stone Meet in Islander I Wedding // Intermediate

Creating Lighting with Speedlights (PW11) Rick Friedman Meet in Islander I Lighting & Posing // Intermediate

Lighting on the Go: How to Incorporate Lighting When Space & Time are Limited (PW12) Pamela Ann Berry Meet in Islander I Filmmaking & Video // Beginner

Looking for Light in Las Vegas with Joe McNally (PW43) Joe McNally Meet in Islander I Lighting & Posing // Intermediate

Amazing Headshots Anywhere; Anytime! (PW16) Kristina Sherk Meet in Islander I Portrait // Beginner

Create Something Out of Nothing (PW17) Rocco Ancora Meet in Islander I Lighting & Posing // Intermediate

SPONSORED BY TAMRON

SPONSORED BY BAY PHOTO

TUESDAY, FEBRUARY 25, 2020

10:00AM12:00PM

2:00PM4:00PM

Incredible Wedding Portraits in Average Locations | Finding & Creating Great Portraits Anywhere (PW13) Pye Jirsa Meet in Islander I Wedding // Beginner

Elegant Environmental Portraits (PW14) Charles Maring and Jennifer Maring Meet in Islander I Portrait // Intermediate

SPONSORED BY TAMRON

Lighting for Environmental Portraits (PW21) Erik Valind Meet in Islander I Lighting & Posing // Intermediate

From Wedding to Fashion (PW25) Will Cadena Meet in Islander I Wedding // All Levels

Motion Evokes Emotion: Wedding Videography Essentials & Storytelling (PW26) Anesha Collins Meet in Islander I Filmmaking & Video // Intermediate

Become a Light Seeker (PW27) Bob Davis Meet in Islander I Lighting & Posing // Beginner

WI N TER 2 0 2 0 | S H O W G U I D E

2/6/20 3:29 PM

P H O T O WA L K S WEDNESDAY, FEBRUARY 26, 2020

10:00AM12:00PM

Capturing Footage with your Edit in Mind (PW28) Rod Harlan Meet in Islander I Filmmaking & Video // Intermediate

Authentic Portraits (PW29) Chris Orwig Meet in Islander I Portrait // Intermediate

Light, Shoot and Create in Any Environment (PW30) Frank Salas Meet in Islander I Wedding // Advanced

Stepping into Strobes (PW31) Gary Hughes Meet in Islander I Lighting & Posing // Beginner

Posing Real People (PW32) Erin Hernandez-Reisner and Raquita Henderson Meet in Islander I Portrait // Beginner

SPONSORED BY WHCC

2:00PM4:00PM

5:30PM7:30PM

Amazing Light, Amazing Budget (PW33) Sean Lara Meet in Islander I Portrait // Intermediate

Light Your Way to Better Images (PW34) Marcus Bell Meet in Islander I Lighting & Posing // All Levels

Video Shooting Techniques for Maximum Impact (PW35) Amber Baird and Garrette Baird Meet in Islander I Filmmaking & Video // Beginner

Lighting and Posing Your Subjects from Two Perspectives (PW36) Gurvir Johal and Sanjay Jogia Meet in Islander I Portrait // All Levels

Ambient vs Artificial Light...How and Where to Use It (PW37) Nik Pekridis Meet in Islander I Wedding // Beginner

Portraits in a Flash! Modern Posing, Speedlights & Strobes (PW38) Alison Carlino Meet in Islander I Portrait // Beginner

Better than Natural Light (PW39) Daniel Norton Meet in Islander I Lighting & Posing // Intermediate

ยกCrece tu confianza para capturar la belleza de la maternidad! (PW40) Cynthia Batista Meet in Islander I Spanish // Beginner

Finding the Light and Controlling It (PW41) Rick Ferro Meet in Islander I Wedding // Beginner

Overcoming Wedding Day A udio Challenges (PW42) Jonathan Snyder Meet in Islander I Filmmaking & Video // Intermediate

SPONSORD BY MILLERS

SPONSORED BY WHCC

THURSDAY, FEBRUARY 27, 2020

10:00AM12:00PM

1:00PM3:00PM

The Art of Creating Dramatic Wedding and Lifestyle Portraits (PW44) Sean LeBlanc Meet in Islander I Portrait // Intermediate

Creating Your Own Light (PW45) Ruben Gorjian Meet in Islander I Lighting & Posing // Beginner

lluminated: A Photo Walk Using Small Scene Lighting (PW46) Douglas Spotted Eagle Meet in Islander I Filmmaking & Video // Intermediate

Simple One Light Setups (PW47) Jeff Carpenter Meet in Islander I Lighting & Posing // Beginner

The Art of Environmental Dance (PW48) Judy Host Meet in Islander I Portrait // Intermediate

Ultra-Wide Angle Lens: Creating New Possibilities All in One (PW49) Johnson Wee Meet in Islander I Wedding // Intermediate

Dramatic Lighting Using Off-Camera Flash (PW50) Derrel Ho-Shing Meet in Islander I Lighting & Posing // Beginner

SPONSORED BY WHCC

SPONSORED BY CANON

How to Photograph Anyone by Mastering Portrait Lighting (INT07) Erik Valind Indigo BC (Delano) Lighting & Posing // Beginner

Documentary Family Photography: Going Beyond a Portrait Session (INT08) Kirsten Lewis Indigo DE (Delano) Portrait // Intermediate

Planning, Directing, and Editing Successful Video Projects (INT06) Richard Harrington Crimson FG (Delano) Filmmaking & Video // Intermediate

SPONSORED BY TAMRON

From Prep to Production: Mastering the Wedding Day (INT09) Dee Green and Tracey Taylor Indigo FG (Delano) Portrait // Intermediate

SUMMITS 10:00AM6:00PM

Rangefinder Rise & Shine: A Summit for Emerging Wedding Photographers (RS01) Caroline Tran, Daniela Villarreal, Elizabeth Austin-Davis, Eric Kelley, Hiram Trillo, Janine Licare, Matteo Innocenti, Petronella Lugemwa and Will Khoury South Pacific F

Baby Summit (BS01) Kristen Mackey, Lola Melani, Maggie Robinson and Sandra Hill South Pacific CD

SPONSORED BY BAY PHOTO

11:00AM1:00PM

2:00PM4:00PM

5:30PM7:30PM

Beautiful Posing, Amazing Light (MC03) Sanjay Jogia Tradewinds C Lighting & Posing // Intermediate

Kick Your Client Experience in the A$$! (MC01) Jason Marino and JoAnne Marino Tradewinds A Business & Marketing // Intermediate

Cinematic Portraiture (MC02) Jonathan Thorpe Tradewinds B Portrait // Intermediate

SPONSORED BY BAY PHOTO

SPONSORED BY TAMRON

The Business of Wedding Photography (MC19) Susan Stripling Tradewinds A Business & Marketing // Intermediate

Maternity Portraiture for the Modern Mom (MC20) Karen Bagley Tradewinds B Portrait // Intermediate

The Secret of Wedding Photographers (MC21) Salvatore Dimino Tradewinds C Wedding // Advanced

Natural, Flash and Continuous Light: Where, When, Why and How (MC24) Cliff Mautner Tradewinds A Lighting & Posing // Intermediate

Storytelling Through In-Home Family Sessions (MC25) Cristin More Tradewinds B Intermediate

Excite, Delight, Educate and Dominate Your Market! (MC26) Mark Rossetto Tradewinds C Business & Marketing // Intermediate

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68_73_Confrence.indd 72

SPONSORED BY MILLERS

Boudoir Marketing in 2020: Setting Yourself Up for Success Using Alternate Marketing Strategies (MC16) Brooke Summer Tradewinds D Business & Marketing // Intermediate

Branding with Heart (MC17) Charley Voorhis Tradewinds E Filmmaking & Video // Advanced

The Art of Wedding Photography Storytelling (MC04) David Stanbury Tradewinds D Wedding // Beginner

Same-Day-Edit Wedding Videos: Learn How It's Done! (MC05) Ning Wong Tradewinds E Filmmaking & Video // Intermediate

SPONSORED BY TAMRON

How to Make the Perfect Print for Clients or Competition, Every Single Time (MC18) Cheryl Walsh and Eric Joseph Tradewinds F Post Production & Workflow // Intermediate The Portrait Session: A Complete Demonstration from Shooting the Session to Culling, Editing and Delivering the Gallery (MC06) Marcie Reif Tradewinds F Post Production & Workflow // Intermediate SPONSORED BY TAMRON

The Fantastic Three (MC22) Johnson Wee, Keda Z. Feng and Nik Pekridis Tradewinds D Lighting & Posing // Intermediate

Lights, Camera, Action! (MC23) Jordan Bunch Tradewinds E Filmmaking & Video // Intermediate

Elevate Your Lighting and Posing Game (MC27) Frank Salas Tradewinds D Wedding //Advanced

How to Cull and Finish a Wedding in Under Three Hours (MC28) David Buck and Sherry Buck Tradewinds E Post Production & Workflow // Intermediate

SPONSORED BY PANASONIC Newborn Posing (MC29) Kelly Brown Tradewinds F Portrait // Intermediate

WI N TER 2 0 2 0 | S H O W G U I D E

2/6/20 3:29 PM

MASTER CLASSES & INTENSIVE CLASSES WEDNESDAY, FEBRUARY 26, 2020 MASTER CLASSES

8:00AM10:00AM

Getting Your Life Back: How to Manage Clients to Create the Perfect Work-Life Balance (MC30) Cierra Johnson Tradewinds A Business & Marketing // Advanced

Light and Emotion: Utilizing Technical Concepts for Greater Emotional Impact in Your Photos (MC31) Kellie Bieser Tradewinds B Lighting & Posing // Intermediate

Mastering Mini Sessions (MC32) Julia Kelleher Tradewinds C Business & Marketing // Intermediate

Mastering Wedding Photojournalism (MC33) Nacho Mora and Vinny Labella Tradewinds D Wedding// Intermediate

SPONSORED BY MILLERS

11:00AM1:00PM

How to Start & Maintain a Successful Destination Wedding Photography Business (MC07) Kenny Kim Tradewinds A Wedding //Intermediate

Fashion and Beauty Portraits Using Small Lights for Big Results (MC08) Joe Edelman Tradewinds B Portrait // Intermediate

SPONSORED BY CANON Creative Light Painting and Night Photography (MC09) Ben Connolly Tradewinds C Lighting & Posing // Intermediate

Shoot, Edit, Share (MC10) Terry White Tradewinds D Portrait // Beginner

SPONSORED BY WHCC

SPONSORED BY BAY PHOTO

THURSDAY, FEBRUARY 27, 2020 MASTER CLASSES

8:00AM10:00AM

3:00 PM5:00PM

The Three Pillars of a Successful Photography Business (MC46) Dave Moss Tradewinds A Business & Marketing // Advanced

Bring Your Studio Anywhere, A.K.A. Photo Studio in a Bag (MC51) Daniel Norton Tradewinds A Lighting & Posing // Intermediate

Lifestyle Posing Made Easy (MC47) Elena Blair Tradewinds B Lighting & Posing // Beginner

Black-and-White Perfection (MC48) Rocco Ancora Tradewinds C Post Production & Workflow // Intermediate

SPONSORED BY MILLERS

SPONSORED BY CANSON INFINITY

Your Journey to Tell Your Stories, Book More Clients and Make More Money (MC52) Christine Tremoulet Tradewinds B Business & Marketing // Intermediate

Conceive, Capture and Execute (MC53) David Edmonson and Luke Edmonson Tradewinds C Portrait // All Levels

Portraiture Fundamentals with Available Light (MC49) Karaminder Ghuman Tradewinds D Portrait// Beginner

Beauty Lighting Beyond (MC50) Miguel Quiles Tradewinds E Lighting & Posing // Intermediate

Come Hell or High Water: Overcoming and Excelling in Adverse Conditions (MC54) Collin Pierson Tradewinds D Wedding // Beginner SPONSORED BY BAY PHOTO RA NGE FIND E RONLINE .COM

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1/31/20 3:36 PM

EXHIBIT HALL FLOORPLAN 76

R ANGE F IND ER

80_81_ExhibitorFloorplans.indd 76

Exhibitor Exhibitor Lounge Lounge #167 #167 #156 #156 DIY DIY

ShootDotEdit

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157 157

265 265

364 364

365 365

263 263

362 362

363 363

Showoff *OneStone Hub Albums *OneStone Showoff Hub Albums

259 358 259 Studio 358 Orangemonkie Style Studio Style

Orangemonkie

356 356

257 257

20'

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357 357

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464 464 20'

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459 459

Now I Lay Me Down To Sleep

457 457

556 556

RF Lou Lo RF

20'

663 663

20' 20' Kodak Kodak Alaris Alaris 20' 20'

Manfrotto Lighting Manfrotto Lighting

659 659 Lastolite

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557 557

657 657

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248 248 20'

20' Albums RedTree RedTree 147 Albums

Album The Master Album Peter Hurleyâ€™s Headshot

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142 142

Fractals Fractals

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140 140 777

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136 136 QNAP,

137 uaf

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imaging uaf imaging

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435 435

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645 645

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90' 90'

Canon U.S.A. U.S.A. Canon

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143 242 143 Gifyyy 242 Kiss

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347 347

147

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20' 20'

Adorama Adorama50' 50'

637 637

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535 535

633 633

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735 735

70' 70'

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421 421

121 121

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721 721

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MagMod MagMod30' 30'

609 609

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709 709

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B&H Photo, B&H Photo, Video, Pro Video, AudioPro Audio 70' 70'

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Renaissance Albums Renaissance Albums

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1038 1038

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935 935

835

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1024 1024

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921 921

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709 709

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Dell, Inc. Dell, Inc. 30' 30'

809 809

1136

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1023

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1021 1120 1021 1120

Sigma Sigma

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1244 1244

1138 1138

1027 1126 1027 1126

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739 739

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BOOTH NUMBER

777SIGN .......................................................................................... 777sign.com �� 138 ACRYLIC PRESS ............................................................................... acrylicpress.com �� 845 ADORAMA ....................................................................................... adorama.com �� 535 ALLSTATE BUSINESS INSURANCE-HOWARD BURKHOLZ................... nationalphotographersinsurance.com ��151 ANIMOTO......................................................................................... animoto.com/photography �� 441 APUTURE LIGHTING......................................................................... aputure.com ��1151 APERTURE LIGHTING STUDIO SUITE................................................. aputure.com ��1151 ARTPOINT HANDMADE PHOTO ALBUMS.. ........................................ artpoint.gr ��1051 B&C CAMERA................................................................................... bandccamera.com ��146 B&H PHOTO, VIDEO, PRO AUDIO..................................................... bandh.com ��739 BACKDROP OUTLET......................................................................... backdropoutlet.com ��637 BAY PHOTO LAB............................................................................... bayphoto.com �� 721, 821, 921 BELLE THREADS, LLC........................................................................ bellethreads.com ��143 BENQ............................................................................................... benq.com ��645 BLACK RIVER IMAGING.................................................................... blackriverimaging.com ��735 CANON U.S.A................................................................................... usa.canon.com ��121 CANSON INFINITY............................................................................ cansoninfinity.com ��835 CG PRO PRINTS................................................................................ cgproprints.com ��446 CHETU, INC...................................................................................... chetu.com ��1134 CHROMALUXE.................................................................................. chromaluxe.com ��435 CLEARBAGS...................................................................................... clearbags.com ��1028 DELL, INC......................................................................................... dell.com ��809 DENNY MFG, CO INC........................................................................ dennymfg.com ��248 DNP IMAGINGCOMM AMERICA CORPORATION............................... dnpphoto.com/en-us ��357 DORADO GRAPHIX.. ......................................................................... doradographix.com ��1234 DRIVESAVERS................................................................................... drivesavers.com ��1221 DURALUXE INC................................................................................. duraluxepanels.com ��1048 EG GRENADE CO.............................................................................. enolagaye.com ��1126 FOCUS CAMERA............................................................................... focuscamera.com ��1307 FOTODIOX INC................................................................................. fotodioxpro.com ��445 FOTOPRO US.................................................................................... fotoprousa.com ��1136 FUTUREBOOK PRINTING AND TECHNOLOGY................................... futurebookprinting.com ��1138 GEEKOTO......................................................................................... geekoto.com ��839 GIFYYY............................................................................................. gifyyy.com ��141 GRAPHISTUDIO................................................................................ graphistudio.com ��709 HAHNEMUHLE USA.......................................................................... hahnemuehle.com ��449 HITECH ALBUMS............................................................................... hitechalbums.com ��137 HOLDFAST, LLC................................................................................. holdfastgear.com ��649 HOODMAN CORPORATION.. ............................................................ hoodmanusa.com ��1040 INSTA360......................................................................................... insta360.com ��757 JERRY GHIONIS PHOTOGRAPHY TRAINING ..................................... ghionis.com ��547 KEH CAMERA................................................................................... keh.com �� 1140 KISS BOOKS..................................................................................... kiss.us ��240 KOBRA FLASH MODIFIER................................................................. kobrafm.com ��945 KODAK ALARIS................................................................................. kodakalaris.com ��557 LASTOLITE BY MANFROTTO............................................................. manfrotto.com/us-en/lastolite ��657 LENSFLIPPER ................................................................................... lensflipper.com ��1039 LENSRENTALS.................................................................................. lensrentals.com ��949 LITRA, LLC........................................................................................ litra.com ��1027 MAGMOD......................................................................................... magnetmod.com ��609 MANFROTTO LIGHTING.. .................................................................. manfrotto.com/us-en/products/lighting ��659 MARCELLO STRADA SRL................................................................... photobook-machine.com ��956 MEDIA STORAGE GROUP.. ................................................................ mediastoragegroup.com ��139 MEURAL-POWERED BY NETGEAR..................................................... netgear.com ��149 NIKON, INC...................................................................................... nikonusa.com ��421 NOW I LAY ME DOWN TO SLEEP.. ..................................................... nowilaymedowntosleep.org ��457 NPHOTO........................................................................................... nphoto.com ��1024

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EXHIBITOR LIST COMPANY NAME

BOOTH CONTACT URL

BOOTH NUMBER

ONESTONE HUB............................................................................... onestonehub.com ��358 ORANGEMONKIE INC.. ..................................................................... orangemonkie.com ��356 PACKAGE CHOICE BY HILL & USHER.. ............................................... packagechoice.com ��856 PETER HURLEY'S HEADSHOT CREW.. ................................................ peterhurley.com ��142 PHOTO, FILM, & DRONE INSURANCE BY RVNA.. ............................... prophotographersinsurance.com ��1023 PHOTOBIZ, LLC.. ............................................................................... photobiz.com ��1120 PHOTOFLASHDRIVE.COM................................................................ photoflashdrive.com ��1229 PLATYPOD PRO LLC.. ........................................................................ platypodpro.com ��1029 PORTABLE MIRROR BOOTH.. ............................................................ portablemirrorbooth.com ��1038 PREMIUM USB.................................................................................. premiumusb.com ��1049 PROFESSIONAL PLOTTER TECHNOLOGY.......................................... plotterpro.com ��136 QNAP, INC........................................................................................ qnap.com ��134 QTALBUMS....................................................................................... qtalbums.com ��1220 REDTREE ALBUMS............................................................................ redtreealbums.com ��147 RENAISSANCE ALBUMS.................................................................... renaissancealbums.com ��1045 RETOUCHUP.COM............................................................................ retouchup.com ��947 RICHMOND PROFESSIONAL LAB...................................................... richmondprolab.com ��1121 ROCKY NOOK, INC........................................................................... rockynook.com ��459 SAMY'S CAMERA.. ............................................................................ samys.com ��1135 SAVAGE UNIVERSAL CORP............................................................... savageuniversal.com ��944 SHOOTDOTEDIT............................................................................... shootdotedit.com ��154 SHOOTPRO24.................................................................................. shootpro24.com ��1123 SHOOTPROOF.................................................................................. shootproof.com ��1127 SHOWOFF ALBUMS.......................................................................... showoffalbumsusa.com ��259 SIGMA.............................................................................................. sigmaphoto.com ��909 SKB CORPORATION.. ........................................................................ skbcases.com ��1034 SONY ELECTRONICS.. ....................................................................... sony.com ��1209 SOOD STUDIOS................................................................................ soodstudio.com ��1144 SPIDER HOLSTER.. ............................................................................ spiderholster.com ��1020 SPRING ............................................................................................ springdistribution.com ��242 STELLA PRO LIGHTS BY LIGHT & MOTION........................................ lightandmotion.com ��663 STELLA PRO RAIN STUDIO.. .............................................................. lightandmotion.com ��463 STUDIO STYLE.................................................................................. studiostyle.com/photo ��257 SUNPAK/ZHIYUN.. ............................................................................ tocad.com ��157 TAMRON USA, INC........................................................................... tamron-usa.com ��335 TAMRON STUDIO SUITE................................................................... tamron-usa.com ��235 TAVE CORPORATION.. ...................................................................... tave.com ��1226 TETHER TOOLS................................................................................. tethertools.com ��347 THE ALBUM MASTER........................................................................ thealbummaster.com ��144 THE IMAGE SALON........................................................................... theimagesalon.com ��556 THE PHOTO FUND............................................................................ thephotofund.com ��857 THINK TANK PHOTO.. ....................................................................... thinktankphoto.com ��1035 TOPAZ LABS..................................................................................... topazlabs.com ��1228 TWT MOULDING CO......................................................................... twtmoulding.com ��1021 TYNDELL PHOTOGRAPHIC.. .............................................................. tyndellphotographic.com ��1128 UAF IMAGING................................................................................... uafimaging.com ��135 USED PHOTO PRO............................................................................ usedphotopro.com ��150 VIEWSONIC CORPORATION............................................................. viewsonic.com/color ��851 VISION ART INC... ............................................................................. visionart.com ��251 WESTCOTT....................................................................................... fjwestcott.com ��234 WESTERN DIGITAL.. .......................................................................... sandisk.com ��633 WHITE HOUSE CUSTOM COLOUR ................................................... whcc.com �� 241 WPPI D.I.Y. SUITE SPONSORED BY CLICKPROPS AND FOTODIOX....... clickprops.co.uk | fotodioxpro.com ��156 WPPI STUDIO SUITE SPONSORED BY FUJIFILM................................ fujifilm.com ��1109 WPPI STUDIO SUITE SPONSORED BY WESTCOTT............................. fjwestcott.com ��11044, 1236 ZEISS CAMERA LENSES.. ................................................................... zeiss.com/photo ��1208 ZNO................................................................................................. zno.com ��935 RA NGE FIND E RONLINE .COM

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PRODUCT LIST COMPANY NAME

BOOTH NUMBER

BACKGROUNDS AND BACKDROP SYSTEMS ADORAMA....................................................................................................... 535 BELLE THREADS............................................................................................... 143 DENNY MANUFACTURING CO. INC.. ................................................................. 248 FOTODIOX, INC................................................................................................ 445 LASTOLITE BY MANFROTTO............................................................................. 657 MANFROTTO LIGHTNG.. ................................................................................... 659 ORANGEMONKIE INC.. ..................................................................................... 356 PETER HURLEY’S HEADSHOT CREW.. ................................................................ 142 SAVAGE UNIVERSAL CORP............................................................................... 944 WESTCOTT....................................................................................................... 234 BOOKS / CDS / VIDEOS GRAPHISTUDIO................................................................................................ 709 MARCELLO STRADA SRL................................................................................... 956 NPHOTO......................................................................................................... 1024 PETER HURLEY’S HEADSHOT CREW.. ................................................................ 142 PREMIUM USB................................................................................................ 1049 REDTREE ALBUMS............................................................................................ 147 RENAISSANCE ALBUMS.................................................................................. 1045 ROCKY NOOK.................................................................................................. 459 WHITE HOUSE CUSTOM COLOUR..................................................................... 241

COMPANY NAME

BOOTH NUMBER

KEH CAMERA................................................................................................. 1140 LENS FLIPPER................................................................................................. 1039 LENSRENTALS.................................................................................................. 949 ORANGEMONKIE INC....................................................................................... 356 SIGMA.............................................................................................................. 909 SUNPAK / ZHIYUN............................................................................................ 157 USED PHOTO PRO............................................................................................ 150 CANVAS / GLASS / METAL PRINTMAKING + ALTERNATIVE PROCESSES ACRYLICPRESS.COM........................................................................................ 845 ARTPOINT HANDMADE PHOTO ALBUMS........................................................ 1051 BAY PHOTO LAB............................................................................... 721, 821, 921 BLACK RIVER IMAGING.................................................................................... 735 CG PRO PRINTS................................................................................................ 446 DENNY MANUFACTURING CO. INC................................................................... 248 DURALUXE INC. ............................................................................................. 1048 HAHNEMUHLE USA.......................................................................................... 449 HITECH ALBUMS............................................................................................... 137 NPHOTO......................................................................................................... 1024 PROFESSIONAL PLOTTER TECHNOLOGIES....................................................... 136 RICHMOND PROFESSIONAL LAB.................................................................... 1121 SHOWOFF ALBUMS.......................................................................................... 259 UAF IMAGING................................................................................................... 135 WHITE HOUSE CUSTOM COLOUR..................................................................... 241

CAMERAS (DSLR) ADORAMA....................................................................................................... 535 B&C CAMERA................................................................................................... 146 B&H PHOTO, VIDEO, PRO AUDIO..................................................................... 739 CANON U.S.A................................................................................................... 121 KEH CAMERA................................................................................................. 1140 KOBRA FLASH MODIFIER................................................................................. 945 LENSRENTALS.................................................................................................. 949 LITRA.............................................................................................................. 1027 NIKON, INC...................................................................................................... 421 SAMY'S CAMERA.. .......................................................................................... 1135 SIGMA.............................................................................................................. 909 SUNPAK / ZHIYUN............................................................................................ 157 TAMRON USA, INC........................................................................................... 335 USED PHOTO PRO............................................................................................ 150 CAMERAS (MEDIUM / LARGE FORMAT) ADORAMA....................................................................................................... 535 B&C CAMERA................................................................................................... 146 CANON U.S.A................................................................................................... 121 KEH CAMERA................................................................................................. 1140 NIKON, INC...................................................................................................... 421

COMPUTER ACCESSORIES (INPUT DEVICES / CALIBRATION / TOOLS / ETC) B&H PHOTO, VIDEO, PRO AUDIO..................................................................... 739 DELL, INC......................................................................................................... 809 DRIVESAVERS DATA RECOVERY...................................................................... 1221 PROFESSIONAL PLOTTER TECHNOLOGIES....................................................... 136 TETHER TOOLS................................................................................................. 347 COMPUTER HARDWARE ( MONITORS / PRINTERS / SCANNERS / ETC) B&H PHOTO, VIDEO, PRO AUDIO..................................................................... 739 BENQ AMERICA CORP...................................................................................... 645 DELL, INC......................................................................................................... 809 DRIVESAVERS DATA RECOVERY...................................................................... 1221 FOCUS CAMERA............................................................................................. 1307 VIEWSONIC CORPORATION............................................................................. 851 DIGITAL SOLUTIONS ACRYLICPRESS.COM........................................................................................ 845 ANIMOTO......................................................................................................... 441 CHETU, INC.................................................................................................... 1134 CHROMALUXE.................................................................................................. 435 DELL, INC......................................................................................................... 809

SAMY'S CAMERA.. .......................................................................................... 1135

DNP IMAGINGCOMM AMERICA CORPORATION............................................... 357

SUNPAK / ZHIYUN............................................................................................ 157

DRIVESAVERS DATA RECOVERY...................................................................... 1221

USED PHOTO PRO............................................................................................ 150

KODAK ALARIS................................................................................................. 557

CAMERAS (MIRRORLESS DSLR)

MARCELLO STRADA SRL................................................................................... 956 ORANGEMONKIE INC....................................................................................... 356

ADORAMA....................................................................................................... 535

PHOTOBIZ, LLC............................................................................................... 1120

B&C CAMERA................................................................................................... 146

PHOTOFLASHDRIVE.COM.............................................................................. 1229

FOCUS CAMERA............................................................................................. 1307

PREMIUM USB................................................................................................ 1049

KEH CAMERA................................................................................................. 1140

RETOUCHUP.COM............................................................................................ 947

KOBRA FLASH MODIFIER................................................................................. 945

RICHMOND PROFESSIONAL LAB.................................................................... 1121

LENS FLIPPER................................................................................................. 1039

SHOOTPRO24................................................................................................ 1123

LENSRENTALS.................................................................................................. 949

SHOOTPROOF................................................................................................ 1127

LITRA.............................................................................................................. 1027

TAVE CORPORATION...................................................................................... 1226

SAMY'S CAMERA.. .......................................................................................... 1135

TETHER TOOLS................................................................................................. 347

SIGMA.............................................................................................................. 909

WESTERN DIGITAL............................................................................................ 633

USED PHOTO PRO............................................................................................ 150 CAMERAS (POINT AND SHOOT)

DIGITAL STORAGE CHETU, INC.................................................................................................... 1134

B&C CAMERA................................................................................................... 146

DELL, INC......................................................................................................... 809

FOCUS CAMERA............................................................................................. 1307

DRIVESAVERS DATA RECOVERY...................................................................... 1221

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PRODUCT LIST COMPANY NAME

BOOTH NUMBER

FOCUS CAMERA............................................................................................. 1307 HOODMAN CORPORATION.. .......................................................................... 1040

COMPANY NAME

BOOTH NUMBER

FRAMING SERVICES

PHOTOFLASHDRIVE.COM.............................................................................. 1229

ARTPOINT HANDMADE PHOTO ALBUMS........................................................ 1051

PREMIUM USB................................................................................................ 1049

BAY PHOTO LAB............................................................................... 721, 821, 921

QNAP, INC........................................................................................................ 134

BLACK RIVER IMAGING.................................................................................... 735

SHOOTPRO24................................................................................................ 1123

WHITE HOUSE CUSTOM COLOUR..................................................................... 241

SHOOTPROOF................................................................................................ 1127 WESTERN DIGITAL.. .......................................................................................... 633 DRONES B&C CAMERA................................................................................................... 146 B&H PHOTO, VIDEO, PRO AUDIO..................................................................... 739 DELL, INC......................................................................................................... 809 HOODMAN CORPORATION.. .......................................................................... 1040 LENSRENTALS.................................................................................................. 949 LITRA.............................................................................................................. 1027 SAMY'S CAMERA.. .......................................................................................... 1135

GRIP (TRIPODS / LIGHT STANDS, LIGHTING MODIFIERS, JIBS, CRANES, ETC.) ADORAMA....................................................................................................... 535 APUTURE LIGHTING & DEITY MICROPHONES. ................................................ 1151 FOCUS CAMERA............................................................................................. 1307 FOTODIOX, INC................................................................................................ 445 FOTOPRO US.................................................................................................. 1136 KOBRA FLASH MODIFIER................................................................................. 945 LASTOLITE BY MANFROTTO............................................................................. 657 LENSRENTALS.................................................................................................. 949 LITRA.............................................................................................................. 1027

EDUCATION (CLASSES / WORKSHOPS / ONLINE TRAINING)

MAGMOD......................................................................................................... 609

ADORAMA....................................................................................................... 535

MANFROTTO LIGHTNG..................................................................................... 659

CANON U.S.A................................................................................................... 121

PLATYPOD PRO LLC........................................................................................ 1029

KISS BOOKS..................................................................................................... 240

SAMY'S CAMERA............................................................................................ 1135

NPHOTO......................................................................................................... 1024

SAVAGE UNIVERSAL CORP............................................................................... 944

PETER HURLEYâ&#x20AC;&#x2122;S HEADSHOT CREW.. ................................................................ 142

SPRING............................................................................................................. 242

PHOTOBIZ, LLC.. ............................................................................................. 1120

SUNPAK / ZHIYUN............................................................................................ 157

ROCKY NOOK.................................................................................................. 459

TETHER TOOLS................................................................................................. 347

WESTCOTT ....................................................................................................... 234

FILM PRODUCTS + PHOTOGRAPHIC PAPER / DARKROOM SUPPLIES DNP IMAGINGCOMM AMERICA CORPORATION............................................... 357 KODAK ALARIS.. ............................................................................................... 557 REDTREE ALBUMS............................................................................................ 147 SHOWOFF ALBUMS.......................................................................................... 259 USED PHOTO PRO............................................................................................ 150 FILMMAKING / VIDEOGRAPHY PRODUCTION SERVICES ANIMOTO......................................................................................................... 441 APUTURE LIGHTING & DEITY MICROPHONES.. ............................................... 1151 SHOOTPRO24................................................................................................ 1123 WESTCOTT....................................................................................................... 234 FINE ART PAPER

INTERNET SERVICES (ISPS / WEBSITE / DESIGN HOSTING / ETC.) CHETU, INC.................................................................................................... 1134 KISS BOOKS..................................................................................................... 240 ORANGEMONKIE INC....................................................................................... 356 PHOTOBIZ, LLC............................................................................................... 1120 SHOOTPROOF................................................................................................ 1127 TAVE CORPORATION...................................................................................... 1226 THE PHOTO FUND............................................................................................ 857 IPADS/TABLETS HOODMAN CORPORATION............................................................................ 1040 LABS / SERVICE BUREAUS / PRINTING SERVICES

ARTPOINT HANDMADE PHOTO ALBUMS.. ...................................................... 1051

ARTPOINT HANDMADE PHOTO ALBUMS........................................................ 1051

BLACK RIVER IMAGING.................................................................................... 735

BAY PHOTO LAB............................................................................... 721, 821, 921

CANSON INFINITY............................................................................................ 835

BLACK RIVER IMAGING.................................................................................... 735

CLEARBAGS.................................................................................................... 1028

CG PRO PRINTS................................................................................................ 446

GRAPHISTUDIO................................................................................................ 709

DRIVESAVERS DATA RECOVERY...................................................................... 1221

HAHNEMUHLE USA.......................................................................................... 449

GRAPHISTUDIO................................................................................................ 709

KODAK ALARIS.. ............................................................................................... 557

HAHNEMUHLE USA.......................................................................................... 449

NPHOTO......................................................................................................... 1024 PROFESSIONAL PLOTTER TECHNOLOGIES....................................................... 136 QTALBUMS..................................................................................................... 1220 REDTREE ALBUMS............................................................................................ 147 UAF IMAGING................................................................................................... 135 VISION ART, INC............................................................................................... 251 WHITE HOUSE CUSTOM COLOUR..................................................................... 241 FRAMES / FRAMING SUPPLIES ARTPOINT HANDMADE PHOTO ALBUMS.. ...................................................... 1051

HITECH ALBUMS............................................................................................... 137 KODAK ALARIS................................................................................................. 557 MARCELLO STRADA SRL................................................................................... 956 NPHOTO......................................................................................................... 1024 QTALBUMS..................................................................................................... 1220 REDTREE ALBUMS............................................................................................ 147 RENAISSANCE ALBUMS.................................................................................. 1045 RICHMOND PROFESSIONAL LAB.................................................................... 1121 SHOOTPRO24................................................................................................ 1123

BAY PHOTO LAB............................................................................... 721, 821, 921

SHOOTPROOF................................................................................................ 1127

BLACK RIVER IMAGING.................................................................................... 735

SOOD STUDIOS PVT LTD. .............................................................................. 1144

NPHOTO......................................................................................................... 1024

THE ALBUM MASTER........................................................................................ 144

PROFESSIONAL PLOTTER TECHNOLOGIES....................................................... 136

UAF IMAGING................................................................................................... 135

SHOWOFF ALBUMS.......................................................................................... 259

VISION ART, INC............................................................................................... 251

STUDIO STYLE.................................................................................................. 257

WHITE HOUSE CUSTOM COLOUR..................................................................... 241 RA NGE FIND E RONLINE .COM

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PRODUCT LIST COMPANY NAME

BOOTH NUMBER

LEGAL/FINANCIAL SERVICES/COPYRIGHT

COMPANY NAME

BOOTH NUMBER

LENS FLIPPER................................................................................................. 1039 MARCELLO STRADA SRL................................................................................... 956

ALLSTATE BUSINESS INSURANCE HOWARD BURKHOLZ................................... 151

NIKON, INC...................................................................................................... 421

PACKAGE CHOICE BY HILL & USHER.. ............................................................... 856

NOW I LAY ME DOWN TO SLEEP....................................................................... 457

PHOTO, FILM, & DRONE INSURANCE BY RVNA.. ............................................. 1023

PACKAGE CHOICE BY HILL & USHER................................................................. 856

LENSES & LENS ACCESSORIES

PHOTO, FILM, & DRONE INSURANCE BY RVNA.. ............................................. 1023 PHOTOFLASHDRIVE.COM.............................................................................. 1229

ADORAMA....................................................................................................... 535

PREMIUM USB................................................................................................ 1049

B&C CAMERA................................................................................................... 146

RICHMOND PROFESSIONAL LAB.................................................................... 1121

B&H PHOTO, VIDEO, PRO AUDIO..................................................................... 739

SKB CORPORATION........................................................................................ 1034

CANON U.S.A................................................................................................... 121

TAMRON USA, INC........................................................................................... 335

FOCUS CAMERA............................................................................................. 1307 FOTODIOX, INC................................................................................................ 445 KEH CAMERA................................................................................................. 1140 LENS FLIPPER................................................................................................. 1039 LENSRENTALS.................................................................................................. 949 NIKON, INC...................................................................................................... 421 ORANGEMONKIE INC.. ..................................................................................... 356 SAMY'S CAMERA.. .......................................................................................... 1135 SIGMA.............................................................................................................. 909 SKB CORPORATION.. ...................................................................................... 1034 SPIDER HOLSTER.. .......................................................................................... 1020 SPRING............................................................................................................. 242 SUNPAK / ZHIYUN............................................................................................ 157 TAMRON USA, INC........................................................................................... 335 USED PHOTO PRO............................................................................................ 150 ZEISS CAMERA LENSES .. ................................................................................ 1208 LIGHTING EQUIPMENT (STROBES / LIGHT BOXES / STANDS / ETC.) ADORAMA....................................................................................................... 535 APUTURE LIGHTING & DEITY MICROPHONES.. ............................................... 1151 B&H PHOTO, VIDEO, PRO AUDIO..................................................................... 739 DENNY MANUFACTURING CO. INC.. ................................................................. 248 FOTODIOX, INC................................................................................................ 445 KEH CAMERA................................................................................................. 1140 KOBRA FLASH MODIFIER................................................................................. 945 LASTOLITE BY MANFROTTO............................................................................. 657 LENSRENTALS.................................................................................................. 949 LITRA.............................................................................................................. 1027 MAGMOD......................................................................................................... 609 MANFROTTO LIGHTNG.. ................................................................................... 659 ORANGEMONKIE INC.. ..................................................................................... 356 PETER HURLEYâ&#x20AC;&#x2122;S HEADSHOT CREW.. ................................................................ 142 SAMY'S CAMERA.. .......................................................................................... 1135 SAVAGE UNIVERSAL CORP............................................................................... 944

TETHER TOOLS................................................................................................. 347 THE PHOTO FUND............................................................................................ 857 TYNDELL PHOTOGRAPHIC.............................................................................. 1128 PHOTO DISPLAY AND STORAGE (ALBUMS / PORTFOLIOS / MOUNTING / ETC. ANIMOTO......................................................................................................... 441 ARTPOINT HANDMADE PHOTO ALBUMS........................................................ 1051 BAY PHOTO LAB................................................................................721, 821, 921 BLACK RIVER IMAGING.................................................................................... 735 CHETU, INC.................................................................................................... 1134 CHROMALUXE.................................................................................................. 435 CLEARBAGS.................................................................................................... 1028 DRIVESAVERS DATA RECOVERY...................................................................... 1221 GRAPHISTUDIO................................................................................................ 709 HAHNEMUHLE USA.......................................................................................... 449 HITECH ALBUMS............................................................................................... 137 KISS BOOKS..................................................................................................... 240 MARCELLO STRADA SRL................................................................................... 956 NPHOTO......................................................................................................... 1024 PHOTOFLASHDRIVE.COM.............................................................................. 1229 PREMIUM USB................................................................................................ 1049 PROFESSIONAL PLOTTER TECHNOLOGIES....................................................... 136 QNAP, INC........................................................................................................ 134 QTALBUMS..................................................................................................... 1220 REDTREE ALBUMS............................................................................................ 147 RENAISSANCE ALBUMS.................................................................................. 1045 RICHMOND PROFESSIONAL LAB.................................................................... 1121 SAVAGE UNIVERSAL CORP............................................................................... 944 SHOOTPROOF................................................................................................ 1127 SHOWOFF ALBUMS.......................................................................................... 259 SOOD STUDIOS PVT LTD. .............................................................................. 1144 STUDIO STYLE.................................................................................................. 257 THE ALBUM MASTER........................................................................................ 144

SIGMA.............................................................................................................. 909

TYNDELL PHOTOGRAPHIC.............................................................................. 1128

SPRING............................................................................................................. 242

UAF IMAGING................................................................................................... 135

STELLA PRO LIGHTS BY LIGHT & MOTION........................................................ 663

VISION ART, INC............................................................................................... 251

SUNPAK / ZHIYUN............................................................................................ 157

WESTERN DIGITAL............................................................................................ 633

USED PHOTO PRO............................................................................................ 150

WHITE HOUSE CUSTOM COLOUR..................................................................... 241

WESTCOTT....................................................................................................... 234 OFFICE MANAGEMENT EQUIPMENT

PHOTOGRAPHIC ACCESSORIES (TRIPODS / BAGS / FILTERS / ETC. B&C CAMERA................................................................................................... 146

DRIVESAVERS DATA RECOVERY.. .................................................................... 1221

B&H PHOTO, VIDEO, PRO AUDIO..................................................................... 739

TAVE CORPORATION.. .................................................................................... 1226

BELLE THREADS............................................................................................... 143 FOTODIOX, INC................................................................................................ 445

OTHER PRODUCT CATEGORY

GIFYYY PHOTO BOOTH.................................................................................... 141

ACRYLICPRESS.COM........................................................................................ 845

HOLDFAST GEAR.............................................................................................. 649

BELLE THREADS............................................................................................... 143

HOODMAN CORPORATION............................................................................ 1040

CLEARBAGS.................................................................................................... 1028

KOBRA FLASH MODIFIER................................................................................. 945

FOTODIOX, INC................................................................................................ 445

LENS FLIPPER................................................................................................. 1039

GIFYYY PHOTO BOOTH.................................................................................... 141

LITRA.............................................................................................................. 1027

GRAPHISTUDIO................................................................................................ 709

MAGMOD......................................................................................................... 609

KODAK ALARIS................................................................................................. 557

PLATYPOD PRO LLC........................................................................................ 1029

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PRODUCT LIST COMPANY NAME

BOOTH NUMBER

SAVAGE UNIVERSAL CORP............................................................................... 944 SIGMA.............................................................................................................. 909 SKB CORPORATION.. ...................................................................................... 1034 SPIDER HOLSTER.. .......................................................................................... 1020 SPRING............................................................................................................. 242 STELLA PRO LIGHTS BY LIGHT & MOTION........................................................ 663 SUNPAK / ZHIYUN............................................................................................ 157 TETHER TOOLS................................................................................................. 347 THINK TANK PHOTO.. ..................................................................................... 1035 TYNDELL PHOTOGRAPHIC.. ............................................................................ 1128 WESTCOTT....................................................................................................... 234 PHOTOGRAPHIC PROPS ARTPOINT HANDMADE PHOTO ALBUMS.. ...................................................... 1051

COMPANY NAME

BOOTH NUMBER

SOFTWARE (ARCHIVING / MANIPULATION / ETC.) CHETU, INC.................................................................................................... 1134 GIFYYY PHOTO BOOTH.................................................................................... 141 HITECH ALBUMS............................................................................................... 137 KISS BOOKS..................................................................................................... 240 ORANGEMONKIE INC....................................................................................... 356 SHOOTPRO24................................................................................................ 1123 SHOOTPROOF................................................................................................ 1127 TAVE CORPORATION...................................................................................... 1226 TOPAZ LABS................................................................................................... 1228 WESTERN DIGITAL............................................................................................ 633 STOCK PHOTOGRAPHY (COMPANIES / SERVICES / ETC.) SHOOTPRO24................................................................................................ 1123

BELLE THREADS............................................................................................... 143 DENNY MANUFACTURING CO. INC.. ................................................................. 248 LASTOLITE BY MANFROTTO............................................................................. 657 POST-PRODUCTIONS SERVICES ACRYLICPRESS.COM........................................................................................ 845

TRAINING MATERIALS PETER HURLEYâ&#x20AC;&#x2122;S HEADSHOT CREW.................................................................. 142 ROCKY NOOK.................................................................................................. 459 VIDEO (CAMERAS / ACCESSORIES / SPECIALTY EQUIPMENT / ETC.)

ARTPOINT HANDMADE PHOTO ALBUMS.. ...................................................... 1051

ANIMOTO......................................................................................................... 441

DRIVESAVERS DATA RECOVERY.. .................................................................... 1221

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2/5/20 3:59 PM

ON M Y R A DA R

Mood Change By Alana Celii, Photo Editor for The New York Times

In Emma Mead’s image, a woman in white appears haloed and washed in a deep, inky blue. The blue hour, from the French expression l’heure bleue, is the magic hour between daylight and night when the luminosity of the sky matches that of the earth. Coined from a concept rooted in 19th-century Romantic literature, the phrase conveys the misty blue twilight of a summer evening. During that time, painters also used the cool tone palettes of the hour to convey pessimism and longing. As with Mead’s photograph, the blue haze is haunting, transforming the image into a dreamscape that evokes contemplation and isolation.

+ @theemmaexperience.com

R ANG E F I N D ER

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WI NTER 2 0 2 0 | S H O W G U I D E

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I N T R E P I D

SEAN LARA

This image was captured at 12,500â&#x20AC;&#x2122; above sea level in the Rocky Mountains of Colorado. I have a passion for nature and the outdoors, so being able to incorporate these elements in wedding photography is something I love to do and helps define my style. Searching for these unique locations is so important to how I provide a special experience to my clients and just as vital are the products I choose to print their images on.

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