ALL PHOTOS © JERRY GHIONIS
POWER OF PRINT
PRESERVING MEMORIES If you want to sell it, you must first showcase it. BY JERRY G HIONIS
Having survived 26 years in this industry, I’ve seen many other photographers come and go. The ones who manage to stick around for the long haul do it by providing an incredible client experience, meaningful storytelling in their imagery, and upselling printed products as part of their brand’s model. Being successful for another 26 years is more important to me than fleeting popularity. Although there is undoubtedly a market for photographers who supply only JPEGs to
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their clients, most who have sustained thriving businesses have created a model where their clients must purchase printed products. I do this by creating one-of-a-kind album and wall art collections for my clients and their families. I use Fundy software to design and sell my albums, as well as Graphistudio in Italy as another supplier of albums and wall art. Their attention to detail and customer service is really second to none, and those details make me look good to my clients, even though the hard work has been done for me. As a one-stop
shop, it also makes my workflow that much more efficient. My favorite products are the Graphistudio12 x 16-inch Wedding Book, Pro Canvas and Pro Acrylic (non-reflective) wall art. (I’m also excited to share that very soon, they will also be releasing a collection designed by moi. It’s been a lot of work and brainstorming, so stay tuned.) Showcasing wall art in realistic home environments (above and right) is incredibly important to condition prospective clients to buy printed products. I feature these kinds of
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