Social Media Marketing for Startups Author : Eva hukshorn, partner EFactor
What makes marketing social?
Social Media: describes the online technologies and practices that people use to share opinions, insights, experiences, and perspectives with each other BROADCASTING
INTERACTION
Is Social Community = Social Media?
• A community: Shared Interests • Social community is just one of the tools for making broadcasting social Again : It is all about creating interaction: • Blogs, wikis, event planning & promotion, wikepdia, multimedia sharing, forum, panels…
How to Implement Social Media
• Build target community • Create individual connections • Create engagement >> Like • Use feedback >> Listen • Solve their problems • Show credentials /quality through discussions • Participate in industry groups as well as your client • Pose questions to create involvement • Create thought-leadership • Real power in viral marketing >> SEO & traffic
But Even More Important:
Everyone related to your business is a soldier of your brand, make sure they fight the right battle
Time Consuming, So What Does It Bring?
• Increase your visibility • Improve your connectability • Improve your Google PageRank • Enhance your search engine results • Company reference checks • Increase relevancypotential hiring • Measure health of a company • Measure health of an industry • Track startups • Ask for advice and solve problems
What is What is What For?
Tip 1: Post Yourself on a Frequent Basis
Tip 2: Decide on Comment Policy and Complaints
Tip 3: Relate to Other (Social) Media
Tip 4: Tell Them Who You
are and What Your are Doing
Tip 5: Free Publicity
• Social media is not the only media that is for free! • No just about you • Don’t sell • Reaction on current events • Be pro-active
Tip 6: Manage Your Time
You are not a media company, focus on your operations! Max 1 hour a day
Last But NOT Least : Set a Market Budget!
• % of run rate, depends on: - Industry, size, growth stage - Startup 10% / Maturity 2-3% • Budget allocation - Developing brand - Cost promotion • Track return on investment • Revise your budget frequently
NEXT TIME: SALES SALES SALES!
Visit Now http://www.efactor.com/
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Thank You!
This document was prepared by Eva Hukshorn. Several people and organizations have inspired her to write this presentation, amongst which are, but not limited to the Founders of EFactor, ABN AMRO/RBS, University of Groningen, Institute for Management Accountants, Paul Grant Founder of the Funding Game