Pitching & Presentation 3 Minutes, 1 Impression
Author : Eva Hukshorn, partner EFactor
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Efactor is a Smart Network that matches entrepreneurs with the very people who can help them grow
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Finding Business Partners: from partners to investors, from coaches to customers
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Largest Entrepreneurial Network in the World with 1mio members in 185 countries
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An online community Offering you a network, knowledge, events, and every business resources you need to succeed @ discount!
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GO Online, fix your personal profile & company profile and get MATCHED!
It’s not about connections - it’s about the right ones…
Some Basic Ingredients to Start a Successful Company
3 key elements of life: Ideas, People and Money
A Solid Business Plan is Important : Luck is For The Unprepared! Business plan: learn to Live & Breath your company, market and customers.
Business plan as a tool: • Systematic approach for mapping your idea • Focus • Entry strategy • Identifying gaps: knowledge, experience, specialists • Checklist of resources • Communication tool • Practice Business plan is for YOU and YOUR SUCCESS!
Business Plan = Guidebook for the Founder
Evolution of Your Startup Life YOUR IDEA
1 2 3
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Time Spend: 6-9 months
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describe the problem you are solving for whom
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Test for outside interest
YOUR BUSINESS PLAN •
Time spend: 2-3 months
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details of the execution process
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5 years, 3 phases, 1st phase 18 months explicit
YOUR COMPANY •
Time spend: ?
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Structure tasks, weekly, monthly
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Success = old investors out, new investors in
9-12 months Preparation Before Launch
Take a Different Approach, Become Your Own Investor
• Your own investment does not consist only of time spend
• Become as critical as your external investors would be
• Your Team is as important as your idea
• Money is the end-game of the investor, so is yours
You are the biggest investor of them all!
Some Things to Keep in Mind While Searching For Investments
Investment is about TRUST COURAGE is high risk, high return The TEAM will make it happen Manage EXPECTATIONS Solid BUSINESS PLAN Social CLICK Searchingfor investment, LONG process An informal investor is NOT A HOLY GRAIL
Don’ts For Entrepreneurs
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1. Not able to explain yourself 2. Demand with no return 3. Money is the Holy Grail
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Unrealistic returns & hockey sticks
5. Claiming there is no failure is possible 6. Target all investors
Warning For Investors
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1. Only interested in returns 2. Demanding majority stake 3. Demanding fees
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Different goals
5. Personal guarantees 6. Making you pay
To Know by Heart Before You Start
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1. Problem solved 2. Market, competitors, market share 3. Team,
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responsibilities, experience
Investment and return • • • • •
Planning & milestones Protection Revenue model Strategic alliances Needs in knowledge & resources
Presenting your idea in another 5 minutes 1. Watch your Time 2. Pitch solo 3. Continue when things go wrong, bring examples 4. Speak calm & simple 5. Introduce yourself 6. No humor or funny gimmicks 7. Max 8 relevant slide and 3 topics per slide 8. Tell audience what they are going to see 9. Visuals & bullet points 10. Explain experience team in this specific field 11. No technical details 12. Touch upon marketing & sales 13. Milestones & funding needed 14. Expect obvious questions 15. Don’t
save the best for the last, but end strong!
Impressing Without Words SMILE
HANDS
EYES POSTURE
VOICE
ATTITUDE
DRESS
ASSECOIRES
Your Idea: Preparation
Problem to be solved Target
group
Need by target group Unique selling point Technical details Comparable product competitors Superiority of your product Duplicable Protection Costs of production
Content to Cover in Your Founder’s Guidebook
Conclusion & Final Remarks
1. Understand you
business, market & customers
2. Listen to the investor 3. Act as equal partner 4. Watch your body language
Next webinar = July 17: A Vision for the Future, A Strategy for Getting There
5. Dress equal to your audience 6. Bring summary of presentation & examples product 7. Ask for the next step 8. Investors are not the holy grail
PREPARE YOUR BUSINESS PLAN. 9. You and your team are the key to successPREPARE YOUR PRESENTATION. PREPARE FOR YOUR PITCH AND PREPARE FOR YOUR INVESTOR. JUST PREPARE!
Visit Now http://www.efactor.com/
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Thank You!
This document was prepared by Eva Hukshorn. Several people and organizations have inspired her to write this presentation, amongst which are, but not limited to the Founders of Efactor, McKinsey & Company/New Venture, Nebib, Entrepreneur.com