BRAND ME
BRAND YOU
C O N T E N T S
,29 Research & Analysis 3,4,5,6,7 Experimentation 12,13,14,15,16,17, 20,22,23,24,25,26 Subject Knowledge 8,9,10,11 Technical Competence 18,19,20,21,28,29,30 Communication & Presentation 27,28,29,30
QUESTION ME In
order
to
derstanding
get
a
better
un-
of my brand it was
Appearance-
my general appearance changes
go from one extreme to another,
I
I
tend to
like to looke fem-
I
important to ask myself questions
inine in my style with vintage pieces that
about my style likes and dislikes
use a simple colour palette of monochrome or naturals
I
what
stand for.
or rich tones.
On
the other hand
I
like to
do also wear
boyish oversized clothing too that
Name – Ruth Omosefe Igbinadolor also known as Efe, F, Efelina , Ibdabdo , Bulldozer, Rivers and Binnie
tend to be bold in colour and design.
How
Dislike –
am
would a
I
describe myself
detailed
oriented
– I
designer
who appreciates tactile design and retro approach to design methods.
I
have been known to be a pas-
sionate tinctive
imagemaker
with
a
style to my work
dis-
I
tend to always
in featured in my bellishment.
The one thing wear is jewellery, which I believe style, as I love details and em-
people who tell me what they have eaten on
Girls
who can’t walk in hells
through pain to look stupid)
(cause
they are going
Obese people on public transport Walking past bulldogs when I have food in my bag (feel like they are going to jump all over me) Lazy simplicity Advertising that doesn’t make sense
COLOUR VS BLACK & WHITE Colour
is very important when us-
ing it for a brand as it can help communicate the
brand
to may
an
audience
be
about
what ex-
for
ample a lot of charities use red to
signify
aid. such and
NHS For
humanity,
blood
and
Environmental organisation as Save the Trees use green medical or
centres
Bupa
us
such
white
as
and
the blue
for their branding. my
brand
I
would
prefer
to
use black and white as it can make a
bold
visual
statement.
Colour
could later be used to highlight certain
areas
in
the
logo
but
would prefer to keep it black and white
Vibrant
exciting energy
emotive eyecatching
dramatic
dynamic
bold simple sleek contrasting
PICTOGRAMS
Pictographs
remain in com-
mon use today, serving as
pictorial, representational signs, instructions, or statistical diagrams. cause nature
of and
their fairly
Be-
graphical realis-
tic style, they are widely used to indicate public
toilets, or places such as
programme
airports
hibited
and
train
tions.Contemporary
staart-
been
ex-
museums
and
has in
galleries
Xu Bing created Book from the Ground, a uni-
ly.
versal language made up of
guage
pictogram
suits my brand as
ist
collected
around the world. from the
Ground
from
A Book
chat
Since
international-
clearly
I
pictograms
so
communicate lanthink
it
I
well be-
lieve in the important of visual communication
JEAN JUILLIEN The illustrations are above are Jean Jullien a graphic designer has ment
designed the
a
movie
services
image
he
to
provides.
by who
docu-
This
clean simple illustration is drawn up on camera to follow a sequence and tell a
story.
The
storyline
‘Hello, Jean Juillien I
created
is,
do graphics
of all sorts like drawing, photography,
installations,
books and posters.
video,
To
clothing,
create a coher-
ent and electric body of work.
I
work
to covey ideas and messages in a playful way.
Lastly I work musicians. That’s pretty have to say.
closely with much
all
I
BRAND IDENTITES - APPLE the identity behind a brand is very important as it contributes to how an audience identifies
the company whether its through the col-
ours
symbols
and typography.
I
have chosen
to look into the apple brand due to its popularity and
different formats it must consider
such as the ipod,
Apple
I
phone and mac
.
has a branding strategy that focuses on
the emotions.
The Applebrand personality is about lifestyle; imagination; liberty regained; innovation power-to-the-people through technology. The Apple brand personality is also about simplicity and the removal of complexity from people’s lives; people-driven product design; and about being a really humanistic company with a heartfelt connection with its customers. even through the architecture of there stores they keep the concept clean with a futuristic minimalist style
BRAND ESSENCE - CONVERSE Conserve
as a brand is largely aimed at a particu-
lar audience, instead of targeting an age it rather targets ideals of rebellion of individuality and self-expressive.
A
lot of the campaigns used for
converse are simple yet grainy photography with key colours of red black and white.
A
lot of converse
advertising doesn’t give information about a new shoe or other products but it does suggest a brand essence or further attract an audience with tag-
‘Get Chucked’ a vintage Chuck Taylor
lines like
reference to both the
original
converse and the slo-
gans statement of freedom
The
or a new style of cool.
converse brand now attracts a mixed of audiences
from teens upwards
but most importantly the type of
people such as musicians and creative
APPLYING THE BRAND When
designing a brand logo its
important
to
consider
the
dif-
ferent surfaces and products they will
be
applied
to
help
give
clarity to an image and to help produce typeface. a
brand
that
My
aim to build
focuses
around
my
skills as a designer such
as
tions, and
photography,
.
printmaking
products is
storytelling,
a
my
logo
business
website
,
illustratypography
the
will
card,
type
of
appear
on
postcards,
portfolio and sketchbook.
LOGO DESIGN 1 For
this lofo
I
decided to breakdown the dif-
ferent lines that make up the name of my brand
EFE which stems I focused on the short line
version is
of
separated
help form the two
from
a
nickname,
middle letter
EFE. From using
Es
F
this
different
to
do
this
as that is a letter
each
colours
on either side of the
to
F.
LOGO DESIGN 2 This
second logo is a development from the first
over
all
I
was
happy
with
the
first
logo
but
found the over typeface to be too bold ad decided that the f is the key feature so it could be the biggest size while having two smaller side
I
E’s
either
also tried using red instead of purple as
they are colours which communicate well and are opposites on the colour wheel.
CURSIVE Cursive have and
writing
been
I
trained
wanted
to
style
is
in
along
add
this
something with
I
I
calligraphy
technique
brand but with a modern twist
which into
my
looked at the
practice sheets which are used to help form the perfect loops at the right angles.
EXPERIMENTATION Using
calligraphy
decided my
to
brand
use name
I
as inspiration
this
style
in
continuous
a
to
write loop
to make patterns and form shapes. prefer
this
style
as
it
has
I
more
details but also looks more feminine.
I
decided
to
create
a
continuous
wheel
which spells out efe and would break down into
16
different stages
which could be
used on a website as the home page as a stop motion animation but also be the home button on the corner of the page as well.
What I
like
incorporates which
I
like
about
this of
logo
is
different
that
it
a
lot
features
I
think it look similar to a
spiral graph pattern or the crest that is used when seal an envelop.
Although I
like the calligraphy wheel it
would
prove
difficult
when
applied
to
to
smaller
give
it
surfaces
clarity and
too
detailed to read because of it’s continuous pattern formation, therefore
I
broke down
the logo stamp to make it more simplified but
also
letter
F
represent
my
brand.
and using it as a
produce a reflection
Taking mirror I
the can
DEVELOPMENT
TELLING A STORY To
create an introduction video
I
need to create a narrative
to communicate what my brand is about or what it could offer.
The
storyline on the opposite page uses a mixture of text and
images
I
would like to create a video using a voiceover to communicate the message.
Hi I am a ‌ Female Artist Storyteller Printmaker Photographer I
am
EFE
TELLING A STORY From
I
the first story
2
have developed a more polished script which
has also enabled me to
use pictograms to communicate my narrative
visually, but to clarify
I
will add a voice over to decode some of
.
the pictures and small words in between
I
If you ask I create
me what
I
do
I
would say
‌
imagery to express thoughts
explore a world of details through printmaking
(world
illustration) screenprint motion blue circle green land white north and south pole waves in the ocean
photography
captures moments of my narratives snap shot
polaroid
appears
1,2,3,4,5,
person
walking
through
scenes on path through all of them
different
When
constructing my final design
for my brand further developments were
I
made
such
decided
to
as
use
the a
logo
different
brushstroke to give a bolder and more
effect.
detailed
decided
to
change
the
I
also
wrapping
paper of the pictograms and include all the images for the poster and to
do
type
a
second
which
translates
pictograms
mean.
have
made
been
poster
The a
which what
of the
pictograms
strong
design
feature for this identity and are just as important as the logo.
I
have also decided to use a dark magenta to highlight the key words with the typographic poster. colour will be used along and
white
for
for my brand
any
identity
This black work
If
you ask me what
imagery to express
I
I would say…I illustrate thoughts, I explore a world of do
details through printmaking and photography capturing moments of my narrative
If
would say…I illustrate imagery to express
I
I
I thoughts,
you ask me what
do
explore a world of details through printmaking and
photography capturing moments of my narrative ask me what to express
I
I would say…I illustrate thoughts, I explore a world of do
If
you
imagery details
through printmaking and photography capturing moments of my narrative say…I
If
illustrate
you ask me what
imagery
to
I
express
do
I
would
thoughts,
I
explore a world of details through printmaking and photography capturing moments of my narrative ask me what to express
I
I would say…I illustrate thoughts, I explore a world of do
If
you
imagery details
through printmaking and photography capturing moments of my narrative say…I
If
illustrate
you ask me what
imagery
to
express
I
do
I
would
thoughts,
I
explore a world of details through printmaking and photography capturing moments of my narrative ask me what
I
do
I
would say…
If
you
old version of business card
new version of business card
image marker
Efe Igbinadolor www.efe.com efe233@gmail.com 07951130397
the screen shots on this page are showing a series of how i will use my pictograms to use as an introduction to my brand on a website