Issue 4. Efe Magazine continues to revolutionize the industry through print. We believe that artists should be given a platform, a voice, a chance. The Canadian beauty industry thrives on community, creativity, and love. We are giving the industry hope for a better tomorrow. Most importantly, we want to show the industry that it’s okay to change the status quo. We will combine the power of print with the force of social media to continue to engage, inform, and challenge our readers. Read through our first fall issue.