a wholesaler

1. Make sure you have a signed Horticulture Produce Agreement between you and your wholesaler. It is a mandatory requirement of the Horticulture Code of Conduct. Speak to your wholesaler or visit brismark.com.au for more information.

2. Arrange a visit to the Brisbane Markets with your wholesaler. Try to come in-season, so that you can compare your product and packaging with the competition.

3. Communicate with your wholesaler and let them know if you are experiencing any difficulties or expect an especially good crop so that forward planning can take place.

4. Is your packaging up to scratch? Ensure your packaging is appropriate and supports the overall presentation of the produce.

5. Keep up-to-date records of your transactions. Always use consignment notes to help track your produce. These are a great reference point if something ever goes wrong.

6. Accurately grade and describe your fruit. Packing your produce into grade 1 boxes when the produce is grade 2 will only break down your relationship with the wholesaler and the regular purchasers of your product.

7. Use reliable carriers/transporters who can get your produce to its destination on time and in good condition.

8. Contact your wholesaler quickly if you do not receive payment by the agreed time.

9. Listen to your wholesaler’s advice and be prepared to accept constructive criticism. Your wholesaler does have an interest in seeing you reach the best possible price for your product.

10. Stick to the numbers of pallets or cartons that you have advised your wholesaler you will be sending. Never send produce unannounced or short change an order because your wholesaler usually knows exactly how much produce is required.

Central markets are important links joining one vast horticulture supply chain. Fresh Perspectives provides an insight into this rich and varied industry, focusing on the characters, and characteristics, of the world of horticulture.