PRESΕNTATIOΝ COOPERATION PRΟPOSAL NETWORK DEVELOPMENT FRANCHISE UNDER THE NAME MEDICAL SHOP EFTHIMIO

PRESΕNTATIOΝ COOPERATION PRΟPOSAL NETWORK DEVELOPMENT FRANCHISE UNDER THE NAME MEDICAL SHOP EFTHIMIOY

F.F. CONSULTING

FRANCHISE MEDICAL SHOP EFTHIMIOU

PRESENTATION NAME The company MEDICAL SHOP EFTHIMIOU was founded in 1996 and operates in the market of medical and orthopedic goods. This is a company which serves warranty and responsibly the key area of health providing customers with the most innovative and pioneering products. With the primary aim of promoting modern and revolutionary devices and latest technology machinery, Medical SHOP ΕΥΘΥΜΙΟΥ cares continuously, in close co-operation with specialist doctors, for as long as possible better quality and faster service to the patient.

In addition, the exclusive partnership of the company with world-class companies with leadership role in research and production of devices and non, material ensures the best possible customer support, with natural consequence the most effective address and easiest and most efficient management of a large number of devices as well.

The rapidly growing company MEDICAL SHOP EFTHIMIOU is currently playing a leading role in health field in Greece and in key disciplines, such as Nature Cure, Orthopedics, Neurology, General Surgery, Vascular surgery and Neurosurgery.

PHILOSOPHY OF THE COMPANY Political principle of the medical SHOP ΕFTHIMIOU is to improve the everyday life of people with physical and mobility difficulties.

Primary importance for the MEDICAL SHOP EFTHIMIOU is the customer service before and after sale. Therefore constitutes the largest company of medical and orthopedic goods in Thessaly.

The philosophy of the company is based on 6 basic principles:  First Contact  Rapid Response  Education  Warranty  Monitoring  Information

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FRANCHISE MEDICAL SHOP EFTHIMIOU

PRODUCTS The potential franchise partner will be given the opportunity to develop his own shop under the name MEDICAL SHOP with all or part or creating group products from the following categories: 

Medical

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Orthopedic

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Remediation

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electric wheelchairs

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Wheelchairs

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Acupunctures items

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Passive gymnastic bicycles

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Fitness equipment

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Hospital equipment

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Health

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Medical aids for home

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PLUS MED

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Massage devices

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Orthotics products Aspen

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Laser for PARKINSON-Neurological diseases

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Hospital beds

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Pulmonary

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Air mattress

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Neurological rehabilitation

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New products

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Armchair RELAX F.F. CONSULTING

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FRANCHISE MEDICAL SHOP EFTHIMIOU 

Brace guardians

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Lift for patient

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Electic Scooter

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Natural food supplements

WHY THE MEDICAL SHOP The development of a shop with the name MEDICAL SHOP is one business proposal with particular advantages for the franchisee as it provides the following: 

Full organization and guidance from it’s parent company at the beginning and the overall operation of the business.

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Competitive costs relating to the initial investment with partial repayment of goods.

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Additional income as the staff will be trained in the 1+1 sales of similar products according to the needs of each customer.

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Immediate deployment clientele through seasoned promotion activities by the parent company.

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Continuous training of the operator and staff

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Continuous support marketing, research and development of new products from the parent company.

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FRANCHISE MEDICAL SHOP EFTHIMIOU

COST Development costs of a MEDICAL SHOP will depend on the range of products that the licensee wishes to market and on ΕΚΤΑΣΗ of the store as well.

The total cost of the initial investment will be based on:  Platform- manual- training-initial investment  Construction and shop equipment  Display and promotion in the local market  Enforcement action corporate culture of the company

PREPARATORY WORK SUPPORT SERVICES If the potential licensee wishes to conclude cooperation, the parent company will provide the following services: I.

Business plan in location that the licensee wishes.

II.

Research and select the shop and adjustment in the business plan. Final approval of the appropriate location is made by the licensor, who is obliged to provide the licensee all necessary architectural drawings. The licensee is committed to follow the proposal design and decoration chosen by the franchisor in order to keep pace with the common corporate image of the whole network and be recognizable.

III.

Staff selection and training.

IV.

Supply of private label.

V.

Advisory in matters of organization, administration, pricing policy, distribution and promotion.

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FRANCHISE MEDICAL SHOP EFTHIMIOU

SUPPORT SERVICES SALES AFTER THE CONCLUSION OF COOPERATION Via a contract the parent company undertakes: 1. Systematic training and advanced education The parent company will be responsible for two-level education: ďƒź Businesmann (Franchisee) It is about the education both in the management and proper organization of a business specialized in medical and orthopedic products and topics about training for each product separately and needs every product called to satisfy. ďƒź Human resources The staff in the shop with the name MEDICAL SHOP would be selected by the unanimous decision of both the licensee and the General Manager of the parent company.

After the selection will follow theoretical and practical training both in matters concerning the products and sales. o

PRODUCTS: An appropriate manual will be formed with the products that the franchisee will market with detailed technical information and utilitarian characteristics.

o

SALES: The training will involve (a) developing retail skills (b) emotional intelligence (c) words and phrases the seller uses, verbal and non-verbal communication (d) identify customer profile and technical adaptation of the seller in order to maximize the effect of the sale and (e) customer service.

During the practical training will be developed workshop which will serve simple and specialized client-patient cases.

During the course of the education, the process of mystery shopping will take place .

Note: Seminars will be regularly organized in-house.

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FRANCHISE MEDICAL SHOP EFTHIMIOU

2. Advisory support / Franchise Coaching: In the context of counseling, the parent company will record operating rules and organization of these proposals necessary for the smooth running of the company and for the proper adjustment of the philosophy of the parent company.

At the same time an organization and operation manual will be delivered and the coordination of internal parts of the firm as well.

NOTE: At the end of the training (operator and staff) and the study of organization and operation manual, the parent company will proceed in testing the system. During the test the director of the parent company will oversee the proper functioning of the system, checking for any discrepancies and failures, in order to intervene directly to ensure that the system works correctly.

3. Unique sales tools The licensee will be delivered manual with modern sales techniques which combines technical marketing and pricing policy.

Indicatively, the licensee will be required to adopt the following forms pricing policy: o

Establish attractive price in combination packages of services and products so that they become attractive and interesting for both the customer and the company.

o

Create "offer of the month", where the service-product of the enterprise will be given at an attractive price, changing periodically every month.

o

Create "customer card" which interested customers can have in order to gain exclusive benefits and offers.

o

Make discount to customers who purchase a combination of the company s products and services. This seems at first sight simple, but it works in a positive way at the consumer’s psychology. It also creates the sense of appreciation and reward from the company.

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FRANCHISE MEDICAL SHOP EFTHIMIOU In the context of sales tools include: (A) the adoption of all measures and actions developed by the parent company in terms of staffs clothing, which has to be the same for all chain stores.

(B) Application of decoration is approved by the parent company and should not deviate from the two shops.

(C) The distribution and promotion of the same advertising material for all chain stores.

4. Supply of goods The parent company will entirely take over the supply of all products that have been agreed with the licensee. The quantity of goods will depend on key factors, which will be included in the initial study-guide franchises for this partner: (A) The demographic characteristics of the local market (B) Competition (physical and electronic) (C) The retail location (D) The choice of financial package by the licensee

SERVICES SALES RUNUP Based always cooperation agreement and when the store operates the parent company will support the licensee: 

Reviewing periodically the proper, correct, smooth and efficient operation and carrying out information if there are deviations from the operating system or critical gaps in key sustainability indicators and profitability of the business.

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Supervising occasionally the proper customer service application quality with secret visits (Mystery Shopper).

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Providing advertising support.

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Providing advice on issues of distribution, promotion and pricing policy.

Finally, great importance to MEDICAL LAB EFTHIMIOY is the requirements the potential franchisee brings and is focused on the following:

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FRANCHISE MEDICAL SHOP EFTHIMIOU  Be very communicative type with fluency and also have the ability to recognize and respect the limits. 

Be ambitious and come up with successful ideas.



Accept the philosophy of the franchise system.

 Have the required financial capacity.  Have high business intuition and managerial skills.

For the MEDICAL SHOP EFTHIMIOU cheerful prior experience in the field of medical and orthopedic goods is not a determining factor.

The know-how and 20 years experience is the success key.

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