Brand Guidelines

Brand Manual 2018 — Volume VII

BR ANDMANUAL

Signum Corporate

Company

—

—

www.signum.com

Volume VII

Idea

Analysis

Marketing

Finance

Brand Guidelines _2018.

Po_2018.

Preview

002

corporate manual of signum

Statement of Confidentiality This material contained in our response and any material or information disclosed during of discussions of the proposal represents the proprietary, confidential information pertaining to our services, methodologies and mathods.

Other products name and brand my be trademarks or redgesterd trademarks of their respective owners.

Annual Report 2018

>>>

003

<<<<<

index

Company Name : Signum Studio & Co.

Company Address 7th Avenue, Manhattan

01. About us / Our Agency

05

02. Brand Identity

06

03. Logo and Logo Guidelines

09

04. Brand Colors

10

05. Typography

12

06. Stationery

13

07. Merchandising

14

08. Corporate Images

15

09. Iconography

16

10. Validation

17

11. Summary & Contact

19

578 New York, United States

Annual Report 2018

004

>>>

about us & our agency

Andy Carroll

Michael Saunderson

Sarah MacPherson

CEO / Company President

Director Finance & Controlling

Director Marketing & PR

Henihilia atusdae quia sumqui id

Henihilia atusdae quia sumqui id

Henihilia atusdae quia sumqui id

modi reribus, non nihilit provit as-

modi reribus, non nihilit provit as-

modi reribus, non nihilit provit as-

sunt experup tatemquas quid que

sunt experup tatemquas quid que

sunt experup tatemquas quid que

occaboreris dellaut dolupici

occaboreris dellaut dolupici

occaboreris dellaut dolupici

Build your brand in an successful way.

Uptam eossum que aut que volor simentur, consed quis des venim ipienis et eatusantus se con consequ iatur? Optatur rernatus ad etur as ent ut quis quatem fugitinctur ipienis et eatusantus se con consequ iatur? Optatur rernatus ad etur quatem fugitinctur ipienis?

We create strong brands.

Uptam eossum que aut que volor simentur, consed quis des venim ipienis et eatusantus se con consequ iatur? Optatur rernatus ad etur as ent ut quis quatem fugitinctur ipienis et eatusantus se con consequ iatur? Optatur rernatus ad etur?

Annual Report 2018

005

<<<<<

manual introduction

Values are the essence of the companyâ&#x20AC;&#x2122;s identity and summarises and reflect the purpose of their existence.

Mark Saunderson Company President

inctia voluptat odicim exerum fugit, sam as re, ea voluptas earcia quas quundanda natur sitionectent uatet essimus eum eatempedi dus dendige niminul luptae vendae sandem que que inctia voluptat odicim exerum fugit, sam as re, ea voluptas earcia quas quundanda natur sitionectent asincit.

venimus anturis explaut alique quatem qui utemquia dolo erum soluptas alite tet id qui utempor esequis evelesc iaecabor re conseque qui officab orruntota cus ium rempedi gendandus veniscidus erum as ut idebit, toremporias ea conet volo blantia plaborepel is natqui officil magnihi.

Place a description for introduction here or prepare your headline in two lines

Octotasseque eosapit dolest explit ped ma sit modipsam ventio tem.

Et earum volo voluptibus. Dandunte voluptaqui nias re voluptate occust,

Tequis magnam everunt re volupti ntiusament at et omnimo totatin

tet id qui utempor esequis evelesc iaecabor re, occabor itatem et fuga.

Nem faccaeptiae expliae core.

Prorporepera ipicte stectis modis num re sandant. Quas dolentiur?

Et ut mo beate nobis autendenihil iducias adit quostrum accus et aut et rem quidipsa quam recus.

Thank you very much for your cooperation.

Annual Report 2018

006

>>>

our brand and identity

Corporate Identity How we are.

Corporate Design How we wanna look.

Quatem iur? Velenes de plab il imenim fugitatent voloreh enisquis omnist ommodi dolupta desciatur, sediorio inctia voluptat odicim sitionectent asincit, core esciminit asimolut quia quatet essimus eum eatempedi dus dendige niminul luptae vendae sandem que que vollesenime oditat.

Quatem iur? Velenes de plab il imenim fugitatent voloreh enisquis omnist ommodi dolupta desciatur, sediorio inctia voluptat odicim sitionectent asincit, core esciminit asimolut quia quatet essimus eum eatempedi dus dendige niminul luptae vendae sandem que que vollesenime oditat.

Corporate Behaviour How we want to be.

Corporate Culture How we care about.

Quatem iur? Velenes de plab il imenim fugitatent voloreh enisquis omnist ommodi dolupta desciatur, sediorio inctia voluptat odicim sitionectent asincit, core esciminit asimolut quia quatet essimus eum eatempedi dus

Quatem iur? Velenes de plab il imenim fugitatent voloreh enisquis omnist ommodi dolupta desciatur, sediorio inctia voluptat odicim sitionectent asincit, core esciminit asimolut quia quatet essimus eum eatempedi dus

dendige niminul luptae vendae sandem que que vollesenime oditat.

dendige niminul luptae vendae sandem que que vollesenime oditat.

Annual Report 2018

<<<<<

007

We strive to show a deep respect for human beings inside and outside our company and for the communities in which they live.

Annual Report 2018

008

>>>

welcome to our guidelines

01

02

Personality

Credibility

Dis doluptium cor sitate vendi ium de optur, quossitia cus, utem. Iqua tet qui do lene asdfsf a dlic tem qua tius esti quid aft molores natist vendit con secaest laccabor autem voluptatur?

Dis doluptium cor sitate vendi ium de optur, quossitia cus, utem. Iqua tet qui do lene asdfsf a dlic tem qua tius esti quid aft molores natist vendit con secaest laccabor autem voluptatur?

03

04

Partnership

Creativity

Dis doluptium cor sitate vendi ium de optur, quossitia cus, utem. Iqua tet qui do lene asdfsf a dlic tem qua tius esti quid aft molores natist vendit con secaest laccabor autem voluptatur?

Dis doluptium cor sitate vendi ium de optur, quossitia cus, utem. Iqua tet qui do lene asdfsf a dlic tem qua tius esti quid aft molores natist vendit con secaest laccabor autem voluptatur?

Tequis magnam everunt re volupti ntiusament at et ion omni mo totatin venimus anturis explaut alique quates tem qui utemquia dolo erum soluptas alite tet

veniscidus er as ut idebit, toremporias ea conet volo blantia plaborepel is natqui officil magnihi.

id qu ute mpor esequis evelesc iaecabor re conseque.

Qui officab orruntota cus ium rempedi gendandus

Tequis magnam everunt re volupti ntiusament at et isi omnimo totatin venimus anturis explat alique quatem.

Annual Report 2018

009

<<<<<

welcome to our guidelines

Project Description Our briefing and project list.

Quatem iur? Velenes de plab il imenim fugitatent voloreh enisquis omnist ommodi dolupta desciatur, sediorio inctia voluptat odicim eum eatempedi dus dendige niminul luptae vendae sandem que que vollesenime oditat.

Brand Goals Description How we care about.

Quatem iur? Velenes de plab il imenim fugitatent voloreh enisquis omnist ommodi dolupta desciatur, sediorio inctia voluptat odicim eum eatempedi dus dendige niminul luptae vendae sandem que que vollesenime oditat.

Brand Content and Application How we care about.

Quatem iur? Velenes de plab il imenim fugitatent voloreh enisquis omnist ommodi dolupta desciatur, sediorio inctia voluptat odicim eum eatempedi dus dendige niminul luptae vendae sandem que que vollesenime oditat.

Annual Report 2018

0010

section 01

trademark and logo

The Logo Introduction The Logo Application The Logo Elements Clearspace and Computation Incorrect Logo Applications

Annual Report 2018

>>>

<<<<<

0011

corporate logo The full logotype The Signum Masterbrand or Corporate Logo comprises two elements, the logo symbol and logo type. The

The Logo Type has been carefully chosen for its modern and yet refined, highly legible style, which has

Logo Symbol is a powerful image evoking the culture of design services - the connection between the strength of communication and the different points that influence.

been further enhanced by the use of lower case letters.

The typeface of Signum is Source Sans Pro and has also been chosen to compliment and balance perfectly with the logo symbol.

The Logo Symbol Consists of a powerful element evoking the culture of design services and a black square backround.

The Logo Title Carefully chosen for its modern and refined, highly legible style, The font that is used here is Source Sans.

Logo Dark Version will be used when the backround color ist dark colored.

Logo Light Version will be used when the backround color ist dark colored.

Annual Report 2018

0012

>>>

logo construction & clearspace The Construction It is important to keep corporate marks clear of any other graphic elements. To regulate this, an exclusion zone has been established around the corporate mark. This exclusion zone indicates the closest any other graphic element or message can be positioned in relation to the mark. of the the symbol itself and our company name â&#x20AC;&#x201C; they have a fixed relationship that should never be changed in any way.

The Clearspace Whenever you use the logo, it should be surrounded with clear space to ensure its visibility and impact. No graphic elements of any kind should invade this zone.

1) Logo Construction

x

y

2) Logo Symbol

1/2 x

1/2 x

1/2 x

1/2 x

3) Full Symbol

1/2 x

1/2 x

1/2 x

1/2 x

Computation To work out the clearspace take the height of the logo and divide it in half. (Clearspace = Height / 2).

Annual Report 2018

0013

<<<<<

logo application standards Logotype backgrounds

Minimum Logo Sizes Full Logo Minimum Height: 11,5 mm

Logo Symbol Minimum Height: 11,5 mm

11,5 mm

11,5 mm

Incorrect Logo Application 1) Do not place the logo type on 2 lines 2) Do not outline the logo symbol 3) Do not alter the logo symbol 4) Do not change the relationship of the logo

Annual Report 2018

0014

>>>

section 02

corporate typography Source MontSans serrat Pro Primary Font Source Sans Pro

Secondary Font Montserrat

Designer : Paul D. Hunt

Designer : Julieta Ulanovsky

Font information : The typeface is inspired by the forms of the American Type Foundersâ&#x20AC;&#x2DC; gothics by Morris Fuller Benton, such as News Gothic, Lightline Gothic and Franklin Gothic, modified with both a larger x-height and character width and more humanist-influenced

Font information : The letters that inspired this project have work, dedication, care, color, contrast, light and life, day and night! These are the types that make the city look so beautiful. The Montserrat Project began with the idea to rescue what is in Montserrat and set it free under a libre

italic forms. It is available in six weights.

license, the SIL Open Font License.

Annual Report 2018

0015

<<<<<

corporate fonts Primary Font

Source Sans Pro

Source Sans Bold

Source Sans Light

A N a n

B O b o

C P c p

D Q d q

E R e r

F S f s

G H I T U V g h i t u v

J K L M W X Y Z j k l m w x y z

A N a n

B O b o

C P c p

D Q d q

E R e r

F S f s

G T g t

H I U V h i u v

J K W X j k w x

L M Y Z l m y z

Source Sans Figures

Source Sans Special Characters

0 1 2 3 4 5 6 7 8 9 0

! “ § $ % & / ( ) = ? `; :

Secondary Font

Montserrat

Montserrat Bold

Montserrat Light

A N a n

A B C NOP a b c n o p

B O b o

CDEFGHIJKLM PQRSTUVWXYZ c d e f g h i j k l m p q r s t u v w x y z

D Q d q

EF GHI JK L M RSTUVWXYZ e f g h i j k l m r s t u v w x y z

Montserrat Figures

Montserrat Special Characters

0 1 2 3 4 5 6 7 8 9 0

! “ § $ % & / ( ) = ? ` ; :

Annual Report 2018

0016

>>>

font hierarchy

Understanding Typographic Hierarchy Present your content in a perfect way

Why using font and typographic

One of the most important aspects of communicating with type is to establish a strong typographic hierarchy. This refers to presenting the content in a way that visually conveys where to look, and in what sequence. The styling and placement of all elements – both type and images – should guide the

This organizational system, or roadmap, is achieved through the use of both typographic and spatial elements; in combination, they create the desired effect.

viewer through the content in order of importance.

quotes, listings, column headings, as well as other elements – and then design to visually reinforce this.

Annual Report 2018

To begin the process, it’s essential to understand the relative importance of all components of the content – which can include headline, subhead, body text, pull

0017

<<<<<

text and headline hierarchy Context Text and Inner Headlines

Headlines and Typobreaks

Caption Text

Sirius Typo Roboto Regular 6 pt Type / 11 pt Leading

Copy Text

Sirius Typo Roboto Regular 6 pt Type / 11 pt Leading

Headlines Copytext

Sirius Typo

Big Headlines and Title

Sequencer and Title for Marketing

Roboto Bold - Inital Letters 10pt Type / 10pt Leading

Subhead Typo Roboto Bold - Capital Letters 21pt Type / 22 pt Leading

Head Typo Roboto Bold - Capital Letters 40pt Type / 44 pt Leading

Annual Report 2018

0018

>>>

section 03

corporate color system Primary Color System :

Color A : Dark Blue

Color B : Light Blue

Color Codes

Color Codes

CMYK : C000 M020 Y100 K000 Pantone : 297C HKS : 02K RGB : R000 G000 B000 Web : #000000

CMYK : C000 M020 Y100 K000 Pantone : 297C HKS : 02K RGB : R000 G000 B000 Web : #000000

Solid Color

Solid Color

100 %

80 %

60 %

Annual Report 2018

40 %

20 %

100 %

80 %

60 %

40 %

20 %

0019

<<<<<

brand color system Color plays an important role in the Purism corporate identity program. The colors below are recommendations for various media. A palette of primary colors has been developed, which comprise the â&#x20AC;&#x153;One Voiceâ&#x20AC;? color scheme. Consistent use of these

colors will contribute to the cohesive and harmonious look of the Purism brand identity across all relevant media. Check with your designer or printer when using the corporate colors that they will be always be consistent.

Secondary Color System :

Secondary : Color A -

Explanation : The Secondary colors are complementary to our official colors, but are not recognizable identifiers for Purism company.

Secondary colors should be used sparingly, that is, in less than 10 percent of the palette in one piece.

100 %

Gradient

20 %

Secondary : Color B -

100 %

Gradient

20 %

CMYK : C000 M020 Y100 K000 Pantone : 297C HKS : 02K RGB : R000 G000 B000 Web : #000000

Secondary : Color C -

Usage: Use them to accent and support the primary color palette.

CMYK : C000 M020 Y100 K000 Pantone : 297C HKS : 02K RGB : R000 G000 B000 Web : #000000

100 %

Gradient

20 %

CMYK : C000 M020 Y100 K000 Pantone : 297C HKS : 02K RGB : R000 G000 B000 Web : #000000

Annual Report 2018

0020

section 04

corporate stationery system

The Company Letterhead The Company Business Cards The Envelope Logo Placement

Annual Report 2018

>>>

0021

<<<<<

company letterhead Company Letterhead Dimensions: 297 x 210mm / DIN A4

Signum Ltd.

Weight: 120g/m uncoated

Main Avenue, 7th New York, United States

Print: CMYK

T. 01 23 4567 8901 F. 01 23 4567 8901 July, 2ne 2017 Mr. Max Jefferson Creative Director London, GB

The Company Letterhead Explanation: This shows the approved layouts with the primary elements of the Purism stationery system for the frontside of the letterheads.

Usage: The letterhead will be used for all official communication that is going out of Purism company.

info@signum-corp.com www.signum-corp.com

Dear Sir and Madam, Excero mo dit voluptatur, quunti ra dolupta sit quat archicatibus rae ni arum remque repel iliquo ipsaper atibusant mint quam fuga. Itate cus, ut eum estiam ium ipsametur, siminctus dolest arum consed quiberum nihici aut voluptaque consedi blanis a num eicto optassi nverumquis auda con peptate reperep udantiis sed uatiis mo ea verferes des essinctet parum quaspe solupta et et dolorum t.

As et ut dolut voloritatium explige ndenditia dolum erci omni beariberia que dist off icabo. Icillabo. comnienis as accusda a niet autam, qui blaborem quibusdam, te pro ilignim iliciate enis restendae nonseditibus ent fugitatius alis ate ipsam quiam re volut que ea quist, occullabo. Ut et etur?

Aditi comnimus ullacea tiant, se ne volupta dolut dit imodipsum esciur? Udio cus nest evella nest que aute nis eos eaquo quidusdae ea vel entoritae culloru ptatecab ident.

Berst Regards

Maxwell Doe Director

Signum Corp. Brand

signumcorp.

Annual Report 2018

0022

>>>

business cards Business Cards & Envelope Business Cards This shows the approved layouts with the primary elements of the Signum stationery system for business cards.

Usage: The business cards will be used for all official contact and communication of Sirius company.

signum signum corp.

Signum Corp.

Mr. Max Jefferson Creative Director

Sirius Studio Main Avenue, 7th New York, USA T. 01 23 4567 8901 F. 01 23 4567 8901

Envelope This shows the approved layout with the primary elements of the Sirius stationery system for envelopes.

Dimensions: 220 x 110 mm

Annual Report 2018

www.signum-corp.com

signum corp.

www.signumstudio.com

info@signum-corp.com www.signum-corp.com

<<<<<

0023

company letterhead Correct Logo Placement Logo Placement Explanation: To place the Sirius logo in the correct way please use one of the approved styles that are shown on the right. To place the Purism logo in other ways is not allowed.

Place your Logo in a correct way.

Annual Report 2018

0024

section 05

corporate grid system

Grid Systems Vertical Grid Systems A4 Screen Grid System Vertical Grid System for Tablets

Annual Report 2018

>>>

0025

<<<<<

company grid system Vertical Grid System DIN A4 Grid System Explanation A grid can be used to organize graphic elements in relation to a page, to other graphic elements on the page, or relation to other parts of the same graphic element or shape.

Annual Report 2018

0026

>>>

the screen grid Screen Web Grid System Examples This shows approved layouts with a responsive grid for a 16:9 Screen of our website.

This will be used for websites, landing pages etc.

www.sonos-studios.com

Newsletter

Enter your mail address here

Brand Studio

About us

Annual Report 2018

0027

<<<<<

the mobile grid Mobile Grid System Examples This shows approved layouts with a responsive grid for mobile devices of our website. This will be used for websites, landing pages etc.

About us

Clients

Contact

Annual Report 2018

0028

section 06

corporate image system

Corporate Image System Corporate Image Color Corporate Image Black & White Blending Modes and Options

Annual Report 2018

>>>

0029

<<<<<

corporate image system Corporate Images Systems are responsible to transfer the values of Sirius to our customers or our potential customers. It is a composite psychological impression that continually changes with the firm’s circumstances, media coverage, performance, pronouncements, etc.

Sirius use various corporate advertising techniques to enhance their public image in order to improve their desirability as a supplier, employer, customer, borrower, partner, etc.

Requirements for

»» desaturate colours

»» minimalistic look

colored images

»» high contrast »» sharp images

»» modern »» businesslike

Annual Report 2018

0030

>>>

black & white images

Requirements for

»» desaturate colours

»» minimalistic look

colored images

»» high contrast »» sharp images

»» modern »» businesslike

Annual Report 2018

0031

<<<<<

blending modes Image Effects and blending modes raise the concision and the recognizability of a brand. Also they are able to divide content and other graphical elements that

are used in layouts. In the same way the support statement of the used images and raise application possibilities.

Re-Create Now.

Branding Studio Requirements for colored images

Change your game.

Right now.

»» use blending modes

»» use a placeholder

in black and white corporate images

with a dark blue background

»» adjust layer style to “multiplicate”

Annual Report 2018

0032

section 07

moodboards & style combinations Moodboards and style elements are extremely useful for establishing the aesthetic feel of a design structure. It usually fits into the process somewhere after wireframes and before design mockups. Things that can be explored in the mood board include photography style, color palettes, typography, patterns, and the overall look and feel of the site. Soft or hard? Grungy or clean? Dark or light? A rough collage of colors, textures and pictures is all it takes to evoke a specific style or feeling.

Moodboards Color Combinations Design Patterns

Annual Report 2018

>>>

0033

<<<<<

moodboards and style

Corporate Color Combinations

Two color combination board

Three color combination board

Four color combination board

Fifth color combination board

Corporate Patterns

Annual Report 2018

0034

section 08

corporate iconography

Corporate Iconography Icon Application

Annual Report 2018

>>>

0035

<<<<<

iconography systems An icon is a pictogram displayed on a screen or print layout in order to help the user navigate through the

content in a easier way. The icon itself is a small picture or symbol serving as a quick, â&#x20AC;&#x153;intuitiveâ&#x20AC;? representation of a software tool, function or a data file.

Icon version 1: - Light Grey solid background - Stroke size: 2pt

Icon version 2: - Light blue solid background - Stroke size: 2pt

Icon version 3: - Dark Grey no background - Stroke size: 2pt

Icon version 3: - Orange no background - Stroke size: 2pt

Annual Report 2018

0036

section 09

corporate infographics

Infographics Description Infographic Examples

Annual Report 2018

>>>

0037

<<<<<

infographics & design Infographics are graphic visual representations of information, data or knowledge intended to present

information quickly and clearly. They can improve cognition by utilizing graphics to enhance the human visual systemâ&#x20AC;&#x2122;s ability to see patterns and trends.

Round Diagram

Historgram Thin

Historgram Fat

+75% 01

Comparison Round

02

03

04

Comparison Round +50 %

+63%

+27%

+25 % 0%

05

2018

2019

2020

Data with Icons

68 %

Sales in United States

-25 % -50 %

+14 % Sales Worldwide

Comparison Bar Chart Bar Chart 1

Bar Chart 2

Comparison Bar Chart

63%

Men

37%

Women

Annual Report 2018

0038

section 10

contact and summary

Annual Report 2018

>>>

0039

<<<<<

stay in contact signum corp.

Vestibulum ante ipsum primis in faucibus orci luctus is

prepres que lacerfe rspictur sequam,

et ultrices posuere cubilia Curae; Proin efficitur. Vesti bulum consequat vel justo nec eleifend. Quisque alcis coi gue aliquam nunc, sed ante ac felis tempor egetis dignissim libero. Vestibulum ante ipsum primis in fau cibus orci luctus et ultrices posuere cubilia Curae. Us aut haribus explici picient qui ulpa sit molest quas bus cusa deni nus, suntibus, in nos mo maxim etur restrum inum quodionsed quas magnim que pre

temqui ut ute saperum res alitio. Cienit labori unt estio tem quam corLis as eaqui dit exerum imus consequ arcon istem porei prenimil.

Sarah McLauchlan Vice President Signum Corp.

Company Name : Signum Studio & Co.

Company Address 7th Avenue, Manhattan 578 New York, United States

Annual Report 2018

GUIDELINES

Company Name : Signum Studio & Co.

Company Address 7th Avenue, Manhattan 578 New York, United States

Si