Brand Guidelines

BRAND GUIDELINES

BRAND GUIDELINE BOOK

BY DON SIMMONS

Prepared for :

Date of Issue :

Date of Validity :

Assymetrics Ltd.

21 / 03 / 2018

21 / 06 / 2018

Brand Guidelines

Don Simmons

2018

TABLE OF CON T EN T

Welcome 03 About the Manual

05

Identity & Core Values

06

Logo and Brand Colors

08

Typography and Hierarchy

10

Stationery 12 Corporate Images

15

Iconography 17 Grid Systems

18

Moodboards 20

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Welcome TEQUIS MAGNAM EVERUNT RE VO LU P T I N T I U SA M E N T AT E T O M N I M O TOTAT I N V E N I M U S ANTURIS EX PLAUT ALIQUE.

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magnihi.

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voluptibus. Dandunte Tequis magnam everunt re volupti ntiusament at et omnimo totatin venimus anturis explaut alique quatem qui

qui

utemquia dolo erum soluptas

officab

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rempedi

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Brand Guidelines

Don Simmons

0 1 .

Think outside the box.

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About the Manual WELCOME TO OUR BRAND MANUAL A N D C O R P O R AT E GUIDELINE BOOK. — MODERN — ENTHUSIASTIC Tequis magnam everunt re volupti ntiusament at et omnimo totatin venimus anturis explaut alique quatem

— MINIMALISTIC

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— C R E AT I V E — PROACTIVE

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Brand Guidelines

Don Simmons

Brand & Corporate Identity

Minimalism can be described as the

While minimalism often appears simple on the outside, a lot

stripping away of all unnecessary

of thought, practice and time goes into the production and

elements and focusing on what needs to

development of a minimalistic piece. So, here are some ways

be there.

you can get the most out of minimalism.

IN THIS SENSE, MINIMALISM ENCOURAGES PURPOSE.

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Core Brand Values EVERY SUCCESSFUL COMPANY HAS A SET O F C O M PA N Y VA LU ES . VA LU ES A R E T H E ESSENCE OF THE COMPANY’S IDENTITY AND SUMMARISES AND REFLECT THE PURPOSE OF THEIR EXISTENCE.

Company values are a guide on how the company should run and they are normally integrated in the company’s mission statement. Companies should try to establish their company values as a team instead of just the leader or management. By doing so, everyone in the company would feel belong and they would feel needed and not neglected.

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Logotype & Signet The Full Logotype The Corporate Logo comprises two elements, the logo symbol and logo signet. The Logo Symbol is a powerful

Logo Symbol

square image evoking the culture of

Consists of a powerful element evoking

design services.

square backround.

the culture of design services and a black

It has a particular relationship with the Company name. The Logo Type has been carefully chosen for its modern and yet refined, highly legible style, which has been further enhanced by the use of upper case letters. The typeface is Bebas Neue Regular.

Full Lofo and Signet Carefully designed script logo , which has been further enhanced by

The corporate logo is presented through the use of colour as well as shape and form. The two corporate colours are Black and White. It is a fresh and appealing blend of colours chosen for their strong combination - modern classic - timeless.

The Colours have been selected according to international standards.

08

the use of upper case letters

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Corporate Colors Brand Colors

Diamond Black

Corporate colors are a color scheme that your brand adopts as a key visual element of your corporate identity.

01.

CMYK : C020 M000 Y000 K080 Pantone : 442C HKS : 98K RGB : R000 G000 B000 Web : #000000 Solid Color

Faking Gold

Color Gradients

02.

CMYK : C020 M000 Y000 K080 Pantone : 442C HKS : 98K RGB : R000 G000 B000 Web : #000000 Solid Color

Color Gradients

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Typography & Fonts

Bebas Neue – Bold

–> Font _ 01 : Bebas Neue

A BCDEF GHI JK L M NOP Q RS T U V W X Y Z

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Bebas Neue – Light

ABCDEFGHIJKLM NOPQRST UVWXYZ

Source Sans Pro – Bold

–> Font _ 02 : Source Sans Pro Solent in plictur aut ommos

ABCDEFGHIJKLM NOPQRSTUV WXYZ

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010

Source Sans Pro – Extra Light

ABCDEFGHIJKLM NOPQRSTUV WX YZ

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Font Hierarchy

H1

Headlines

H2

Copy Text

Head.h1 HEAD.H2

H3

HEAD.H3

H4

HEAD.H4

H5

Head.h5

H6

Head.h6

Copy

Caption

Copy Text

Small Text

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Business Cards

Parameter

D.Simmons

Dimensions 85 x 55 mm International Size Weight

www.dsimmons.com

350g/m coated white Print CMYK Euroscale

Dean Simmons CEO/Creative Director

D.K. Simmons Ltd. & Co Pure Fashion

012

New York City

M: info@donsimmons.com

647 / New York/USA

W: www.donsimmons.com

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Corporate Letterhead

Parameter

D.Simmons

Dimensions 210 x 297 mm International Size Tequis magnam everunt re volupti ntiusament at et omnimo totatin venimus

Date 01 / 31 / 2018

Weight 120g/m coated white

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Issue Briefing & Proposal

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Print CMYK Euroscale

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D.K. Simmons Ltd. & Co

New York City

M: info@donsimmons.com

Pure Fashion

647 / New York

W: www.donsimmons.com

United States

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Corporate Envelope

Parameter

Dean Simmons

Dimensions 220 x 110 mm International Size

D.K. Simmons Ltd. & Co Pure Fashion New York City

Weight 170g/m coated white Print CMYK Euroscale

014

647 / New York/USA

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Corporate Images

The corporate image system Requirements: - desaturate colours - low contrast / sharp images - minimalistic look - modern

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Blending Modes

MAKE YOUR BRAND A BIGGER ONE. MAKE YOUR BRAND A BIGGER ONE.

The corporate image system Requirements: - desaturate colours - low contrast / sharp images - minimalistic look - modern

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Corporate Iconography ICON : LOOK & FEEL An icon is a pictogram displayed on a screen or print layout in order to help the user navigate through the content in a easier way.

The corporate iconography system How to apply: - no backround - minimum height: 5 mm - upscale proportional

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A4 Print Grid System PRINT GRID SYSTEMS : REASON WHY A grid can be used to organize graphic elements in relation to a page, to other graphic elements on the page, or relation to other parts of the same graphic element or shape.

The grid system is an aid, not a guarantee. Use it always or never.

T he grid syst em

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The grid system not a guarantee.

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A3 Print Grid System GRID SYSTEMS :

THE GRID SYSTEM IS AN AID, NOT A GUARANTEE. USE IT ALWAYS OR NEVER. Is sa estis estibus ius net quos ipit lantiis maio il maiorrori que quia seressum id molut ab ipid es volupta que volendit utent, vent, ute eate velestrum ium autem que cuptatur sum commolor mincid enes il ipidendis idion re eum, omnimil et, quia dem rerio occullecti bla porro cum ant.

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www.dsimmons.com The grid serves as an armature on which a designer can organize graphic elements (images, glyphs, paragraphs) in a rational, easy to absorb manner.

THE GRID SYSTEM IS AN AID, NOT A GUARANTEE.

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Digital Grid Screen D I G I TA L : SCREEN DESIGN

Newsletter

Enter your mail address here

Screen Horzontal Grid System Examples This shows approved layouts with a responsive grid for a 16:9 Screen of our website.

This will be used for websites, landing pages and company presentations.

www.sonos-studios.com

Newsletter

Enter your mail address here

Shop

About us

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Digital Grid Mobile D I G I TA L : MOBILE DESIGN Responsive Design on mobile devices

_ Home

This shows approved layouts for responsive layout grids on mobile devices.

_ Shop

This will be used for our iOS and Android Apps.

_ About Us

Buy Now

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Image Moodboard

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Elements Moodboard Color Combinations A mood board is extremely useful for establishing the aesthetic feel of a design structure.

Color Comb 01

Color Comb 02

Color Comb 03 Things that can be explored in the mood board include

Textures and Patterns

photography, color palettes, typography, patterns, and the overall look and

Color Comb 01

Color Comb 02

Color Comb 03

feel of the design.

A rough collage of colors, textures and pictures is all it takes to evoke a specific style or

Color Comb 04

Color Comb 05

Color Comb 06

feeling.

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Manual Checklist 01.

02.

03.

04.

05.

024

— The Logo Use approved logo versions. Please check that you have set the minimum size and exclusion zone requirements.

— Brand Colors Please make sure that only your approved primary and secondary colors are used.

— Typography Use the font Bebas Neue for all top headings, body text and smaller headings. The corporate font is also available for web.

— Marketing Materials Please use the provided grids and approved layouts for all printed products and the stationery.

— Imagery and Iconography Only use photos with minimal design, strong color, grayscale photos or photos with color overlay. Please follow the rules.

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Validat ion.

C H EC K YO U R R ES U LT A N D I M P ROV E T H AT E V E RY T H I N G I S BAS E D O N T H E R U L E S O F O U R B R A N D I D E N T I T Y.

The easiest way to make sure that your work will match the brand manual guidelines is to have a small check list. Before publishing please go through the following check list, check bullet point and compare this with your publication. If something is incosistent please rework until everything is correct.

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Final words

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_ Get in Touch with us soon.

Don SImmons Fashionista »» Tequis magnam everunt re volupti ntiusament at et omnimo totatin venimus anturis explaut alique quatem.

Contact Us — D.K. Simmons Ltd. & Co Pure Fashion New York City 647 / New York United States M: info@donsimmons.com W: www.donsimmons.com

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BRAND GUIDELINE BOOK 2018/19 WWW.DONSIMMONS.COM