UNSPOOK BRAND MANUAL
THE MANUAL THE DEFINITION OF OUR COMPANY BRAND BRAND GUIDELINES V 1.0
ISSUE 01 CORPORATE DESIGN MANUAL
THEME BRANDING GUIDELINES AND MANUAL TEMPLATE CREATED FOR :
RESPONSIBLE AGENCY :
CREATION DATE :
UNSPOOK CORP.
EGOTYPE
NOVEMBER 2016
LONDON
CREATIVE AGENCY
UNSPOOK
DESIGN AND BRAND GUIDELINES ISSUE 01
CREATED FOR :
RESPONSIBLE AGENCY :
UNSPOOK BRANDING DESIGN MANUAL
*UNSPOOK CORP.
EGOTYPE
LONDON
CREATIVE AGENCY
UNSPOOK DESIGN AND BRAND GUIDELINES
Sec. 01 | Corporate Logo. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 06 Sec. 02 | Corporate Typography . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 06 Sec. 03 | Corporate Color System. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 06
THE BEGINNING :
Sec. 00 | Introduction. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 04
TABLE OF CONTENTS
TABLE OF CONTENTS
Sec. 04 | Corporate Stationery. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 08
Sec. 07 | Iconography. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 08 Sec. 08 | Summary and Contact. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 08
AND GUIDELINES
Sec. 06 | Corporate Images. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 08
CORPORATE DESIGN
Sec. 05 | Grid Systems. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 08
Sec. 09 | Downloads. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 08
*SCRYPE
BRANDING MATERIAL
UNSPOOK BRANDING DESIGN MANUAL
Sec. 11
>> PAGE 3 // 44
Sec. 10 | Thank you. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 08 | Impress. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 08
ISSUE 01 BRANDING DESIGN MANUAL
THANK YOU BEING A PART OF THESE GUIDES INTRODUCTION OF OUR PRESIDENT: Tequis magnam everunt re volupti ntiusament at et omnimo totatin venimus anturis explaut alique quatem qui utemquia dolo erum soluptas alite tet id qui utempor esequis evelesc iaecabor re conseque qui officab orruntota cus ium rempedi gendandus veniscidus erum as ut idebit, toremporias ea conet volo blantia plaborepel is natqui officil magnihi. Octotasseque eosapit dolest explit ped ma sit modipsam ventio tem. Et earum volo voluptibus. Dandunte voluptaqui nias re voluptate occust, tet id qui utempor esequis evelesc iaecabor re, occabor itatem et fuga. Nem faccaeptiae expliae core prorporepera ipicte sinvele stectis modis num re sandant. Quas dolentiur? Et ut mo beate nobis autendenihil iducias adit quostrum accus et aut et rem quidipsa quam recus.
Company President Unspook
UNSPOOK BRANDING DESIGN MANUAL
>> PAGE 4 // 36
09/07/2017
ISSUE 01 BRANDING DESIGN MANUAL
UNSPOOK BRANDING DESIGN MANUAL
UNSPOOK CORP.
EGOTYPE
LONDON
CREATIVE AGENCY
SECTION ZERO :
LOGO AND GUIDELINES AND GUIDELINES
CORPORATE DESIGN
BRANDING MATERIAL
RESPONSIBLE AGENCY :
UNSPOOK
CREATED FOR :
UNSPOOK BRANDING DESIGN MANUAL
ISSUE 01
>> PAGE 5 // 44
00 / INTRODUCTION TO OUR GUIDELINES.
UNSPOOK BRANDING DESIGN MANUAL
>> PAGE 6 // 36
01 / CORPORATE LOGO
ISSUE 01
CREATED FOR :
RESPONSIBLE AGENCY :
UNSPOOK BRANDING DESIGN MANUAL
UNSPOOK CORP.
EGOTYPE
LONDON
CREATIVE AGENCY
01.1 / CORPORATE LOGO THE FULL LOGOTYPE The Unspook Masterbrand or Corporate Logo comprises two elements, the
RECOMMENDED FORMATS ARE: .eps | .ai | .png | .jpg | .tiff
logo symbol and logo type. The Logo Symbol is a powerful image evoking the culture of design services - the connection between the strength of communication and the different points that influence.
ATTENTION: Use of any stylized, animated,
which has been further enhanced by the use of upper case letters. The typeface is Bitter Bold and it balance perfectly with the logo symbol.
hand drawn or other versions of a inofficial logo is not permitted. This undermines the logo system and brand consistency. Please consult if you have any questions or need further help.
colours chosen for their strong combination - modern - classic - timeless.
1
THE GENERAL LOGO
1
THE GENERAL LOGO
The main logo is the dark logo used on white or colored backround. For darker backrounds you will find an alternative below. 2
CORPORATE DESIGN
and form. The corporate colours are Red and Grey. It is a fresh blend of
SECTION ONE :
with Unspook Trademark Licensing
The corporate logo is presented through the use of colour as well as shape
LOGO AND GUIDELINES
been carefully chosen for its modern and yet refined, highly legible style,
AND GUIDELINES
It has a particular relationship with the Unspook name. The Logo Type has
THE LOGO SYMBOL
Consists of a powerful element evoking the culture of design services and a red
THE LOGO TITLE
Carefully chosen for its mo1
THE LOGO DARK VERSION
1
THE LOGO LIGHT VERSION
BRANDING MATERIAL
3
*SCRYPE
circle backround.
UNSPOOK BRANDING DESIGN MANUAL
2
>> PAGE 7 // 44
1
dern and yet refined, highly legible style, which has been further enhanced by the use of upper case letters in gray tone of the chosen corporate color. The font that is used here is Bitter Bold.
ISSUE 01 BRANDING DESIGN MANUAL
01.2 / LOGO CONSTRUCTION
UNSPOOK BRANDING DESIGN MANUAL
>> PAGE 8 // 36
01.3 / CLEARSPACE AND COMPUTATION
ISSUE 01
CREATED FOR :
RESPONSIBLE AGENCY :
UNSPOOK BRANDING DESIGN MANUAL
UNSPOOK CORP.
EGOTYPE
LONDON
CREATIVE AGENCY
LOGO CONSTRUCTION It is important to keep corporate marks clear of any other graphic elements. To regulate this, an exclusion zone has been established around the corporate mark. This exclusion zone indicates the closest any other graphic element or message can be positioned in
relation to the mark.of the the symbol itself and our company name – they have a fixed relationship that should never be changed in any way.
x
1.3 x
x 2x
= 1x
x
4x
x x
x
x
COMPUTATION
DEFINITION
-
-
To work out the clear-
Whenever you use the logo, it should be surrounded with clear space to ensure its visibility and impact. No
space take the height of
graphic elements of any kind should invade this zone.
SECTION ONE :
CLEARSPACE AND COMPUTATION
LOGO AND GUIDELINES
x
1.3 x
the logo and divide it in
CLEARSPACE -
1/2 x
1/2 x
1/2 x
1/2 x
Logo Symbol
ISSUE 01 BRANDING DESIGN MANUAL
AND GUIDELINES
1/2 x
BRANDING MATERIAL
1/2 x
Full Logo
*SCRYPE
1/2 x
UNSPOOK BRANDING DESIGN MANUAL
1/2 x
>> PAGE 9 // 44
CLEARSPACE -
CORPORATE DESIGN
half. (Space = Height / 2).
01.3 / APPLICATION ON A BACKGROUND
01.4 / MINIMUM LOGO SIZES
UNSPOOK BRANDING DESIGN MANUAL
>> PAGE 10 // 36
01.5 / INCORRECT LOGO APPLICATIONS
ISSUE 01
CREATED FOR :
RESPONSIBLE AGENCY :
UNSPOOK BRANDING DESIGN MANUAL
UNSPOOK CORP.
EGOTYPE
LONDON
CREATIVE AGENCY
MINIMUM LOGO SIZES FULL LOGO SIZES
LOGO AND GUIDELINES
SECTION ONE :
APPLICATION ON A BACKGROUND
LOGO SYMBOL Minimum Size: 6 mm x 6 mm
Minimum Size: 24 mm x 5.12 mm
1
3
5
2
4
6
1
Do not invert the logo symbol
2
Do not invert the logo symbol
3
Do not alter the logo symbol
4
Do not alter the logo type style
5
Don´t change size relationship between the logo and logo type.
6
No changes the proportions of the logo vertically/horizontally
ISSUE 01 BRANDING DESIGN MANUAL
AND GUIDELINES
BRANDING MATERIAL
-
*SCRYPE
DONT´S
UNSPOOK BRANDING DESIGN MANUAL
INCORRECT LOGO APPLICATIONS
CORPORATE DESIGN
06 mm
>> PAGE 11 // 44
24 mm
02 / CORPORATE TYPOGRAPHY UNSPOOK BRANDING DESIGN MANUAL
>> PAGE 12 // 36
02.1 / THE PRIMARY FONT
ISSUE 01
CREATED FOR :
RESPONSIBLE AGENCY :
UNSPOOK BRANDING DESIGN MANUAL
UNSPOOK CORP.
EGOTYPE
LONDON
CREATIVE AGENCY
THE PRIMARY FONT EXPLANATION AND EXAMPLES PRIMARY FONT FIRA SANS
Typography plays an important role in communicating an overall tone and quality. Careful use of typography reinforces our personality and ensures
clarity and harmony in all Unspook communications. We have selected Fira Sans, which helps inject energy and enthusiasm into the entire Unspook communications, as the primary and secondary corporate typefaces.
DESIGNER : Carrois and Edenspiekermann -
FIRA/0123456
CLASSIFICATION : Sans Serif
DESIGN
THE FONT Designed to integrate with the character of the Mozilla FirefoxOS, the Fira typefaces large range of handsets varying in screen
R E /0 2
Bold) all accompanied by italic styles. The package also includes a Mono Spaced vari-
B
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D
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F
G
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s
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A
B
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D
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F
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0
1
«
∑
2 €
3 ®
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5 Ω
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6 ¨
⁄
I
J
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v
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7 ø
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x 8
π
M
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AND GUIDELINES
A
CORPORATE DESIGN
ant with 2 weights (Regular, Medium Bold.).
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æ œ @ ∆ º ª © ƒ ∂ ‚ å ¥ ≈ ç
ISSUE 01 BRANDING DESIGN MANUAL
BRANDING MATERIAL
SPECIAL CHARACTERS : -
with 4 weights (Light, Regular, Medium and
*SCRYPE
FIGURES : -
The Fira font family comes in a Sans Serif
UNSPOOK BRANDING DESIGN MANUAL
FIRA BOLD : -
quality and rendering.
>> PAGE 13 // 44
FIRA REGULAR : -
SECTION TWO:
also aim to cover the legibility needs for a
CORPORATE TYPOGRAPHY
-
02.2 / SECONDARY FONT
THE PRIMARY FONT EXPLANATION AND EXAMPLES FIRA SANS REGULAR : -
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z
FIRA SANS BOLD : -
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z
FIGURES : -
SPECIAL CHARACTERS : -
0 1 2 3 4 5 6 7 8 9 0 ! “ § $ % & / ( ) = ? ` ; : ¡ “ ¶ ¢ [ ] | { } ≠ ¿ ‘ « ∑ € ® † Ω ¨ ⁄ ø π • ± ‘
UNSPOOK BRANDING DESIGN MANUAL
>> PAGE 14 // 36
æ œ @ ∆ º ª © ƒ ∂ ‚ å ¥ ≈ ç
ISSUE 01 BRANDING DESIGN MANUAL
SECONDARY FONT FIRA SANS
DESIGNER : Carrois and Edenspiekermann -
CLASSIFICATION : Sans Serif -
THE FONT Designed to integrate with the character of the Mozilla FirefoxOS, the Fira typefaces also aim to cover the legibility needs for a large range of handsets varying in screen quality and rendering. The Fira font family comes in a Sans Serif with 4 weights (Light, Regular, Medium and Bold) all accompanied by italic styles. The package also includes a Mono Spaced variant with 2 weights (Regular, Medium Bold.).
02.3 / TYPOGRAPHY AND TEXT HIERARCHY
Typographic hierarchy is another form of visual hierarchy, a sub-hierarchy per se in an overall design project. Typographic hierarchy presents lettering so that the most important words are displayed with the most impact so users can scan text for key information. Typographic hierarchy creates contrast between elements. There are a variety of
CONTEXT TEXT AND INNER HEADLINES
CAPTION TEXT :
Unspook Typo Captions
-
SECTION TWO:
Fira Sans Regular -
6.5 pt Type / 12 pt Leading
COPY TEXT :
Unspook Typo Copy text
-
-
CORPORATE TYPOGRAPHY
ways you can create a sense of hierarchy. Here are some of the most common techniques for Unspook layouts.
Fira Sans Regular
UNSPOOK TYPO HEADLINE
-
Fira Sans Regular - Capital Letters 14 pt Type / 18 pt Leading
CONTEXT TEXT AND INNER HEADLINES
HEADLINE 01 : -
AND GUIDELINES
SUBLINES SECTIONS : -
CORPORATE DESIGN
9 pt Type / 12 pt Leading
UNSPOOK TYPO
-
*SCRYPE
BRANDING MATERIAL
UNSPOOK BRANDING DESIGN MANUAL
>> PAGE 15 // 44
Fira Sans Bold - Capital Letters 22 pt Type / 22 pt Leading
HEADLINES AND TYPOBREAKS -
HEADLINE 02 : -
UNSPOOK TYPO
-
Fira Sans Bold - Capital Letters 35 pt Type / 35 pt Leading
ISSUE 01 BRANDING DESIGN MANUAL
03 / CORPORATE COLOR SYSTEM UNSPOOK BRANDING DESIGN MANUAL
>> PAGE 16 // 36
03.1 / THE PRIMARY COLOR SYSTEM
ISSUE 01
CREATED FOR :
RESPONSIBLE AGENCY :
UNSPOOK BRANDING DESIGN MANUAL
UNSPOOK CORP.
EGOTYPE
LONDON
CREATIVE AGENCY
THE PRIMARY COLOR SYSTEM AND COLOR CODES Color plays an important role in the Unspook corporate identity program. The colors below are recommenda-
tions for various media. A palette of primary colors has been developed, which comprise the “One Voice” color scheme. Consistent use of these colors will contribute to the cohesive and harmonious look of the Unspook
EXPLANATION: The Unspook Company has
USAGE:
three official colors: Yellow,
Use them as the
Black and Gray. These colors
dominant color pa-
have become a recognizable
lette for all internal
identifier for the company.
and external visual
brand identity across all relevant media. Check with
presentations of the
your designer or printer when using the corporate colors
company.
PRIMARY COLOR VIOLET
PRIMARY COLOR ORANGE
-
-
CMYK
297C
HKS : 02K :
R000 G000 B000
RGB
:
SECTION THREE:
R000 G000 B000
Web : #000000
COLOR TONES
80 %
297C
HKS : 02K
Web : #000000
100 %
C000 M020 Y100 K000
BRANDING MATERIAL
RGB
:
Pantone :
*SCRYPE
Pantone :
COLOR CODES
C000 M020 Y100 K000
UNSPOOK BRANDING DESIGN MANUAL
:
>> PAGE 17 // 44
COLOR CODES
CMYK
COLOR TONES
60 %
Red Gradient
AND GUIDELINES
UNSPOOK RED
CORPORATE DESIGN
UNSPOOK GREY
CORPORATE COLOR SYSTEM
that they will be always be consistent.
40 %
20 %
100 %
80 %
60 %
40 %
20 %
Red Gradient
ISSUE 01 BRANDING DESIGN MANUAL
UNSPOOK BRANDING DESIGN MANUAL
>> PAGE 18 // 36
03.2 / THE SECONDARY COLOR SYSTEM
ISSUE 01
CREATED FOR :
RESPONSIBLE AGENCY :
UNSPOOK BRANDING DESIGN MANUAL
UNSPOOK CORP.
EGOTYPE
LONDON
CREATIVE AGENCY
THE SECONDARY COLOR SYSTEM AND COLOR CODES EXPLANATION: The Secondary colors are complementary to our official colors, but are not recognizable identifiers for
USAGE:
Unspook company. Secondary colors should be used sparingly, that is, in less than 10 percent of the
Use them to accent
palette in one piece.
and support the pri-
:
Pantone :
20 %
COLOR CODES
C000 M020 Y100 K000
CMYK
297C
:
:
Pantone :
HKS : 02K RGB
60 %
40 %
20 % SECTION THREE:
COLOR CODES
CMYK
40 %
C000 M020 Y100 K000 297C
HKS : 02K
R000 G000 B000
RGB
:
R000 G000 B000
Web : #000000
CORPORATE DESIGN
Web : #000000
297C
HKS : 02K RGB
:
R000 G000 B000
Web : #000000
COLOR CODES
CMYK
:
Pantone :
40 %
20 %
C000 M020 Y100 K000 297C
HKS : 02K RGB
:
BRANDING MATERIAL
Pantone :
C000 M020 Y100 K000
60 %
*SCRYPE
:
20 %
UNSPOOK BRANDING DESIGN MANUAL
COLOR CODES
CMYK
40 %
>> PAGE 19 // 44
60 %
AND GUIDELINES
60 %
CORPORATE COLOR SYSTEM
mary color palette.
R000 G000 B000
Web : #000000
ISSUE 01 BRANDING DESIGN MANUAL
04 / CORPORATE STATIONERY UNSPOOK BRANDING DESIGN MANUAL
>> PAGE 20 // 36
04.1 / THE COMPANY LETTERHEAD
ISSUE 01
CREATED FOR :
RESPONSIBLE AGENCY :
UNSPOOK BRANDING DESIGN MANUAL
UNSPOOK CORP.
EGOTYPE
LONDON
CREATIVE AGENCY
THE COMPANY LETTERHEAD
USAGE: The letterhead will be used for all official communication that is going out of Unspook
when design meets you.
company.
Mr. Edward Simmons Troublemaker Company
tem for the front- and backside
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of the letterheads.
DIN A4
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WEIGHT
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PARAMETER:
DIMENSIONS 297 x 210 mm
120g/m Uncoated
SECTION FOUR:
Sitatume necates aut atendio rporro et lam remped quaecto idi andigni squibustrum repedip sanduci lignatem rehendae lit es id quatus sincia iliatios aut qui con ex est, occatus non et fugitius et estibus.
of the Unspook stationery sys-
CORPORATE STATIONERY
outs with the primary elements
AND GUIDELINES
This shows the approved lay-
Main Avenue, 5th Northwest Los Angeles United States
CORPORATE DESIGN
EXPLANATION:
Main Avenue, 5th Northwest Los Angeles United States
JUST SCAN.
BRANDING MATERIAL
CMYK
*SCRYPE
Mr. Edward Simmons Troublemaker Company
UNSPOOK BRANDING DESIGN MANUAL
>> PAGE 21 // 44
white
LETTERHEAD
DOWNLOAD LINK http://www.scype.tv/cd/letterhead
SECTION ONE : LOGO AND GUIDELINES ISSUE 01 BRANDING DESIGN MANUAL
THE COMPANY BUSINESS CARDS
EXPLANATION:
BACKSIDE:
This shows the approved layouts with the primary elements of the Unspook stationery system for business cards.
when design meets you.
PARAMETER:
FRONTSIDE:
DIMENSIONS 85 x 55 mm DIN A4
WEIGHT 400g/m Uncoated white
MICHAEL ANDERSON Creative Director Main Street 4th 2515 Los Angeles United States
P: +01.1234.5678.90 F: +01.1234.5678.90 E: peter@designinc.com
CMYK
UNSPOOK BRANDING DESIGN MANUAL
>> PAGE 22 // 36
JUST SCAN.
LETTERHEAD
DOWNLOAD LINK http://www.scype.tv/cd/letterhead
ISSUE 01 BRANDING DESIGN MANUAL
ISSUE 01
EGOTYPE
UNSPOOK CORP.
CREATIVE AGENCY
LONDON
UNSPOOK BRANDING DESIGN MANUAL
SECTION FOUR:
CORPORATE STATIONERY AND GUIDELINES
CORPORATE DESIGN
BRANDING MATERIAL
CREATED FOR :
UNSPOOK
RESPONSIBLE AGENCY :
UNSPOOK BRANDING DESIGN MANUAL
04.2 / THE COMPANY BUSINESS CARDS
>> PAGE 23 // 44
04 / CORPORATE STATIONERY
04 / CORPORATE STATIONERY UNSPOOK BRANDING DESIGN MANUAL
>> PAGE 24 // 36
04.3 / THE LOGO PLACEMENT
ISSUE 01
CREATED FOR :
RESPONSIBLE AGENCY :
UNSPOOK BRANDING DESIGN MANUAL
UNSPOOK CORP.
EGOTYPE
LONDON
CREATIVE AGENCY
THE LOGO PLACEMENT
EXPLANATION: To place the Unspook logo in the correct way please use one of the approved styles that are shown on the right. To place the Unspook logo in other ways is not allowed.
DIMENSIONS
SECTION FOUR:
BRANDING MATERIAL
CORPORATE DESIGN *SCRYPE UNSPOOK BRANDING DESIGN MANUAL
BRANDING DESIGN MANUAL
>> PAGE 25 // 44
ISSUE 01
AND GUIDELINES
DIN A4
CORPORATE STATIONERY
297 x 210 mm
05 / GRID SYSTEMS
UNSPOOK BRANDING DESIGN MANUAL
>> PAGE 26 // 36
05.1 / VERTICAL GRID SYSTEMS
ISSUE 01
CREATED FOR :
RESPONSIBLE AGENCY :
UNSPOOK BRANDING DESIGN MANUAL
UNSPOOK CORP.
EGOTYPE
LONDON
CREATIVE AGENCY
THE GRID SYSTEM OF UNSPOOK COMPANY EXPLANATION:
A4 VERTICAL GRID SYSTEM EXAMPLES
In graphic design, a grid is a structure made up of a series of intersecting straight (vertical, horizontal, and angular) or curved guide lines used to structure content. The grid serves as an armature on which a designer can organize graphic elements (images, glyphs, paragraphs) in a rational, easy to absorb manner. A grid can be used to organize graphic elements in relation to a page, to other graphic elements on the page, or relation to other parts of the
GRID SYSTEMS AND GUIDELINES
CORPORATE DESIGN
SECTION FIVE:
same graphic element or shape.
*SCRYPE
BRANDING MATERIAL
BRANDING DESIGN MANUAL
UNSPOOK BRANDING DESIGN MANUAL
ISSUE 01
>> PAGE 27 // 44
A4 VERTICAL GRID SYSTEM EXAMPLES
05.2 / GRID SYSTEM HORIZONTAL SCREENS
GRID SYSTEM EXAMPLES HORIZONTAL SCREEN EXPLANATION: This shows an approved layout with a typography grid for a 16:9 Screen of Unspook. This will be used
UNSPOOK BRANDING DESIGN MANUAL
>> PAGE 28 // 36
for Company presentations in Powerpoint or Keynote.
ISSUE 01 BRANDING DESIGN MANUAL
BRANDING
BRANDING MATERIAL
DESIGN MANUAL
*SCRYPE
ISSUE 01
UNSPOOK BRANDING DESIGN MANUAL
AND GUIDELINES
CORPORATE DESIGN
EXAMPLE: TABLET
>> PAGE 29 // 44
GRID SYSTEMS
SECTION FIVE:
05.3 / GRID SYSTEM VERTICAL TABLETS
TABLET VERTICAL
GRID SYSTEM EXAMPLE
UNSPOOK BRANDING DESIGN MANUAL
>> PAGE 30 // 36
06 / IMAGES AND BLENDING MODES ISSUE 01
CREATED FOR :
RESPONSIBLE AGENCY :
UNSPOOK BRANDING DESIGN MANUAL
UNSPOOK CORP.
EGOTYPE
LONDON
CREATIVE AGENCY
06.1 / COLORED IMAGES EXPLANATION: Corporate Images are responsible to transfer the values of Unspook to our customers or our potential customers. It is a composite psychological impression that continually changes with the firm’s circumstances, media coverage, performance, pronouncements, etc. Unspook use various corporate advertising techniques to enhance their public image in order to improve their desirability as a supplier, employer, customer, borrower, partner, etc..
UNSPOOK CORPORATE IMAGE SYSTEM
SECTION SIX:
-
REQUIREMENTS: - desaturate colours - high contrast
IMAGES AND BLENDING MODE
EXAMPLES FOR
- sharp images - minimalistic look
BRANDING MATERIAL
AND GUIDELINES
*SCRYPE BRANDING DESIGN MANUAL
UNSPOOK BRANDING DESIGN MANUAL
ISSUE 01
>> PAGE 31 // 44
CORPORATE DESIGN
- modern and businesslike
06.2 / BLACK AND WHITE IMAGES
REQUIREMENTS: - black and white colours - high contrast - sharp images - minimalistic look - modern and businesslike
EXAMPLES FOR
UNSPOOK CORPORATE IMAGE SYSTEM
UNSPOOK BRANDING DESIGN MANUAL
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SECTION ONE : LOGO AND GUIDELINES ISSUE 01 BRANDING DESIGN MANUAL
06.3 / BLENDING MODES FOR IMAGES EXPLANATION: Image effects and blending modes raise the concision and the recognizability of a brand. Also they are able to divide content and other graphical elements that are used in layouts. In the same way the support statement of the used images and raise application possibi-
EXAMPLES FOR
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HOW TO: 1) use it in black and white images colours
SECTION SIX:
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IMAGES AND BLENDING MODE
lities.
2) use a placeholder with a yellow back
BRANDING DESIGN MANUAL
AND GUIDELINES BRANDING MATERIAL
ISSUE 01
*SCRYPE
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DEMO 1 :
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CORPORATE DESIGN
3) adjust the layer style to “multiplicate”
UNSPOOK BRANDING DESIGN MANUAL
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07 / CORPORATE ICONOGRAPHY ISSUE 01
CREATED FOR :
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UNSPOOK BRANDING DESIGN MANUAL
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07.1 / ICONOGRAPHY EXPLANATION: An icon is a pictogram displayed on a screen or print layout in order to help the user navigate through the content in a easier way. The icon itself is a small picture or symbol serving as a quick, “intuitive” representation of a software tool, function or a data file.
50 %
25 %
ICON PARAMETER
-
- Minimum: 26 px x 26 px - minimum stroke size: 0.5 pt - upscale only proportional SECTION SEVEN:
- Only 100 % color
CORPORATE ICONOGRAPHY
75 %
ICON WITHOUT A BACKROUND
- minimum stroke size: 0.5 pt - upscale only proportional
AND GUIDELINES
- Minimum: 26 px x 26 px
CORPORATE DESIGN
-
ICON WITH BACKROUND
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BRANDING MATERIAL
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- Minimum: 26 px x 26 px
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100 %
- minimum stroke size: 0.5 pt - upscale only proportional
DONT´S
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08 / SUMMARY & CONTACT
ISSUE 01
CREATED FOR :
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A SHORT SUMMARY, DOWNLOAD AND CONTACT DATA
THANK YOU BEING A PART OF THESE GUIDES EXPLANATION: Tequis magnam everunt re volupti ntiusament at et omnimo totatin venimus anturis explaut alique
*UNSPOOK
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Brand and Design
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Manual 2016
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FOR FURTHER QUESTIONS DO
AGENCY AND
NOT HESITATE TO
DESIGNERS
CONTACT US
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AGENCY:
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RESPONSIBLE
SECTION EIGHT:
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AND GUIDELINES
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SUMMARY AND CONTACT
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Design.Inc Mark Anderson
SENIOR CREATIVE
Marketing Unspook
Mark Anderson
E: info@Unspook.tv
Design.Inc
P: +01.132.4567.890
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BRANDING MATERIAL
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Design.Inc
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UNSPOOK BRANDING DESIGN MANUAL
SENIOR ART DIRECTOR : Mark Anderson
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DIRECTOR:
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JUNIOR ART DIRECTOR : Mark Anderson Design.Inc
ISSUE 01 BRANDING DESIGN MANUAL
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09 / DOWNLOAD OF THE CONTENTS ISSUE 01
CREATED FOR :
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UNSPOOK CORP.
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THE CORPORATE DESIGN OF *UNSPOOK DOWNLOAD LINKS OF THE SINGLE DESIGN ITEMS
EXPLANATION: For quick help and faster project development you will get the download links to the several brand guidelines and the editable data. To download the single items please scan the QR-codes or follow the given hyperlink. You will also find the complete Brand Manual as a PDF file for sending this to responsible agencies or person that need your guidelines.
QR CODE
*UNSPOOK STATIONERY
WEB LINK
QR CODE
Link : http://www.design-inc.com/cd/stat.zip CORPORATE DESIGN
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WEB LINK
BRANDING MATERIAL
-
QR CODE
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*UNSPOOK FULL GUIDE
WEB LINK Link : http://www.design-inc.com/cd/icon.zip
UNSPOOK BRANDING DESIGN MANUAL
-
>> PAGE 39 // 44
*UNSPOOK ICONOGRAPHY
CONTENT DOWNLOAD
WEB LINK Link : http://www.design-inc.com/cd/logo.zip
SECTION NINE:
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AND GUIDELINES
*UNSPOOK LOGO
QR CODE
Link : http://www.design-inc.com/cd/full.zip
ISSUE 01 BRANDING DESIGN MANUAL
UNSPOOK BRANDING DESIGN MANUAL
>> PAGE 40 // 36
10 / THANK YOU FOR AUDIENCE. ISSUE 01
CREATED FOR :
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FINAL STATEMENT OF THE CEO -
THANK YOU
SECTION TEN:
FINAL WORDS / THANK YOU FOR YOUR AUDIENCE TO THIS MANUAL GUIDE.
I WANT TO THANK YOU VERY MUCH...
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AND GUIDELINES
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CORPORATE DESIGN
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BRANDING MATERIAL
UNSPOOK BRANDING DESIGN MANUAL
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Company President 09/07/2017
ISSUE 01 BRANDING DESIGN MANUAL
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11 / THE IMPRESS.
ISSUE 01
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IMPRESS
THANK YOU
SECTION TEN:
FINAL WORDS / THANK YOU FOR YOUR AUDIENCE TO THIS MANUAL GUIDE.
-
CORPORATE DESIGN
CONTACT:
AND GUIDELINES
AGENCY: Design.Inc
Mark Anderson Marketing Unspook E: info@Unspook.tv
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BRANDING MATERIAL
UNSPOOK BRANDING DESIGN MANUAL
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ISSUE 01 BRANDING DESIGN MANUAL
UNSPOOK BRAND MANUAL
YOUR BRAND. YOUR STYLE. YOUR DEFINITION. BRAND GUIDELINES V 1.1
LOVE YOUR BRAND.
ISSUE 01 CORPORATE DESIGN MANUAL
THEME BRANDING GUIDELINES AND MANUAL TEMPLATE CREATED FOR :
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