Brand manual 44pages

UNSPOOK BRAND MANUAL

THE MANUAL THE DEFINITION OF OUR COMPANY BRAND BRAND GUIDELINES V 1.0

ISSUE 01 CORPORATE DESIGN MANUAL

THEME BRANDING GUIDELINES AND MANUAL TEMPLATE CREATED FOR :

RESPONSIBLE AGENCY :

CREATION DATE :

UNSPOOK CORP.

EGOTYPE

NOVEMBER 2016

LONDON

CREATIVE AGENCY

UNSPOOK

DESIGN AND BRAND GUIDELINES ISSUE 01

CREATED FOR :

RESPONSIBLE AGENCY :

UNSPOOK BRANDING DESIGN MANUAL

*UNSPOOK CORP.

EGOTYPE

LONDON

CREATIVE AGENCY

UNSPOOK DESIGN AND BRAND GUIDELINES

Sec. 01 | Corporate Logo. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 06 Sec. 02 | Corporate Typography . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 06 Sec. 03 | Corporate Color System. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 06

THE BEGINNING :

Sec. 00 | Introduction. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 04

TABLE OF CONTENTS

TABLE OF CONTENTS

Sec. 04 | Corporate Stationery. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 08

Sec. 07 | Iconography. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 08 Sec. 08 | Summary and Contact. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 08

AND GUIDELINES

Sec. 06 | Corporate Images. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 08

CORPORATE DESIGN

Sec. 05 | Grid Systems. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 08

Sec. 09 | Downloads. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 08

*SCRYPE

BRANDING MATERIAL

UNSPOOK BRANDING DESIGN MANUAL

Sec. 11

>> PAGE 3 // 44

Sec. 10 | Thank you. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 08 | Impress. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 08

ISSUE 01 BRANDING DESIGN MANUAL

THANK YOU BEING A PART OF THESE GUIDES INTRODUCTION OF OUR PRESIDENT: Tequis magnam everunt re volupti ntiusament at et omnimo totatin venimus anturis explaut alique quatem qui utemquia dolo erum soluptas alite tet id qui utempor esequis evelesc iaecabor re conseque qui officab orruntota cus ium rempedi gendandus veniscidus erum as ut idebit, toremporias ea conet volo blantia plaborepel is natqui officil magnihi.

Octotasseque eosapit dolest explit ped ma sit modipsam ventio tem. Et earum volo voluptibus.

Dandunte voluptaqui nias re voluptate occust, tet id qui utempor esequis evelesc iaecabor re, occabor itatem et fuga.

Nem faccaeptiae expliae core prorporepera ipicte sinvele stectis modis num re sandant. Quas dolentiur? Et ut mo beate nobis autendenihil iducias adit quostrum accus et aut et rem quidipsa quam recus.

Company President Unspook

UNSPOOK BRANDING DESIGN MANUAL

>> PAGE 4 // 36

09/07/2017

ISSUE 01 BRANDING DESIGN MANUAL

UNSPOOK BRANDING DESIGN MANUAL

UNSPOOK CORP.

EGOTYPE

LONDON

CREATIVE AGENCY

SECTION ZERO :

LOGO AND GUIDELINES AND GUIDELINES

CORPORATE DESIGN

BRANDING MATERIAL

RESPONSIBLE AGENCY :

UNSPOOK

CREATED FOR :

UNSPOOK BRANDING DESIGN MANUAL

ISSUE 01

>> PAGE 5 // 44

00 / INTRODUCTION TO OUR GUIDELINES.

UNSPOOK BRANDING DESIGN MANUAL

>> PAGE 6 // 36

01 / CORPORATE LOGO

ISSUE 01

CREATED FOR :

RESPONSIBLE AGENCY :

UNSPOOK BRANDING DESIGN MANUAL

UNSPOOK CORP.

EGOTYPE

LONDON

CREATIVE AGENCY

01.1 / CORPORATE LOGO THE FULL LOGOTYPE The Unspook Masterbrand or Corporate Logo comprises two elements, the

RECOMMENDED FORMATS ARE: .eps | .ai | .png | .jpg | .tiff

logo symbol and logo type. The Logo Symbol is a powerful image evoking the culture of design services - the connection between the strength of communication and the different points that influence.

ATTENTION: Use of any stylized, animated,

which has been further enhanced by the use of upper case letters. The typeface is Bitter Bold and it balance perfectly with the logo symbol.

hand drawn or other versions of a inofficial logo is not permitted. This undermines the logo system and brand consistency. Please consult if you have any questions or need further help.

colours chosen for their strong combination - modern - classic - timeless.

1

THE GENERAL LOGO

1

THE GENERAL LOGO

The main logo is the dark logo used on white or colored backround. For darker backrounds you will find an alternative below.

2

CORPORATE DESIGN

and form. The corporate colours are Red and Grey. It is a fresh blend of

SECTION ONE :

with Unspook Trademark Licensing

The corporate logo is presented through the use of colour as well as shape

LOGO AND GUIDELINES

been carefully chosen for its modern and yet refined, highly legible style,

AND GUIDELINES

It has a particular relationship with the Unspook name. The Logo Type has

THE LOGO SYMBOL

Consists of a powerful element evoking the culture of design services and a red

THE LOGO TITLE

Carefully chosen for its mo1

THE LOGO DARK VERSION

1

THE LOGO LIGHT VERSION

BRANDING MATERIAL

3

*SCRYPE

circle backround.

UNSPOOK BRANDING DESIGN MANUAL

2

>> PAGE 7 // 44

1

dern and yet refined, highly legible style, which has been further enhanced by the use of upper case letters in gray tone of the chosen corporate color. The font that is used here is Bitter Bold.

ISSUE 01 BRANDING DESIGN MANUAL

01.2 / LOGO CONSTRUCTION

UNSPOOK BRANDING DESIGN MANUAL

>> PAGE 8 // 36

01.3 / CLEARSPACE AND COMPUTATION

ISSUE 01

CREATED FOR :

RESPONSIBLE AGENCY :

UNSPOOK BRANDING DESIGN MANUAL

UNSPOOK CORP.

EGOTYPE

LONDON

CREATIVE AGENCY

LOGO CONSTRUCTION It is important to keep corporate marks clear of any other graphic elements. To regulate this, an exclusion zone has been established around the corporate mark. This exclusion zone indicates the closest any other graphic element or message can be positioned in

relation to the mark.of the the symbol itself and our company name – they have a fixed relationship that should never be changed in any way.

x

1.3 x

x 2x

= 1x

x

4x

x x

x

x

COMPUTATION

DEFINITION

-

-

To work out the clear-

Whenever you use the logo, it should be surrounded with clear space to ensure its visibility and impact. No

space take the height of

graphic elements of any kind should invade this zone.

SECTION ONE :

CLEARSPACE AND COMPUTATION

LOGO AND GUIDELINES

x

1.3 x

the logo and divide it in

CLEARSPACE -

1/2 x

1/2 x

1/2 x

1/2 x

Logo Symbol

ISSUE 01 BRANDING DESIGN MANUAL

AND GUIDELINES

1/2 x

BRANDING MATERIAL

1/2 x

Full Logo

*SCRYPE

1/2 x

UNSPOOK BRANDING DESIGN MANUAL

1/2 x

>> PAGE 9 // 44

CLEARSPACE -

CORPORATE DESIGN

half. (Space = Height / 2).

01.3 / APPLICATION ON A BACKGROUND

01.4 / MINIMUM LOGO SIZES

UNSPOOK BRANDING DESIGN MANUAL

>> PAGE 10 // 36

01.5 / INCORRECT LOGO APPLICATIONS

ISSUE 01

CREATED FOR :

RESPONSIBLE AGENCY :

UNSPOOK BRANDING DESIGN MANUAL

UNSPOOK CORP.

EGOTYPE

LONDON

CREATIVE AGENCY

MINIMUM LOGO SIZES FULL LOGO SIZES

LOGO AND GUIDELINES

SECTION ONE :

APPLICATION ON A BACKGROUND

LOGO SYMBOL Minimum Size: 6 mm x 6 mm

Minimum Size: 24 mm x 5.12 mm

1

3

5

2

4

6

1

Do not invert the logo symbol

2

Do not invert the logo symbol

3

Do not alter the logo symbol

4

Do not alter the logo type style

5

Don´t change size relationship between the logo and logo type.

6

No changes the proportions of the logo vertically/horizontally

ISSUE 01 BRANDING DESIGN MANUAL

AND GUIDELINES

BRANDING MATERIAL

-

*SCRYPE

DONT´S

UNSPOOK BRANDING DESIGN MANUAL

INCORRECT LOGO APPLICATIONS

CORPORATE DESIGN

06 mm

>> PAGE 11 // 44

24 mm

02 / CORPORATE TYPOGRAPHY UNSPOOK BRANDING DESIGN MANUAL

>> PAGE 12 // 36

02.1 / THE PRIMARY FONT

ISSUE 01

CREATED FOR :

RESPONSIBLE AGENCY :

UNSPOOK BRANDING DESIGN MANUAL

UNSPOOK CORP.

EGOTYPE

LONDON

CREATIVE AGENCY

THE PRIMARY FONT EXPLANATION AND EXAMPLES PRIMARY FONT FIRA SANS

Typography plays an important role in communicating an overall tone and quality. Careful use of typography reinforces our personality and ensures

clarity and harmony in all Unspook communications. We have selected Fira Sans, which helps inject energy and enthusiasm into the entire Unspook communications, as the primary and secondary corporate typefaces.

DESIGNER : Carrois and Edenspiekermann -

FIRA/0123456

CLASSIFICATION : Sans Serif

DESIGN

THE FONT Designed to integrate with the character of the Mozilla FirefoxOS, the Fira typefaces large range of handsets varying in screen

R E /0 2

Bold) all accompanied by italic styles. The package also includes a Mono Spaced vari-

B

C

D

E

F

G

n

o

p

q

r

s

t

u

A

B

C

D

E

F

G

H

n

o

p

q

r

s

t

0

1

«

∑

2 €

3 ®

4 †

u

5 Ω

H

6 ¨

⁄

I

J

K

v

w

I

J

v

w

x K

7 ø

L

x 8

π

M

y

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z

L

M

y

z

9

0 ±

AND GUIDELINES

A

CORPORATE DESIGN

ant with 2 weights (Regular, Medium Bold.).

‘

æ œ @ ∆ º ª © ƒ ∂ ‚ å ¥ ≈ ç

ISSUE 01 BRANDING DESIGN MANUAL

BRANDING MATERIAL

SPECIAL CHARACTERS : -

with 4 weights (Light, Regular, Medium and

*SCRYPE

FIGURES : -

The Fira font family comes in a Sans Serif

UNSPOOK BRANDING DESIGN MANUAL

FIRA BOLD : -

quality and rendering.

>> PAGE 13 // 44

FIRA REGULAR : -

SECTION TWO:

also aim to cover the legibility needs for a

CORPORATE TYPOGRAPHY

-

02.2 / SECONDARY FONT

THE PRIMARY FONT EXPLANATION AND EXAMPLES FIRA SANS REGULAR : -

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z

FIRA SANS BOLD : -

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z

FIGURES : -

SPECIAL CHARACTERS : -

0 1 2 3 4 5 6 7 8 9 0 ! “ § $ % & / ( ) = ? ` ; : ¡ “ ¶ ¢ [ ] | { } ≠ ¿ ‘ « ∑ € ® † Ω ¨ ⁄ ø π • ± ‘

UNSPOOK BRANDING DESIGN MANUAL

>> PAGE 14 // 36

æ œ @ ∆ º ª © ƒ ∂ ‚ å ¥ ≈ ç

ISSUE 01 BRANDING DESIGN MANUAL

SECONDARY FONT FIRA SANS

DESIGNER : Carrois and Edenspiekermann -

CLASSIFICATION : Sans Serif -

THE FONT Designed to integrate with the character of the Mozilla FirefoxOS, the Fira typefaces also aim to cover the legibility needs for a large range of handsets varying in screen quality and rendering.

The Fira font family comes in a Sans Serif with 4 weights (Light, Regular, Medium and Bold) all accompanied by italic styles.

The package also includes a Mono Spaced variant with 2 weights (Regular, Medium Bold.).

02.3 / TYPOGRAPHY AND TEXT HIERARCHY

Typographic hierarchy is another form of visual hierarchy, a sub-hierarchy per se in an overall design project. Typographic hierarchy presents lettering so that the most important words are displayed with the most impact so users can scan text for key information. Typographic hierarchy creates contrast between elements. There are a variety of

CONTEXT TEXT AND INNER HEADLINES

CAPTION TEXT :

Unspook Typo Captions

-

SECTION TWO:

Fira Sans Regular -

6.5 pt Type / 12 pt Leading

COPY TEXT :

Unspook Typo Copy text

-

-

CORPORATE TYPOGRAPHY

ways you can create a sense of hierarchy. Here are some of the most common techniques for Unspook layouts.

Fira Sans Regular

UNSPOOK TYPO HEADLINE

-

Fira Sans Regular - Capital Letters 14 pt Type / 18 pt Leading

CONTEXT TEXT AND INNER HEADLINES

HEADLINE 01 : -

AND GUIDELINES

SUBLINES SECTIONS : -

CORPORATE DESIGN

9 pt Type / 12 pt Leading

UNSPOOK TYPO

-

*SCRYPE

BRANDING MATERIAL

UNSPOOK BRANDING DESIGN MANUAL

>> PAGE 15 // 44

Fira Sans Bold - Capital Letters 22 pt Type / 22 pt Leading

HEADLINES AND TYPOBREAKS -

HEADLINE 02 : -

UNSPOOK TYPO

-

Fira Sans Bold - Capital Letters 35 pt Type / 35 pt Leading

ISSUE 01 BRANDING DESIGN MANUAL

03 / CORPORATE COLOR SYSTEM UNSPOOK BRANDING DESIGN MANUAL

>> PAGE 16 // 36

03.1 / THE PRIMARY COLOR SYSTEM

ISSUE 01

CREATED FOR :

RESPONSIBLE AGENCY :

UNSPOOK BRANDING DESIGN MANUAL

UNSPOOK CORP.

EGOTYPE

LONDON

CREATIVE AGENCY

THE PRIMARY COLOR SYSTEM AND COLOR CODES Color plays an important role in the Unspook corporate identity program. The colors below are recommenda-

tions for various media. A palette of primary colors has been developed, which comprise the “One Voice” color scheme. Consistent use of these colors will contribute to the cohesive and harmonious look of the Unspook

EXPLANATION: The Unspook Company has

USAGE:

three official colors: Yellow,

Use them as the

Black and Gray. These colors

dominant color pa-

have become a recognizable

lette for all internal

identifier for the company.

and external visual

brand identity across all relevant media. Check with

presentations of the

your designer or printer when using the corporate colors

company.

PRIMARY COLOR VIOLET

PRIMARY COLOR ORANGE

-

-

CMYK

297C

HKS : 02K :

R000 G000 B000

RGB

:

SECTION THREE:

R000 G000 B000

Web : #000000

COLOR TONES

80 %

297C

HKS : 02K

Web : #000000

100 %

C000 M020 Y100 K000

BRANDING MATERIAL

RGB

:

Pantone :

*SCRYPE

Pantone :

COLOR CODES

C000 M020 Y100 K000

UNSPOOK BRANDING DESIGN MANUAL

:

>> PAGE 17 // 44

COLOR CODES

CMYK

COLOR TONES

60 %

Red Gradient

AND GUIDELINES

UNSPOOK RED

CORPORATE DESIGN

UNSPOOK GREY

CORPORATE COLOR SYSTEM

that they will be always be consistent.

40 %

20 %

100 %

80 %

60 %

40 %

20 %

Red Gradient

ISSUE 01 BRANDING DESIGN MANUAL

UNSPOOK BRANDING DESIGN MANUAL

>> PAGE 18 // 36

03.2 / THE SECONDARY COLOR SYSTEM

ISSUE 01

CREATED FOR :

RESPONSIBLE AGENCY :

UNSPOOK BRANDING DESIGN MANUAL

UNSPOOK CORP.

EGOTYPE

LONDON

CREATIVE AGENCY

THE SECONDARY COLOR SYSTEM AND COLOR CODES EXPLANATION: The Secondary colors are complementary to our official colors, but are not recognizable identifiers for

USAGE:

Unspook company. Secondary colors should be used sparingly, that is, in less than 10 percent of the

Use them to accent

palette in one piece.

and support the pri-

:

Pantone :

20 %

COLOR CODES

C000 M020 Y100 K000

CMYK

297C

:

:

Pantone :

HKS : 02K RGB

60 %

40 %

20 % SECTION THREE:

COLOR CODES

CMYK

40 %

C000 M020 Y100 K000 297C

HKS : 02K

R000 G000 B000

RGB

:

R000 G000 B000

Web : #000000

CORPORATE DESIGN

Web : #000000

297C

HKS : 02K RGB

:

R000 G000 B000

Web : #000000

COLOR CODES

CMYK

:

Pantone :

40 %

20 %

C000 M020 Y100 K000 297C

HKS : 02K RGB

:

BRANDING MATERIAL

Pantone :

C000 M020 Y100 K000

60 %

*SCRYPE

:

20 %

UNSPOOK BRANDING DESIGN MANUAL

COLOR CODES

CMYK

40 %

>> PAGE 19 // 44

60 %

AND GUIDELINES

60 %

CORPORATE COLOR SYSTEM

mary color palette.

R000 G000 B000

Web : #000000

ISSUE 01 BRANDING DESIGN MANUAL

04 / CORPORATE STATIONERY UNSPOOK BRANDING DESIGN MANUAL

>> PAGE 20 // 36

04.1 / THE COMPANY LETTERHEAD

ISSUE 01

CREATED FOR :

RESPONSIBLE AGENCY :

UNSPOOK BRANDING DESIGN MANUAL

UNSPOOK CORP.

EGOTYPE

LONDON

CREATIVE AGENCY

THE COMPANY LETTERHEAD

USAGE: The letterhead will be used for all official communication that is going out of Unspook

when design meets you.

company.

Mr. Edward Simmons Troublemaker Company

tem for the front- and backside

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of the letterheads.

DIN A4

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Coris vit ma atur, ommoditatus.

WEIGHT

Fernam eostius ni cum fugiam fuga. It volorrum nihiliq uatur, comnimus nobis nestias comnisi officto bea dolorio dolorpos volor sitatem porest perspit, cumquas sitisciam, volores rem aruptinctur, conem lique dolorum restor autessum voles et veritat.

PARAMETER:

DIMENSIONS 297 x 210 mm

120g/m Uncoated

SECTION FOUR:

Sitatume necates aut atendio rporro et lam remped quaecto idi andigni squibustrum repedip sanduci lignatem rehendae lit es id quatus sincia iliatios aut qui con ex est, occatus non et fugitius et estibus.

of the Unspook stationery sys-

CORPORATE STATIONERY

outs with the primary elements

AND GUIDELINES

This shows the approved lay-

Main Avenue, 5th Northwest Los Angeles United States

CORPORATE DESIGN

EXPLANATION:

Main Avenue, 5th Northwest Los Angeles United States

JUST SCAN.

BRANDING MATERIAL

CMYK

*SCRYPE

Mr. Edward Simmons Troublemaker Company

UNSPOOK BRANDING DESIGN MANUAL

PRINT

>> PAGE 21 // 44

white

LETTERHEAD

DOWNLOAD LINK http://www.scype.tv/cd/letterhead

SECTION ONE : LOGO AND GUIDELINES ISSUE 01 BRANDING DESIGN MANUAL

THE COMPANY BUSINESS CARDS

EXPLANATION:

BACKSIDE:

This shows the approved layouts with the primary elements of the Unspook stationery system for business cards.

when design meets you.

PARAMETER:

FRONTSIDE:

DIMENSIONS 85 x 55 mm DIN A4

WEIGHT 400g/m Uncoated white

PRINT

MICHAEL ANDERSON Creative Director Main Street 4th 2515 Los Angeles United States

P: +01.1234.5678.90 F: +01.1234.5678.90 E: peter@designinc.com

CMYK

UNSPOOK BRANDING DESIGN MANUAL

>> PAGE 22 // 36

JUST SCAN.

LETTERHEAD

DOWNLOAD LINK http://www.scype.tv/cd/letterhead

ISSUE 01 BRANDING DESIGN MANUAL

ISSUE 01

EGOTYPE

UNSPOOK CORP.

CREATIVE AGENCY

LONDON

UNSPOOK BRANDING DESIGN MANUAL

SECTION FOUR:

CORPORATE STATIONERY AND GUIDELINES

CORPORATE DESIGN

BRANDING MATERIAL

CREATED FOR :

UNSPOOK

RESPONSIBLE AGENCY :

UNSPOOK BRANDING DESIGN MANUAL

04.2 / THE COMPANY BUSINESS CARDS

>> PAGE 23 // 44

04 / CORPORATE STATIONERY

04 / CORPORATE STATIONERY UNSPOOK BRANDING DESIGN MANUAL

>> PAGE 24 // 36

04.3 / THE LOGO PLACEMENT

ISSUE 01

CREATED FOR :

RESPONSIBLE AGENCY :

UNSPOOK BRANDING DESIGN MANUAL

UNSPOOK CORP.

EGOTYPE

LONDON

CREATIVE AGENCY

THE LOGO PLACEMENT

EXPLANATION: To place the Unspook logo in the correct way please use one of the approved styles that are shown on the right.

To place the Unspook logo in other ways is not allowed.

DIMENSIONS

SECTION FOUR:

BRANDING MATERIAL

CORPORATE DESIGN *SCRYPE UNSPOOK BRANDING DESIGN MANUAL

BRANDING DESIGN MANUAL

>> PAGE 25 // 44

ISSUE 01

AND GUIDELINES

DIN A4

CORPORATE STATIONERY

297 x 210 mm

05 / GRID SYSTEMS

UNSPOOK BRANDING DESIGN MANUAL

>> PAGE 26 // 36

05.1 / VERTICAL GRID SYSTEMS

ISSUE 01

CREATED FOR :

RESPONSIBLE AGENCY :

UNSPOOK BRANDING DESIGN MANUAL

UNSPOOK CORP.

EGOTYPE

LONDON

CREATIVE AGENCY

THE GRID SYSTEM OF UNSPOOK COMPANY EXPLANATION:

A4 VERTICAL GRID SYSTEM EXAMPLES

In graphic design, a grid is a structure made up of a series of intersecting straight (vertical, horizontal, and angular) or curved guide lines used to structure content. The grid serves as an armature on which a designer can organize graphic elements (images, glyphs, paragraphs) in a rational, easy to absorb manner. A grid can be used to organize graphic elements in relation to a page, to other graphic elements on the page, or relation to other parts of the

GRID SYSTEMS AND GUIDELINES

CORPORATE DESIGN

SECTION FIVE:

same graphic element or shape.

*SCRYPE

BRANDING MATERIAL

BRANDING DESIGN MANUAL

UNSPOOK BRANDING DESIGN MANUAL

ISSUE 01

>> PAGE 27 // 44

A4 VERTICAL GRID SYSTEM EXAMPLES

05.2 / GRID SYSTEM HORIZONTAL SCREENS

GRID SYSTEM EXAMPLES HORIZONTAL SCREEN EXPLANATION: This shows an approved layout with a typography grid for a 16:9 Screen of Unspook. This will be used

UNSPOOK BRANDING DESIGN MANUAL

>> PAGE 28 // 36

for Company presentations in Powerpoint or Keynote.

ISSUE 01 BRANDING DESIGN MANUAL

BRANDING

BRANDING MATERIAL

DESIGN MANUAL

*SCRYPE

ISSUE 01

UNSPOOK BRANDING DESIGN MANUAL

AND GUIDELINES

CORPORATE DESIGN

EXAMPLE: TABLET

>> PAGE 29 // 44

GRID SYSTEMS

SECTION FIVE:

05.3 / GRID SYSTEM VERTICAL TABLETS

TABLET VERTICAL

GRID SYSTEM EXAMPLE

UNSPOOK BRANDING DESIGN MANUAL

>> PAGE 30 // 36

06 / IMAGES AND BLENDING MODES ISSUE 01

CREATED FOR :

RESPONSIBLE AGENCY :

UNSPOOK BRANDING DESIGN MANUAL

UNSPOOK CORP.

EGOTYPE

LONDON

CREATIVE AGENCY

06.1 / COLORED IMAGES EXPLANATION: Corporate Images are responsible to transfer the values of Unspook to our customers or our potential customers. It is a composite psychological impression that continually changes with the firm’s circumstances, media coverage, performance, pronouncements, etc. Unspook use various corporate advertising techniques to enhance their public image in order to improve their desirability as a supplier, employer, customer, borrower, partner, etc..

UNSPOOK CORPORATE IMAGE SYSTEM

SECTION SIX:

-

REQUIREMENTS: - desaturate colours - high contrast

IMAGES AND BLENDING MODE

EXAMPLES FOR

- sharp images - minimalistic look

BRANDING MATERIAL

AND GUIDELINES

*SCRYPE BRANDING DESIGN MANUAL

UNSPOOK BRANDING DESIGN MANUAL

ISSUE 01

>> PAGE 31 // 44

CORPORATE DESIGN

- modern and businesslike

06.2 / BLACK AND WHITE IMAGES

REQUIREMENTS: - black and white colours - high contrast - sharp images - minimalistic look - modern and businesslike

EXAMPLES FOR

UNSPOOK CORPORATE IMAGE SYSTEM

UNSPOOK BRANDING DESIGN MANUAL

>> PAGE 32 // 36

-

SECTION ONE : LOGO AND GUIDELINES ISSUE 01 BRANDING DESIGN MANUAL

06.3 / BLENDING MODES FOR IMAGES EXPLANATION: Image effects and blending modes raise the concision and the recognizability of a brand.

Also they are able to divide content and other graphical elements that are used in layouts.

In the same way the support statement of the used images and raise application possibi-

EXAMPLES FOR

UNSPOOK BLENDING MODES

HOW TO: 1) use it in black and white images colours

SECTION SIX:

-

IMAGES AND BLENDING MODE

lities.

2) use a placeholder with a yellow back

BRANDING DESIGN MANUAL

AND GUIDELINES BRANDING MATERIAL

ISSUE 01

*SCRYPE

DEMO 2 :

UNSPOOK BRANDING DESIGN MANUAL

DEMO 1 :

>> PAGE 33 // 44

CORPORATE DESIGN

3) adjust the layer style to “multiplicate”

UNSPOOK BRANDING DESIGN MANUAL

>> PAGE 34 // 36

07 / CORPORATE ICONOGRAPHY ISSUE 01

CREATED FOR :

RESPONSIBLE AGENCY :

UNSPOOK BRANDING DESIGN MANUAL

UNSPOOK CORP.

EGOTYPE

LONDON

CREATIVE AGENCY

07.1 / ICONOGRAPHY EXPLANATION: An icon is a pictogram displayed on a screen or print layout in order to help the user navigate through the content in a easier way. The icon itself is a small picture or symbol serving as a quick, “intuitive” representation of a software tool, function or a data file.

50 %

25 %

ICON PARAMETER

-

- Minimum: 26 px x 26 px - minimum stroke size: 0.5 pt - upscale only proportional SECTION SEVEN:

- Only 100 % color

CORPORATE ICONOGRAPHY

75 %

ICON WITHOUT A BACKROUND

- minimum stroke size: 0.5 pt - upscale only proportional

AND GUIDELINES

- Minimum: 26 px x 26 px

CORPORATE DESIGN

-

ICON WITH BACKROUND

-

*SCRYPE

BRANDING MATERIAL

UNSPOOK BRANDING DESIGN MANUAL

- Minimum: 26 px x 26 px

>> PAGE 35 // 44

100 %

- minimum stroke size: 0.5 pt - upscale only proportional

DONT´S

-

ISSUE 01 BRANDING DESIGN MANUAL

UNSPOOK BRANDING DESIGN MANUAL

>> PAGE 36 // 36

08 / SUMMARY & CONTACT

ISSUE 01

CREATED FOR :

RESPONSIBLE AGENCY :

UNSPOOK BRANDING DESIGN MANUAL

UNSPOOK CORP.

EGOTYPE

LONDON

CREATIVE AGENCY

A SHORT SUMMARY, DOWNLOAD AND CONTACT DATA

THANK YOU BEING A PART OF THESE GUIDES EXPLANATION: Tequis magnam everunt re volupti ntiusament at et omnimo totatin venimus anturis explaut alique

*UNSPOOK

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Brand and Design

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Manual 2016

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FOR FURTHER QUESTIONS DO

AGENCY AND

NOT HESITATE TO

DESIGNERS

CONTACT US

-

-

AGENCY:

CONTACT:

CORPORATE DESIGN

RESPONSIBLE

SECTION EIGHT:

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AND GUIDELINES

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SUMMARY AND CONTACT

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Design.Inc Mark Anderson

SENIOR CREATIVE

Marketing Unspook

Mark Anderson

E: info@Unspook.tv

Design.Inc

P: +01.132.4567.890

autendenihil iducias adit quostrum accus et aut et rem quidipsa

BRANDING MATERIAL

modis num re sandant. Quas dolentiur? Et ut mo beate nobis

Design.Inc

*SCRYPE

Nem faccaeptiae expliae core prorporepera ipicte sinvele stectis

UNSPOOK BRANDING DESIGN MANUAL

SENIOR ART DIRECTOR : Mark Anderson

>> PAGE 37 // 44

DIRECTOR:

quam recus.

JUNIOR ART DIRECTOR : Mark Anderson Design.Inc

ISSUE 01 BRANDING DESIGN MANUAL

UNSPOOK BRANDING DESIGN MANUAL

>> PAGE 38 // 36

09 / DOWNLOAD OF THE CONTENTS ISSUE 01

CREATED FOR :

RESPONSIBLE AGENCY :

UNSPOOK BRANDING DESIGN MANUAL

UNSPOOK CORP.

EGOTYPE

LONDON

CREATIVE AGENCY

THE CORPORATE DESIGN OF *UNSPOOK DOWNLOAD LINKS OF THE SINGLE DESIGN ITEMS

EXPLANATION: For quick help and faster project development you will get the download links to the several brand guidelines and the editable data. To download the single items please scan the QR-codes or follow the given hyperlink. You will also find the complete Brand Manual as a PDF file for sending this to responsible agencies or person that need your guidelines.

QR CODE

*UNSPOOK STATIONERY

WEB LINK

QR CODE

Link : http://www.design-inc.com/cd/stat.zip CORPORATE DESIGN

-

WEB LINK

BRANDING MATERIAL

-

QR CODE

*SCRYPE

*UNSPOOK FULL GUIDE

WEB LINK Link : http://www.design-inc.com/cd/icon.zip

UNSPOOK BRANDING DESIGN MANUAL

-

>> PAGE 39 // 44

*UNSPOOK ICONOGRAPHY

CONTENT DOWNLOAD

WEB LINK Link : http://www.design-inc.com/cd/logo.zip

SECTION NINE:

-

AND GUIDELINES

*UNSPOOK LOGO

QR CODE

Link : http://www.design-inc.com/cd/full.zip

ISSUE 01 BRANDING DESIGN MANUAL

UNSPOOK BRANDING DESIGN MANUAL

>> PAGE 40 // 36

10 / THANK YOU FOR AUDIENCE. ISSUE 01

CREATED FOR :

RESPONSIBLE AGENCY :

UNSPOOK BRANDING DESIGN MANUAL

UNSPOOK CORP.

EGOTYPE

LONDON

CREATIVE AGENCY

FINAL STATEMENT OF THE CEO -

THANK YOU

SECTION TEN:

FINAL WORDS / THANK YOU FOR YOUR AUDIENCE TO THIS MANUAL GUIDE.

I WANT TO THANK YOU VERY MUCH...

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AND GUIDELINES

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CORPORATE DESIGN

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*SCRYPE

BRANDING MATERIAL

UNSPOOK BRANDING DESIGN MANUAL

>> PAGE 41 // 44

si con consequi coreperspis am dolupta tiant.

Company President 09/07/2017

ISSUE 01 BRANDING DESIGN MANUAL

UNSPOOK BRANDING DESIGN MANUAL

>> PAGE 42 // 36

11 / THE IMPRESS.

ISSUE 01

CREATED FOR :

RESPONSIBLE AGENCY :

UNSPOOK BRANDING DESIGN MANUAL

UNSPOOK CORP.

EGOTYPE

LONDON

CREATIVE AGENCY

IMPRESS

THANK YOU

SECTION TEN:

FINAL WORDS / THANK YOU FOR YOUR AUDIENCE TO THIS MANUAL GUIDE.

-

CORPORATE DESIGN

CONTACT:

AND GUIDELINES

AGENCY: Design.Inc

Mark Anderson Marketing Unspook E: info@Unspook.tv

*SCRYPE

BRANDING MATERIAL

UNSPOOK BRANDING DESIGN MANUAL

>> PAGE 43 // 44

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Quas dolentiur? Et ut mo expliae core prorporep sinvele beate.

ISSUE 01 BRANDING DESIGN MANUAL

UNSPOOK BRAND MANUAL

YOUR BRAND. YOUR STYLE. YOUR DEFINITION. BRAND GUIDELINES V 1.1

LOVE YOUR BRAND.

ISSUE 01 CORPORATE DESIGN MANUAL

THEME BRANDING GUIDELINES AND MANUAL TEMPLATE CREATED FOR :

RESPONSIBLE AGENCY :

CREATION DATE :

UNSPOOK CORP.

EGOTYPE

NOVEMBER 2016

LONDON

CREATIVE AGENCY