Brand Manual 2020
The new Brand Guidelines for Circle Corp. to represent your Identity.
2
Brand Guidelines 2020
Welcome Guideline Introduction
The Guideline Introduction
Contact
These guidelines describe the visual and verbal elements that represent Circle´ corporate identity. This includes our name, brandmark and other elements such as color, type and graphics. Sending a consistent and controlled message of who we are is essential to presenting a strong, unified image of our brand. These guidelines reflect Circle commitment to
Address:
quality, consistency and style. The Circle brand,
Circle Studio
including the logo, name, colors and identifying
Main Avenue, 7th
elements, are valuable company assets.
New York, USA
Each of us is responsible for protecting the
Online:
company’s interests by preventing unauthorized
info@circle-studio.com
or incorrect use of the Circle name and marks.
www.circle-studio.com
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Brand Guidelines 2020
Content Brand Guidelines 2020
I.
About us
04
II. Brand Identity
04
III. Logo and Logo Guidelines
12
IV. Corporate Typography
14
V. Corporate Colors
20
VI. Stationery 22 VII. Grid & Layout Systems
24
VIII. Corporate Images
30
IX. Mood Boards and Patterns
34
X. Iconography Basics
36
XI. Infographics 38
Our Vision
Our Mission
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Brand Guidelines 2020
Intro Creative Summary
Quality Integrity Teamwork Respect for People Good Citizenship
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Responsibility
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Accountability
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Brand Guidelines 2020
Good design is like a refrigerator— when it works, no one notices, but when it doesn’t, it sure stinks.
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Brand Guidelines 2020
Introduction About our Design Studio
Build your brand in a successful way.
Create and Believe. Live and Feel. Redesign and be Free.
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Brand Guidelines 2020
Visual Basics The Circle Logo
The Corporate Logo. The Circle Masterbrand or Corporate Logo comprises two
The Logo Type has been carefully chosen for its modern
elements, the logo symbol and logo type. The Logo Symbol is
and yet refined, highly legible style, which has been further
a powerful image evoking the culture of design services - the
enhanced by the use of lower case letters. The typeface of
connection between the strength of communication and the
Circle is Fira Sans and has also been chosen to compliment
different points that influence.
and balance perfectly with the logo symbol.
The Logo Symbol.
The Logo Title.
Consists of a powerful element evoking the culture of design
Carefully chosen for its modern and refined, highly legible
services and a yellow or white square backround.
style, The font that is used here is Fira Sans.
Circle. Logo Dark Version
Logo Light Version
Company Title 100 % size
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Brand Guidelines 2020
Brand Strategy
Especially & Passionated Lively & Sustainable Attentively & Thoughtful Peerlessly & Professional
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Brand Guidelines 2020
Typography Primary Font
Sans Serif Font Š Fira Sans A sans serif family font
Primary Font
Designer
Fira Sans
Erik Spiekermann
A4
Fira Sans (initially called Feura Sans) is a humanist
designed and developed by Spiekermann in the late 1980s
sans-serif typeface designed by Erik Spiekermann,
which is used as the brand typeface of the Mozilla Foundation.
Ralph du Carrois, Anja Meiners and Botio Nikoltchev
In its initial 2013 release, Fira Sans was available in four
of Carrois Type Design for the Firefox OS.
weights with corresponding italics: light, regular, medium, and bold. In May 2014, the number of weights was increased
Fira was released in 2013 initially under the Apache
to 16. In 2015, Mozilla added a condensed style. The family has
License and later reissued under the SIL Open Font
a large character set including text figures and small caps.
License. It is closely related to the Meta typeface
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Brand Guidelines 2020
Typography Font Styles
Font Name
Primary Corporate Font : Fira Sans
Bold
A
Figures
Special Charactes
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Brand Guidelines 2020
Color plays an important role in the Circle Corp. corporate identity
Primary Color System
program. The colors below are
Brand Color System. Color plays an important role in the Circle Corp. corporate identity program. The colors below are recommendations for various media. A palette of primary colors has been developed, which comprise the “One Voice� color scheme. Consistent use of these colors will contribute to the cohesive and harmonious look of the Circle brand identity across all relevant media. Check with your designer or printer when using the corporate colors and that they will be always be consistent.
recommendations for various media.
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Brand Guidelines 2020
Color Codes Primary Colors
100% 80% 60% 40% 20% Gradient
Primary Color A
Primary Color B
Timeless Yellow
Deep Black
Print Color Codes
Print Color Codes
CMYK
CMYK
: C000 M020 Y100 K000
: C000 M020 Y100 K000
Pantone : 297C
Pantone : 297C
HKS
HKS
: 02K
: 02K
Primary Color A.
Primary Color A.
Yellow
Black
Web Color Codes
Web Color Codes
RGB : R000
RGB : R000
G000
G000
B000
B000
Web : #000000
Web : #000000
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Brand Guidelines 2020
Print Communication Corporate Stationery System
Stationery is a primary means of communication and it is
variations in size and content for different regions of the
essential that every application be a consistent reflection of
world. This section illustrates approved layouts for standard
our corporate identity.
U.S. business stationery.
There is only one approved design format for all corporate
It includes specifications for typography, color, printing
and business unit stationery, although there are slight
method, paper stock.
Letterhead
Parameter Dimensions:
Print:
DIN A4
CMYK Offset
Paper Weight: 100 g/m2
This shows the approved layout with the primary elements of the Circle stationery system for the frontside of letterheads. Usage: The corporate letterhead will be used for all official external communication of Circle company.
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Main Avenue, 7th New York, United States T. 01 23 4567 8901 F. 01 23 4567 8901 July, 2ne 2017 Mr. Max Jefferson Creative Director London, GB
info@circle-studio.com www.circle-studio.com
Dear Sir and Madam, Excero mo dit voluptatur, quunti ra dolupta sit quat archicatibus rae ni arum remque repel iliquo ipsaper atibusant mint quam fuga. Itate cus, ut eum estiam ium ipsametur, siminctus dolest arum consed quiberum nihici aut voluptaque consedi blanis a num eicto optassi nverumquis auda con peptate reperep udantiis sed uatiis mo ea verferes des essinctet parum quaspe solupta et et dolorumt. As et ut dolut voloritatium explige ndenditia dolum erci omni beariberia que dist officabo. Icillabo. comnienis as accusda a niet autam, qui blaborem quibusdam, te pro ilignim iliciate enis restendae nonseditibus ent fugitatius alis ate ipsam quiam re volut que ea quist, occullabo. Ut et etur? Aditi comnimus ullacea tiant, se ne volupta dolut dit imodipsum esciur? Udio cus nest evella nest que aute nis eos eaquo quidusdae ea vel entoritae culloru ptatecab ident. Best Regards
David Simmons Company President
Circle Studio. Brand Builder
circlecorp.
Company Letterhead Din A4
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Brand Guidelines 2020
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Brand Guidelines 2020
Print Communication Corporate Stationery System
Stationery is a primary means of communication and it is
variations in size and content for different regions of the
essential that every application be a consistent reflection of
world. This section illustrates approved layouts for standard
our corporate identity.
U.S. business stationery.
There is only one approved design format for all corporate
It includes specifications for typography, color, printing
and business unit stationery, although there are slight
method, paper stock.
Company envelopes This shows the approved layout with the primary elements of the Circle stationery system for envelopes.
Living economy.
Parameter Dimensions: Din A4 210 x 297 mm DL 210 x 105 mm Paper Weight: 120 g/m2
Main Avenue, 7th New York, United States T. 01 23 4567 8901 F. 01 23 4567 8901 info@Circle-studio.com www.Circle-studio.com
info@Circle-studio.com www.Circle-studio.com
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Brand Guidelines 2020
Dimensions: Din A4 210 x 297 mm
Living economy.
Dimensions: DL 210 x 105 mm
Main Avenue, 7th New York, United States T. 01 23 4567 8901 F. 01 23 4567 8901 info@Circle-studio.com www.Circle-studio.com
info@Circle-studio.com www.Circle-studio.com
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Brand Guidelines 2020
Print Communication Corporate Stationery System
Stationery is a primary means of communication and it is
variations in size and content for different regions of the
essential that every application be a consistent reflection of
world. This section illustrates approved layouts for standard
our corporate identity.
U.S. business stationery.
There is only one approved design format for all corporate
It includes specifications for typography, color, printing
and business unit stationery, although there are slight
method, paper stock.
Business Cards
circle
Mr. Max Jefferson Creative Director
Parameter Circle Corp. Main Avenue, 7th New York, USA
Dimensions:
Print:
85 x 55 mm
CMYK Offset
T. 01 23 4567 8901 F. 01 23 4567 8901
info@circle-studio.com www.circle-studio.com
Paper Weight: 350 g/m2
This shows the approved layouts with the primary elements of the Circle stationery system for business cards. Usage: Corporate business cards will be used for all official contact and external communication company.
of
Circle
Studio
www.circle-studio.com
Brand Guidelines 2020
There was something very comfortable in having plenty of stationery.�
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Brand Guidelines 2020
Image System Brand Image System
B2 Circles image system. Corporate Images are responsible to transfer the values of Circle to our customers or our potential customers. It is a composite psychological impression that continually changes with the firm’s circumstances, media coverage, performance, pronouncements, etc.
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Brand Guidelines 2020
–– minimalistic –– dark clean
–– modern loo
How to.
Requirements:
- desaturate colours
- minimalistic look
Examples for Circle
- high contrast
- modern
Corporate Image System
- sharp images
- businesslike
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Brand Guidelines 2020
Icon Series Corporate Icon Set
Use of Circle Icon Set. You can use the approved icon set for your print and web design development. If icons are missing or you need
additional
please
contact your designer to create new icons in the corporate design style.
Download. www.Circle-studio.com/icons.zip Scan for download icon set
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Brand Guidelines 2020
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Brand Manual 2020
The new Brand Guidelines for Circle Corp. to represent your Identity.