Brand Manual Tycoon Series

Page 1

Design & Style Protagonists.

There is no life without Tycoon. Tycoon Studio. Creative & Brand Studio

Ny – La – Bej

Be in touch. www.Tycoon-studio.com

Tycoon Agency 2018

Brand Manual Design and Brand Guidelines 2017

Ty. COMPANY DATA

COMPANY NAME :

COMPANY ADDRESS

CONTACTS :

TYCOON

7TH AVENUE, MANHATTAN

M : INFO@TYCOON.COM

BRAND STUDIO LTD. & CO.

578 NEW YORK, UNITED STATES

W : WWW.TYCOON.COM


Brand Manual Guide: Tycoon Brand Studio. & Co. | Date: 18.11.17

Tycoon Brand Studio

Welcome to Brand Manual of Tycoon Studio STATEMENT OF CONFIDENTIALITY This material contained in our response and any material or information disclosed during of discussions of the proposal represents the proprietary, confidential information pertaining to our services, methodologies and mathods. Other products name and brand my be trademarks or redgesterd trademarks of their respective owners.

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Table of Content Welcome__________________________________________________________ 05 Corporate Logo____________________________________________________ 06 Corporate Typography_____________________________________________ 09 Corporate Color System___________________________________________ 10 Corporate Stationery______________________________________________ 12 Grid System_______________________________________________________ 13 Corporate Images and Bleding Modes_____________________________ 14 Corporate Iconography____________________________________________ 15 Usage of Corporate Manual________________________________________ 16 Terms and Conditions_____________________________________________ 17 Contact___________________________________________________________ 19

COMPANY NAME : TYCOON STUDIO & CO.

COMPANY ADDRESS 7TH AVENUE, MANHATTAN 578 NEW YORK, UNITED STATES

PAGE : 3 // 4 8


Brand Manual Guide: Tycoon Brand Studio. & Co. | Date: 18.11.17

Tycoon Studio & Brand Agency

The process of infinite creativity.

The Design Guidelines These guidelines describe the visual and verbal elements that represent the Purism corporate identity. This includes our name, logo and other elements such as color, type and graphics. Sending a consistent and controlled message of who we are is essential to presenting a strong, unified image of our company. These guidelines reflect Purisms commitment to quality, consitency and style. The Purism brand, including the logo, name, colors and identifying elements, are valuable company assets. Each of us is responsible for protecting the company’s interests by preventing unauthorized or incorrect use of the Purism name and marks.

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Tycoon_Studio PAGE : 5 // 4 8


Brand Manual Guide: Tycoon Brand Studio. & Co. | Date: 18.11.17

Tycoon Brand Studio Brand and Corporate Strategy Corporate Identity

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Corporate Design

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Corporate Behaviour

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Tycoon Brand Studio Brand Guidline Details MARKETING

Project Description

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Brand Goals Description

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WEB DEV.

Brand Content and Application

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GRAPHIC DESIGN

S A R A H FA IRC HIL D

PE T E R M C IN TO S H

A N DY S AU N D E RS O N

Project Manager

Creative Director

Creative Director

ABOUT :

ABOUT :

ABOUT :

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Brand Manual Guide: Tycoon Brand Studio. & Co. | Date: 18.11.17

How to build your brand Build your Brand

Corporate Design

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PAGE : 8 // 4 8

Corporate Communication


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Brand Evaluation

By Egotype Design

Story & Goals

n Corporate Behaviour

Corporate Identity PAGE : 9 // 4 8


Brand Manual Guide: Tycoon Brand Studio. & Co. | Date: 18.11.17

Section 01 Corporate Logo The Logo Introduction The Logo Application The Logo Elements Clearspace and Computation Incorrect Logo Applications

Logo PAGE : 10 // 4 8


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Corporate Logo and Corporate Trademarks

The Full Logotype The Purism Masterbrand or Corporate Logo comprises two elements, the logo symbol and logo type. The Logo Symbol is a powerful image evoking the culture of design services - the connection between the strength of communication and the different points that influence. It has a particular relationship with the Purism name. The Logo Type has been carefully chosen for its modern and yet refined, highly legible style, which has been further enhanced by the use of upper case letters. The typeface is Montserrat Purism and

has also been chosen to compliment and balance perfectly with the logo symbol. The corporate logo is presented through the use of colour as well as shape and form. The two corporate colours are Yellow and Grey. It is a fresh and appealing blend of colours chosen for their strong combination - modern - classic - timeless. The Colours have been selected according to international standards as shown below and are easily implemented.

The Logotype 1) The Logo Symbol Consists of a powerful element evoking the culture of design services and a black square backround. 2) The Logo Title Carefully chosen for its modern and yet refined, highly legible style, which has been further enhanced by the use of upper case letters in gray tone of the chosen corporate color. The font that is used here is Montserrat.

The Logotype and Backgrounds Logo Dark Version

Logo Dark Version will be used when the backround color ist light colored.

Logo Light Version

Logo Light Version will be used when the backround color ist dark colored.

Recommended formats are: .eps | .ai | .jpg | .tiff | .png Attention: Use of any stylized, animated, hand drawn or other versions of a inofficial logo is not permitted. This undermines the logo system and brand consistency. Please consult with Purism Trademark Licensing if you have any questions or need further help.

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Brand Manual Guide: Tycoon Brand Studio. & Co. | Date: 18.11.17

Logo Construction, Clearspace and computation It is important to keep corporate marks clear of any other graphic elements. To regulate this, an exclusion zone has been established around the corporate mark. This exclusion zone indicates the closest any other graphic element or

message can be positioned in relation to the mark.of the the symbol itself and our company name – they have a fixed relationship that should never be changed in any way.

x

y

1) Logo Symbol

1/2 x

1/2 x

1/2 x

1/2 x

Clearspace Definition Whenever you use the logo, it should be surrounded with clear space to ensure its visibility and impact. No graphic elements of any kind should invade this zone.

Computation To work out the clearspace take the height of the logo and divide it in half. (Clearspace = Height / 2).

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2) Full Symbol

1/2 x

1/2 x

1/2 x

1/2 x


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Logo application and standards Logo Backgrounds

Logo A Background Black Version

Logo B Background Colored Version

Logo C Background Dark Grey Version

Logo D Background White Version

Minimum Logo Sizes Full Logo Minimum Height: 11,5 mm

11,5 mm

Logo Symbol Minimum Height: 11,5 mm

11,5 mm

Incorrect Logo Application 1) Do not place the logo type on 2 lines 2) Do not invert the logo symbol 3) Do not alter the logo symbol 4) Do not alter the logo type style

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Brand Manual Guide: Tycoon Brand Studio. & Co. | Date: 18.11.17

Section 02 Corporate Typography The Corporate Fonts Primary Font Secondary Font Font Hierachy

Typo PAGE : 14 // 4 8


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The Corporate Fonts and Typography Guidelines Typography plays an important role in communicating an overall tone and quality. Careful use of typography reinforces our personality and ensures clarity and harmony in all Purism communications. We have selected

Montserrat and Source Sans Pro, which helps inject energy and enthusiasm into the entire Purism communications, as the primary and secondary corporate typefaces.

Primary Font

Roboto A

B

C

D

E

F

G

H

I

J

K

L

M

N

O

P

Q

R

S

T

U

V

W

X

Y

Z

a

b

c

d

e

f

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i

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k

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p

q

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x

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A

B

C

D

E

F

G

H

I

J

K

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N

O

P

Q

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S

T

U

V

W

X

Y

Z

Primary Font

a

b

c

d

e

f

g

i

j

k

l

m

Roboto

n

o

p

q

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s

t

v

w

x

y

z

Designer : Christian Robertson

0

1

2

3

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4

5

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6

7

8

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9

0

Bold

Light

Figures

The font Google describes the font as “modern, yet approachable” and “emotional”. The entire font family was officially made available for free download on January 12, 2012. It belongs to the neo-grotesque genre of sans-serif typefaces, and includes Thin, Light, Regular, Medium, Bold and Black weights with matching oblique styles.

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Special Characters

PAGE : 15 // 4 8


Brand Manual Guide: Tycoon Brand Studio. & Co. | Date: 18.11.17

The Corporate Fonts and Typography Guidelines

Secondary Font

Roboto Condensed

A

B

C

D

E

F

G

H

I

J

K

L

M

N O P Q R S T U V

W X Y Z

a

b

c

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e

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g

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u

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A

B

C

D

E

F

G

H

I

J

K

L

M

h

Secondary Font

N O P Q R S T U V

W X Y Z

Roboto Condensed

a

b

c

d

e

f

g

i

j

k

l

m

n

o

p

q

r

s

t

v

w

x

y

z

0

1

3

4

5

%

&

/

Designer : Christian Robertson

2

h u 6

7

8

?

9

0

Bold

Light

Figures

The font Google describes the font as “modern, yet approachable” and “emotional”. The entire font family was officially made available for free download on January 12, 2012. It belongs to the neo-grotesque genre of sans-serif typefaces, and includes Thin, Light, Regular, Medium, Bold and Black weights with matching oblique styles.

PAGE : 16 // 4 8

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$

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Special Characters


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Corporate Typography and Text Hierarchy Typographic hierarchy is another form of visual hierarchy, a sub-hierarchy per se in an overall design project. Typographic hierarchy presents lettering so that the most important words are displayed with the most impact so

users can scan text for key information. Typographic hierarchy creates contrast between elements. There are a variety of ways you can create a sense of hierarchy. Here are some of the most common techniques for Purism layouts.

Context Text and inner Headlines

Caption Text

Purism Typo

Roboto Regular 6 pt Type / 11 pt Leading

Copy Text

Purism Typo

Roboto Regular 6 pt Type / 11 pt Leading

Headlines Copytext

Purism Typo Roboto Bold - Inital Letters 10pt Type / 10pt Leading

Headlines and Typobreaks

Big Headlines and Title

Sequencer and Title for Marketing

Subhead Typo

Roboto Purism - Capital Letters 21pt Type / 22 pt Leading

Head Typo Roboto Purism - Capital Letters 40pt Type / 44 pt Leading

PAGE : 17 // 4 8


Brand Manual Guide: Tycoon Brand Studio. & Co. | Date: 18.11.17

Section 03 Corporate Color Sytem The Corporate Colors Primary Color System Secondary Color System

Color PAGE : 18 // 4 8


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The Primary Color System and Color Codes Color plays an important role in the Purism corporate identity program. The colors below are recommendations for various media. A palette of primary colors has been developed, which comprise the “One Voice� color scheme. Consistent use of

these colors will contribute to the cohesive and harmonious look of the Purism brand identity across all relevant media. Check with your designer or printer when using the corporate colors that they will be always be consistent.

Primary Color System

Color A : Yellow -

100 %

100 %

Gradient

80 %

60 %

20 %

40 %

Color Codes CMYK : C000 M020 Y100 K000 Pantone : 297C HKS : 02K RGB : R000 G000 B000 Web : #000000

20 %

Primary Color system

Color B : Hard Black -

Primary Color System : Explanation : The Purism Company has three official colors: Yellow, Black and Gray. These colors have become a recognizable identifier for the company. Usage: Use them as the dominant color palette for all internal and external visual presentations of the company.

100 %

100 %

Gradient

80 %

60 %

20 %

40 %

Color Codes CMYK : C000 M020 Y100 K000 Pantone : 297C HKS : 02K RGB : R000 G000 B000 Web : #000000

20 %

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Brand Manual Guide: Tycoon Brand Studio. & Co. | Date: 18.11.17

The Secondary Color System and Color Codes

The secondary color system and color codes

Secondary Color A

100 %

Gradient

20 %

CMYK : C000 M020 Y100 K000 Pantone : 297C HKS : 02K RGB : R000 G000 B000 Web : #000000

Secondary Color B

100 %

Gradient

20 %

Secondary Color System :

Secondary Color C

Explanation : The Secondary colors are complementary to our official colors, but are not recognizable identifiers for Purism company. Secondary colors should be used sparingly, that is, in less than 10 percent of the palette in one piece.

100 %

Gradient

20 %

CMYK : C000 M020 Y100 K000 Pantone : 297C HKS : 02K RGB : R000 G000 B000 Web : #000000

Secondary Color D

Usage: Use them to accent and support the primary color palette.

100 %

PAGE : 20 // 4 8

CMYK : C000 M020 Y100 K000 Pantone : 297C HKS : 02K RGB : R000 G000 B000 Web : #000000

Gradient

20 %

CMYK : C000 M020 Y100 K000 Pantone : 297C HKS : 02K RGB : R000 G000 B000 Web : #000000


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Colors are one of the most important things to transfer a brand to the customers. Tycoon Studio 2017

PAGE : 21 // 4 8


Brand Manual Guide: Tycoon Brand Studio. & Co. | Date: 18.11.17

Section 04 Stationery and Branding The Company Letterhead The Company Business Cards The Envelope Logo Placement

brand PAGE : 2 2 // 4 8


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The Corporate Stationery and Usage

Company Letterhead TYCOON STUDIO Main Avenue, 7th New York, United States T. 01 23 4567 8901 F. 01 23 4567 8901 July, 2ne 2017

info@tycoon.com www.tycoon.com

Dear Mr. Max Jefferson Creative Director London, GB

Color plays an important role in the Grey Agency´s corporate identity program. The colors below are recommendations for various media. A palette of primary colors has been developed, which comprise the “One Voice” color scheme. Consistent use of these colors will contribute to the cohesive and harmonious look of the Grey Agency´s brand identity across all relevant media. Check with your designer or printer when using the corporate colors that they will be always be consistent. Excero mo dit voluptatur, quunti ra dolupta sit quat archicatibus rae ni arum remque repel iliquo ipsaper atibusant mint quam fuga. Itate cus, ut eum estiam ium ipsametur, siminctus dolest arum consed quiberum nihici aut voluptaque consedi blanis a num eicto optassi nverumquis auda con peptate reperep udantiis sed uatiis mo ea verferes des essinctet parum quaspe solupta et et dolorum t. As et ut dolut voloritatium explige ndenditia dolum erci omni beariberia que dist officabo. Icillabo. comnienis as accusda a niet autam, qui blaborem quibusdam, te pro ilignim iliciate enis restendae nonseditibus ent fugitatius alis ate ipsam quiam re volut que ea quist, occullabo. Ut et etur? Aditi comnimus ullacea tiant, se ne volupta dolut dit imodipsum esciur? Udio cus nest evella nest que aute nis eos eaquo quidusdae ea vel entoritae culloru ptatecab ident.

The Company Letterhead Explanation: This shows the approved layouts with the primary elements of the Purism stationery system for the front- and backside of the letterheads.

Berst Regards

MAXWELL DOE DIRECTOR

Usage: The letterhead will be used for all official communication that is going out of Purism company.

www. tycoonltd.com

Tycoon Brand Studion

Parameter

Dimensions:

Weight

Print:

Letterhead

297 x 210mm / DIN A4

120g/m Uncoated

CMYK

white

PAGE : 2 3 // 4 8


Brand Manual Guide: Tycoon Brand Studio. & Co. | Date: 18.11.17

The Corporate Stationery and Usage

Business Cards

Tycoon_Brand Studio

Explanation: This shows the approved layouts with the primary elements of the Purism stationery system for business cards.

Tycoon

Usage: The business cards will be used for all official contact and communication of Purism company. Insert the Purism letterhead and send your documents throughout the world.

www.tycoon-studio.com

Tycoon Studio Mr. Max Jefferson Creative Director

Bold Studio Main Avenue, 7th New York, USA T. 01 23 4567 8901 F. 01 23 4567 8901

Envelope -

Tycoon Brand Studio

Explanation: This shows the approved layout with the primary elements of the Purism stationery system for envelopes. Dimensions: 220 x 110 mm www.tycoonstudio.com

Weight: 400g/m Uncoated white

PAGE : 24 // 4 8

info@tycoon-studio.com www.tycoon-studio.com


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Correct Logo Placement Example DIN A4

Place your logo in correct way.

Logo Placement Explanation: To place the Purism logo in the correct way please use one of the approved styles that are shown on the right. To place the Purism logo in other ways is not allowed.

Grid Examples Download Direct Link : http://www.purism-studio.com/grids/grid_layouts.zip

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Brand Manual Guide: Tycoon Brand Studio. & Co. | Date: 18.11.17

The Corporate Branding CD Labels, CD Cover and Billboards

CD Label & Cover

COMPANY NAME : TYCOON STUDIO. & CO. COMPANY ADDRESS 7TH AVENUE, MANHATTAN 578 NEW YORK UNITED STATES

COMPANY NAME :

Ty c o o

Explanation: This shows the approved layouts with the primary elements of the Purism stationery system for CD Labels and Covers.

The Corporate CD Labels and CD Cover for Tycoon Studio

udio

-

St

Ty

coon_

TYCOON STUDIO. & CO. COMPANY ADDRESS 7TH AVENUE, MANHATTAN 578 NEW YORK, USA

CD Label 5” x 5”

n

_S

tudi

o

CD Cover 5.2” x 2.2”

Purism Banner Explanation: This shows the approved layouts with the primary elements of the Purism stationery system for Outdoor Banner.

PAGE : 26 // 4 8

Creative Design Web Development Marketing

Outdoor Banner 70” x 30”

www.tycoon-studio.com


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The Corporate Branding Rollup and Company Flag

Purism Studio Roll up

Creative Design

Web Development

www.tycoonstudio.com

www.purismstudio.com

Explanation: This shows the approved layouts with the primary elements of the Purism stationery system for Roll up.

Marketing Purism Studio Flag -

Purism Studio Roll up 70” x 30”

Purism Studio Flag 70” x 20”

Explanation: This shows the approved layouts with the primary elements of the Purism stationery system for Purism Studio Company Flag.

PAGE : 27 // 4 8


Brand Manual Guide: Tycoon Brand Studio. & Co. | Date: 18.11.17

Tycoon Brand Equipment

PAGE : 2 8 // 4 8


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The Corporate Branding Rollup and Company Flag

Purism Delivery Van Explanation: This shows the approved layouts with the primary elements of the Purism stationery system for delivery van. Purism Studio Delivery Van

Purism Company Car -

Purism Studio Company Car

Explanation: This shows the approved layouts with the primary elements of the Purism stationery system for Purism Studio Company Car.

PAGE : 2 9 // 4 8


Brand Manual Guide: Tycoon Brand Studio. & Co. | Date: 18.11.17

The Corporate Branding Social Media Branding Set

Social Media Image Kit

Youtube

Explanation: This shows the approved layouts with the primary elements of the Purism stationery system for Social Media Images.

Creative Design Web Development Marketing www.tycoon-studio.com

Facebook

Creative Design Web Development Marketing

www.tycoon-studio.com

Google+

Creative Design Web Development Marketing

www.tycoon-studio.com

PAGE : 3 0 // 4 8


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The Corporate Branding Social Media Branding Set

Linkedin

Creative Design Web Development

Tycoon Brand Studio

Marketing

www.tycoon-studio.com

Instagram Social Image Sizes Complete Cheatsheet Youtube Image 2560 x 1440 px

Love & Creation

Facebook Image 828 x 315 px Google+ Image 1080 x 608 px Linkedin Image 646 x 220 px Instagram 1080 x 1080 px

www.tyccon-studio.com

Instagram Square Post Image

PAGE : 31 // 4 8


Brand Manual Guide: Tycoon Brand Studio. & Co. | Date: 18.11.17

Section 05 Corporate Grid System Grid Systems Vertical Grid Systems A4 Presentation Grid System Vertical Grid System for Tablets

Grids PAGE : 32 // 4 8


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The Purism Grid System and Application

A4 Vertical Grid System Examples

Grid System Explanation In graphic design, a grid is a structure made up of a series of intersecting straight (vertical, horizontal, and angular) or curved guide lines used to structure content. The grid serves as an armature on which a designer can organize graphic elements (images, glyphs, paragraphs) in a rational, easy to absorb manner. A grid can be used to organize graphic elements in relation to a page, to other graphic elements on the page, or relation to other parts of the same graphic element or shape.

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Brand Manual Guide: Tycoon Brand Studio. & Co. | Date: 18.11.17

The Screen Grid System and Application

Screen Horzontal Grid System Examples Explanation: This shows an approved layout with a typography grid for a 16:9 Screen of Purism. This will be used for Company presentations in Powerpoint or Keynote.

Grid Examples Download Direct Link : http://www.purism-studio.com/grids/grid_layouts. zip

PAGE : 3 4 // 4 8


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The Tablet Grid System and Application

Vertical Tablet Grid System Examples

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Brand Manual Guide: Tycoon Brand Studio. & Co. | Date: 18.11.17

Section 06 Image and Blending Modes Corporate Image Corporate Image Color Corporate Image Black & White Blending Modes and Options

Image PAGE : 36 // 4 8


Made with

By Egotype Design

The Purism Studio Corporate Image : Colored Images Corporate Images are responsible to transfer the values of Purism to our customers or our potential customers. It is a composite psychological impression that continually changes with the firm’s circumstances, media coverage, performance,

pronouncements, etc. Purism use various corporate advertising techniques to enhance their public image in order to improve their desirability as a supplier, employer, customer, borrower, partner, etc.

The corporate image system for colored images Requirements: - desaturate colours - high contrast - sharp images - minimalistic look - modern and businesslike

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Brand Manual Guide: Tycoon Brand Studio. & Co. | Date: 18.11.17

The Purism Studio Corporate Image : Black & White

The corporate image system for B/W images Requirements: - dark look - high contrast - sharp images - minimalistic look - modern

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Made with

By Egotype Design

The Purism Studio Blending Modes for Brand Images Image effects and blending modes raise the concision and the recognizability of a brand. Also they are able to divide content and other graphical elements

that are used in layouts. In the same way the support statement of the used images and raise application possibilities.

Corporate image blending modes and functionality Requirements: 1) use it in black and white images colours 2) use a placeholder with a yellow back 3) adjust the layer style to “multiplicate�

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Brand Manual Guide: Tycoon Brand Studio. & Co. | Date: 18.11.17

The Purism Studio Corporate Image Moodboard

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Made with

By Egotype Design

The Purism Studio Corporate Design Moodboard A mood board is extremely useful for establishing the aesthetic feel of a design structure. It usually fits into the process somewhere after wireframes and before design mockups. Things

that can be explored in the mood board include photography style, color palettes, typography, patterns, and the overall look and feel of the site. Soft or hard? Grungy or clean? Dark or light?

A rough collage of colors, textures and pictures is all it takes to evoke a specific style or feeling.

Three color combination board

Four color combination board

Corporate Color Combinations

Two color combination board

Corporate Patterns

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Brand Manual Guide: Tycoon Brand Studio. & Co. | Date: 18.11.17

Section 07 Corporate Iconography Corporate Iconography Icon Application

Icons PAGE : 42 // 4 8


Made with

By Egotype Design

The Purism Studio Corporate Iconograpy System and Application An icon is a pictogram displayed on a screen or print layout in order to help the user navigate through the content in a easier way. The icon itself is a small

200 %

picture or symbol serving as a quick, “intuitive� representation of a software tool, function or a data file.

100 %

75 %

50 %

Icon version 1: - Light Grey solid background - Stroke size: 2pt

Icon version 2: - Black solid background - Stroke size: 2pt

Examples for Purism Corporate Iconography System How to: - only use icon with a backround - minimum stroke size: 0.5 pt - upscale only proportional

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Brand Manual Guide: Tycoon Brand Studio. & Co. | Date: 18.11.17

Section 08 Guideline Check List Checklist Introduction Manual Checklist

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Made with

By Egotype Design

The Purism Studio Corporate Iconograpy System and Application The easiest way to make sure that your work will match the brand manual guidelines is to have a small check list. Before publishing please go through the

following check list, check bullet point and compare this with your publication. If something is incosistent please rework until everything is correct.

01 The Logo

Only use approved versions of the logo. Please check that you have respected the minimum size and exclusion zone requirements. The logo should not appear on color backgrounds without being reversed out.

02 Color

Please make sure that only your approved primary and secondary colors are used.

03 Typography

Use the font Adobe Caslon Pro for all top headings. For body text and smaller headings use font Lato. Both fonts are also available for web.

04 Imagery

Use desatured photos with vintage color, grayscale photos or photos with color overlay. Please follow the rules.

05 Print materials

Please use the provided grids and approved layouts for all printed products and the stationery.

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Brand Manual Guide: Tycoon Brand Studio. & Co. | Date: 18.11.17

Section 09 Summary and Contact Summary Contact

Info PAGE : 4 6 // 4 8


Made with

By Egotype Design

The Purism Studio Summary and Contact

Thank_you.

A short summary

Contact

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For further information please contact:

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Mark Anderson Marketing Purism Studio E: info@purism.com P: +01.132.4567.890

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Purism Studio

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Tycoon.Studio

ycoon COMPANY DATA AND CONTACT

COMPANY NAME :

TYCOON STUDIO. & CO. COMPANY ADDRESS

7TH AVENUE, MANHATTAN 578 NEW YORK

UNITED STATES

CONTACTS :

M : INFO@TYCOON.COM W : WWW.TYCOON.COM

www.tycoonstudio.com


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