Brand Manual by egotype

Alpha.Inc

Brand Guidelines Brand Manual & Guidelines

The new Brand Guidelines for Alpha Corp. to represent your identity and give a consistent visual look.

Address

Phone & Fax

Online

Design.Inc Company

Free Toll:

+ 1 020 7800 800

Email 1:

info@.design-inc.com

7th Avenue, Manhattan

Phone:

+ 1 0800 123 123

Email 2:

custom@.design-inc.com

Fax:

+ 1 0800 123 123

Website:

www.design-inc.com

578 New York United States

Brand Guidelines 2019

Alpha Corp. Brand Manual 2019

The Guideline Introduction These guidelines describe the visual and verbal elements that represent AlphaÂ´ corporate identity. This includes our name, logo and other elements such as color, type and graphics. Sending a consistent and controlled message of who we are is essential to presenting a strong, unified image of our brand. These guidelines reflect Alpha commitment to quality, consistency and style. The Alpha brand,

including the logo, name, colors and identifying elements, are valuable company assets.

Address: Alpha Studio

Each of us is responsible for protecting the companyâ&#x20AC;&#x2122;s interests by preventing unauthorized or incorrect use of the Alpha name and marks.

Main Avenue, 7th New York, USA Online: info@alpha-studio.com www.alpha-studio.com

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Table of Content

Brand Guidelines 2019

Table of content

About us

Brand Identity

Logo and Logo Guidelines

Typography and Text Hierarchy

Corporate Colors

Stationery

Grid & Layout Systems

Corporate Images

Mood Boards and Patterns

Iconography & Infographics

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Brand Guidelines 2019

Corporate Identity Have a look when image meets design.

Our Vision

Our Mission

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004

Brand Guidelines 2019

About us

Have a look when image meets design.

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Brand Guidelines 2019

About the Design Studio

Introduction About our Design Studio

Build your brand in an successful way.

Create and Believe. Live and Feel. Redesign and be Free.

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006

Studio Leaders

Brand Guidelines 2019

Andy Carroll

Michael Anderson

CEO / Company President

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A experienced brand identity studio.

Design is not just what it looks and feels like. 007

Brand Guidelines 2019

Corporate Identity

Identity Our Brand and Corporate Identity.

Corporate Identity How we are.

Corporate Behaviour How we want to be.

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Corporate Design How we wanna look.

Corporate Culture How we care about.

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008

Brand Guidelines 2019

Corporate Identity Corporate Behaviour Corporate Design Corporate Culture

009

Brand Guidelines 2019

About Project Brief, Goals, Content.

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Welcome

Table of Content

Brand Guidelines 2019

Michael Anderon Creative Director

The design process, at its best, integrates the aspirations of art, science, and culture. 0011

Brand Guidelines 2019

Corporate Logo

Introduction Corporate Logo & Brandmark.

The corporate logo. The Alpha Masterbrand or Corporate Logo comprises two

been carefully chosen for its modern and yet refined, highly

elements, the logo symbol and logo type. The Logo Symbol

legible style, which has been further enhanced by the use of

is a powerful image evoking the culture of design services

lower case letters. The typeface of Alpha is Helvetica Neue

- the connection between the strength of communication

and has also been chosen to compliment and balance per-

and the different points that influence. The Logo Type has

fectly with the logo symbol.

The logo symbol.

The logo title.

Consists of a powerful shield element evoking the power

Carefully chosen for its modern and refined, highly legible

and culture of our services.

style, The font that is used here is Helvetic Neue.

Alpha. Logo Light Version

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Logo Dark Version

Company Title 100 % size

b i

brand idendity Identity

Brand Guidelines 2019

Simplicity Boldness Honesty Trust

Continuous Learning

Diversity

Boldness Honesty Trust

Fun Humility Integrity

Leadership Diversity Innovation Quality Teamwork

Peerlessly and Professional

Passion

Attentively & Thoughtful

Commitment

Lively & Sustainable

Especially & Passionated

Accountability

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Brand Guidelines 2019

Logo Construction

Alpha Logo Logo Construction. The Construction It is important to keep corporate marks clear of any other graphic elements. To regulate this, an exclusion zone has been established around the corporate mark. This exclusion zone indicates the closest any other graphic element or message can be positioned in relation to the mark.of the the symbol itself and our company name â&#x20AC;&#x201C; they have a fixed relationship that should never be changed in any way.

The Clearspace Clearspace Whenever you use the logo, it should be surroun-

Clearspace Full Logomark

/2 x

// x x

/2 x

ded with clear space to ensure its visibility and impact. No graphic elements of any kind should

1 1 2 2

/2 x

invade this zone. Clearspace Single Logomark

Computation To work out the clearspace take the height of the logo and divide it in half. (Clearspace = Height / 2).

0014

/2 x

Logo Characteristics

Brand Guidelines 2019

Alpha Logo Logo Background and Sizes. Applicable and allowed Logo Backgrounds

Logo A

Logo B

Logo C

Logo D

Colored Background

Gray Background

Dark Background

White Background

Minimum logo sizes

Full Logo Minimum Size: 5 mm x 5 mm

Logo Symbol Minimum Size: 5 mm x 5 mm Whenever you use the logo, it should be used with a minimum height of 12 mm. The clear space is additional to the logo height to ensure its visibility.

0015

Brand Guidelines 2019

Corporate Typography

Typography Corporate Fonts.

Helvetica Neue

Primary Font

Designer

Helvetica Neue

Max Miedinger

The Helvetica® design is a classic that has stood the test of

weights and adapt the typeface for successive methods of

time – and changed with technological advances in the pro-

composition, from hot metal to digital. In addition, character

cess. First announced in 1957, Helvetica was re-released in

weights, proportions and spacing were sometimes com-

1983 as the Neue Helvetica® family, with a suite of subtle

promised in earlier versions of the family in order to comply

differences that made a positive impact on the design.

with inherent limitations of typesetting technologies of the day.

The original design, drawn by Max Miedinger, was released by the Haas Type Foundry of Switzerland, then by Germa-

It was these modifications that led to the redrafting of Hel-

ny-based Stempel (the parent company of Haas) and finally

vetica in 1983, when the complete family was carefully

by Mergenthaler Linotype. In 1983, Stempel released Neue

redrawn and expanded. The outcome was a synthesis of

Helvetica, a re-working of the design. Since its launch, Hel-

aesthetic and technical refinements that resulted in impro-

vetica has been refined by a variety of designers to add new

ved appearance, legibility and usefulness.

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Corporate Typography

Brand Guidelines 2019

Typography Fonts Hierarchy.

Font styles.

Bold

Helvetica® Neue A

Special Charactes

Figures

N a

Regular

O o

X x

Y y

Z z

0 12 3 4 5 6 7 8 9 0 !

“

∑

€

“

†

∆

¢ º

[ ª

] ©

/ ¨

| ƒ

( ⁄

{ ∂

)

} ‚

≠

•

;

‘

≈

‘

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Brand Guidelines 2019

Typography in Perfection. Typographic hierarchy creates contrast between elements. There are a variety of ways you can create a sense of hierarchy.

0018

Typographic Hierarchy

Brand Guidelines 2019

Typography Typographic Hierarchy.

Context Text

Caption Text

and inner Headlines

Alpha Studio Typo. Helvetica® Neue 7 pt Type / 10 pt Leading

Copy Text

Alpha Studio Typo. Helvetica® Neue 10 pt Type / 14 pt Leading

Headlines Copytext

Alpha Studio Typo. Helvetica® Neue 12 pt Type / 15 pt Leading

Sublines Sections

Alpha Studio Typo. Helvetica® Neue 16 pt Type / 20 pt Leading

Headlines and

Headlines and Title

Typobreaks

Alpha Studio Typo. Helvetica® Neue 21 pt Type / 25 pt Leading

Big Sequencer Title

Alpha Headline Helvetica® Neue

38 pt Type / 38 pt Leading

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Brand Guidelines 2019

Primary Color System

Color Codes Primary Color System.

Primary Color A Saphire Red

Primary Color B Deep Black

Print Color Codes

CMYK : C000 M020 Y100 K000

Pantone : 297C

HKS

: 02K

Web Color Codes

Brand color system. Color plays an important role in the Alpha Studio corporate identity program. The colors below are recommendations for various media. A palette of primary colors has been developed, which comprise the â&#x20AC;&#x153;One Voiceâ&#x20AC;? color scheme. Consistent use of these colors will contribute to the cohesive and harmonious look of the Alpha brand identity across all relevant media. Check with your designer or printer when using the corporate colors and that they will be always be consistent.

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: 02K

Web Color Codes

RGB

: R000

G000

Web

: #000000

B000

RGB

: R000

Web

: #000000

G000

B000

Primary Color A.

Red

Black

Secondary Color System

Brand Guidelines 2019

Color Codes Secondary Color System.

Color Tones

Sec. Color A

Sec. Color B

Color Codes

CMYK : C000 M020 Y100 K000

Pantone : 297C

HKS

: 02K

RGB

: R000

Web

: #000000

G000

B000

HKS

: 02K

RGB

: R000

Web

: #000000

G000

B000

Color Tones

Sec. Color C

Sec. Color D

Color Codes

CMYK : C000 M020 Y100 K000

Pantone : 297C

HKS

: 02K

RGB

: R000

Web

: #000000

Color Gradient

G000

B000

HKS

: 02K

RGB

: R000

Web

: #000000

G000

B000

Color Gradient

0021

Brand Guidelines 2019

Corporate Stationery

Print Communication Corporate Stationery System

Your company communication should always be branded and in-line with your corporate identity.

Stationery is a primary means of communication and it is

tions in size and content for different regions of the world.

essential that every application be a consistent reflection of

This section illustrates approved layouts for standard U.S.

our corporate identity.

business stationery.

There is only one approved design format for all corporate

It includes specifications for typography, color, printing

and business unit stationery, although there are slight varia-

method, paper stock.

0022

Corporate Stationery

Brand Guidelines 2019

Print Communication Company Letterhead

Letterhead

Parameter Main Avenue, 7th New York, United States T. 01 23 4567 8901 F. 01 23 4567 8901 July, 2ne 2017 Mr. Max Jefferson Creative Director London, GB

info@alpha-studio.com www.alpha-studio.com

Dimensions: DIN A4 Paper Weight: 100 g/m2 Print:

Dear Sir and Madam,

CMYK Offset

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This shows the approved layout with the primary elements of the Alpha stationery system

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for the frontside of letterheads.

Berst Regards

Usage: The corporate letterhead will

David Simmons Company President

Alpha Studio. Brand Builder

be used for all official external

alphadesign.

communication of Alpha company.

0023

Brand Guidelines 2019

Corporate Stationery

Print Communication Corporate Business Cards

Business Cards

Parameter Dimensions: 85 x 55 mm Paper Weight: 350 g/m2 Print: CMYK Offset

www.sonaris-studio.com

This shows the approved layouts with the primary elements of the Alpha stationery system for business cards.

Alpha

Mr. Max JeďŹ&#x20AC;erson Creative Director

Usage: Corporate business cards will be used for all official contact and external communication of Alpha Studio company.

0024

Alpha Studio Main Avenue, 7th New York, USA T. 01 23 4567 8901 F. 01 23 4567 8901

info@alpha-studio.com www.alpha-studio.com

Corporate Stationery

Brand Guidelines 2019

Print Communication Company Envelopes

Parameter Dimensions: Din A4 210 x 297 mm DL 210 x 105 mm Paper Weight:

Living economy.

120 g/m2 Print: CMYK Offset This shows the approved layinfo@alpha-studio.com www.alpha-studio.com

out with the primary elements of the Alpha stationery system for envelopes.

Main Avenue, 7th New York, United States T. 01 23 4567 8901 F. 01 23 4567 8901 info@alpha-studio.com www.alpha-studio.com

Letterhead

0025

Brand Guidelines 2019

Visual Basics Correct Logo Placement.

Place your Logo in the correct way.

Explanation. To place the Alpha logo in the correct way please use one of the approved styles that are shown on the right. To place the Alpha logo in other ways is not allowed.

0026

Brand Guidelines 2019

The height of cultivation always runs to simplicity. Design is your answer. 0027

Brand Guidelines 2019

Visual Basics Print Grid System.

Din A4 grid system. In graphic design, a grid is a structure made up of a series of intersecting straight (vertical, horizontal, and angular) or curved guide lines used to structure content. The grid serves as an armature on which a designer can organize graphic elements (images, glyphs, paragraphs) in a rational, easy to absorb manner. A grid can be used to organize graphic elements in relation to a page, to other graphic elements on the page, or relation to other parts of the same graphic element or shape.

0028

Print Grid Systems

Brand Guidelines 2019

The Grid System Build a Solid Design Layout.

One of the easiest ways to achieve an organized design is

quenced columns and rows. We use this column-based

to apply a grid system. Itâ&#x20AC;&#x2122;s a tried technique that first found

structure to place text and imagesin a consistent way

favor in print layout. Grids in interactive design can also help

throughout the design. Every element has its place that we

provide a consistent experience across multiple devices

can see instantly and reproduce elsewhere. Imagine the

with different screen sizes. Users are happy when they see

chaos if there were no grid system. They keep us right on

familiar features laid out as they would expect to find them.

the road!

The grid system helps align page elements based on se-

Example of a cover grid system

Place a big cover title.

Example of a inner page grid system

Place an awesome quote for more information here. Create. Place a headline

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reperciam.

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To place the Alpha logo in the correct way please use one of the ap-

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acesequi

cones

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proved styles that are shown.

0029

Brand Guidelines 2019

Screen Grid Systems

The Grid System Web & Screen Grid System.

Web Screen www.alpha-studios.com

Newsletter

Enter your mail address here

Brand Studio

About us

Web grid system. Screen grid This shows approved layouts with a responsive grid

www.alpha-studios.com

Newsletter

Enter your mail address here

for a 16:9 Screen of our website. This will be appli-

about

cable for websites, landing pages etc. Responsive screen grid This is an example of a grid for mobile phones.

0030

Clients.

Responsive Grid Systems

Brand Guidelines 2019

The Grid System Responsive Grid Systems.

Web grid system. The responsive layout grid adapts to screen size and orientation, ensuring consistency across layouts.

Mobile

About us

Clients

Contact

Tablet

0031

Brand Guidelines 2019

Corporate Images

Image System Colored Images.

How to.

- desaturate colours

- minimalistic look

Examples for Alpha

- high contrast

- modern

Corporate Image System

- sharp images

- businesslike

0032

Requirements:

Brand Guidelines 2019

Brand Image System –– minimalistic touch –– modern –– rough look

Alpha Image System. Corporate Images are responsible to transfer the values of Alpha to our customers or our potential customers. It is a composite psychological impression that continually changes with the firm’s circumstances, media coverage, performance, pronouncements, etc. Alpha Ltd. use various corporate advertising techniques to enhance their public image in order to improve their desirability as a supplier, employer, customer, borrower, partner, etc.

0033

Brand Guidelines 2019

Corporate Images

Image System Black & White Images.

How to.

- desaturate colours

- minimalistic look

Examples for Alpha

- high contrast

- modern

Corporate Image System

- sharp images

- businesslike

0034

Requirements:

Blending Modes

Brand Guidelines 2019

Image System Image Blending Modes.

A business class of its own. Alpha Incorporated is the worldÂ´s leading company for digital products and software.

www.alpha.com

www.alpha-inc.com

Best company of the world.

How to.

A class of its own.

Requirements:

Image Effects and blending

to divide content and other

modes raise the concision

graphical elements that are

Examples for Alpha

and the recognizability of

used in layouts.

blending mode system

a brand. Also they are able

0035

Brand Guidelines 2019

Visual Basics Design Mood boards.

Alpha Inc. Mood boards.

Mood boards and style elements are highly and extremely useful for establishing the aesthetic feel of a design structure. It usually fits into the process somewhere after wireframes and before design process and mockups. Things and designs that can be explored in the mood board include photography style, color palettes, typography, patterns and the overall look and feel.

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Design Mood Boards

Textures and Patterns

Brand Guidelines 2019

The Grid System Textures and Patterns.

Pattern A.

Pattern B.

Pattern C.

Pattern D.

Pattern E.

Pattern F.

0037

Brand Guidelines 2019

Visual Basics Iconography Design.

Use of Alpha Icon Set. You can use the approved icon set for your print and web design development. If icons are missing or you need additional please contact your designer to create new icons in the corporate design style.

Download. www.alpha-studio.com/iconography.zip Scan for download icon set

0038

Iconography

Infographics

Brand Guidelines 2019

The Grid System Infographics Design.

+75% 01

Infographics

Round Diagram

+63%

Infographics visual

are

Historgram Thin

+27% 2019

Data infographics

Comparison Round

2020

2021

Histogram Thick

graphic

representations

information, data or knowledge intended to present

+50 %

information quickly and cle-

+25 %

arly. They can improve cognition by utilizing graphics to

68 %

Sales in United States

enhance the human visual

-25 %

systemâ&#x20AC;&#x2122;s ability to see pat-

-50 %

+14 % Sales Worldwide

terns and trends. Comparison Round

Data with Icons

0039

Alpha.Inc

Always restless in creativity. Alpha Studio

Brand Guidelines www.alpha-studio.com