BRAND GUIDELINE V.1 Elevate Brand Collection
ELEVATE
DESIGN AND BRAND GUIDELINES WE LOVE THAT BRAND.
CONTACT Address
Phone | Fax | Online
Design.Inc Company 7th Avenue, Manhattan 578 New York United States
Free Toll: + 1 020 7800 800 Phone: + 1 0800 123 123 Email: info@.elevate.com Website: www.elevate.com
DESIGN AND BRAND GUIDELINES
The Elevate Corporate Brand Guidelines Version: v2 // 2015
TABLE OF CONTENT IN TRO DUCT ION
01
SECTION 1 OUR COMPANY LOGO
04
The Company Letterhead The Company Business Cards The Envelope Logo Placement
Introduction The Logo Application Clearspace and computation Minimum Logo Size
02
SECTION 1 CORPORATE TYPOGRAPHY
05
The Corporate Fonts Primary Font Secondary Font Font Hierachy
03
SECTION 1 CORPORATE COLOR SYSTEM Introduction The Logo Application Clearspace and computation Minimum Logo Size
SECTION 1 CORPORATE STATIONERY
SECTION 1 CORPORATE GRID SYSTEMS Grid Systems Vertical Grid Systems A4 Presentation Grid System Vertical Grid System for Tablets
06
SECTION 1 COMPANY CONTACT Introduction The Logo Application Clearspace and computation Minimum Logo Size
01
SECTION 1 CORPORATE LOGO
Introduction The Logo Application Clearspace and computation Minimum Logo Size
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02
SECTION 1 CORPORATE TYPOGRAPHY
The Corporate Fonts Primary Font Font Hierachy
03
SECTION 1 CORPORATE COLOR SYSTEM
Introduction Primary Color System Color Codes
The Elevate Corporate Brand Guidelines
04
SECTION 1 CORPORATE STATIONERY
The Company Stationery The Business Cards The Letterhead
05
SECTION 1 GRID SYSTEMS
06
Grid Systems Vertical Grid Systems A4 Presentation Grid System Vertical Grid System for Tablets
SECTION 1 COMPANY CONTACT
Summary Contact
A BRAND & THE DESIGN THE DESIGN GUIDELINES These guidelines describe the visual and verbal elements that represent Design.Inc´s corporate identity. This includes our name, logo and other elements such as color, type and graphics. Sending a consistent and controlled message of who we are is essential to presenting a strong, unified image of our company. These guidelines reflect Design.Inc´s commitment to quality, consitency and style. The Design.Inc brand, including the logo, name, colors and identifying elements, are valuable company assets. Each of us is responsible for protecting the company’s interests by preventing unauthorized or incorrect use of the Design.Inc name and marks.
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You are here:
01
SECTION 1 CORPORATE LOGO
02
Introduction The Logo Application Clearspace and computation Minimum Logo Size
SECTION 1 CORPORATE TYPOGRAPHY
03
The Corporate Fonts Primary Font Font Hierachy
SECTION 1 CORPORATE COLOR SYSTEM
Introduction Primary Color System Color Codes
SECTION 1 CORPORATE LOGO THE INTRODUCTION The Design.Inc Masterbrand or Corporate Logo comprises two elements, the logo symbol and logo type. The Logo Symbol is a powerful image evoking the culture of design services - the connection between the strength of communication and the different points that influence. It has a particular relationship with the Design.Inc name. The Logo Type has been carefully chosen for its modern and yet refined, highly legible style, which has been further enhanced by the use of upper case letters. The typeface is
Montserrat Bold and has also been chosen to compliment and balance perfectly with the logo symbol. The corporate logo is presented through the use of colour as well as shape and form. The two corporate colours are Yellow and Grey. It is a fresh and appealing blend of colours chosen for their strong combination - modern - classic - timeless. The Colours have been selected according to international standards as shown below and are easily implemented.
1) The Logo Symbol Consists of a powerful element evoking the culture of design services and a grey square backround.
2) The Logo Title Carefully chosen for its modern and yet refined, highly legible style, which has been further enhanced by the use of upper case letters in gray tone of the chosen corporate color. The font that is used here is Montserrat Bold.
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1
2
LOGO LIGHT VERSION
LOGO DARK VERSION
The Logo Light Version will be used when the backround color ist dark colored.
The Logo Dark Version will be used when the backround color ist light colored.
The Elevate Corporate Brand Guidelines
04
SECTION 1 CORPORATE STATIONERY
05
SECTION 1 GRID SYSTEMS
06
Grid Systems Vertical Grid Systems A4 Presentation Grid System Vertical Grid System for Tablets
The Company Stationery The Business Cards The Letterhead
SECTION 1 COMPANY CONTACT
Summary Contact
CLEARSPACE Full Logo
CLEARSPACE Logo Symbol 1
/2 x
1
/2 x
/2 x
1
/2 x
x
1
Definition Whenever you use the logo, it should be surrounded with clear space to ensure its visibility and impact. No graphic elements of any kind should invade this zone.
Computation To work out the clearspace take the height of the logo and divide it in half. (Clearspace = Height / 2).
MINIMUM LOGO SIZES Full Logo Minimum Size: 20mm x 3.33 mm
The Elevate Corporate Brand Guidelines
40 mm
30 mm
20 mm
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You are here:
01
SECTION 1 CORPORATE LOGO
02
Introduction The Logo Application Clearspace and computation Minimum Logo Size
03
SECTION 1 CORPORATE TYPOGRAPHY
The Corporate Fonts Primary Font Font Hierachy
SECTION 1 CORPORATE COLOR SYSTEM
Introduction Primary Color System Color Codes
SECTION 2 CORPORATE TYPOGRAPHY THE COR P OR AT E FONTS AND T Y POGR A PH Y Typography plays an important role in communicating an overall tone and quality. Careful use of typography reinforces our personality and ensures clarity and harmony in all Design.Inc communications. We have selected Montserrat and Source Sans Pro, which helps inject energy and enthusiasm into the entire Design.Inc communications, as the primary and secondary corporate typefaces.
PRIMARY FONT : MONTSERRAT
1
Bold
The Font The old posters and signs in the traditional neighborhood of Buenos Aires called Montserrat inspired me to design a typeface that rescues the beauty of urban typography from the first half of the twentieth century. The goal is to rescue what is in Montserrat and set it free, under a free, open source license.
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z
Regular
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z
Figures
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The Elevate Corporate Brand Guidelines
04
SECTION 1 CORPORATE STATIONERY
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Grid Systems Vertical Grid Systems A4 Presentation Grid System Vertical Grid System for Tablets
The Company Stationery The Business Cards The Letterhead
CONTEXT TEXT AND INNER HEADLINES
SECTION 1 GRID SYSTEMS
Caption Text
SECTION 1 COMPANY CONTACT
Summary Contact
Design.Inc Typo Lato Regular 6 pt Type / 9 pt Leading
HEADLINES AND TYPOBREAKS
Copy Text
Design.Inc Typo Lato Regular 8 pt Type / 11 pt Leading
Headlines Copytext
DESIGN.INC TYPO
Sublines Sections
Montserrat Regular - Capital Letters 10pt Type / 10pt Leading
DESIGN.INC TYPO
Playfair Display - Capital Letters 16pt Type / 16pt Leading
Big Headlines and Title
DESIGN.INC
Playfair Display - Capital Letters 34pt Type / 30 pt Leading
Sequencer and Title for Marketing
THE HEADER
Playfair Display - Capital Letters 48pt Type / 48 pt Leading
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You are here:
01
SECTION 1 CORPORATE LOGO
02
Introduction The Logo Application Clearspace and computation Minimum Logo Size
03
SECTION 1 CORPORATE TYPOGRAPHY
The Corporate Fonts Primary Font Font Hierachy
SECTION 1 CORPORATE COLOR SYSTEM
Introduction Primary Color System Color Codes
SECTION 3 CORPORATE COLOR SYSTEM T H E PR I M A RY COLOR SYSTEM A ND COLOR CODES
1
COLOR CODES CMYK : C000 M020 Y100 K000 Pantone : 297C RGB : R000 G000 B000
Color Tones Color plays an important role in the Design.Inc corporate identity program. The colors below are recommendations for various media. A palette of primary colors has been developed, which comprise the “One Voice” color scheme. Consistent use of these colors will contribute to the cohesive and harmonious look of the Design.Inc brand identity across all relevant media. Check with your designer or printer when using the corporate colors that they will be always be consistent.
100 %
80 %
60 %
40 %
20 %
40 %
20 %
Gradient Red Gradient
2
COLOR CODES CMYK : C000 M020 Y100 K000 Pantone : 297C RGB : R000 G000 B000
Color Tones 100 %
80 %
60 %
Gradient Red Gradient
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The Elevate Corporate Brand Guidelines
04
SECTION 1 CORPORATE STATIONERY
The Company Stationery The Business Cards The Letterhead
05
SECTION 1 GRID SYSTEMS
Grid Systems Vertical Grid Systems A4 Presentation Grid System Vertical Grid System for Tablets
06
SECTION 1 COMPANY CONTACT
Summary Contact
A BRAND IS GROWING UP. D R I V E . I M PAC T. I N S I G H T. P E R F O R M A N C E .
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01
SECTION 1 CORPORATE LOGO
02
Introduction The Logo Application Clearspace and computation Minimum Logo Size
SECTION 1 CORPORATE TYPOGRAPHY
03
The Corporate Fonts Primary Font Font Hierachy
SECTION 1 CORPORATE COLOR SYSTEM
Introduction Primary Color System Color Codes
SECTION 4 CORPORATE STATIONERY THE COMPANY BUSINESS CARDS AND LETTERHEAD
THE COMPANY BUSINESS CARDS
THE COMPANY LETTERHEAD
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-
Explanation: This shows the approved layouts with the primary elements of the Design.Inc stationery system for business cards.
Explanation: This shows the approved layouts with the primary elements of the Design. Inc stationery system for the front- and backside of the letterheads.
Usage: The business cards will be used for all official contact and communication of Design.Inc company. Insert the Design. Inc letterhead and send your documents throughout the world.
PARAMETERS STATIONERY
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Dimensions 85 x 55 mm 210 x 297 mm
Weight 400g/m Uncoated white
Usage: The letterhead will be used for all official communication that is going out of Design.Inc company.
Print CMYK
The Elevate Corporate Brand Guidelines
You are here:
04
SECTION 1 CORPORATE STATIONERY
The Company Stationery The Business Cards The Letterhead
05
SECTION 1 GRID SYSTEMS
06
Grid Systems Vertical Grid Systems A4 Presentation Grid System Vertical Grid System for Tablets
SECTION 1 COMPANY CONTACT
Summary Contact
Peter Jackson Creative Director
Main Street 4th 2515 Los Angeles United States
when design meets you.
P: +01.1234.5678.90 F: +01.1234.5678.90 E: peter@designinc.com
Mr. Edward Simmons Troublemaker Company Main Avenue, 5th Northwest Los Angeles United States when design meets you.
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PARAMETERS LETTERHEAD Dimensions 210 x 297 mm Paper Weight 400g/m Uncoated white
Mr. Edward Simmons Troublemaker Company Main Avenue, 5th Northwest Los Angeles United States
PARAMETERS BUSINESS CARDS Dimensions 85 x 55 mm Paper Weight 400g/m Uncoated white
The Elevate Corporate Brand Guidelines
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You are here:
01
SECTION 1 CORPORATE LOGO
02
Introduction The Logo Application Clearspace and computation Minimum Logo Size
SECTION 1 CORPORATE TYPOGRAPHY
The Corporate Fonts Primary Font Font Hierachy
03
SECTION 1 CORPORATE COLOR SYSTEM
Introduction Primary Color System Color Codes
SECTION 5 GRID SYSTEMS PRINT THE BASIC PRINT GRID SYSTEM GUIDE FOR ELEVATE COMPANY THE COMPANY GRID SYSTEMS
In graphic design, a grid is a structure made up of a series of intersecting straight (vertical, horizontal, and angular) or curved guide lines used to structure content. The grid serves as an armature on which a designer can organize graphic elements (images,
PAGE GRID SYSTEM EXAMPLES
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glyphs, paragraphs) in a rational, easy to absorb manner. A grid can be used to organize graphic elements in relation to a page, to other graphic elements on the page, or relation to other parts of the same graphic element or shape.
Explanation: Use Grids to organize elements in relation to a page or other graphic elements.
The Elevate Corporate Brand Guidelines
You are here:
04
SECTION 1 CORPORATE STATIONERY
The Company Stationery The Business Cards The Letterhead
05
SECTION 1 GRID SYSTEMS
Grid Systems Vertical Grid Systems A4 Presentation Grid System Vertical Grid System for Tablets
06
SECTION 1 COMPANY CONTACT
Summary Contact
A4 VERTICAL GRID SYSTEM EXAMPLES
VERTICAL PAGE GRID SYSTEM EXAMPLES
The Elevate Corporate Brand Guidelines
Explanation: This shows an approved layouts with a typography grid for a DIN A4 page size.
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01
SECTION 1 CORPORATE LOGO
Introduction The Logo Application Clearspace and computation Minimum Logo Size
02
SECTION 1 CORPORATE TYPOGRAPHY
The Corporate Fonts Primary Font Font Hierachy
03
SECTION 1 CORPORATE COLOR SYSTEM
Introduction Primary Color System Color Codes
SECTION 5 GRID SYSTEMS SCREEN THE BASIC SCREEN GRID SYSTEM GUIDE FOR ELEVATE COMPANY
SCREEN HORIZONTAL GRID SYSTEM EXAMPLES
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Explanation: This shows an approved layout with a typography grid for a 16:9 Screen of Elevate.
The Elevate Corporate Brand Guidelines
You are here:
04
SECTION 1 CORPORATE STATIONERY
The Company Stationery The Business Cards The Letterhead
05
SECTION 1 GRID SYSTEMS
06
Grid Systems Vertical Grid Systems A4 Presentation Grid System Vertical Grid System for Tablets
SECTION 1 COMPANY CONTACT
Summary Contact
TABLET VERTICAL GRID SYSTEM EXAMPLE
Example: Tablet
The Elevate Corporate Brand Guidelines
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01
SECTION 1 CORPORATE LOGO
Introduction The Logo Application Clearspace and computation Minimum Logo Size
02
SECTION 1 CORPORATE TYPOGRAPHY
03
The Corporate Fonts Primary Font Font Hierachy
SECTION 1 CORPORATE COLOR SYSTEM
Introduction Primary Color System Color Codes
SECTION 6 CONTACT AND SUMMARY A SHORT SUMMARY
CONTACT
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For further information please contact: Mark Anderson Marketing Design.Inc E: info@design-inc.com P: +01.132.4567.890
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The Elevate Corporate Brand Guidelines
You are here:
04
SECTION 1 CORPORATE STATIONERY
The Company Stationery The Business Cards The Letterhead
05
SECTION 1 GRID SYSTEMS
06
Grid Systems Vertical Grid Systems A4 Presentation Grid System Vertical Grid System for Tablets
SECTION 1 COMPANY CONTACT
Summary Contact
THANK YOU!
The Elevate Corporate Brand Guidelines
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WE LOVE THAT BRAND. Elevate Brand Collection
THANK YOU FOR ATTENTION!