Brand Manual Guide v2

BRAND GUIDELINE V.1 Elevate Brand Collection

ELEVATE

DESIGN AND BRAND GUIDELINES WE LOVE THAT BRAND.

CONTACT Address

Phone | Fax | Online

Design.Inc Company 7th Avenue, Manhattan 578 New York United States

Free Toll: + 1 020 7800 800 Phone: + 1 0800 123 123 Email: info@.elevate.com Website: www.elevate.com

DESIGN AND BRAND GUIDELINES

The Elevate Corporate Brand Guidelines Version: v2 // 2015

TABLE OF CONTENT IN TRO DUCT ION

01

SECTION 1 OUR COMPANY LOGO

04

The Company Letterhead The Company Business Cards The Envelope Logo Placement

Introduction The Logo Application Clearspace and computation Minimum Logo Size

02

SECTION 1 CORPORATE TYPOGRAPHY

05

The Corporate Fonts Primary Font Secondary Font Font Hierachy

03

SECTION 1 CORPORATE COLOR SYSTEM Introduction The Logo Application Clearspace and computation Minimum Logo Size

SECTION 1 CORPORATE STATIONERY

SECTION 1 CORPORATE GRID SYSTEMS Grid Systems Vertical Grid Systems A4 Presentation Grid System Vertical Grid System for Tablets

06

SECTION 1 COMPANY CONTACT Introduction The Logo Application Clearspace and computation Minimum Logo Size

01

SECTION 1 CORPORATE LOGO

Introduction The Logo Application Clearspace and computation Minimum Logo Size

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02

SECTION 1 CORPORATE TYPOGRAPHY

The Corporate Fonts Primary Font Font Hierachy

03

SECTION 1 CORPORATE COLOR SYSTEM

Introduction Primary Color System Color Codes

The Elevate Corporate Brand Guidelines

04

SECTION 1 CORPORATE STATIONERY

The Company Stationery The Business Cards The Letterhead

05

SECTION 1 GRID SYSTEMS

06

Grid Systems Vertical Grid Systems A4 Presentation Grid System Vertical Grid System for Tablets

SECTION 1 COMPANY CONTACT

Summary Contact

A BRAND & THE DESIGN THE DESIGN GUIDELINES These guidelines describe the visual and verbal elements that represent Design.Inc´s corporate identity. This includes our name, logo and other elements such as color, type and graphics.

Sending a consistent and controlled message of who we are is essential to presenting a strong, unified image of our company.

These guidelines reflect Design.Inc´s commitment to quality, consitency and style.

The Design.Inc brand, including the logo, name, colors and identifying elements, are valuable company assets.

Each of us is responsible for protecting the company’s interests by preventing unauthorized or incorrect use of the Design.Inc name and marks.

The Elevate Corporate Brand Guidelines

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You are here:

01

SECTION 1 CORPORATE LOGO

02

Introduction The Logo Application Clearspace and computation Minimum Logo Size

SECTION 1 CORPORATE TYPOGRAPHY

03

The Corporate Fonts Primary Font Font Hierachy

SECTION 1 CORPORATE COLOR SYSTEM

Introduction Primary Color System Color Codes

SECTION 1 CORPORATE LOGO THE INTRODUCTION The Design.Inc Masterbrand or Corporate Logo comprises two elements, the logo symbol and logo type. The Logo Symbol is a powerful image evoking the culture of design services - the connection between the strength of communication and the different points that influence.

It has a particular relationship with the Design.Inc name.

The Logo Type has been carefully chosen for its modern and yet refined, highly legible style, which has been further enhanced by the use of upper case letters. The typeface is

Montserrat Bold and has also been chosen to compliment and balance perfectly with the logo symbol.

The corporate logo is presented through the use of colour as well as shape and form. The two corporate colours are Yellow and Grey. It is a fresh and appealing blend of colours chosen for their strong combination - modern - classic - timeless.

The Colours have been selected according to international standards as shown below and are easily implemented.

1) The Logo Symbol Consists of a powerful element evoking the culture of design services and a grey square backround.

2) The Logo Title Carefully chosen for its modern and yet refined, highly legible style, which has been further enhanced by the use of upper case letters in gray tone of the chosen corporate color. The font that is used here is Montserrat Bold.

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1

2

LOGO LIGHT VERSION

LOGO DARK VERSION

The Logo Light Version will be used when the backround color ist dark colored.

The Logo Dark Version will be used when the backround color ist light colored.

The Elevate Corporate Brand Guidelines

04

SECTION 1 CORPORATE STATIONERY

05

SECTION 1 GRID SYSTEMS

06

Grid Systems Vertical Grid Systems A4 Presentation Grid System Vertical Grid System for Tablets

The Company Stationery The Business Cards The Letterhead

SECTION 1 COMPANY CONTACT

Summary Contact

CLEARSPACE Full Logo

CLEARSPACE Logo Symbol 1

/2 x

1

/2 x

/2 x

1

/2 x

x

1

Definition Whenever you use the logo, it should be surrounded with clear space to ensure its visibility and impact. No graphic elements of any kind should invade this zone.

Computation To work out the clearspace take the height of the logo and divide it in half.

(Clearspace = Height / 2).

MINIMUM LOGO SIZES Full Logo Minimum Size: 20mm x 3.33 mm

The Elevate Corporate Brand Guidelines

40 mm

30 mm

20 mm

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You are here:

01

SECTION 1 CORPORATE LOGO

02

Introduction The Logo Application Clearspace and computation Minimum Logo Size

03

SECTION 1 CORPORATE TYPOGRAPHY

The Corporate Fonts Primary Font Font Hierachy

SECTION 1 CORPORATE COLOR SYSTEM

Introduction Primary Color System Color Codes

SECTION 2 CORPORATE TYPOGRAPHY THE COR P OR AT E FONTS AND T Y POGR A PH Y Typography plays an important role in communicating an overall tone and quality. Careful use of typography reinforces our personality and ensures clarity and harmony in all Design.Inc communications. We have selected Montserrat and Source Sans Pro, which helps inject energy and enthusiasm into the entire Design.Inc communications, as the primary and secondary corporate typefaces.

PRIMARY FONT : MONTSERRAT

1

Bold

The Font The old posters and signs in the traditional neighborhood of Buenos Aires called Montserrat inspired me to design a typeface that rescues the beauty of urban typography from the first half of the twentieth century. The goal is to rescue what is in Montserrat and set it free, under a free, open source license.

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z

Regular

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z

Figures

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The Elevate Corporate Brand Guidelines

04

SECTION 1 CORPORATE STATIONERY

05

06

Grid Systems Vertical Grid Systems A4 Presentation Grid System Vertical Grid System for Tablets

The Company Stationery The Business Cards The Letterhead

CONTEXT TEXT AND INNER HEADLINES

SECTION 1 GRID SYSTEMS

Caption Text

SECTION 1 COMPANY CONTACT

Summary Contact

Design.Inc Typo Lato Regular 6 pt Type / 9 pt Leading

HEADLINES AND TYPOBREAKS

Copy Text

Design.Inc Typo Lato Regular 8 pt Type / 11 pt Leading

Headlines Copytext

DESIGN.INC TYPO

Sublines Sections

Montserrat Regular - Capital Letters 10pt Type / 10pt Leading

DESIGN.INC TYPO

Playfair Display - Capital Letters 16pt Type / 16pt Leading

Big Headlines and Title

DESIGN.INC

Playfair Display - Capital Letters 34pt Type / 30 pt Leading

Sequencer and Title for Marketing

THE HEADER

Playfair Display - Capital Letters 48pt Type / 48 pt Leading

The Elevate Corporate Brand Guidelines

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You are here:

01

SECTION 1 CORPORATE LOGO

02

Introduction The Logo Application Clearspace and computation Minimum Logo Size

03

SECTION 1 CORPORATE TYPOGRAPHY

The Corporate Fonts Primary Font Font Hierachy

SECTION 1 CORPORATE COLOR SYSTEM

Introduction Primary Color System Color Codes

SECTION 3 CORPORATE COLOR SYSTEM T H E PR I M A RY COLOR SYSTEM A ND COLOR CODES

1

COLOR CODES CMYK : C000 M020 Y100 K000 Pantone : 297C RGB : R000 G000 B000

Color Tones Color plays an important role in the Design.Inc corporate identity program.

The colors below are recommendations for various media. A palette of primary colors has been developed, which comprise the “One Voice” color scheme. Consistent use of these colors will contribute to the cohesive and harmonious look of the Design.Inc brand identity across all relevant media. Check with your designer or printer when using the corporate colors that they will be always be consistent.

100 %

80 %

60 %

40 %

20 %

40 %

20 %

Gradient Red Gradient

2

COLOR CODES CMYK : C000 M020 Y100 K000 Pantone : 297C RGB : R000 G000 B000

Color Tones 100 %

80 %

60 %

Gradient Red Gradient

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The Elevate Corporate Brand Guidelines

04

SECTION 1 CORPORATE STATIONERY

The Company Stationery The Business Cards The Letterhead

05

SECTION 1 GRID SYSTEMS

Grid Systems Vertical Grid Systems A4 Presentation Grid System Vertical Grid System for Tablets

06

SECTION 1 COMPANY CONTACT

Summary Contact

A BRAND IS GROWING UP. D R I V E . I M PAC T. I N S I G H T. P E R F O R M A N C E .

The Elevate Corporate Brand Guidelines

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01

SECTION 1 CORPORATE LOGO

02

Introduction The Logo Application Clearspace and computation Minimum Logo Size

SECTION 1 CORPORATE TYPOGRAPHY

03

The Corporate Fonts Primary Font Font Hierachy

SECTION 1 CORPORATE COLOR SYSTEM

Introduction Primary Color System Color Codes

SECTION 4 CORPORATE STATIONERY THE COMPANY BUSINESS CARDS AND LETTERHEAD

THE COMPANY BUSINESS CARDS

THE COMPANY LETTERHEAD

-

-

Explanation: This shows the approved layouts with the primary elements of the Design.Inc stationery system for business cards.

Explanation: This shows the approved layouts with the primary elements of the Design.

Inc stationery system for the front- and backside of the letterheads.

Usage: The business cards will be used for all official contact and communication of Design.Inc company. Insert the Design.

Inc letterhead and send your documents throughout the world.

PARAMETERS STATIONERY

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Dimensions 85 x 55 mm 210 x 297 mm

Weight 400g/m Uncoated white

Usage: The letterhead will be used for all official communication that is going out of Design.Inc company.

Print CMYK

The Elevate Corporate Brand Guidelines

You are here:

04

SECTION 1 CORPORATE STATIONERY

The Company Stationery The Business Cards The Letterhead

05

SECTION 1 GRID SYSTEMS

06

Grid Systems Vertical Grid Systems A4 Presentation Grid System Vertical Grid System for Tablets

SECTION 1 COMPANY CONTACT

Summary Contact

Peter Jackson Creative Director

Main Street 4th 2515 Los Angeles United States

when design meets you.

P: +01.1234.5678.90 F: +01.1234.5678.90 E: peter@designinc.com

Mr. Edward Simmons Troublemaker Company Main Avenue, 5th Northwest Los Angeles United States when design meets you.

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PARAMETERS LETTERHEAD Dimensions 210 x 297 mm Paper Weight 400g/m Uncoated white

Mr. Edward Simmons Troublemaker Company Main Avenue, 5th Northwest Los Angeles United States

PARAMETERS BUSINESS CARDS Dimensions 85 x 55 mm Paper Weight 400g/m Uncoated white

The Elevate Corporate Brand Guidelines

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You are here:

01

SECTION 1 CORPORATE LOGO

02

Introduction The Logo Application Clearspace and computation Minimum Logo Size

SECTION 1 CORPORATE TYPOGRAPHY

The Corporate Fonts Primary Font Font Hierachy

03

SECTION 1 CORPORATE COLOR SYSTEM

Introduction Primary Color System Color Codes

SECTION 5 GRID SYSTEMS PRINT THE BASIC PRINT GRID SYSTEM GUIDE FOR ELEVATE COMPANY THE COMPANY GRID SYSTEMS

In graphic design, a grid is a structure made up of a series of intersecting straight (vertical, horizontal, and angular) or curved guide lines used to structure content. The grid serves as an armature on which a designer can organize graphic elements (images,

PAGE GRID SYSTEM EXAMPLES

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glyphs, paragraphs) in a rational, easy to absorb manner. A grid can be used to organize graphic elements in relation to a page, to other graphic elements on the page, or relation to other parts of the same graphic element or shape.

Explanation: Use Grids to organize elements in relation to a page or other graphic elements.

The Elevate Corporate Brand Guidelines

You are here:

04

SECTION 1 CORPORATE STATIONERY

The Company Stationery The Business Cards The Letterhead

05

SECTION 1 GRID SYSTEMS

Grid Systems Vertical Grid Systems A4 Presentation Grid System Vertical Grid System for Tablets

06

SECTION 1 COMPANY CONTACT

Summary Contact

A4 VERTICAL GRID SYSTEM EXAMPLES

VERTICAL PAGE GRID SYSTEM EXAMPLES

The Elevate Corporate Brand Guidelines

Explanation: This shows an approved layouts with a typography grid for a DIN A4 page size.

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01

SECTION 1 CORPORATE LOGO

Introduction The Logo Application Clearspace and computation Minimum Logo Size

02

SECTION 1 CORPORATE TYPOGRAPHY

The Corporate Fonts Primary Font Font Hierachy

03

SECTION 1 CORPORATE COLOR SYSTEM

Introduction Primary Color System Color Codes

SECTION 5 GRID SYSTEMS SCREEN THE BASIC SCREEN GRID SYSTEM GUIDE FOR ELEVATE COMPANY

SCREEN HORIZONTAL GRID SYSTEM EXAMPLES

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Explanation: This shows an approved layout with a typography grid for a 16:9 Screen of Elevate.

The Elevate Corporate Brand Guidelines

You are here:

04

SECTION 1 CORPORATE STATIONERY

The Company Stationery The Business Cards The Letterhead

05

SECTION 1 GRID SYSTEMS

06

Grid Systems Vertical Grid Systems A4 Presentation Grid System Vertical Grid System for Tablets

SECTION 1 COMPANY CONTACT

Summary Contact

TABLET VERTICAL GRID SYSTEM EXAMPLE

Example: Tablet

The Elevate Corporate Brand Guidelines

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01

SECTION 1 CORPORATE LOGO

Introduction The Logo Application Clearspace and computation Minimum Logo Size

02

SECTION 1 CORPORATE TYPOGRAPHY

03

The Corporate Fonts Primary Font Font Hierachy

SECTION 1 CORPORATE COLOR SYSTEM

Introduction Primary Color System Color Codes

SECTION 6 CONTACT AND SUMMARY A SHORT SUMMARY

CONTACT

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For further information please contact: Mark Anderson Marketing Design.Inc E: info@design-inc.com P: +01.132.4567.890

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The Elevate Corporate Brand Guidelines

You are here:

04

SECTION 1 CORPORATE STATIONERY

The Company Stationery The Business Cards The Letterhead

05

SECTION 1 GRID SYSTEMS

06

Grid Systems Vertical Grid Systems A4 Presentation Grid System Vertical Grid System for Tablets

SECTION 1 COMPANY CONTACT

Summary Contact

THANK YOU!

The Elevate Corporate Brand Guidelines

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WE LOVE THAT BRAND. Elevate Brand Collection

THANK YOU FOR ATTENTION!