Brand Guidelines and Manual

Circle Studio

Brand Manual and Visual Guidelines

Clients Name

The new Brand Guidelines for Circle Ltd. & Co.

Circle Studio & Co.

to represent your identity and give a consistent visual look and feel.

Project Description Vestibulum ante ipsum.

August 2019

The guideline introduction These guidelines describe the visual and verbal elements

that represent Circle´ corporate

identity. This includes our name, logo and other elements such as color, type and graphics.

Sending a consistent and controlled message of who we are is essential to presenting a strong, unified image of our brand.

These guidelines reflect Circle commitment to quality, consistency and style. The Circle brand, including the logo, name, colors and identifying elements, are valuable company assets.

Each of us is responsible for protecting the company’s interests by preventing unauthorized or incorrect use of the Circle name and marks.

05

Brand Identity

09

Logo and Logo Guidelines

10

Corporate Colors

12

Typography and Text Hierarchy

13

Stationery

14

Grids and Layout Systems

16

Corporate Images

18

Mood Boards and Patterns

20

Iconography and Infographics

22

Brand Manual ´19

About us / Our Company

Content Guideline Index

Index

01

Corporate Identity.

Have a look when a brand meets design.

01–a Intro About our Studio

circle

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About our Studio

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Design is not a Thing.

Make your brand a lovely one.

02

Build your brand in a successful way.

We create strong brands with perfect identities.

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Create Emotions–

Circle Design Studio

Studio Hard Facts -

Name:

Staff:

Circle Studio

79

Founded:

Customers:

2009

165

Corporate Identity

Our Brand and Corporate Identity.

Identity

Behaviour

Corporate Identity How we are.

Corporate Behaviour How we want to be.

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Design

Culture

Corporate Design How we wanna look.

Corporate Culture How we care about.

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Insights Brand Strategy

St–01

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St–02

Studio Concept Tequis magnam everunt re volupti ntiusament alique quatem qui utemquia dolo erum soluptas alite tet id qui utempor esequis evelesc iaecabor toremporias ea conet volo blantia. Tequis magnam everunt re volupti ntiusament alique quatem qui utemquia dolo erum soluptas alite tet id qui.

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Brand Goals Tequis magnam everunt re volupti ntiusament alique quatem qui utemquia dolo erum soluptas alite tet id qui utempor esequis evelesc iaecabor toremporias ea conet volo blantia. Tequis magnam everunt re volupti ntiusament alique quatem qui utemquia dolo erum soluptas alite tet id qui.

St–04

Design & Development Tequis magnam everunt re volupti ntiusament alique quatem qui utemquia dolo erum soluptas alite tet id qui utempor esequis evelesc iaecabor toremporias ea conet volo blantia. Tequis magnam everunt re volupti ntiusament alique quatem qui utemquia dolo erum soluptas alite tet id qui.

02–a Good design is like a refrigerator— when it works, no one notices, but when it doesn’t, it sure stinks.

Visual basics.

Corporate logo & brandmark

The Cirle Masterbrand or Corporate Logo comprises two elements, the logo symbol and logo type. The Logo Symbol is a powerful image evoking the culture of design services - the connection

between

the

strength

of communication and the different points that influence.

The Logo Type has been carefully chosen for its modern and yet refined, highly legible style, which has been further enhanced by the use of lower case letters. The typeface of Cirle is Work Sans and has also been chosen to compliment and balance perfectly with the logo symbol.

The logo is the graphic element that succinctly and quickly identifies a company.

01.

02.

The logo symbol.

The logo title.

circle

Logo Symbol

Logo Title

Consists of a powerful element evoking the

Carefully chosen for its modern and refined,

culture of design services and a black square

highly legible style, The font that is used here

backround.

is Work Sans.

03

Logo construction.

It is important to keep corporate marks clear of any other graphic elements. To regulate this, an exclusion zone has been established around the corporate mark. This exclusion zone indicates the closest any other graphic element or message can be positioned in relation to the mark. of the the symbol itself and our company name – they have a fixed relationship that should never be changed in any way.

clear space

clear space

clear space

clear space

03–b Application on a background

Minimum logo sizes

Full Logo Minimum Size: 5 mm x 5 mm

Logo Symbol Minimum Size: 5 mm x 5 mm

Whenever you use the logo, it should be used with a minimum height of 7 mm. The clear space is additional to the logo height to ensure its visibility.

Logo – 100%

Logo – 50%

04–a

Key facts of our studio.

g1_ Primary Font:

Works Sans

Designed by:

Wei Huang

Work Sans

“Work Sans” is a typeface based loosely on early Grotesques — i.e.

Stephenson Blake, Miller & Richard and Bauerschen Giesserei. There are 10 weights (the 10th Hairline weight is considered a bonus since CSS only allows for 9 weight families). The core of the fonts are optimised for on-screen medium-sized text usage (14px-48px) – but still can be used in print well. The fonts extreme weights are designed more for display use. Overall, features are simplified and optimised for screen resolutions – for example, diacritic marks are larger than how they would be in print.

typography

Work Sans Font Styles

Bold

A N a n

B O b o

C D E F G H P Q R S T U c d e f g h i p q r s t u v

I J K L M V W X Y Z j k l m w x y z

Regular

A N a n

B O b o

C D E F G H P Q R S T U c d e f g h i p q r s t u v

I J K L M V W X Y Z j k l m w x y z

Figures

0 1 2 3 4 5 6 7 8 9 0

Special Characters

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Quality in typography : Typographic hierarchy is another form of visual hierarchy, a sub-hierarchy per se in an overall design project. Typographic hierarchy presents lettering so that the most important words are displayed with the most impact so users can scan text for key information.

typographic identity

04–b

visual company goals

Typographic hierarchy creates contrast between elements. There are a variety of ways you can create a sense of hierarchy. Here are some of the most common techniques for Circle layouts.

typography

Typographic Hierarchy Caption Text

Cirle Studio Typo.

Work Sans 6 pt Type / 14 pt Leading

Copy Text

Cirle Studio Typo.

Work Sans 8 pt Type / 14 pt Leading

Headlines Copytext

Cirle Studio Typo.

Work Sans 10 pt Type / 14 pt Leading

Sublines Sections

Cirle Studio Typo.

Work Sans 13 pt Type / 15 pt Leading

Headlines and Title

Cirle Studio Typo.

Work Sans 21 pt Type / 25 pt Leading

Big Sequencer Title

Headline Work Sans

38 pt Type / 38 pt Leading

Color Codes.

Primary Color System.

Primary Color A Light Rose Print Color Codes

Web Color Codes

CMYK

RGB

: C000 M020 Y100 K000

Pantone : 297C HKS

Brand color system.

: R000 G000 B000

Pantone : #001100

: 02K

A

Color plays an important role in the Circle Studio corporate identity program. The colors below are recommendations for various media.

A palette of primary colors has been developed, which comprise the “One Voice� color scheme. Consistent use of these colors will contribute to the cohesive and harmonious look of

Primary Color B Deep Black Print Color Codes

Web Color Codes

CMYK

RGB

: C000 M020 Y100 K000

Pantone : 297C HKS

: 02K

the Circle brand identity across all relevant media.

Check with your designer or printer when using the corporate colors and that they will be always be consistent.

B

: R000 G000 B000

Pantone : #001100

Sec. Color Sys.

Secondary Color System.

Secondary Color A Color Name here Print Color Codes

Web Color Codes

CMYK

RGB

: C000 M020 Y100 K000

Pantone : 297C HKS

: R000 G000 B000

Pantone : #001100

: 02K

Secondary Color B Color Name here Print Color Codes

Web Color Codes

CMYK

RGB

: C000 M020 Y100 K000

Pantone : 297C HKS

: R000 G000 B000

Pantone : #001100

: 02K

Secondary Color C Color Name here Print Color Codes

Web Color Codes

CMYK

RGB

: C000 M020 Y100 K000

Pantone : 297C HKS

: R000 G000 B000

Pantone : #001100

: 02K

Secondary Color D Color Name here Print Color Codes

Web Color Codes

CMYK

RGB

: C000 M020 Y100 K000

Pantone : 297C HKS

: 02K

: R000 G000 B000

Pantone : #001100

Print communication.

Stationery is a primary means of communication and it is essential that every application be a consistent reflection of our corporate identity.

There is only one approved design format for all corporate unit stationery.

This section illustrates approved layouts for standard U.S. business stationery.

Letterhead

Parameter Dimensions:

Print:

DIN A4

CMYK Offset

Paper Weight: 100 g/m2

This shows the approved layout with the primary elements of the Circle

It includes specifications for typography, color, printing method, paper stock.

stationery system for the frontside of letterheads.

Usage: The corporate letterhead will be used for all official external communication of Circle company.

06–a

Main Avenue, 7th New York, United States

July, 2ne 2017 Mr. Max Jefferson Creative Director London, GB

T. 01 23 4567 8901 F. 01 23 4567 8901 info@circle-ltd.com www.circle-ltd.com

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Best Regards

Donovan Simmons Director

Circle Studio. Brand Builder

circledesign.

Print communication.

Business Cards

Parameter Dimensions:

Print:

85 x 55 mm

CMYK Offset

Paper Weight: 350 g/m2

This shows the approved layouts with the primary elements of the Circle stationery system for business cards.

Usage: Corporate business cards will be used for all official contact and external communication of Circle

www.circle-studio.com

Studio company.

Mr. Max Jefferson Creative Director

Circle Studio.

Circle Studio Main Avenue, 7th New York, USA

06–b

T. 01 23 4567 8901 F. 01 23 4567 8901

info@circle-studio.com www.circle-studio.com

06–c Company Envelope

Parameter Dimensions: 85 x 55 mm Paper Weight: 350 g/m2 Print: CMYK Offset

Living economy.

Company envelope This shows the approved layout with the primary elements of the Circle stationery system for envelopes.

Main Avenue, 7th New York, United States T. 01 23 4567 8901 F. 01 23 4567 8901 info@Circle-studio.com www.Circle-studio.com

Grids.

Key facts of our studio.

Print_

Din A4 grid system.

In graphic design, a grid is a structure made up of a series of intersecting straight (vertical, horizontal, and angular) or curved guide lines used to structure content.

The grid serves as an armature on which a designer can organize graphic elements (images, glyphs, paragraphs) in a rational, easy to absorb manner. A grid can be used to organize graphic elements in relation to a page, to other graphic elements on the page, or relation to other parts of the same graphic element or shape.

Web grids.

Web grid system_ The responsive layout grid adapts to screen size and orientation, ensuring consistency across layouts.

Image system.

–– minimalistic –– modern –– rough look

Colored image system.

Corporate Images are responsible to transfer the values of Circle to our customers or our potential

How to.

customers. It is a composite psychological impression that

Examples for Circle

continually changes with the firm’s

Corporate Image System

circumstances, media coverage, performance, pronouncements, etc.

Circle Ltd. use various corporate

Requirements:

advertising techniques to enhance their public image in order to improve their desirability as a supplier,

- desaturate colours

- minimalistic look

employer, customer, borrower,

- high contrast

- modern

partner, etc.

- sharp images

- businesslike

Proj. A 07.2019

Black & White Images

Black & White Images

How to.

Requirements: - desaturate colours

- minimalistic look

Examples for Circle

- high contrast

- modern

Corporate Image System

- sharp images

- businesslike

Blending Modes Image Effects and blending modes raise the concision and the recognizability of a brand. Also they are able to divide content and other graphical elements that are used in layouts.

Be more than creative with your content.

08

Design Textures and Patterns A rough collage of colors, textures and pictures is all it takes to evoke a specific style or feeling.

Pattern.0A

Pattern.0B

Pattern.0C

Pattern.0D

Pattern.0E

Pattern.0F

The height of cultivation always runs to simplicity.

Design is your

Iconography

Explanation An icon is a pictogram displayed on a screen or print layout in order to help the user navigate through the content in a easier way.

The icon itself is a small picture or symbol serving as a quick, “intuitive� representation of a software tool, function, feature or a data file.

Download the Circle Icon Set.

Use of Circle Icon Set. www.Circle-studio.com/icons.zip

You can use the approved icon set for your print and web design development. If icons are missing or you need additional please contact your designer to create new icons in the corporate design style.

Scan for download icon set

08–a

www.circle.com

Brand Manual and Visual Guidelines 2019

Contact

Company Address 7th Avenue, Manhattan 578 New York, United States Company Name : Circle Studio