Corporate Design Manual

SUBURBAN BRAND MANUAL

SUBURB BRAND YOUR BRAND. YOUR STYLE. YOUR DEFINITION. BRAND GUIDELINES V 1.1

ISSUE 01 CORPORATE DESIGN MANUAL

THEME BRANDING GUIDELINES AND MANUAL TEMPLATE CREATED FOR :

RESPONSIBLE AGENCY :

CREATION DATE :

*SCRYBE CORP.

EGOTYPE

NOVEMBER 2016

LONDON

CREATIVE AGENCY

SUBURBAN

DESIGN AND BRAND GUIDELINES ISSUE 01

CREATED FOR :

RESPONSIBLE AGENCY :

*SUBURB BRANDING DESIGN MANUAL

*SCRYBE CORP.

EGOTYPE

LONDON

CREATIVE AGENCY

SUBURBAN DESIGN AND BRAND GUIDELINES

THE BEGINNING :

Sec. 00 | Introduction Sec. 01 | Corporate Logo Sec. 02 | Corporate Typography Sec. 03 | Corporate Color System

TABLE OF CONTENTS

TABLE OF CONTENTS

Sec. 04 | Corporate Stationery

Sec. 06 | Corporate Images Sec. 07 | Iconography Sec. 08 | Summary and Contact

AND GUIDELINES

CORPORATE DESIGN

Sec. 05 | Grid Systems

Sec. 09 | Downloads

*SCRYPE

BRANDING MATERIAL

*SCRYPE BRANDING DESIGN MANUAL

>> PAGE 3 // 44

Sec. 10 | Thank you Sec. 11 | Impress

ISSUE 01 *SUBURB BRANDING DESIGN MANUAL

THANK YOU BEING A PART OF THESE GUIDES INTRODUCTION OF OUR PRESIDENT: Tequis magnam everunt re volupti ntiusament at et omnimo totatin venimus anturis explaut alique quatem qui utemquia dolo erum soluptas alite tet id qui utempor esequis evelesc iaecabor re conseque qui officab orruntota cus ium rempedi gendandus veniscidus erum as ut idebit, toremporias ea conet volo blantia plaborepel is natqui officil magnihi.

Octotasseque eosapit dolest explit ped ma sit modipsam ventio tem. Et earum volo voluptibus.

Dandunte voluptaqui nias re voluptate occust, tet id qui utempor esequis evelesc iaecabor re, occabor itatem et fuga.

Nem faccaeptiae expliae core prorporepera ipicte sinvele stectis modis num re sandant. Quas dolentiur? Et ut mo beate nobis autendenihil iducias adit quostrum accus et aut et rem quidipsa quam recus.

Company President

*SCRYPE BRANDING DESIGN MANUAL

>> PAGE 4 // 36

09/07/2017

ISSUE 01 *SUBURB BRANDING DESIGN MANUAL

*SUBURB BRANDING DESIGN MANUAL

*SCRYBE CORP.

EGOTYPE

LONDON

CREATIVE AGENCY

SECTION ZERO :

LOGO AND GUIDELINES AND GUIDELINES

CORPORATE DESIGN

BRANDING MATERIAL

RESPONSIBLE AGENCY :

*SCRYPE

CREATED FOR :

>> PAGE 5 // 44

ISSUE 01

*SCRYPE BRANDING DESIGN MANUAL

00 / A INTRODUCTION TO OUR GUIDELINES.

*SCRYPE BRANDING DESIGN MANUAL

>> PAGE 6 // 36

01 / CORPORATE LOGO

ISSUE 01

CREATED FOR :

RESPONSIBLE AGENCY :

*SUBURB BRANDING DESIGN MANUAL

*SCRYBE CORP.

EGOTYPE

LONDON

CREATIVE AGENCY

01.1 / CORPORATE LOGO THE FULL LOGOTYPE The Suburb Masterbrand or Corporate Logo comprises two elements, the

RECOMMENDED FORMATS ARE: .eps | .ai | .png | .jpg | .tiff

logo symbol and logo type. The Logo Symbol is a powerful image evoking the culture of design services - the connection between the strength of communication and the different points that influence.

ATTENTION: Use of any stylized, animated,

which has been further enhanced by the use of upper case letters. The typeface is Bitter Bold and it balance perfectly with the logo symbol.

hand drawn or other versions of a inofficial logo is not permitted. This undermines the logo system and brand consistency. Please consult if you have any questions or need further help.

colours chosen for their strong combination - modern - classic - timeless.

1

THE GENERAL LOGO

1

THE GENERAL LOGO

The main logo is the dark logo used on white or colored backround. For darker backrounds you will find an alternative below.

2

CORPORATE DESIGN

and form. The corporate colours are Red and Grey. It is a fresh blend of

SECTION ONE :

with Suburb Trademark Licensing

The corporate logo is presented through the use of colour as well as shape

LOGO AND GUIDELINES

been carefully chosen for its modern and yet refined, highly legible style,

AND GUIDELINES

It has a particular relationship with the Suburb name. The Logo Type has

THE LOGO SYMBOL

Consists of a powerful element evoking the culture of design services and a red

THE LOGO TITLE

Carefully chosen for its mo1

THE LOGO DARK VERSION

1

THE LOGO LIGHT VERSION

BRANDING MATERIAL

3

*SCRYPE

circle backround.

>> PAGE 7 // 44

2

*SCRYPE BRANDING DESIGN MANUAL

1

dern and yet refined, highly legible style, which has been further enhanced by the use of upper case letters in gray tone of the chosen corporate color. The font that is used here is Bitter Bold.

ISSUE 01 *SUBURB BRANDING DESIGN MANUAL

01.2 / LOGO CONSTRUCTION

*SCRYPE BRANDING DESIGN MANUAL

>> PAGE 8 // 36

01.3 / CLEARSPACE AND COMPUTATION

ISSUE 01

CREATED FOR :

RESPONSIBLE AGENCY :

*SUBURB BRANDING DESIGN MANUAL

*SCRYBE CORP.

EGOTYPE

LONDON

CREATIVE AGENCY

LOGO CONSTRUCTION It is important to keep corporate marks clear of any other graphic elements. To regulate this, an exclusion zone has been established around the corporate mark. This exclusion zone indicates the closest any other graphic element or message can be positioned in

relation to the mark.of the the symbol itself and our company name – they have a fixed relationship that should never be changed in any way.

x

1.3 x

x 2x

= 1x

x

4x

x x

x

x

COMPUTATION

DEFINITION

-

-

To work out the clear-

Whenever you use the logo, it should be surrounded with clear space to ensure its visibility and impact. No

space take the height of

graphic elements of any kind should invade this zone.

SECTION ONE :

CLEARSPACE AND COMPUTATION

LOGO AND GUIDELINES

x

1.3 x

the logo and divide it in

CLEARSPACE -

1/2 x

1/2 x

1/2 x

1/2 x

Logo Symbol

ISSUE 01 *SUBURB BRANDING DESIGN MANUAL

AND GUIDELINES

1/2 x

BRANDING MATERIAL

1/2 x

Full Logo

*SCRYPE

1/2 x

>> PAGE 9 // 44

1/2 x

*SCRYPE BRANDING DESIGN MANUAL

CLEARSPACE -

CORPORATE DESIGN

half. (Space = Height / 2).

01.3 / APPLICATION ON A BACKGROUND

01.4 / MINIMUM LOGO SIZES

*SCRYPE BRANDING DESIGN MANUAL

>> PAGE 10 // 36

01.5 / INCORRECT LOGO APPLICATIONS

ISSUE 01

CREATED FOR :

RESPONSIBLE AGENCY :

*SUBURB BRANDING DESIGN MANUAL

*SCRYBE CORP.

EGOTYPE

LONDON

CREATIVE AGENCY

MINIMUM LOGO SIZES FULL LOGO SIZES

LOGO AND GUIDELINES

SECTION ONE :

APPLICATION ON A BACKGROUND

LOGO SYMBOL Minimum Size: 6 mm x 6 mm

Minimum Size: 24 mm x 5.12 mm

1

3

5

2

4

6

1

Do not invert the logo symbol

2

Do not invert the logo symbol

3

Do not alter the logo symbol

4

Do not alter the logo type style

5

Don´t change size relationship between the logo and logo type.

6

No changes the proportions of the logo vertically/horizontally

ISSUE 01 *SUBURB BRANDING DESIGN MANUAL

AND GUIDELINES

BRANDING MATERIAL

-

*SCRYPE

DONT´S

>> PAGE 11 // 44

INCORRECT LOGO APPLICATIONS

CORPORATE DESIGN

06 mm

*SCRYPE BRANDING DESIGN MANUAL

24 mm

02 / CORPORATE TYPOGRAPHY *SCRYPE BRANDING DESIGN MANUAL

>> PAGE 12 // 36

02.1 / THE PRIMARY FONT ISSUE 01

CREATED FOR :

RESPONSIBLE AGENCY :

*SUBURB BRANDING DESIGN MANUAL

*SCRYBE CORP.

EGOTYPE

LONDON

CREATIVE AGENCY

THE PRIMARY FONT EXPLANATION AND EXAMPLES PRIMARY FONT BITTER

Typography plays an important role in communicating an overall tone and quality. Careful use of typography reinforces our personality and ensures

clarity and harmony in all Suburb communications. We have selected Bitter & Fira Sans, which helps inject energy and enthusiasm into the entire Suburb communications, as the primary and secondary corporate typefaces.

DESIGNER :

BI T T E R /02

Sol Matas

RE/02

Bitter has little variation in stroke weight

-

CLASSIFICATION :

FOOD

Slab Serif

THE FONT and the Regular is thicker than a norSECTION TWO:

mal ‘Regular’ style for print design. This generates an intense color in paragraphs, accentuated by the serifs that are as thick as strokes with square terminals.

Each glyph is carefully designed with an excellent curve quality added to the first stage of the design, that was entirely made

use.

D

E

F

G

n

o

p

q

r

s

t

A

B

C

D

E

F

G

n

o

p

q

r

s

t

0

1

4

5

2

3

H u H u 6

I v I v

J

K

w

x

J

K

L

M

w

x

y

z

7

8

L

M

y

9

z

0

BRANDING MATERIAL

C

*SCRYPE

FIGURES :

B

>> PAGE 13 // 44

BITTER BOLD : -

A

*SCRYPE BRANDING DESIGN MANUAL

BITTER REGULAR :

AND GUIDELINES

manually spaced to use very few kerning

CORPORATE DESIGN

in a pixel grid. The typeface is balanced and pairs, especially important for web font

-

CORPORATE TYPOGRAPHY

-

-

SPECIAL CHARACTERS : -

«

∑

€

®

†

Ω

¨ ⁄

ø

π

•

±

‘

æ œ @ ∆ º ª © ƒ ∂ ‚ å ¥ ≈ ç

ISSUE 01 *SUBURB BRANDING DESIGN MANUAL

02.2 / SECONDARY FONT THE PRIMARY FONT EXPLANATION AND EXAMPLES FIRA SANS REGULAR : -

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z

FIRA SANS BOLD : -

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z

SECONDARY FONT FIRA SANS

DESIGNER : Carrois and Edenspiekermann -

CLASSIFICATION : Sans Serif -

THE FONT Designed to integrate with the character of the Mozilla FirefoxOS, the Fira typefaces also aim

FIGURES :

0 1 2 3 4 5 6 7 8 9 0

-

SPECIAL CHARACTERS : -

to cover the legibility needs for a large range of handsets varying in screen quality and

! “ § $ % & / ( ) = ? ` ; : ¡ “ ¶ ¢ [ ] | { } ≠ ¿ ‘ « ∑ € ® † Ω ¨ ⁄ ø π • ± ‘ æ œ @ ∆ º ª © ƒ ∂ ‚ å ¥ ≈ ç

rendering.

The Fira font family comes in a Sans Serif with 4 weights (Light, Regular, Medium and Bold) all accompanied by italic styles.

The package also includes a Mono Spaced variant with 2 weights (Regular, Medium

*SCRYPE BRANDING DESIGN MANUAL

>> PAGE 14 // 36

Bold.).

ISSUE 01 *SUBURB BRANDING DESIGN MANUAL

02.3 / TYPOGRAPHY AND TEXT HIERARCHY Typographic hierarchy is another form of visual hierarchy, a sub-hierarchy per se in an overall design project. Typographic hierarchy presents lettering so that the most important words are displayed with the most impact so users can scan text for key information. Typographic hierarchy creates contrast between elements. There are a variety of

CONTEXT TEXT AND INNER HEADLINES

CAPTION TEXT :

Suburb Typo Captions

-

SECTION TWO:

Fira Sans Regular -

6.5 pt Type / 12 pt Leading

COPY TEXT :

Suburb Typo Copy text

-

-

CORPORATE TYPOGRAPHY

ways you can create a sense of hierarchy. Here are some of the most common techniques for Suburb layouts.

Fira Sans Regular

SUBURB TYPO HEADLINE

-

Fira Sans Regular - Capital Letters 14 pt Type / 18 pt Leading

CONTEXT TEXT AND INNER HEADLINES

HEADLINE 01 : -

AND GUIDELINES

SUBLINES SECTIONS : -

CORPORATE DESIGN

9 pt Type / 12 pt Leading

SUBURB TYPO

-

*SCRYPE

BRANDING MATERIAL

*SCRYPE BRANDING DESIGN MANUAL

>> PAGE 15 // 44

Fira Sans Bold - Capital Letters 22 pt Type / 22 pt Leading

HEADLINES AND TYPOBREAKS -

HEADLINE 02 : -

SUBURB TYPO

-

Fira Sans Bold - Capital Letters 35 pt Type / 35 pt Leading

ISSUE 01 *SUBURB BRANDING DESIGN MANUAL

03 / CORPORATE COLOR SYSTEM *SCRYPE BRANDING DESIGN MANUAL

>> PAGE 16 // 36

03.1 / THE PRIMARY COLOR SYSTEM ISSUE 01

CREATED FOR :

RESPONSIBLE AGENCY :

*SUBURB BRANDING DESIGN MANUAL

*SCRYBE CORP.

EGOTYPE

LONDON

CREATIVE AGENCY

THE PRIMARY COLOR SYSTEM AND COLOR CODES Color plays an important role in the Suburb corporate identity program. The colors below are recommenda-

tions for various media. A palette of primary colors has been developed, which comprise the “One Voice” color scheme. Consistent use of these colors will contribute to the cohesive and harmonious look of the Suburb

EXPLANATION: The Suburb Company has three

USAGE:

official colors: Yellow, Black and

Use them as the

Gray. These colors have become

dominant color pa-

a recognizable identifier for the

lette for all internal

company.

and external visual

brand identity across all relevant media. Check with

presentations of the

your designer or printer when using the corporate colors

company.

PRIMARY COLOR VIOLET

PRIMARY COLOR ORANGE

-

-

CMYK

297C

HKS : 02K :

R000 G000 B000

RGB

:

COLOR TONES

60 %

Red Gradient

CORPORATE COLOR SYSTEM

R000 G000 B000

Web : #000000

COLOR TONES

80 %

297C

HKS : 02K

Web : #000000

100 %

C000 M020 Y100 K000

BRANDING MATERIAL

RGB

:

Pantone :

*SCRYPE

Pantone :

COLOR CODES

C000 M020 Y100 K000

>> PAGE 17 // 44

:

*SCRYPE BRANDING DESIGN MANUAL

COLOR CODES

CMYK

AND GUIDELINES

SUBURB ORANGE

CORPORATE DESIGN

SUBURB VIOLET

SECTION THREE:

that they will be always be consistent.

40 %

20 %

100 %

80 %

60 %

40 %

20 %

Red Gradient

ISSUE 01 *SUBURB BRANDING DESIGN MANUAL

*SCRYPE BRANDING DESIGN MANUAL

>> PAGE 18 // 36

03.2 / THE SECONDARY COLOR SYSTEM

ISSUE 01

CREATED FOR :

RESPONSIBLE AGENCY :

*SUBURB BRANDING DESIGN MANUAL

*SCRYBE CORP.

EGOTYPE

LONDON

CREATIVE AGENCY

THE SECONDARY COLOR SYSTEM AND COLOR CODES EXPLANATION: The Secondary colors are complementary to our official colors, but are not recognizable identifiers

USAGE:

for Suburb company. Secondary colors should be used sparingly, that is, in less than 10 percent of the

Use them to accent

palette in one piece.

and support the pri-

:

Pantone :

20 %

COLOR CODES

C000 M020 Y100 K000

CMYK

297C

:

:

Pantone :

HKS : 02K RGB

60 %

40 %

20 % SECTION THREE:

COLOR CODES

CMYK

40 %

C000 M020 Y100 K000 297C

HKS : 02K

R000 G000 B000

RGB

:

R000 G000 B000

Web : #000000

CORPORATE DESIGN

Web : #000000

297C

HKS : 02K RGB

:

R000 G000 B000

Web : #000000

COLOR CODES

CMYK

:

Pantone :

40 %

20 %

C000 M020 Y100 K000 297C

HKS : 02K RGB

:

BRANDING MATERIAL

Pantone :

C000 M020 Y100 K000

60 %

*SCRYPE

:

20 %

>> PAGE 19 // 44

COLOR CODES

CMYK

40 %

*SCRYPE BRANDING DESIGN MANUAL

60 %

AND GUIDELINES

60 %

CORPORATE COLOR SYSTEM

mary color palette.

R000 G000 B000

Web : #000000

ISSUE 01 *SUBURB BRANDING DESIGN MANUAL

04 / CORPORATE STATIONERY *SCRYPE BRANDING DESIGN MANUAL

>> PAGE 20 // 36

04.1 / THE COMPANY LETTERHEAD ISSUE 01

CREATED FOR :

RESPONSIBLE AGENCY :

*SUBURB BRANDING DESIGN MANUAL

*SCRYBE CORP.

EGOTYPE

LONDON

CREATIVE AGENCY

THE COMPANY LETTERHEAD

USAGE: The letterhead will be used for all official communication that is going out of Suburb

when design meets you.

company.

Mr. Edward Simmons Troublemaker Company

tem for the front- and backside

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of the letterheads.

DIN A4

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Coris vit ma atur, ommoditatus.

WEIGHT

Fernam eostius ni cum fugiam fuga. It volorrum nihiliq uatur, comnimus nobis nestias comnisi officto bea dolorio dolorpos volor sitatem porest perspit, cumquas sitisciam, volores rem aruptinctur, conem lique dolorum restor autessum voles et veritat.

PARAMETER:

DIMENSIONS 297 x 210 mm

120g/m Uncoated

SECTION FOUR:

Sitatume necates aut atendio rporro et lam remped quaecto idi andigni squibustrum repedip sanduci lignatem rehendae lit es id quatus sincia iliatios aut qui con ex est, occatus non et fugitius et estibus.

of the Suburb stationery sys-

CORPORATE STATIONERY

outs with the primary elements

AND GUIDELINES

This shows the approved lay-

Main Avenue, 5th Northwest Los Angeles United States

CORPORATE DESIGN

EXPLANATION:

Main MainAvenue, Avenue,5th 5thNorthwest Northwest Los Los Angeles Angeles United UnitedStates States

JUST SCAN.

BRANDING MATERIAL

CMYK

*SCRYPE

Mr. Mr. Edward EdwardSimmons Simmons Troublemaker TroublemakerCompany Company

>> PAGE 21 // 44

PRINT

*SCRYPE BRANDING DESIGN MANUAL

white

LETTERHEAD

DOWNLOAD LINK http://www.scype.tv/cd/letterhead

SECTION ONE : LOGO AND GUIDELINES ISSUE 01 *SUBURB BRANDING DESIGN MANUAL

THE COMPANY BUSINESS CARDS

EXPLANATION:

BACKSIDE:

This shows the approved layouts with the primary elements of the Suburb stationery system for business cards.

when design meets you.

PARAMETER:

FRONTSIDE:

DIMENSIONS 85 x 55 mm DIN A4

WEIGHT 400g/m Uncoated white

PRINT

PETER JACKSON Creative Director Main Street 4th 2515 Los Angeles United States

P: +01.1234.5678.90 F: +01.1234.5678.90 E: peter@designinc.com

CMYK

*SCRYPE BRANDING DESIGN MANUAL

>> PAGE 22 // 36

JUST SCAN.

LETTERHEAD

DOWNLOAD LINK http://www.scype.tv/cd/letterhead

ISSUE 01 *SUBURB BRANDING DESIGN MANUAL

CORPORATE STATIONERY

SECTION FOUR:

BRANDING MATERIAL

AND GUIDELINES

*SCRYPE

RESPONSIBLE AGENCY :

CREATED FOR :

ISSUE 01

EGOTYPE

*SCRYBE CORP.

CREATIVE AGENCY

LONDON

*SUBURB BRANDING DESIGN MANUAL

>> PAGE 23 // 44

CORPORATE DESIGN

04.2 / THE COMPANY BUSINESS CARDS

*SCRYPE BRANDING DESIGN MANUAL

04 / CORPORATE STATIONERY

04 / CORPORATE STATIONERY *SCRYPE BRANDING DESIGN MANUAL

>> PAGE 24 // 36

04.3 / THE LOGO PLACEMENT ISSUE 01

CREATED FOR :

RESPONSIBLE AGENCY :

*SUBURB BRANDING DESIGN MANUAL

*SCRYBE CORP.

EGOTYPE

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CREATIVE AGENCY

THE LOGO PLACEMENT

EXPLANATION: To place the Suburb logo in the correct way please use one of the approved styles that are shown on the right. To place the Suburb logo in other ways is not allowed.

DIMENSIONS

SECTION FOUR:

BRANDING MATERIAL

CORPORATE DESIGN *SCRYPE DESIGN MANUAL

>> PAGE 25 // 44

*SUBURB BRANDING

*SCRYPE BRANDING DESIGN MANUAL

ISSUE 01

AND GUIDELINES

DIN A4

CORPORATE STATIONERY

297 x 210 mm

05 / GRID SYSTEMS

*SCRYPE BRANDING DESIGN MANUAL

>> PAGE 26 // 36

05.1 / VERTICAL GRID SYSTEMS ISSUE 01

CREATED FOR :

RESPONSIBLE AGENCY :

*SUBURB BRANDING DESIGN MANUAL

*SCRYBE CORP.

EGOTYPE

LONDON

CREATIVE AGENCY

THE GRID SYSTEM OF SUBURB COMPANY EXPLANATION:

A4 VERTICAL GRID SYSTEM EXAMPLES

In graphic design, a grid is a structure made up of a series of intersecting straight (vertical, horizontal, and angular) or curved guide lines used to structure content. The grid serves as an armature on which a designer can organize graphic elements (images, glyphs, paragraphs) in a rational, easy to absorb manner. A grid can be used to organize graphic elements in relation to a page, to other graphic elements on the page, or relation to other parts of the

GRID SYSTEMS AND GUIDELINES

CORPORATE DESIGN

SECTION FIVE:

same graphic element or shape.

BRANDING MATERIAL

DESIGN MANUAL

*SCRYPE *SUBURB BRANDING

>> PAGE 27 // 44

ISSUE 01

*SCRYPE BRANDING DESIGN MANUAL

A4 VERTICAL GRID SYSTEM EXAMPLES

05.2 / GRID SYSTEM HORIZONTAL SCREENS GRID SYSTEM EXAMPLES HORIZONTAL SCREEN EXPLANATION: This shows an approved layout with a typography grid for a 16:9 Screen of Suburb. This will be used for

*SCRYPE BRANDING DESIGN MANUAL

>> PAGE 28 // 36

Company presentations in Powerpoint or Keynote.

ISSUE 01 *SUBURB BRANDING DESIGN MANUAL

DESIGN MANUAL

BRANDING MATERIAL

*SUBURB BRANDING

*SCRYPE

ISSUE 01

>> PAGE 29 // 44

AND GUIDELINES

CORPORATE DESIGN

EXAMPLE: TABLET

*SCRYPE BRANDING DESIGN MANUAL

GRID SYSTEMS

SECTION FIVE:

05.3 / GRID SYSTEM VERTICAL TABLETS TABLET VERTICAL

GRID SYSTEM EXAMPLE

*SCRYPE BRANDING DESIGN MANUAL

>> PAGE 30 // 36

06 / IMAGES AND BLENDING MODES ISSUE 01

CREATED FOR :

RESPONSIBLE AGENCY :

*SUBURB BRANDING DESIGN MANUAL

*SCRYBE CORP.

EGOTYPE

LONDON

CREATIVE AGENCY

06.1 / COLORED IMAGES EXPLANATION: Corporate Images are responsible to transfer the values of Suburb to our customers or our potential customers. It is a composite psychological impression that continually changes with the firm’s circumstances, media coverage, performance, pronouncements, etc. Suburb use various corporate advertising techniques to enhance their public image in order to improve their desirability as a supplier, employer, customer, borrower, partner, etc..

SUBURB CORPORATE IMAGE SYSTEM

SECTION SIX:

-

REQUIREMENTS: - desaturate colours - high contrast

IMAGES AND BLENDING MODE

EXAMPLES FOR

- sharp images - minimalistic look

AND GUIDELINES BRANDING MATERIAL

DESIGN MANUAL

*SCRYPE *SUBURB BRANDING

>> PAGE 31 // 44

ISSUE 01

*SCRYPE BRANDING DESIGN MANUAL

CORPORATE DESIGN

- modern and businesslike

06.2 / BLACK AND WHITE IMAGES REQUIREMENTS: - black and white colours - high contrast - sharp images - minimalistic look - modern and businesslike

EXAMPLES FOR

SUBURB CORPORATE IMAGE SYSTEM

*SCRYPE BRANDING DESIGN MANUAL

>> PAGE 32 // 36

-

SECTION ONE : LOGO AND GUIDELINES ISSUE 01 *SUBURB BRANDING DESIGN MANUAL

06.3 / BLENDING MODES FOR IMAGES EXPLANATION: Image effects and blending modes raise the concision and the recognizability of a brand.

Also they are able to divide content and other graphical elements that are used in layouts.

In the same way the support statement of the used images and raise application possibi-

EXAMPLES FOR

SUBURB BLENDING MODES

HOW TO: 1) use it in black and white images colours

SECTION SIX:

-

IMAGES AND BLENDING MODE

lities.

2) use a placeholder with a yellow back

*SUBURB BRANDING DESIGN MANUAL

AND GUIDELINES BRANDING MATERIAL

ISSUE 01

*SCRYPE

DEMO 2 :

>> PAGE 33 // 44

DEMO 1 :

*SCRYPE BRANDING DESIGN MANUAL

CORPORATE DESIGN

3) adjust the layer style to “multiplicate”

*SCRYPE BRANDING DESIGN MANUAL

>> PAGE 34 // 36

07 / CORPORATE ICONOGRAPHY ISSUE 01

CREATED FOR :

RESPONSIBLE AGENCY :

*SUBURB BRANDING DESIGN MANUAL

*SCRYBE CORP.

EGOTYPE

LONDON

CREATIVE AGENCY

07.1 / ICONOGRAPHY EXPLANATION: An icon is a pictogram displayed on a screen or print layout in order to help the user navigate through the content in a easier way. The icon itself is a small picture or symbol serving as a quick, “intuitive” representation of a software tool, function or a data file.

50 %

25 %

ICON PARAMETER

-

- Minimum: 26 px x 26 px - minimum stroke size: 0.5 pt - upscale only proportional SECTION SEVEN:

- Only 100 % color

CORPORATE ICONOGRAPHY

75 %

ICON WITHOUT A BACKROUND

- minimum stroke size: 0.5 pt - upscale only proportional

AND GUIDELINES

- Minimum: 26 px x 26 px

CORPORATE DESIGN

-

ICON WITH BACKROUND

-

*SCRYPE

BRANDING MATERIAL

>> PAGE 35 // 44

- Minimum: 26 px x 26 px

*SCRYPE BRANDING DESIGN MANUAL

100 %

- minimum stroke size: 0.5 pt - upscale only proportional

DONT´S

-

ISSUE 01 *SUBURB BRANDING DESIGN MANUAL

*SCRYPE BRANDING DESIGN MANUAL

>> PAGE 36 // 36

08 / SUMMARY & CONTACT ISSUE 01

CREATED FOR :

RESPONSIBLE AGENCY :

*SUBURB BRANDING DESIGN MANUAL

*SCRYBE CORP.

EGOTYPE

LONDON

CREATIVE AGENCY

A SHORT SUMMARY, DOWNLOAD AND CONTACT DATA

THANK YOU BEING A PART OF THESE GUIDES EXPLANATION: Tequis magnam everunt re volupti ntiusament at et omnimo totatin venimus anturis explaut alique

*SUBURB

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Brand and Design

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Manual 2016

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FOR FURTHER QUESTIONS DO

AGENCY AND

NOT HESITATE TO

DESIGNERS

CONTACT US

-

-

AGENCY:

CONTACT:

CORPORATE DESIGN

RESPONSIBLE

SECTION EIGHT:

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AND GUIDELINES

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SUMMARY AND CONTACT

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Design.Inc Mark Anderson

SENIOR CREATIVE

Marketing Suburb

Mark Anderson

E: info@Suburb.tv

Design.Inc

P: +01.132.4567.890

autendenihil iducias adit quostrum accus et aut et rem quidipsa

BRANDING MATERIAL

modis num re sandant. Quas dolentiur? Et ut mo beate nobis

Design.Inc

*SCRYPE

Nem faccaeptiae expliae core prorporepera ipicte sinvele stectis

>> PAGE 37 // 44

SENIOR ART DIRECTOR : Mark Anderson

*SCRYPE BRANDING DESIGN MANUAL

DIRECTOR:

quam recus.

JUNIOR ART DIRECTOR : Mark Anderson Design.Inc

ISSUE 01 *SUBURB BRANDING DESIGN MANUAL

*SCRYPE BRANDING DESIGN MANUAL

>> PAGE 38 // 36

09 / DOWNLOAD OF THE CONTENTS ISSUE 01

CREATED FOR :

RESPONSIBLE AGENCY :

*SUBURB BRANDING DESIGN MANUAL

*SCRYBE CORP.

EGOTYPE

LONDON

CREATIVE AGENCY

THE CORPORATE DESIGN OF *SUBURB DOWNLOAD LINKS OF THE SINGLE DESIGN ITEMS

EXPLANATION: For quick help and faster project development you will get the download links to the several brand guidelines and the editable data. To download the single items please scan the QR-codes or follow the given hyperlink. You will also find the complete Brand Manual as a PDF file for sending this to responsible agencies or person that need your guidelines.

QR CODE

*SUBURB STATIONERY

WEB LINK

QR CODE

Link : http://www.design-inc.com/cd/stat.zip CORPORATE DESIGN

-

WEB LINK

BRANDING MATERIAL

-

QR CODE

*SCRYPE

*SUBURB FULL GUIDE PDF

WEB LINK Link : http://www.design-inc.com/cd/icon.zip

>> PAGE 39 // 44

-

*SCRYPE BRANDING DESIGN MANUAL

*SUBURB ICONOGRAPHY

CONTENT DOWNLOAD

WEB LINK Link : http://www.design-inc.com/cd/logo.zip

SECTION NINE:

-

AND GUIDELINES

*SUBURB LOGO

QR CODE

Link : http://www.design-inc.com/cd/full.zip

ISSUE 01 *SUBURB BRANDING DESIGN MANUAL

*SCRYPE BRANDING DESIGN MANUAL

>> PAGE 40 // 36

10 / THANK YOU FOR AUDIENCE. ISSUE 01

CREATED FOR :

RESPONSIBLE AGENCY :

*SUBURB BRANDING DESIGN MANUAL

*SCRYBE CORP.

EGOTYPE

LONDON

CREATIVE AGENCY

FINAL STATEMENT OF THE CEO -

THANK YOU

SECTION TEN:

FINAL WORDS / THANK YOU FOR YOUR AUDIENCE TO THIS MANUAL GUIDE.

I WANT TO THANK YOU VERY MUCH...

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AND GUIDELINES

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CORPORATE DESIGN

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*SCRYPE

BRANDING MATERIAL

*SCRYPE BRANDING DESIGN MANUAL

>> PAGE 41 // 44

si con consequi coreperspis am dolupta tiant.

Company President 09/07/2017

ISSUE 01 *SUBURB BRANDING DESIGN MANUAL

*SCRYPE BRANDING DESIGN MANUAL

>> PAGE 42 // 36

11 / THE IMPRESS.

ISSUE 01

CREATED FOR :

RESPONSIBLE AGENCY :

*SUBURB BRANDING DESIGN MANUAL

*SCRYBE CORP.

EGOTYPE

LONDON

CREATIVE AGENCY

IMPRESS

THANK YOU

SECTION TEN:

FINAL WORDS / THANK YOU FOR YOUR AUDIENCE TO THIS MANUAL GUIDE.

-

CORPORATE DESIGN

CONTACT:

AND GUIDELINES

AGENCY: Design.Inc

Mark Anderson Marketing Suburb E: info@Suburb.tv

*SCRYPE

BRANDING MATERIAL

*SCRYPE BRANDING DESIGN MANUAL

>> PAGE 43 // 44

P: +01.132.4567.890 Nem faccaeptiae expliae core prorporepera ipicte sinvele stectis modis num re sandant.

Quas dolentiur? Et ut mo expliae core prorporep sinvele beate.

ISSUE 01 *SUBURB BRANDING DESIGN MANUAL

SUBURBAN BRAND MANUAL

YOUR BRAND. YOUR STYLE. YOUR DEFINITION. BRAND GUIDELINES V 1.1

Love your brand.

ISSUE 01 CORPORATE DESIGN MANUAL

THEME BRANDING GUIDELINES AND MANUAL TEMPLATE CREATED FOR :

RESPONSIBLE AGENCY :

CREATION DATE :

*SCRYBE CORP.

EGOTYPE

NOVEMBER 2016

LONDON

CREATIVE AGENCY