Project Proposal DE SIGN PROPOSAL F O R C U S T O ME R M a j estro Ltd.
Random St. 12th, Los Angeles, 1123 P +01.123.456.789 E info@majestro.com
Proposal Issued: 16.11.13
Proposal Valid to: 01.12.2012
Statement of Confidentiality This prop materials contain confidential and proprietary business information of Creatixx. These materials may be printed or photocopied for use in evaluating the proposed project, but are not to be shared with other parties.
2
Creatixx | Proposal for Majestro Ltd.
Welcome to your design proposal. Whether you need to create a brand from scratch, including marketing materials and a beautiful and functional website or whether you are looking for a design refresh we are confident you will be pleased with the results.
We work with clients big and small across a range of sectors and we utilise all forms of media to get your name out there in a way that’s right for you. We believe that analysis of your company and your customers is key in responding effectively to your promotional needs and we will work with you to fully understand your business to achieve the greatest amount of publicity possible so that you can see a return from the advertising.
mers will become your real customers. Take this chance and go your with us to create a big and strong brand that will become more successful in the market. We will go with you as a friend and a smart partner.
What we can do for you We strive to be the best at what we do and offer:
We have a number of different teams within our agency that specialise in different areas of business so you can be sure that you won’t receive a generic service and although we can’t boast years and years of service we can ensure you that is a good thing in this industry. Our teams are up to date with the latest technologies, media trends and are keen to prove themselves in this industry and that’s what you want from an advertising agency, not someone who is relying on the same way of doing things that worked 10 years, 5 years or even a year ago. Whatever the level of support you require, we are sure that we will have a package that meets your needs. All of our virtual professionals are highly experienced in the areas in which they work and have been through a thorough recruitment process to ensure they deliver to the high standard that you would want for your business.
- Market research of your competitors - Brand development and visual identity - Corporate Design and Corporate Identity - Website development - App and software development - Website, app and software development - Search Engine Optimization
Take a look at out Recent Work and Clients to see what we mean.
Who we are We are a fairly small, flexible design studio that designs for print and web. We work flexibly with clients to fulfil their design needs. Whether you need to create a brand from scratch, including marketing materials and a beautiful and functional website or whether you are looking for a design refresh we are confident you will be pleased with the results. Get fine and more professional results for your company. Design and especially a full Corporate Design is one of the parts which can be one of the reason why potential custo-
Majestro Ltd.
Creatixx | Proposal for Majestro Ltd. Date of Creation: 02.02.2012 Project No.: 0123
3
Creatixx | Proposal for Majestro Ltd.
Meet our Team. We want to introduce our great professional employees to you that are responsible for your customized and creative solutions. Working hard and always orientated on customers targets. That is the promise we could give to bring you the results you need.
Andrew Phillip Johnson Position: Art Director
Jennifer Courtney Ryan Position: Creative Director
Miley Anderson-Smith Position: Web Developer
Michael Saunderson Position: Key Account
Age: 41 Experience: 12 Years Always there with a pen and a paper in his hand.
Age: 33 Experience: 7 Years Her ideas will promise your market success.
Age: 27 Experience: 5 Years Experienced coder with more than a keyboard.
Age: 38 Experience: 14 Years She will provide a service you will never expect.
What we can offer and what are the costs Cost efficient work and professional solutions for your needs as a market member. That is what can and that is we want to do. Always in communication with our customers to solve the hardest problems. Your product is great and amazing. We want to deliver the platform for it. Great commercials, print products, marketing campaigns. This is just a small impression what we can. Find out our strong power and become a customer of our company.
Creatixx | Proposal for Majestro Ltd. Date of Creation: 02.02.2012 Project No.: 0123
Creative and Concepual Design - Logo Design, Brand development
€ 120 per hour
- Complete corporate stationery packs and brochures
€ 160 per hour
- Website, app and digital collateral design
€ 120 per hour
Online and Web Development - Development Content Management Software
€ 120 per hour
- App and Software Programming
€ 160 per hour
- Search Engine Optimization + Analytics
€ 120 per hour
Marketing and Promotion Work - Print Advertisement in Magazines and Newspaper
€ 120 per hour
- Classical TV-Commercials and Radio Spots
€ 160 per hour
- Tradeshow and Marketing at the Point of Sales
€ 120 per hour
Majestro Ltd.
4
Creatixx | Proposal for Majestro Ltd.
Case study for your impression. The „CityCrew“ required a smart, updatable website with a backend which allows users to find specials in their town. We have delivered a modern and up to date platform where visitors are able to find out what will happen in the next time around them.
During the briefing phase it because apparent that this was a special project that would need a high-level of customisation. Working with City Entertainment’s project planners and managers, we were able to turn their vision into reality, on time and on budget. The City Entertainment website features many new technologies and accessibility options design to be easily accessible to all members of the community. The website launch as a successful event, attended by some of the leaders in the local IT industry.
Majestro Ltd.
Basic Information Customer:
CityCrew Ltd. & Co.
Date:
Project successful completed in 2013
Project value: >$175.000
Project Specifications - Content Management System with Backend - Feedback forms with different styles and themes - App Development for a native app for using with iPhone and Android - Hosting, Search Engine Optimization and Analytics of the web metrics - Image galleries and personalizing Jquery Plugins
Creatixx | Proposal for Majestro Ltd. Date of Creation: 02.02.2012 Project No.: 0123
5
Creatixx | Proposal for Majestro Ltd.
Project specifications. With the specifications we will give your project the needed plan and guide. It will helps us to deliver your product on-time with lowest communications and costs. Also it will give an insight to you on which week something is done and what is the next step.
Your Project specifications - Step 1
Design period:
Cogo, corporate identity, print material, production
- Step 2
Design period:
Concept and visualize corporate Website
- Step 3
Development:
Programming Front and Backend of Website
- Step 4
Development:
Hosting, Search Engine Optimization, Social Media Engagement
Design of logo and corporate print collateral. Print providers. A logo is a graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition. Logos are either purely graphic (symbols/icons) or are composed of the name of the organization (a logotype or wordmark). In the days of hot metal typesetting, a logotype was a uniquely set and arranged typeface or colophon. At the level of mass communication and in common usage a company’s logo is today often synonymous with its trademark or brand.
01
Corporate website design. Web design encompasses many different skills and disciplines in the production and maintenance of websites. The different areas of web design include web graphic design; interface design; authoring, including standardised code and user experience design. Often many individuals will work in teams covering different aspects of the design process, although some designers will cover them all. Web design is normally used to describe the design process relating to the front-end (client side) design of a website including writing mark up. Our web designers are expected to have an awareness of usability.
02
Front- and Backend website development. Web development is a broad term for the work involved in developing a web site for the Internet (World Wide Web) or an intranet (a private network). Web development can range from developing the simplest static single page to complex web-based internet applications, electronic businesses and social networks. For larger organizations and businesses, web development teams can consist of hundreds of web developers. Smaller organizations may only require a contracted webmaster or secondary assignment to related job positions such as a graphic designer and/or information systems technician.
03
Domain name, hosting, SEO and social media management. A domain name (for instance, „example.com“) is an identification string that defines a realm of administrative autonomy, authority, or control on the Internet. Domain names are formed by the rules and procedures of the Domain Name System (DNS). Any name registered in the DNS is a domain name. Domain names are used in various networking contexts and application-specific naming and addressing purposes. In general, a domain name represents an Internet Protocol (IP) resource, such as a personal computer used to access the Internet, a server computer hosting a web site.
04
Creatixx | Proposal for Majestro Ltd. Date of Creation: 02.02.2012 Project No.: 0123
Majestro Ltd.
6
Creatixx | Proposal for Majestro Ltd.
Let us make an offer to you. We have established that a comprehensive design schedule based on consideration of your needs. Every project needs to start with a strong foundation. In recognition of this, we recommend thorough attention be paid to establishing a strong and cohesive visual identity for you that will cross platforms effectively and ensure that your brand does not get lost amongst the noise of your competitors. The successful implementation of a digital identity is dependent on a disciplined development phase. To ensure that the relaunch of your new website runs smoothly, we have undertaken the responsibility of collateral management. Because of this, we will be providing everything from your domain name, to social media presences as well as ensuring your website functions as promised.
Design Phase
Development Phase
Yearly contract
Design of two logo concepts
- Development of corporate website
- Contract partnership
Design of a Visual Identity
- Registration of domain name
- Implementing Backup system
Design of new print material
- Hosting contract for 2 years
- Market research of new products
Screen-Design of new website
- Search Engine Optimization
- 24/7 Customer Support
Research for efficient providers
- Social Media Management
$2.499
$3.499
$499*/year
Project breakdown Step 1:
- Logo Design - 2 concepts
$ 1.200.00
First Design Phase
Step 2:
- Development of complete corporate stationery and identity
$ 300.00
- Screen-Design of corporate website
$ 700.00
- Design for Social Media Channels
$ 499.00
Second Design Phase
Step 3:
- Website Development and Browser compatibility testing
$ 1.500.00
- Social Media Development
$ 1.200.00
First Development Phase
Step 4:
- Domain Registration, Hosting Contract 2 years, SEO
$ 499.00
- Social Media Management
$ 300.00
Second Development Phase
Majestro Ltd.
Creatixx | Proposal for Majestro Ltd. Date of Creation: 02.02.2012 Project No.: 0123
7
Creatixx | Proposal for Majestro Ltd.
Project workflow and Contract. Project timeline Design
01
02
03
04
Development
Week 1: Concept and design of your logo A logo is not a brand. But a logo quite often represents the brand. In this first week, we focus on the research and drafting of concepts for your new logo. At end of the
05
06
week, we will contact you to make an appointment to present two concepts to you.
Week 4: Website development Once you’ve approved the design and functionality requirements of the new website, we’ll get to work making it a functional presence and communication platform. Developers use semantic, clean code to ensure accessibility to all members of the community.
Week 2: Select logo - Redesign Week 2 starts by polishing and setting the guidelines for use of the logo you’ve selected. From here, we’ll start to expand the visual identity for your brand and establish rules for its application across various media. This week includes the design of your corporate print collateral.
Week 5: Test and social media development It may looked done, but your website is bound to have little bugs and issues at this point and is why we dedicate a week to problem solving these so that your customers’ user experience is pain-free. We’ll set up the social media pages you’ve requested in a style that matches your website design.
Week 3: Website and social media design Once a solid foundation has been created for your visual identity, we’ll start working on translating it for use in your website and any additional digital collateral you’ve requested. Please send all the content of your website to us in an easily accessible format, so that we can keep to schedule.
Week 6: Website launch, client hand over Once we’re sure all is as it should be, we’ll upload your website to your new host and double-check everything works before it is launched. We will contact you to go over the entire site and show you how to maintain it. Once you’re satisfied we will hand over your new site for its official launch.
01
02
03
04
05
06
Creatixx Project # 0123 — Majestro Ltd. Brand & Website Majestro Ltd. Random St. 12th, Los Angeles, 1123
Project Due 6 weeks after deposit*
Proposal Date 02.02.2012
Design (phases I & II) : logo, corporate identity, print providers, corporate website
€ 2.490.00
Development (phases I & II):
€ 3.499.00
Total incl. tax
€ 5.998.00
Name
Position
Date
Sign here to approve
Creatixx | Proposal for Majestro Ltd. Date of Creation: 02.02.2012 Project No.: 0123
Majestro Ltd.
Thank you for contracting us. W E W IL L P R E PA R E A S M U C H A S W E C A N. F O R Y O U. F O R Y O U R TA R G E T S .