Sirius Brand Guidelines

Contact Us — info@sirius.com www.sirius.com

Follow Us — www.facebook.com/sirius www.twitter.com/sirius

Sirius Studio Brand Manual

Prepared for : Sirius Brand Studio New York City Issued : — 01 // 12 // 2018 Made by : — Sirius Brand Studio

002

Corporate Manual of Sirius Studio

Statement of Confidentiality This material contained in our response and any material or information disclosed during of discussions of the proposal represents the proprietary, confidential information pertaining to our services, methodologies and mathods.

Other products name and brand my be trademarks or redgesterd trademarks of their respective owners.

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Table of Content

01. About us / Our Agency

05

02. Brand Identity

06

Corporate Manual

03. Logo and Logo Guidelines

09

04. Brand Colors

10

05. Typography

12

06. Stationery

13

07. Merchandising

14

08. Corporate Images

15

09. Iconography

16

10. Validation

17

11. Summary & Contact

19

Company Name : Sirius Studio & Co.

Company Address 7th Avenue, Manhattan 578 New York, United States

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Sirius Studio & Brand Agency Every great dream begins with a dreamer. Always remember, you have within you the strength, the patience, and the passion to reach for the stars to change the world.

Sirius Ltd & Co.

Build your brand in a successful way

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Sirius Studio Welcome to our Guidelines Tequis magnam everunt re volupti ntiusament at et omnimo totatin venimus anturis explaut alique quatem qui utemquia dolo erum

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Octotasseque eosapit dolest explit ped ma sit modipsam ventio tem. Et earum volo voluptibus. Dandunte voluptaqui.Every great dream begins with a dreamer. Always remember, you have within you the strength, the patience, and the passion to reach for the stars to change the world.

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Corporate Identity

Corporate Design

Corporate Behaviour

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Sirius Studio Welcome to our Guidelines

Project Description

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Brand Goals Description

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Brand Content and Application

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2. Ame ped ea dero quunto voloreic tore qui nim undio offic to blant reperiam imolessum venetur autas il ipsae et aut.

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Section 01 Corporate Logo

The Logo Introduction The Logo Application The Logo Elements Clearspace and Computation Incorrect Logo Applications

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Corporate Logo and Corporate Trademarks The Full Logotype The Sirius Masterbrand or Corporate Logo comprises two elements, the logo symbol and logo type. The Logo Symbol is a powerful image evoking the culture of design services - the connection between the strength of communication and the different points that

The Logo Type has been carefully chosen for its modern and yet refined, highly legible style, which has been further enhanced by the use of upper case letters. The typeface is Montserrat Sirius and has also been chosen to compliment and balance perfectly with

influence.

the logo symbol.

1) The Logo Symbol Consists of a powerful element evoking the culture of design services and a black square backround.

Sirius Ltd & Co.

2) The Logo Title Carefully chosen for its modern and yet refined, highly legible style, which has been further enhanced by the use of upper case letters in gray tone of the chosen corporate color. The font that is used here is Montserrat.

The Logotype and Backgrounds

Sirius Ltd & Co.

Sirius Ltd & Co.

Logo Dark Version will be used when the backround color ist light colored.

Logo Light Version will be used when the backround color ist dark colored.

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Logo Construction, Clearspace and Computation The Construction It is important to keep corporate marks clear of any other graphic elements. To regulate this, an exclusion zone has been established around the corporate mark. This exclusion zone indicates the closest any other graphic element or message can be positioned in relation to the mark. of the the symbol itself and our company name â&#x20AC;&#x201C; they have a fixed relationship that should never be changed in any way.

1) Logo Construction

x

Sirius

y

2) Logo Symbol

1/2 x

1/2 x

Sirius The Clearspace Whenever you use the logo, it should be surrounded with clear space to ensure its visibility and impact. No graphic elements of any kind should invade this zone.

Computation To work out the clearspace take the height of the logo and divide it in half. (Clearspace = Height / 2).

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1/2 x

1/2 x

3) Full Symbol

1/2 x

1/2 x

Sirius Ltd & Co. 1/2 x

1/2 x

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Logo Application and Standards Logo Backgrounds

Sirius Ltd & Co.

Sirius Ltd & Co.

Sirius Ltd & Co.

Sirius Ltd & Co.

Minimum Logo Sizes

Sirius Ltd & Co.

Full Logo Minimum Height: 11,5 mm

Logo Symbol Minimum Height: 11,5 mm

Sirius

11,5 mm

11,5 mm

Incorrect Logo Application 1) Do not place the logo type on 2 lines 2) Do not outline the logo symbol 3) Do not alter the logo symbol 4) Do not change the relationship of the logo

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Section 02 Corporate Typography

The Corporate Fonts Primary Font Secondary Font Font Hierachy

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The Corporate Fonts and Typography Guidelines Primary Font

Primary Font Source Sans Pro

Designer : Christian Robertson

Source Sans Pro

A

B

C

D

E

F

G

H

N a n

O b o

P c p

Q d q

R e r

S f s

T g t

U V h i u v

W X j k w x

Y Z l m y z

A N a n

B O b o

C P c p

D Q d q

E R e r

F S f s

G T g t

H U h u

J W j w

L Y l y

0

1

5

6

2

3

4

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I

J

I V i v

) {

K

K X k x

7

8

=

? }

L

M

M Z m z

9

` ≠

;

¿ ø π • ± ∂ ‚ å ¥ ≈ > ≥ ˘ › ‹

Bold

Light

0

Figures

: ‘ ‘ ç ◊

Special Characters

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The Corporate Fonts and Typography Guidelines Secondary Font

Primary Font Roboto

Designer : Christian Robertson

Source Sans Pro

A

B

C

D

E

F

G

H

N a n

O b o

P c p

Q d q

R e r

S f s

T g t

U V h i u v

W X j k w x

Y Z l m y z

A N a n

B O b o

C P c p

D Q d q

E R e r

F S f s

G T g t

H U h u

J W j w

L Y l y

0

1

5

6

2

3

4

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Sirius Brand Manual 2018

I

J

I V i v

) {

K

K X k x

7

8

=

? }

L

M

M Z m z

9

` ≠

;

¿ ø π • ± ∂ ‚ å ¥ ≈ > ≥ ˘ › ‹

Bold

Light

0

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Special Characters

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The Corporate Typography and Text Hierarchy Context Text and Inner Headlines

Caption Text

Sirius Typo Roboto Regular 6 pt Type / 11 pt Leading

Copy Text

Sirius Typo Roboto Regular 6 pt Type / 11 pt Leading

Headlines Copytext

Sirius Typo Roboto Bold - Inital Letters 10pt Type / 10pt Leading

Headlines and Typobreaks

Big Headlines and Title

Subhead Typo Roboto Bold - Capital Letters 21pt Type / 22 pt Leading

Sequencer and Title for Marketing

Head Typo Roboto Bold - Capital Letters 40pt Type / 44 pt Leading

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Section 03 Corporate Color System

The Corporate Colors Primary Color System Secondary Color System

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The Primary Color System and Color Codes Color plays an important role in the Purism corporate identity program. The colors below are recommendations for various media. A palette of primary colors has been developed, which comprise the â&#x20AC;&#x153;One Voiceâ&#x20AC;? color scheme. Consistent use of these

colors will contribute to the cohesive and harmonious look of the Purism brand identity across all relevant media. Check with your designer or printer when using the corporate colors that they will be always be consistent.

Primary Color System

Color A : Orange Color Codes

100 %

Primary Color System : -

100 %

Gradient

80 %

60 %

20 %

40 %

20 %

Explanation : The Sirius Company has two official colors: Orange and Gray. These colors have become a recognizable identifier for the company.

Usage: Use them as the dominant color palette for all internal and external visual presentations of the company.

CMYK : C000 M020 Y100 K000 Pantone : 297C HKS : 02K RGB : R000 G000 B000 Web : #000000

Color B : Gray Color Codes

100 %

100 %

Gradient

80 %

60 %

20 %

40 %

CMYK : C000 M020 Y100 K000 Pantone : 297C HKS : 02K RGB : R000 G000 B000 Web : #000000

20 %

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Why Colors?

Colors are one of the most important things to transfer a brand to the customers.

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The Secondary Color System and Color Codes The secondary color system and color codes

Secondary : Color A -

100 %

Gradient

20 %

CMYK : C000 M020 Y100 K000 Pantone : 297C HKS : 02K RGB : R000 G000 B000 Web : #000000

Secondary : Color B -

100 %

Gradient

20 %

CMYK : C000 M020 Y100 K000 Pantone : 297C HKS : 02K RGB : R000 G000 B000 Web : #000000

Secondary Color System : Explanation : The Secondary colors are complementary to our official colors, but are not recognizable identifiers for Purism company.

Secondary colors should be used sparingly, that is, in less than 10 percent of the palette in one piece.

Usage: Use them to accent and support the primary color palette.

Secondary : Color C -

100 %

Gradient

20 %

CMYK : C000 M020 Y100 K000 Pantone : 297C HKS : 02K RGB : R000 G000 B000 Web : #000000

Secondary : Color D -

100 %

Gradient

20 %

CMYK : C000 M020 Y100 K000 Pantone : 297C HKS : 02K RGB : R000 G000 B000 Web : #000000

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Section 04 Corporate Stationery System

The Company Letterhead The Company Business Cards The Envelope Logo Placement

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The Corporate Stationery and Usage Company Letterhead

Sirius Studio

Dimensions: 297 x 210mm / DIN A4

Main Avenue, 7th New York, United States

Weight: 120g/m uncoated

T. 01 23 4567 8901 F. 01 23 4567 8901 July, 2ne 2017

Print: CMYK

Mr. Max Jefferson Creative Director London, GB

info@sirius.com www.sirius.com

Dear Sir and Madam,

The Company Letterhead Explanation: This shows the approved layouts with the primary elements of the Purism stationery system for the front- and backside of the letterheads.

Usage: The letterhead will be used for all official communication that is going out of Purism company.

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Berst Regards Maxwell Doe Director

Sirius Brand Studion

www. siriusltd.com

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The Corporate Stationery and Usage Business Cards This shows the approved layouts with the primary elements of the Sirius stationery system for business cards.

Sirius_Brand Studio

sirius

www.sirius-studio.com

Usage: The business cards will be used for all official contact and communication of Sirius company.

Insert the Sirius letterhead and send your documents throughout the world.

Sirius Brand Studio Mr. Max Jefferson Creative Director

Sirius Studio Main Avenue, 7th New York, USA T. 01 23 4567 8901 F. 01 23 4567 8901

Envelope This shows the approved layout with the primary elements of the Sirius stationery system for envelopes.

Dimensions: 220 x 110 mm

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www.siriusstudio.com

info@sirius-studio.com www.sirius-studio.com

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Correct Logo Placement Example Din A4 Logo Placement -

Sirius

Explanation: To place the Sirius logo in the correct way please use one of the approved styles that are shown on the right. To place the Purism logo in other ways is not allowed.

Sirius

Place your Logo in a correct way.

Sirius

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Section 05 Corporate Grid System

Grid Systems Vertical Grid Systems A4 Screen Grid System Vertical Grid System for Tablets

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The Sirius Grid System and Application Grid System Explanation A grid can be used to organize graphic elements in relation to a page, to other graphic elements on the page, or relation to other parts of the same graphic element or shape.

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The Screen Grid System and Application Screen Web Grid System Examples

This shows approved layouts with a responsive grid for a 16:9 Screen of our website. This will be used for websites, landing pages etc.

www.sonos-studios.com

Newsletter

Enter your mail address here

Brand Studio

About us

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The Mobile Device Grid System and Application Mobile Device Web Grid System Examples This shows approved layouts with a responsive grid for mobile devices of our website. This will be used for websites, landing pages etc.

About us

Clients

Contact

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Section 06 Image System and Blending Modes

Corporate Image System Corporate Image Color Corporate Image Black & White Blending Modes and Options

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The Sirius Studio Corporate Image - Colored Images Corporate Images Systems are responsible to transfer the values of Sirius to our customers or our potential customers. It is a composite psychological impression that continually changes with the firmâ&#x20AC;&#x2122;s circumstances, media coverage, performance, pronouncements, etc.

Sirius use various corporate advertising techniques to enhance their public image in order to improve their desirability as a supplier, employer, customer, borrower, partner, etc.

Requirements for colored images - desaturate colours - high contrast - sharp images - minimalistic look - modern and businesslike

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The Sirius Studio Corporate Image - Black & White

Requirements for black and white images - desaturate colours - high contrast - sharp images - minimalistic look - modern and businesslike

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The Sirius Studio Blending Modes for Brand Images Image Effects and blending modes raise the concision and the recognizability of a brand. Also they are able to divide content and other graphical elements that

are used in layouts. In the same way the support statement of the used images and raise application possibilities.

Blending modes - How to 1) use it in black and white images colours 2) use a placeholder with a orange back 3) adjust the layer style to â&#x20AC;&#x153;multiplicateâ&#x20AC;?

Change your game.

Right now.

Branding Studio

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The Sirius Studio Corporate Image Moodboard Image Moodboard

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The Sirius Studio Corporate Image Moodboard Moodboards is extremely useful for establishing the aesthetic feel of a design structure. It usually fits into the process somewhere after wireframes and before

design mockups. Things that can be explored in the mood board include photography style, color palettes, typography, patterns, and the overall look and feel of the site. Soft or hard? Grungy or clean? Dark or light? A rough collage of colors, textures and pictures is all it takes to evoke a specific style or feeling.

Corporate Color Combinations

Two color combination board

Three color combination board

Four color combination board

Corporate Patterns

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Section 07 Corporate Iconography

Corporate Iconography Icon Application

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The Sirius Studio Iconography System and Application An icon is a pictogram displayed on a screen or print layout in order to help the user navigate through the

content in a easier way. The icon itself is a small picture or symbol serving as a quick, â&#x20AC;&#x153;intuitiveâ&#x20AC;? representation of a software tool, function or a data file.

Icon version 1: - Light Grey solid background - Stroke size: 2pt

Icon version 2: - Dark Grey no background - Stroke size: 2pt

Icon version 3: - Orange no background - Stroke size: 2pt

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Thank you for audience.

Sirius Studio 2018

Contact Us â&#x20AC;&#x201D; info@sirius.com www.sirius.com New York City 647 / New York United States

Follow Us â&#x20AC;&#x201D; www.facebook.com/sirius www.twitter.com/sirius

Portfolio www.behance.net/sirius