Sonos Brand Manual

Sonos Studio 2018

corporate design manual.

Contact Us — info@sonos.com www.sonos.com New York City 647 / New York United States

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Hi. Design Manual of Sonos Studio.

Content 01. About the Manual 02. Brand Identity 03. Logo and Signet 04. Brand Colors 05. Typography 06. Stationery 07. Merchandising 06. Corporate Images

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About the Manual Minimalism can be described as the stripping away of all unnecessary elements and focusing on what needs to be there.

In this sense, minimalism encourages purpose.

While minimalism often appears simple on the outside, a lot of thought, practice and time goes into the production and development of a minimalistic piece.

So, here are some ways you can get the most out of minimalism.

Think outside the box.

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02. Logotype & Signet

The Full Logotype The Sonos Masterbrand or Corporate Logo comprises two elements, the logo symbol and logo type.

The Logo Symbol is a powerful illustration evoking the culture of design services - the connection between the strength of communication and the different points that influence.

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Logo Symbol Consists of a powerful element evoking the culture of design services and a black square backround.

Brand Signet Carefully designed script logo , which has been further enhanced by the use of upper case letters

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03.

Brand Colors.

Corporate colors are a color scheme that your brand adopts as a key visual element of your corporate identity.

Color plays an important role in the Corporate Identity program. The colors are recommendations for various media.

A palette of primary colors has been developed, which comprise the “One Voice� color scheme. Consistent use of these colors will contribute to the cohesive and harmonious look of the Brand Identity across all relevant media.

Check with your designer or printer when using the corporate colors that they will be always be consistent.

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Color Codes

Indigo Blue CMYK : C020 M000 Y000 K080 Pantone : 442C HKS : 98K RGB : R000 G000 B000 Web : #000000

Charming Grey CMYK : C020 M000 Y000 K080 Pantone : 442C HKS : 98K RGB : R000 G000 B000 Web : #000000

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Source Sans Pro Source® Sans Pro, Adobe‘s first open source typeface family, was designed by Paul D. Hunt. It is a sans serif typeface intended to work well in user interfaces.

Source® Sans Pro draws inspiration from the clarity and legibility of 20th-century American gothic typeface designs.

04.a Corporate Typo & Hierarchy 8

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Source Sans Pro – Bold

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Source Sans Pro – Figures

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Source Sans Pro – Special Characters

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05. Corporate Design.

Print.

05.a Business Cards

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05.b Letterhead

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Stationery.

05.c Envelope

Frontside

Treat your audience with a custom printed envelope that matches your message

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Backside

Parameter

Dimensions 220 x 110 mm DIN Long Size

Weight 400g/m coated white

Print CMYK Euroscale

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— Simplistic — Silent — Minimalistic

06. Corporate Images Corporate Images are responsible to transfer values of our Brand to our Customers or our potential customers.

The corporate image system -

Requirements: - desaturate colours - low contrast - sharp images - minimalistic look - modern

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Images : Blending Modes

Effects for brand images -

Requirements: Image effects and blending modes raise the concision and the recognizability of a brand.

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— Simplistic — Silent — Minimalistic

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Corporate Iconography Iconography An icon is displayed on a screen or print layout in order to help the user navigate through the content.

Thank you.

Write a short summary about your guide.

The corporate iconography system How to apply: - no backround - minimum height: 10 mm - upscale proportional

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Sonos Studio 2018

Contact Us — info@sonos.com www.sonos.com New York City 647 / New York United States

Thank you for audience.