Grain F ree Eats
Graphic Standard
nice to meet you
Fresh Air Bakery is a grain free bakery that brings a fresh taste, look, and experience to the grain free audience. We believe that texture, satisfaction, or quality should not decrease when grains are omitted. We are bringing a breath of fresh air to your grain free experience.
When it comes to our ingredients, we choose the highest quality of nutrition without compromising on taste. Our packaging carries on our passion for sustainability by utilizing recyclable and reusable materials.
Logo Standard
1.1
Logo Dimension
1.2
Primary Palette
1.3
Secondary Color
1.4
Typography
1.5
Proper Use of Logo
1.5
Improper Use of Logo
1.1
Logo Dimension
The inspiration for the Fresh Air Bakery logo was found in the movements of air. I wanted to evoke a breath of fresh air.The words “Fresh Air� move while being grounded by the box and sans serif font.
Grain F ree Eats
50% of Height 10% of Height 40% of Height
Minimum Size
Grain F ree Eats
1 inch
3.125 inch
Primary Palette
The primary color pallette is used for the majority of the branding for Fresh Air Bakery products.
1.2
Grain F ree Eats
PMS : CMYK : 35, 0, 33, 0 RGB : 166, 255, 171 HEX: # A6FFAB
PMS : CMYK : 72, 25, 35, 1 RGB : 0, 0, 0, 0 HEX: FFFFFF
Secondary Palette
1.3
The secondary color pallette is used for the different lines of breads that the Fresh Air Bakery produces.
CMYK : 17, 4, 45, 0 RGB : 215, 222, 161 HEX: # D4F58C
CMYK : 72, 25, 35, 1 RGB : 71, 198, 164 HEX: # 47BDA4
CMYK : 72, 25, 35, 1 RGB : 0, 0, 0, 0 HEX: FFFFFF
CMYK : 72, 25, 35, 1 RGB : 0, 0, 0, 0 HEX: FFFFFF
CMYK : 40, 45, 50, 5 RGB : 155, 133, 121 HEX: #9B8579
CMYK : 72, 25, 35, 1 RGB : 0, 0, 0, 0 HEX: FFFFFF
1.4
Typography
Logo Main Font: Lobster Two Regular
Logo Tagline Font: Headline Font: Helvetica Neue Condensed Helvetica Medium
Lobster Two Regular ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmn opqrstuvwxyz
Helvetica Neue Condensed Bold ABCDEFGHIJKLMN OPQRSTUVWXYZ
Body Copy Font: Helvetica Neue Thin Helvetica Neue Thin ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmn opqrstuvwxyz
abcdefghijklmn
opqrstuvwxyz
Helvetica Neue Medium ABCDEFGHIJKLMN OPQRSTUVWXYZ abcedfghijklmn opqrstuvwxyz
1.5
Proper Use of Logo
Grain Free Eats
This presentation is the most common and broadly used form of the logo with the tag line to the side and green and white color being primary. It is ideal for vertical layouts.
Grain Free Eats
The inverse is acceptable and encouraged on colored backgrounds.
This logo is used for horizontal or square layouts.
A colored logo that does not present the tag line but a different line of bread is acceptable.
Improper Use of Logo
1.6
Grain Free Eats
The logo without the box around “bakery”
Grain Free Eats The logo without the box around “bakery” and without the tagline
The tagline stacked under the logo
The secondary logo in the primary color
The mixing of primary and secondary colors
Grain Free Eats
The primary logo in a secondary color
Business System
2.1
Letterhead
2.2
Business Card
2.3
Envelope
2.4
Website
2.1
Letterhead Fresh Air BAKERY
The letterhead has a very clean and professional feel. It is minimal to keep the recipient undistracted from the design and focused on the content.
Grain Fr e e Eats
To whom it may concern,
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Best, Emily Harris
1111 Michigan Ave, Chicago, IL 60661 Ph. 312-247-2253 freshairbakery.com
Fresh Air BAKERY
Grain Fr e e Eats
2.2
Business Card
The business card is a 3x3 square that has a playful touch. The square is meant to catch someone’s attention as it strays from the normal rectangle card.
1111 Michigan Avenue Chicago, IL 60661 312-247-2253 emily@freshairbakery.com freshairbakery.com
2.3
Envelope F
BAKERY
grain free eats 1111 Michigan Ave Chicago, IL 60661
The envelope is reminiscinent of the parchment paper that the Fresh Air Bakery products can be wrapped in upon purchase.
Fresh Air
2.4
Website
Fresh Air BAKERY
HOME
ABOUT US
LOCATIONS
Grain Free Eats
MENUS
WHOLESALE
HOME
ABOUT US
L O C AT I O N S
Fresh Air BAKERY
Grain Fr e e Eats
MENUS
WHOLESALE
BLOG
BLOG
F re s h A i r B a k e r y i s a place for the grain f re e t o c o m e a n d e n j o y t re a t s t h a t a re not only sustainable to your health, but also to your e n v i ro n m e n t . HAPPENINGS B U Y 2 L O AV E S G E T T H E 3 R D F R E E COOKING CLASSES... S E E Y O U AT T H E FA R M E R S M A R K E T. . .
HOME
ABOUT US
L O C AT I O N S
Fresh Air BAKERY
Grain Fr e e Eats
MENUS
WHOLESALE
Fresh Air Bakery is a place for the grain free to come and enjoy treats that are not only sustainable to your health, but also to your environment. HAPPENINGS B U Y 2 L O AV E S G E T T H E 3 R D F R E E S E E Y O U AT T H E FA R M E R S M A R K E T. . . COOKING CLASSES...
BLOG
Marketing Strategies
Signage Delivery Truck Shopping Bag
3.1 3.2 3.3
Signage
The goal of our signage is to relay that freshness that people will find in Fresh Air Bakery products.
3.1
Signage
3.1
Delivery Truck
We want our audience to understand that Fresh Air Bakery is a fun environment full of fresh experiences. Our delivery trucks are VW buses that evoke a sense of fun and adventure. Who wouldn’t want to ride in one of these?
3.2
Shopping Bag
The shopping bags boast of the brand’s commitment to recyclable and reuseable materials. These bags will hold many different products from Fresh Air Bakery.
3.3
Enjoy!