Brand History
Esprit is an international fashion brand that represents style and quality since 1968. With the vision of essential positivity, Esprit was founded in California by a couple, Susie and Doug Tompkins. Inspired by the revolutionary spirit of the 60s, the brand focused on togetherness. Tompkins couple first sold homemade clothing from the back seat of their station wagon. Right from the start, they embodied the Esprit values they held most dearly. As a result, the brand reflected a relaxed American West Coast lifestyle, creativity and a high social and ecological sense of responsibility. When the founders left the company, Esprit was rapidly expanding on an international scale. It was then they recording a long period of commercial success. The expansion had made Esprit one of the world’s most successful and most profitable fashion brands. The success story of Esprit is based on delivering joy every day through laid-back tailored, high quality essentials and carefully selected fashion-forward pieces while staying true to its core values of sustainability, equality and freedom of choice.
BRAND OVERVIEW
BRAND HISTORY
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