Brand Timeline

2005 2010 2012 2015 2017 2020

Red becomes the trademark.

Naturalness enters the scene.

A collaboration makes waves.

2005

Esprit establishes the first Esprit Academy for the promotion of young junior talents from various fields.

2010

In order to strengthen the profile of the Esprit brand, two new positions were created: Director and Creative Director for Brand & New Business.

2012

Esprit announced their plans to close all retail stores in North America because they were not competitive in the market and were losing money.

2015

Esprit announced they will be returning to the Canadian market. After the announcement, Esprit has opened two stores in Canada.

2017

Esprit announced major changes to renew for their lost identity to put the brand back to an iconic brand again.

2020

Esprit is responsible for informing social/environmental issues and bringing people together to make the world a better place.

02 Our Future

With the original value of the Esprit— expression of personality, radical positivity, and togetherness—the new Esprit can be an extensive brand guides people to make better choices for their lives based on social and environmental responsibilities.

Brand Mission Brand Keywords Brand Visualization