Brand Visualization

Visual concepts are a constant source of inspiration. Each board conveys the intended vision and mood of the original and future brand.

WE WERE

The original Esprit was young, colorful, joyful, energetic, inspirational, progressive, expressive, accessible, and full of freedom.

ESPRIT

WE WILL BECOME

Future Esprit will be strongly committed to taking action to make the world a better place. We will be inclusive, embracing, protective, caring, informative, conscious, and active.

Esprit

03 Brand Personas

Creating personas allows considering goals, motivations, and possibilities for a new brand. Personas help to make objective decisions about the products and services. They will also help with focusing on the primary needs and expectations of the important aspects of the brand.

Target Audiences Audiences Not In Range