WHAT DO I THINK?

2. Visual communication ensures that a clear, unified message is delivered.

When you have an abundance of text in an email, your message can get lost. The recipient of your note might have a hard time understanding your point, resulting in time being wasted. Instead, use visuals!

Collaborating on projects with remote employees can be challenging. Short, simple videos or animated GIFs are a great way to quickly iterate on suggested edits among your team, and make certain that everyone involved is on the same page.

GIFs are also a great way to lighten the mood. Working can be stressful, so incorporating fun GIFs that not only send a clear message but also entertain can aid the communication process.

3. Visual communication helps to provide a shared, consistent experience.

An important part of delivering a consistent experience with visuals is branding. In addition to a logo, many organisations have defined brand colours that should be used in all marketing activities.

Logos, colours, font, graphics, icons, and imagery, paired with your company’s voice and tone, make your brand recognisable.

Using consistent visual communication is a great way to take advantage of your brand’s equity when launching to a new market.