CONCLUSION

Regardless if your organisation has five people or 500 people, if it’s a start-up, or if it has a long history, making sure that everyone is using the same defined brand elements is a great way to start driving recognition of your organisation and build brand awareness.

4. Visual communication results in better retention of the information.

From a scientific perspective, it’s been found that using relevant visuals help the audience remember the information more effectively.

Of all information transmitted to the brain, 90% is visual. And as we discussed earlier, visuals are processed 60,000 times faster in the brain than text.

Whether your planned communication is internal or external and regardless of the topic or strategy, retention is always something to aim for.

WHAT DO I THINK?

Some information, such as statistics, is always better conveyed in a picture than verbally explained. Using visual aid will allow you to illustrate a complex idea in dynamic ways. An image makes sense to everybody despite cultural, geographical, ethnic or language differences among people.

People only tend to remember 10% of what they hear and 20% of what they read. However, they actually tend to remember 80% of what they see. This is why visual communication is crucial. A nice image or an interesting video of your product and service would guarantee a positive response from your audience and help you earn their trust. Visual communication is truly a powerful tool you can use when you are trying to make a point.

I believe that visual communication will never die, it will only get more powerful in the sense of having the power of placing ideas, morals and believe within someone’s mind so tactically that the person would become convinced that it was his/her original idea to begin with.

CONCLUSION

Visual correspondence alludes to a visual method for passing data to a specific crowd rapidly without utilising words. The utilisation of visual correspondence offers intuitive, easy to understand, and responsive methods for sharing data. Visual data ought to be created to guarantee that they can pass data to collectors consistently.

BIBLIOGRAPHY

Research Sources:

https://lisettewillemsen.wordpress.com/2012/03/03/histo ry-of-visual-communication/

https://www.pwc.com.au/the-difference/the-power-of-visual-communication-apr17.pdf

https://www.techsmith.com/blog/why-visual-communica tion-matters/

Image Sources:

https://www.vecteezy.com/vector-art/4998053-trendy-de sign-icon-of-visual-communication

https://studentwork.prattsi.org/infovis/labs/timelines/history-of-visual-communication/

https://communicationvisually.wordpress.com/2011/09/25/history-of-communication/

https://www.icopify.com/blog/the-power-of-visual-communication/

https://killervisualstrategies.com/blog/category/visual-communication-2

Visual Communication

History and Evaluation