THE IMPORTANCE OF VISUAL COMMUNICATION

INTRODUCTION

What is Visual Communication?

Visual communication is a means of conveying data and information using various visual mediums, for instance, graphic design, diagrams, text, prints, charts, illustrations, typography, infographic, body language, signs, expressions, gestures, drawings, images, colour, and animation.

Visual communication is an important concept where two or more people can communicate their thoughts, messages and ideas effectively. The emphasis is on sharing meaningful information and content with the audience through the use of visual elements.