Info Product Launch: Creating A Desire For Your Product
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Info Product Launch: Creating A Desire For Your Product
Product Launch Survival About the author Eirik Vold started his first business with a partner in 1996 and sold it five years later for millions. He used some of the cash to start a second business, with services aimed for Media & IR Contacts, during a period of 3 years served more than one hundred thousands clients, and Eirik ultimately sold that business to a larger international media company. After working as a consultant and marketing strategist for small and medium businesses on four continents, Eirik realized his passion and talent was helping other entrepreneurs be super-successful (online & offline) and in 2005 coined the term Marketing Coaching to describe his work. Internationally recognized as a business advisor and author, Eirik has worked with thousands of small and medium businesses whose names you’ll never know, but whose entrepreneurial owners have pocketed a substantial sum in increased income and proceeds from sales. (50% year over year client growth is typical, and 100% sales increases are not uncommon) Thousands more have read Eirik’s publications, cources and reports, including his wildly successful website nofluffreports.com. “No Fluff Reports” has hot little reports with topics and some of the best strategies for marketing your business online as well as offline, to make more profits and serve your customers better. These reports is a must read for anyone in the "biz".
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Info Product Launch: Creating A Desire For Your Product
Introduction Do you have an info product that you created? Or are you looking to get one created? If so, you will want to be thinking about how you want to market it. There are tons and tons of marketing techniques and avenues out there. Each one has its own special benefit. When it comes to marketing your info product, however, you may want to think about using a different strategy. Why? Because there’s a difference between selling a product and selling out of a product. Obviously, you don’t actually sell out of an info product; unless you decide to limit the number of sales you make with it. The point is, selling out of a product means there was a huge desire for it. So, the question is how do you create that desire? Let’s find out.
I Just Finished My Info Product. I Can Throw Up A Sales Page and Start Selling It, Right? Well, if you’re looking to sell it a few times here or there; then by all means slap up a sales letter page and simply wait for the people to come. Eventually people will stumble across your page and, if you’re lucky, they just might decide to buy it. That’s a great way to go if you don’t intend to make a decent income from it. Most Info Marketers would have a different view of this, however. They would tell you that they want to sell their product- not a handful of times, but Lots and Lots and Lots of times.
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Info Product Launch: Creating A Desire For Your Product
Making a ton of sales, like most marketers want takes some planning, and strategizing. The key to reaching success with your product’s sales will be in how you execute your product’s marketing strategy. Informational products are in high-demand. People like them, because they offer one of their greatest desires- INFORMATION. But, they can’t come running to your product if they don’t know it even exists. Product sales consist of: Knowing there’s a product available for what they want Knowing why they want that product, once they know it’s there Knowing where and how they can get it, once they know it’s there and why they want it When you can meet those three criteria elements, then you can start to make those sales.
Okay, If I Don’t Start By Throwing Up a Sales Letter, Then What Should I Be Doing? Excellent question! Before you ever start a selling strategy for your product, you must first start with planning out how you’re going to get from Point A- Marketing to Point B- Final Sales. The most effective way is to perform a pre-launch strategy.
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Info Product Launch: Creating A Desire For Your Product
What Is A Pre-Launch Strategy? A pre-launch strategy is when you build anticipation with your target audience by letting them know that your product is coming out at a later date. Then, between the time you announce it and the time you actually start selling the item; you create an air of mystery about your product. Basically, you tease them into wanting to know more about the product. Then you create more desire for it, so that by the time the actual launch day rolls around, they’re dying to go and get it. The desire you instill in them reaches a breaking point for your target market and they just can’t help but to buy your product. That anticipation you built during your pre-launch is what sets the desire within them. That’s why most info marketers make a ton of sales on the first day.
What Does A Pre-Launch Strategy Consist Of? Pre-launch strategies consist of many things actually. But, here are a few things that you might want to consider when getting your own set up: Affiliate Program E-Mail Marketing Campaign Teasers Offering them a taste of what they’ll be getting
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Info Product Launch: Creating A Desire For Your Product
Affiliate Program An affiliate program is where you get other people to sign up with you to sell your items for you. They would get a specified commission for each sale they bring to you, through their assigned affiliate links. You might want to consider starting your own program, because the people that would sign up with you would have a whole list of others that they have signed up in their opt-in email lists. The more people you can reach in your target market, the better your chances of sales will be. Affiliates are the people that sign up to sell your products for you. They don’t handle any products, they simply sell people on the idea of buying the item and then they show them how to get to the sales page to buy the item. That’s why their assigned a special link. That link will help determine which sales they are credited for making happen. Then their commissions would reflect that. Some make quite a bit of money selling other people’s products. Don’t assume that you wouldn’t be able to afford it. When you look at the overall picture, you actually can. Let’s say that you were going to sell your item for $50. You might offer to pay your affiliates 50% of that. So, they would make $25 from every sale they bring to you. But, you’re making hundreds of sales on your product. Most products don’t cost that much to market and there isn’t much overhead in creating your info product either, so you’re still winning profits in the end.
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Info Product Launch: Creating A Desire For Your Product
You certainly don’t have to offer 50% commission though. That was just for this example. You need to determine the amount you will pay. Just keep in mind; you need their help, so you will need to make it worth their time.
Email Marketing Campaign You may have a website already. On that website, you might have an opt-in sign up feature where people can register to receive emails from you. They could get newsletters or maybe just updates on what’s going on with your business. You might be tempted to just use that email marketing campaign for your pre-launch strategy. It might be easier for you, but it could cost you in the long run. It’s best to start a whole new email marketing sign up feature. Where do I put it? You will have to create a pre-launch information page and have the sign up feature placed there. That way you focus your updates by sending ones related to your product launch to the people that sign up. Your affiliates could be sending people to that page as well, so you should send them the link to it as soon as you get the page created. Then you can start sending out emails every so often from the time you start pre-launch to the day of, or even one hour before, the actual launch time. Your email marketing campaign will be key for your pre-launch strategy, so be sure you don’t skip this part.
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Info Product Launch: Creating A Desire For Your Product
Teasers Your email marketing campaign will consist of these. Why? Because you want to build anticipation among your target market. In most cases, the more you tease a fish with bait, the more they will want it. So, the more you tease your target market, the more they want your product. Have you ever watched a television show where something exciting is going to happen? You’re on the edge of your seat waiting to find out exactly what is going to happen. The next thing you know, you’re faced with the words, “Stayed tuned…” Now you have to wait until the next episode to find out! Do you think they did it because they just didn’t have time to tell the story in one episode? No. They did it to hook you. They want you to start building anticipation within yourself, so that you will want or need to tune into the next episode to watch. Your teasers will do pretty much the same thing. You will be telling them about your product, and why they want that item; but they won’t actually know what it is or what it’s really all about until just before it launches. When that time comes, look out, because they will be scrambling to get it. Some Info Marketers, who have done a pre-launch like this, saw huge amounts of sales the first day.
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Info Product Launch: Creating A Desire For Your Product
Offering Them A Taste Of What They’ll Be Getting This goes along with your teasers. Sometimes you just need to give them a sampling of what they should be expecting. That little taste could be just enough to drive them over the edge and create the need in them to want to buy your product. A sampling could go a few different ways. Of course, it would depend on the product you’re offering to your target market. A Free Report This report would talk about something related to the product you’re offering. For example, let’s say you’re selling an eBook on organizing your life. The report could talk about the need for organization in your life, but it wouldn’t contain any of the meat and potatoes that your eBook offers. Free Video Clip If you’re offering a series of video clips on a topic; you could create a clip that you would give away for free relating to that topic. Again, it wouldn’t go into detail like the videos, but it would give just enough information to get them interested. Sample Chapter Some info marketers have gone so far as to offer a sample chapter of the eBooks they’re selling. Typically, you would offer the table of contents along with the first chapter. The table of contents shows what the eBook would contain and the first chapter usually just introduces the reader to the topic of the eBook. So, you’re not really giving anything away as far as information from the book itself.
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Info Product Launch: Creating A Desire For Your Product
In Conclusion When you put together your email marketing campaign, teasers, samplings, and couple them with your affiliate program; you have a powerful marketing strategy. So, using these techniques will: Peak their interest Build anticipation Create the desire Then watch as that desire drives the target market to your product and the sales start to happen.
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Info Product Launch: Creating A Desire For Your Product
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Info Product Launch: Creating A Desire For Your Product
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Info Product Launch: Creating A Desire For Your Product
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Info Product Launch: Creating A Desire For Your Product
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Info Product Launch: Creating A Desire For Your Product
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Info Product Launch: Creating A Desire For Your Product
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