The Benefits Of Video Marketing
1
No Fluff Reports - http://nofluffreports.com
The Benefits Of Video Marketing
You Do NOT Have the Right to Edit, Copy, Reprint, Resell this Report! You DO Have the Right To Give Away this Report To Others Who May Benefit From It Share it With Others By:
Giving it away to your blog readers
Giving it away as a freebie to those who sign up for your mailing list
Giving it away as a free bonus to your paid products
Giving it away to members of your membership site as a free bonus
Giving it away to your customers or clients as a gift
Giving it away during a webinar as a learning tool
ALL RIGHTS RESERVED. No part of this report may be reproduced or transmitted in any form whatsoever, electronic, or mechanical, including photocopying, recording, or by any informational storage or retrieval system without express written, dated and signed permission from the author. DISCLAIMER AND/OR LEGAL NOTICES: The information presented in this report represents the views of the publisher as of the date of publication. The publisher reserves the rights to alter and update their opinions based on new conditions. This report is for informational purposes only. The author and the publisher do not accept any responsibilities for any liabilities resulting from the use of this information. While every attempt has been made to verify the information provided here, the author and the publisher cannot assume any responsibility for errors, inaccuracies or omissions. Any similarities with people or facts are unintentional
2
No Fluff Reports - http://nofluffreports.com
The Benefits Of Video Marketing
The Benefits of Video Marketing About the author Eirik Vold started his first business with a partner in 1996 and sold it five years later for millions. He used some of the cash to start a second business, with services aimed for Media & IR Contacts, during a period of 3 years served more than one hundred thousands clients, and Eirik ultimately sold that business to a larger international media company. After working as a consultant and marketing strategist for small and medium businesses on four continents, Eirik realized his passion and talent was helping other entrepreneurs be supersuccessful (online & offline) and in 2005 coined the term Marketing Coaching to describe his work. Internationally recognized as a business advisor and author, Eirik has worked with thousands of small and medium businesses whose names you’ll never know, but whose entrepreneurial owners have pocketed a substantial sum in increased income and proceeds from sales. (50% year over year client growth is typical, and 100% sales increases are not uncommon) Thousands more have read Eirik’s publications, cources and reports, including his wildly successful website nofluffreports.com. “No Fluff Reports” has hot little reports with topics and some of the best strategies for marketing your business online as well as offline, to make more profits and serve your customers better. These reports is a must read for anyone in the "biz".
3
No Fluff Reports - http://nofluffreports.com
The Benefits Of Video Marketing
You may feel that talking about the benefits of video marketing is talking about a “given” – we all know that adding any extra medium to get your message out is good. Right? However, it’s not until we take a look at the specifics of video marketing that it becomes imperative to seriously consider its presence in your business plan for 2010 and beyond – especially when you consider that Google sites (which now include YouTube) passed the 10-billion view mark in August, 2009. There are several areas in which you can benefit from video marketing: 1. Viral Marketing – creating and promoting viral videos is the most compelling reason to create videos by miles. And, when targeted to the right customer, that’s exactly what they can do! 2. Comment Backlinks - leaving focused comments on related video makers’ YouTube Accounts is a crucial way to increasing your own status and views. 3. Boost your Messages – increase the power of your blog or sales messages with a short video, so that those who won’t read through a long post or sales letter can have the choice of checking out what you have to say on video. 4. Creating Tutorials – Short “how to” demonstrations can provide a powerful way of attracting grateful new subscribers. 5. Video Review – Creating video reviews is yet another powerful way to take advantage of the review trend in affiliate marketing
4
No Fluff Reports - http://nofluffreports.com
The Benefits Of Video Marketing
6. Repurposing Content – Video provides a way to get far more mileage out of old reports or blog posts, by reformatting the content into a video, attracting a new market segment (and arguably a wider one) 7. Interviews – Video interviews between you and another expert are a proven way to create a strong expert status That being said, video marketing is not a substitute for all your other forms of marketing – rather, think of it as a way of putting your other marketing in multi-channel stereo.
Why Is Video so Appealing? Instant sensory involvement - It all boils down to the fact that it’s much easier to watch a video than read a book. Your brain’s neurotransmitters fire differently when you view rather than read: They work a lot harder when reading – and the emotional areas of the brain show greater response with visual stimulation. As David E. Tupper and Keith D. Cicerone state in their book “The Neuropsychology of Everyday Life: Issues in Development and Rehabilitation”, “…different kinds of content have different cognitive demands… Whereas reading involved a series of successive efforts to attend (demanded voluntary attention), TV viewing involved little or no voluntary effort.” Disadvantages
5
No Fluff Reports - http://nofluffreports.com
The Benefits Of Video Marketing
Video can repel visitors almost instantly, if the wrong triggers are present or format is used: However, if you think of this as “pre-qualifying” your video, it can make sure that the traffic to your site is targeted, resulting in greater conversions. Also, the competition is formidable, when you consider that 10-billion view mark quoted in the first paragraph of this report – but it doesn’t have to be a disadvantage, if you do your research properly, target your niche and utilize the many strategies others have proven to be so effective. Other Advantages There are advantages to video marketing other than types of content you can create or functions you can perform. These benefits are built-in – but it’s only when we stop and examine them that we realize just how powerful they can be! SEO Boosting – While it’s true that the content of your actual video itself isn’t (yet) searchable, videos now rank highly since Google added them to its universal search parameters allowed. If you take a look at your typical search results, you’ll notice that videos often hold the top front page positions No “Duplicate Content” to Worry About – Since the content of your video is not searchable, you are freed from the burden of worrying about “duplicate content” knocking you down in the Search Engines. Easy to Create – You can create video for your mini-site, YouTube or blog in less than an afternoon, using screen capture software such as
6
No Fluff Reports - http://nofluffreports.com
The Benefits Of Video Marketing
Camtasia – or nothing more than your personal digital camera and Windows Movie Makers (the software that comes as a standard part of most PC’s). Easy on Any Budget – You can go as “low tech” as you like. Slick production values don’t always mean the most popular video – as YouTube has demonstrated, time and again. Cost-wise, it can be only slightly more (the cost of a digital camera you probably already have) than creating an ebook (often less!) – and it can also be ten times faster to create! Utilizes more than one Sense – Not only are you engaging your viewer on a visual level, you are engaging his hearing too. Engaging more than one sense creates a much stronger impression and bond – especially emotionally! Web 2.0 Friendly – It’s far more easy to create a video that can be instantly (and correctly) viewed on someone’s Blackberry or iPod than a website. The latter has to be optimized for Web 2.0 in order to display properly – which either means hiring a web designer – or struggling with the latest CSS and XHTML yourself.
7
No Fluff Reports - http://nofluffreports.com
The Benefits Of Video Marketing
Increases your Web Status – Watching someone teach you about something you desperately needed to know – something you “searched”, finding the exact tutorial you needed – creates not only an “expert” status, but brands you as the person who provided what the searcher needed. (And he didn’t have to read a word!) Makes you more Memorable – Can you imagine reading a long list of reports, one of which was created by someone called Steve Smith? One week later, you won’t have a clue who Steve Smith was – particularly if you’re getting him confused with Steve Simpson, Steve Webster and Simon Smith, all of whom are in your orbit. However, if you saw Steve Smith’s face a few times, during the 5 minutes as he taught you those 7 steps to creating a simple 3D animation on his video, you’re much more likely to remember exactly who he was – and in what context you “know” him. This is huge, when it comes to creating trust and loyalty. Increase your Brand Power – Creating videos embedded with your logo on your own channel – or creating a consistent and repetitive series – is a strong way to help “brand” your product (or you yourself!) Provides a Stronger Message – One of the worst parts of the web lies in the lack of non-verbal “clues”, and the inability to see body language, when you’re communicating with someone. Video eliminates this problem instantly, making viewers much more sure of your message.
8
No Fluff Reports - http://nofluffreports.com
The Benefits Of Video Marketing
Video can Speak for You – If you have a video on your website or blog (or even just a link to your YouTube video – the quickest way to get a video on the web) your video can be making a personal connection with potential clients and customers even while you’re away from the computer, busy getting your car fixed or getting your income tax receipts together. In fact, your video can be representing you 24 hours a day. Reach a New Generation of Viewers – Every generation seems to become more techno savvy: Check with those around you under 25, and you’ll find they will rush to their mobiles or YouTube before they’ll bother checking out a website. And this trend is growing daily, at a staggering rate. It makes sense not to keep burying your head in the sand, but instead, to “join them”. Widen your Market Base…While Still Keeping it Targeted – By uploading your video to a video sharing site such as YouTube, you are instantly reaching a much wider audience – yet the way you can categorize your videos and target your YouTube “channel” and account still ensures you reach mostly only those viewers who are searching for your exact subject. When you consider that YouTube has a current Alexa rank of 4th in the world (as well as in the U.S.), with 669,679 sites linking in, the advantages become obvious. According to British-basked Beechwood Communications, video views on the web are not measured in millions, but billions… and 100 million videos a day are watched on YouTube. The video industry is growing, with YouTube accounting for almost 50% of this statistic.
9
No Fluff Reports - http://nofluffreports.com
The Benefits Of Video Marketing
Videos are Environmentally Friendly – your subscribers won’t have to print out an ebook, when you can demonstrate a product or technique in a few minutes, compared to the 27 pages they might have needed to print out, if you had relied on written instructions.
9 Powerful Ways To Use Video You are really limited only by your imagination, when you decide to add video to your marketing mix, but there are some more tried-and-true ways you can put this medium to use in your marketing. Demonstrate your Products – It’s a well-known fact that showing someone how to do something is always more effective than trying to describe it without the interested party being able to see what the product looks like. This is especially true for online systems, where it’s no use saying something like: “Enter your data into the blue box 3 columns down and over, in between “Tracking Metrics” and “Monthly Visits”… when you can instantly show the viewer the actual page, with you clicking the exact box. (And this leaves your viewer with a much stronger impression of your products ease of use.) Get the word out quickly – Want to say something really important? Make a (short) video and create buzz about it on your social networking sites, as well as forums you frequent. Training – Video has to be one of the easiest on-line training methods going… and offline too. You can make your videos available for download – and sell them as a paid product!
10
No Fluff Reports - http://nofluffreports.com
The Benefits Of Video Marketing
Customer Support – you can create quick videos to address Customer Support issues – particularly when you are selling a product where writing about a problem is less effective than showing the person questioning you. You can have links to these videos available in your FAQ or Support section on demand, so that customers can get instant access to solutions even while you’re asleep. (This is especially beneficial if the types of questions you get are repetitive.) Positioning – You can strengthen your market position by dominating this hugely popular area of online growth. It’s a resource people are turning to before any other online resource. Provide a Resource Library – Your videos can constitute a strong resource library for your subscribers. In fact, if you are consistent, create a series rather than random videos and brand your videos strongly, people will get used to going to you first, to find information about your niche topic! Zero in on Specific Issues – Videos allow viewers to get information on just a specific segment, rather than having to hunt through an entire eBook or website to find information they need. One side effect of this – it makes you seem like a highly focused expert, which helps you to be a memorable resource
11
No Fluff Reports - http://nofluffreports.com
The Benefits Of Video Marketing
Generate “Buzz” – Think of your own friends: They’re probably much more likely to send you a link to a video than a long email. Creating videos allows the “buzz” to happen more virally (and you can help it along yourself, through your social networking). Increase Recommendations for You – People value videos that bring them strong benefits – and your viewers receive the sort of gratitude you do, and a status increase themselves, if they recommend especially helpful ones (like yours) to friends or fellow niche topic enthusiasts. Make it easy for them by making sure your video has all the best qualities of true viral videos. Blog posts are great, and podcasts are even better because of the personal connection made by your subscribers or web site visitors actually hearing your voice – but why have only one single media working for you, when in video you can utilize more than one sense (visual and auditory)? If you’ve been hedging about creating videos, putting it off, or telling yourself it doesn’t really matter, make a resolution that you’ll get with the times. Add videos to your marketing methods – and enjoy the results!
12
No Fluff Reports - http://nofluffreports.com
The Benefits Of Video Marketing
Before You Go...
"Discover The Secrets Of Producing The Most Watched Video In Your Niche!" It's time to to take advantage of the power that video has when it comes to your business. Don't get left in the dust of your competitors... Here's a few things you'll learn by claiming your copy of report: The most important time to decide you're not going to be too creative A lesson from Pablo Picasso - who mastered it and pre-qualified patrons when only 14 A lesson from YouTube superstars Nigahiga – and a relatively unknown teenage girl The secret way to make any of your videos create more loyalty - and pack far more punch 3 simple actions to take that will help "brand" your videos more effectively than any other way The single most important action to take, if you decide a "talking head" video is the method for you 2 fatal mistakes - and when you shouldn't mistake this small one for "insignificant" 3 clues your video can give you as to what equipment to use 4 choices you must make, when deciding on a name for your channel The secret of categories - and how to tell which one is the best one for your video The importance of placement, when deciding to use your keyword phrase in your title 4 top video making tips - and the small detail that makes the difference between thrilling your audience - and putting them to sleep The secret ingredient discovered by that young teenage girl that allows you an extra call to action
13
No Fluff Reports - http://nofluffreports.com
The Benefits Of Video Marketing
The power of the "forbidden" element - and how you can use it to attract viewers to drop in and view 2 teenage tips that can help videos go viral like wildfire - and the one thing you can take away from all their successful mistakes Why it's a fatal flaw to study only marketing videos, when learning what works best for marketing on YouTube And so much more! If that sounds good...
Click here to check it out for yourself today http://nofluffreports.com/youtube-marketing-uncovered
14
No Fluff Reports - http://nofluffreports.com
The Benefits Of Video Marketing
Success Strategies for Marketing Your Online Business Offline If you're ready to go offline in a big way, be sure to grab a copy of my new report, "Success Strategies for Marketing Your Online Business Offline." It covers everything you need to get started with offline marketing, no matter what business you're in.
Click here to check it out for yourself today http://nofluffreports.com/success-strategies-for-marketing-your-online-business-offline
Breakout SEO - Powerful Strategies That Get YOU Organic Traffic Search Engine Optimization is an important part of growing a successful business. “Breakout SEO – Powerful Strategies That Get YOU Organic Traffic” takes the guesswork out and shows you how to get the job done for serious results.
Click here to check it out for yourself today http://nofluffreports.com/powerful-seo-strategies-that-get-you-organic-traffic
Link Building Battle Plan Speaking of saving precious time, I’m a big fan of shortcuts. Why re-invent the wheel and research facts I’ve already spent weeks putting together? Just download the complete battle plan today!
Click here to check it out for yourself today http://nofluffreports.com/link-building-battle-plan
Keyword Treasury - Discover The Hidden Gold In Your Keywords Want to know even more about conducting keyword research and using keywords to build a sustainable, profitable online business? Be sure to grab a copy of Keyword Treasury today. It's packed full of valuable information about researching and using keywords, including the five places your keywords must appear if you want your site to rank well.
Click here to check it out for yourself today http://nofluffreports.com/keyword-treasury-discover-the-hidden-gold-in-your-keywords
Business Advertising in a Social Media World If you need more information – instantly – on exactly what services each Social Media platform offers, you can find mini-reviews on 18 of the most popular in my Special Report.
Click here to check it out for yourself today http://nofluffreports.com/business-advertising-in-a-social-media-world
15
No Fluff Reports - http://nofluffreports.com
The Benefits Of Video Marketing
Business Blogger’s Manual - How To Increase Your Business Income… The Business Blogger’s Manual: “How To Increase Your Business Income With A Blog” is a 20 page informative report that will get you blogging, or improve what you are already doing with your blog. This report is designed to help you increase the bottom line of your business. It helps you by showing you exactly what you need to do to get you blog of the ground the right way. Everything you need to know is packed into this report that was created to help your blog attract quality traffic. You may not have another chance to grab a report this valuable.
Click here to check it out for yourself today http://nofluffreports.com/business-bloggers-manual-how-to-increase-your-business-income-with-a-blog
Information Product Brainstorm - From Ideas To Creation It really is possible to create an information product empire. Getting started might be the hardest part, but my report: Information Product Brainstorm, will help you earn the title Information Marketer in record time. Grab a copy today, and you'll get your first product online quickly and easily.
Click here to check it out for yourself today http://nofluffreports.com/information-product-brainstorm-from-ideas-to-creation
Passive Income Blueprint - Strategies For Earning Big With Info Products Once you make the decision to start an information marketing business and a passive income stream there are a number of questions you’ll want to answer. You’ll want to choose and research a profitable niche – one you’re interested and/or passionate about. You’ll need to decide on the who’s, what’s, where’s, when’s and why’s of your first information product. You need a plan …a blueprint!
Click here to check it out for yourself today http://nofluffreports.com/passive-income-blueprint-strategies-for-earning-big-with-information-products
Marketing With Content If you want to learn how to create and market your business with content, this report is really a must read. It will help you learn how to use content to build your business for long-term success. If you want real results, marketing with content is the best way to get it. Grabbing this report is the best way to go to learn all you need to know to get your content marketing campaign started today. Don’t miss this chance to learn and grow your business with the power of content.
Click here to check it out for yourself today http://nofluffreports.com/marketing-with-content
16
No Fluff Reports - http://nofluffreports.com
The Benefits Of Video Marketing
Membership Sites Roadmap Not sure a membership site is right for you? Don't worry! A membership site can work in any niche from weight loss to real estate to gardening. Anything people want or need to learn about a topic, there's room for a membership site, because the truth is, people will pay for quality information. If you can fulfill that need, then you owe it to yourself to grab a copy of Membership Site Roadmap.
Click here to check it out for yourself today http://nofluffreports.com/membership-sites-roadmap
Niche Marketing - Busting the Saturation Myth Did you know that most new businesses fail? Don’t be a statistic. Do your research, find a great niche, and in no time at all you’ll be one of those marketers who only work a few hours a day. Go get your copy of “Niche Marketing: Busting the Saturation Myth” and get started right away.
Click here to check it out for yourself today http://nofluffreports.com/niche-marketing-busting-the-saturation-myth
Online Membership Site Manual So many people are looking for ways to either start their own online business or increase the profits of their current Internet business. One way to create more money for you is to start a membership website. The benefits of owning a membership site are numerous. If you're looking for a way to increase your online business profits or even start your very first business on the web, I recommend you take a look at this in-depth report all about membership sites. You'll learn what they are, how they work and even get ideas for starting your own quickly and affordably.
Click here to check it out for yourself today http://nofluffreports.com/online-membership-site-manual
The Essential Guide To Outsourcing Online You can't afford not to look at how outsourcing can have a positive impact on the profits of your business. So, hurry over and get your copy of this informative and business changing report right now. You'll learn how to quickly implement outsourcing in your business so you can start increasing your profits without wasting any precious time.
Click here to check it out for yourself today http://nofluffreports.com/the-essential-guide-to-outsourcing-online
17
No Fluff Reports - http://nofluffreports.com
The Benefits Of Video Marketing
Product Launch Wealth - How To Successfully Launch Your New Product Have Them Begging to Buy Your Info Product. Info product creators everywhere are missing out on something by quickly throwing together a product and sales avenue online. They're missing out on a whole lot of money that COULD be in their pocket if they would just do one thing before they rush to get their product up and selling. With info products, it's all about the pre-launch! You've got to get your prospects excited about what you're going to offer. Make them really anticipate the launch and want your product before it ever even hits the web.
Click here to check it out for yourself today http://nofluffreports.com/product-launch-wealth-how-to-successfully-launch-your-new-info-product
Sales Funnel Strategies Starting your online business with sales funnels is an important process. The best way to open the door to success is by starting at the beginning. “Sales Funnel Strategies: How to Work Your Sales Funnel for Bigger Profits” can walk you through the entire process, step by step to optimize every chance you have for success. You and your business deserve the very best in order to get your online venture running and profiting as quickly as possible. Why wait any longer?
Click here to check it out for yourself today http://nofluffreports.com/sales-funnel-strategies
StumbleUpon Unmasked In “StumbleUpon Unmasked”, I’ll be sharing not only simple yet effective strategies, but also some surprising statistics and facts about Facebook. Yes, I did say “Facebook”; and yes, it is still the # 1 social networking site – but that’s exactly *why* StumbleUpon is even more important to use! If you’re interested, take a look at all the other benefits my “StumbleUpon Unmasked” offers.
Click here to check it out for yourself today http://nofluffreports.com/stumbleupon-unmasked
Twitter Marketing Guide Using Twitter for marketing is cheap and effective. But in order to make the most of it, you need to know what Twitter users respond to. Check out my “Twitter Marketing Guide: How to Use Twitter as a Marketing Tool” today, and learn how you can “tweet” your way to success!
Click here to check it out for yourself today http://nofluffreports.com/twitter-marketing-guide
Upsell Profit Tactics You can use the information provided in my report; Upsell Profit Tactics, and start using what you learn right away to start making more money. This is not something that you want to miss out on. It is a great ebook waiting for you to grab it, read it, learn, and grow your business as a result.
Click here to check it out for yourself today http://nofluffreports.com/upsell-profit-tactics
18
No Fluff Reports - http://nofluffreports.com
The Benefits Of Video Marketing
How To Host Successful Money Making Webinars Are you dreaming of building a responsive, profitable list? Are you looking for another way to connect with your target market while establishing your expertise in your niche? Do you want to give your potential customers a way to learn about you and your products or services in real time on an interactive platform? Webinars are the answer you've been searching for.
Click here to check it out for yourself today http://nofluffreports.com/how-to-host-successful-money-making-webinars
%&/\´`^°|µ()=?[]1234567890
19
No Fluff Reports - http://nofluffreports.com