The Sonobudoyo Museum
L
ong ago, the Dutch governors setup this place to collect cool stuff to help promote Indonesia’s indigenous culture. The Sonobudoyo Museum has an extensive & broad ranging collection that is considered the second most important museum in the country.
The reproduction of a Neolithic burial pit displayed in the museum floor is an interesting exhibit which gives us an insight into peoples of Stone Age origins which have previously been uncovered all over the region. This particular example suggests people thousands of years ago also used ceremonial rituals to bury their dead rather than just abandon the corpse to the wolves, all before organized religion made chanting, kneeling & giving religious people lots of money the normal thing to do. It demonstrates across time & space that we as humans share a high level of spiritualism & abstract thinking. There is also a reproduction of the skull fragment of Java Man, uncovered nearby in Solo in 1891, one of the oldest remains of Homo Erectus ever found, commonly thought of as the missing link between humans & our most common ape ancestor, dating back almost 2 million years. Many people don’t get puppets. The Indonesian puppets on display vary in characters from over-the-top caricatures’ to heroic warriors & demonic looking Dutch officials with big noses. Chinese people will continue to scratch their heads as all info is either in English or Bahasa, surprisingly, the information is of a high standard.
Bi-Weekly June 4 - June 17, 2013 Deadline of Next Issue: June 13, 2013
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Increasing Food and Beverage Revenues in Hotels By Kirby D. Payne
T
here are many reasons why hotel Food and Beverage profits are not what we would like them to be. Foremost among them is usually the fact that revenues are not as high as they might be. The lack of separate identity and entrances for outlets has a negative impact but for the most part hoteliers aren’t the street fighting promoters our free standing restaurant counterparts are. This is quite understandable, after all why should we focus so heavily on Food and Beverage when for the time and money spent it will never be as profitable as the Rooms Division!
Sonobudoyo Museum Unit I Jl. Trikora No. 6, Jogja. Open Tuesday – Thursday 8:30 am – 2:30 pm, Friday 8 – 11 am, Saturday – Sunday 8 am – 1 pm. Wayang kulit (leather shadow puppet) performance: Tuesday – Thursday 8:00 am – 1:30 pm, Friday 8 – 11 am, Saturday – Sunday 8 am – 12 noon. Entrance fee charged. Sonobudoyo Museum Unit II Jl. Wijilan PB I/2A, Jogja. P.: +62 (274) 373 617. Open Monday – Saturday 7:30 am – 2:00 pm
There are some subtle differences that make a lot of sense. Think about how you’d spend your finite promotional dollars if you had a choice between promoting the hotel in its entirety or just a profitable restaurant outlet. Clearly it makes more sense to advertise the hotel and its services or to have the sales staff either build commercial room demand or pursue group room bookings. These items have profit margins in excess of 75 - 80%. A hotel’s Food and Beverage department is an exception if profit exceeds 20%. In both cases as hoteliers must admit, administrative, marketing, maintenance and utilities expenses are not deductions from these margins. Unlike our restaurant counterparts who must bear all these expenses directly we shuffle them off as Unallocated Expenses. In the end it makes sense because most hotel Food and Beverage revenues are driven by the Rooms Department’s level of activity and our buildings and operational structures are not such that some expenses can be isolated cost effectively. to be continued on page 8
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The Hotel Clerk at page 5
“Could you possibly give us a room here?” The clerk looked at the couple and explained that there were three conventions in town. “All of our rooms are taken,” the clerk said.
The Difference between Living Life and Not at page 6
Not everyone has passion. Not everyone is moved emotionally by what they do. And, that’s extremely unfortunate. But fortunately, you are not like everyone else.
More hotels will open in the following years and makes accommodation business more competitive. Advertising with us and win this competition.
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