Business Administration The study programme of Business Administration prepares graduates to solve economic situations in enterprises at the middle and upper management level. Graduates become acquainted with managing the processes of strategic and innovative management in the area of business economics, financial management, marketing operations and managerial decision-making using selected quantitative methods. The specialization of Management of Business Processes provides graduates with the knowledge of corporate project management, using support software tools. Moreover, graduates acquire the principles of environmental management, auditing, controlling and modern tools and quality management systems. The specialization of Marketing and International Trade familiarizes graduates with the concept of customer value as a tool of competitive advantage of companies and marketing strategic management of the company, knowledge of brand marketing, forms
and instruments of marketing communication of the company, functions and features of the single internal European market and EU external economic relations, business and orientation in the international business environment. The graduate of study programme International Management will be able to critically compare the views of standard economic models at key economic categories and mechanisms, and evaluate their impact on the firm, identify, classify and interpret economic data, including their explicit and implicit assumptions in the application of probability methods, run a quantitative and qualitative analysis of economic data, use the information technology and software support for organizational and presentational activities. A student can choose where to study (selected courses) - whether in Liberec in the Czech Republic, or in Zittau, in Germany (which is only 25 km far away), or simultaneously in both countries. A graduate gets both Master diplomas - Czech and German.
Master Study Programmes
