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List of Images

Figure 1. The Logo Creative. (2018) Apple Logo [Black and White] Available from: https:// medium.com/@thelogocreative/apple-logo-evolution-it-all-started-with-a-fruite976427f5292 (accessed on 13.11.20)

Figure 2. Marino, T. (2020) Disney Logo [Black and White] Available from: https://tonimarino. co.uk/disney-logo/ (accessed on 13.11.20)

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Figure 3. Etock, D. No Smoking [Digital] In: Crow, D. (2003) Visible Signs 2nd Edition. Switzerland: AVA Publishing SA

Figure 4. The Branding Source. (2014) FedEx Logo [Digital] Available from: http:// brandingsource.blogspot.com/2014/06/twenty-years-on-time-for-fedex.html (accessed on 7.11.20)

Figure 5. Bolt Group (2016) House of Brands: FedEx [Digital] Available from: https://boltgroup. com/brand-architecture-structure (accessed on 7.11.20)

Figure 6. Hawk, T. (2020) René Magritte – The Treachery of Images (This is Not a Pipe), 1929 [Digital] Available from: https://publicdelivery.org/magritte-not-a-pipe/ (accessed on 24.10.20)

Figure 7. The College Post (2019) The Amazon Logo [Digital] Available from: https:// thecollegepost.com/amazon-upskilling-2025-program/ (accessed on 7.11.20)

Figure 8. Estrada, N. (2020) Nike [Digital] Available from: https://www.highsnobiety.com/p/ the-cost-of-a-logo-nike-coca-cola-london-2012/ (accessed on 7.11.20)

Figure 9. Fullylove, R. (2020) Google Workspace’s updated icons, including Gmail [Digital] Available from: https://g-workplace.com/news/google-g-suite-workspace (accessed on 29.09.20)

Figure 10. Fullylove, R. (2020) Gmail Logo [Digital] Available from: https://g-workplace.com/ news/google-g-suite-workspace (accessed on 29.09.20)

Figure 11. Cook, A. Jarvis, J. Lee, J (2015) Google Wordmark [Digital] Available from: https:// design.google/library/evolving-google-identity/ (accessed on 02.10.20)

Figure 12- Amadeo, R. (2020) Left: the new Google Maps logo. Right: the old logo [Digital] Available from: https://arstechnica.com/gadgets/2020/02/google-maps-gets-new-icontweaked-ui-for-15th-birthday/ (accessed on 03.10. 20)

Figure 13- Dineshchandra, E. (2020) Same word different typefaces [Digital] In possession of: Ekta Dineshchandra: Leicester

Figure 14- Chung, F. (2019) Heartbrand Logos [Digital] Available from: https:// theurbanscrapbook.com/2019/02/25/♡♡-heartbrand-streets-walls-or-langnese/ (accessed on 15.11.20)

Figure 15- Popsugar. (2020) Burger King and Hungry Jack’s logo [Digital] Available from: https://webcache.googleusercontent.com/search?q=cache:R1BZF5dA43sJ:https://www. popsugar.com/food/photo-gallery/43989250/image/43989253/Burger-King-HungryJack+&cd=1&hl=en&ct=clnk&gl=uk (accessed on 21.10.20)

Figure 16. Inkbot Design. (2020) Old Burge King Logo [Digital] Available from: https:// inkbotdesign.com/history-of-the-burger-king-logo-design/ (accessed on 21.10.20)

Figure 17. Inkbot Design. (2020) Japanese Burger King Logo [Digital] Available from: https:// inkbotdesign.com/history-of-the-burger-king-logo-design/ (accessed on 21.10.20)

Figure 18- Clarkson, N. (2020) Virgin Logo [Digital] Available from: https://www.virgin.com/ about-virgin/latest/the-evolution-of-the-virgin-logo (accessed on 22.10.20)

Figure 19- Walker, R. (2018) Virgin [Digital] Available from: https://adpearance.com/blog/ creating-logos-for-a-brand-family (accessed 15.10.20)

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