Social Media Proposal
Hightlights target duration page audience
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100% growth 30 days fb.com/rassamonline foodies from the district of Trishur and Eranakulam, especially vegans. keywords : vegan, vegiterian, kerala food, rassam, pure veg,
#Content
Food (Veg) Facts #Content
Eg: Do you know? Cucumber contains 100 time more vitamins than a kilogram boost.
Regular Food Post #Content
With a common theme and adding little information about the speciďŹ c food.
Eg: When we post a photo of Vada, we will add a small disc of Vada and it’s history (maximum character 140 words)
PURE VEG
Vada and Sambar
Vada is a traditional favourite of south india that features not just in everyday cuisine but is also an indispensable part of the menu on festivals and puja days.
Food Memes #Content
Trolls/Memes using funny posts
Eg: With an image of vada, we will troll like Happiness is putting ďŹ nger into vada hole and playing shakthiman
#Campaign
#MyRassam #Contest
Get a selďŹ e with your favourite vegetarian dish and share it with #MyRassam hashtag. Win prizes! The prize can be food coupon, tshirts with rassam branding, discounts etc Design a poster and display it at every table at Rassam Pure Veg.