The Headshot | Building Your Brand

E L A I N E

Z E L K E R

THE HEADSHOT BUILDING YOUR BRAND

My goal is not only to provide you with the best headshot, but also to teach you ways to change the way you look at yourself, and focus on your Personal Branding. My work is tailored to the up-and-coming, modern entrepreneur (whether you are an actor, blogger, real estate agent, small business owner, life coach, or just wanting to up your game). I will showcase YOU. It's time to elevate YOU and YOUR personal brand.

www.elainezelkerphotography.com

BRANDING [branding] verb 1. The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products

YOU ARE THE PRODUCT WHO ARE YOU? How do you want others to see you?

Step 1: What do YOU want to do? Be specific and clearly define your goals and objectives. Is it to become the best project manager in your company?

Become a writer and produce your own play? Land that LEAD role?

Step 2: How are others doing it? How are those who have made it to where you want to be conducting their personal branding efforts? What can you learn from what others are doing, be their efforts good or bad? Who are your biggest competitors and what are they doing to brand themselves?

Step 3: Assess your current state. How do people currently perceive you? How large is the gap between the current you and the person you want others to perceive you to be? What needs to change and why?

CREATE YOUR

GAMEPLAN d n a r b r u o y showcase Clothing Hair Make-up (women) Grooming (men) Behavior Non-verbal/Verbal Communication

TIME FOR A NEW HEADSHOT UP YOUR GAME , BE IN IT TO WIN IT !

YOU COME FIRST

YOU ARE YOUR BRAND

Why is your

Headshot IMPORTANT?

’

It s what others notice first

’

It s your personal business card

Leaves a lasting impression

Differentiates and brands you instantly

W H A T

M A K E S

A

G O O D

HEADSHOT?

THE ART BEHIND THE SHOT

PROPER POSING FRAMING/LIGHTING RESEMBLANCE MAKEUP/CLOTHING PERSONALITY FIND A GREAT PHOTOGRAPHER

YOUR CLOTHES MATTER

WHAT DO I WEAR?

KEEP IT SIMPLE

Tanks Solids Form-Fitting Wrinkle-Free

PROFESSIONAL

Casual

The Perfect

MAKEUP Clean & Classy

headshots.