2018 - 2020
GRAPHIC DESIGN PORTFOLIO Eldad Efata
*Kindly review this in two-page view Copyright Š 2020 by Eldad Efata
All rights reserved. There are no part of this
publication may be reproduced or used in any form without consent of the designer.
CONTENTS 000
Curriculum Vitae
001
UI/UX Design
002
003
004
005
Eldad Efata
04
“Tilik Sejarah� Batik Banten Website
Final Project
08
Ara Hotel Gading Serpong
S2 - Magister Manajemen Teknologi UMN
College Assignment
Makala Creative
14 20
Aerowisata - Garuda Indonesia Group
Bekantan Creative
26
Makala Creative
30
BTN Solusi
Cuatrodia Creative
34
Mythology Digital Painting
College Assignment
38
Brand Identity
Editorial Design
Kementerian Pendidikan dan Kebudayaan
Concept Art & Graphic Assets
Illustration
Mascot Design
Visuels.id
42
Curriculum Vitae
Eldad Efata
WhatsApp Email LinkedIn Website
+6281278409137 designbyeldad@gmail.com linkedin.com/in/eldadefata eldadefata.wixsite.com/design
Education 2017 - 2021
S1 - Visual Communication Design (DKV) Universitas Multimedia Nusantara GPA : 3.91 / 4.0
2014 - 2017
Senior High School SMA Xaverius 1 Palembang
Work Experiences An ambitious designer based in Tangerang who recognized as an Adobe Certi�ied Professional in Visual Design. I like to go into a deep conversations as well as design with depth of meaning.
2020
Software Proficiency
2020
Adobe Photoshop Adobe Illustrator Adobe Premiere Pro Adobe After Effects Adobe InDesign 3Ds Max
Concept art & graphic assets for BTN Solusi Motion graphic assets for KPK Motion graphic assets for Gojek J3K Gofood Storyboard for Gojek Paylater Motion graphic assets for Wall’s Feast Motion graphic assets for Heinz
Certification
2019 - 2020
Bekantan Creative Freelance Graphic Designer
Marketing kit of PT Aero Wisata - Garuda Indonesia Group Company pro�ile of PT Aneka Ragam Group
2019 - 2020
Makala Creative Art Director & Graphic Designer
Fasilitator books of Kementerian Pendidikan dan Kebudayaan Motion graphic assets about Bantuan Operasional Sekolah Brand identity of S2 - Magister Manajemen Teknologi UMN
2019
Adobe Certi�ied Professional in Visual Design
04
Visuels.id Remote Graphic Designer
Website of Visuels.id Brand mascot of Visuels.id Product Photography for Kleveru Motion graphic for Panelo SignageGo Logo & social media design for Hineni Dental Clinic Social media design & digital imaging artist for Luminarc
Interest Branding Illustration UI/UX Design Photography Digital Imaging
Cuatrodia Creative Graphic Design Intern
Kementerian Dalam Negeri Indonesia Curator Volunteer
Curating the works of Festival Gapura Cinta Negeri, Indonesia
CURRICULUM VITAE
Organization Experiences 2020
Creative Leader Forum 2020 - Professional Development Graphic Designer *A program formed for professional student development
2018 - 2019
Ultigraph 2019 - Sarasabhana President
*Annual graphic design festival and awards for college student
2019
U-Scope Magazine 2019 President
*First college manual of Universitas Multimedia Nusantara (UMN)
2018 - 2019
IMAGO 2019 Head of Art Division
*Annual student �inal project exhibition by FSD UMN
2018 - 2019
Obscura Photography Publication Division
*A photography student activity unit
2017 - 2018
Ultigraph 2018 - Kalavikasana Head of Public Relation Division
*Annual graphic design festival and awards for college student
2018
Obscura Exhibition 2018 Head of Documentation & Publication Division *Annual photography exhibition by Obscura Photography
Achievements Competition Exhibition
ELDAD EFATA
Nominee of Editorial Design Category - Ultigraph 2019 Best of Infographic Design Category - Ultigraph 2018 Selected Work of Packaging Design - EXTION 2019 Selected Work of 3D Modeling Design - EXTION 2019 Selected Work of Illustration - EXTION 2019 Selected Work of Pocket Book Design - EXTION 2018
05
Antoine de Saint-Exupery
A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.
06
DESIGN QUOTE
Selected Works of Eldad Efata 2018
PORTFOLIO
2020
07
001 UI/UX Design
Tilik Sejarah Batik Banten YEAR CATEGORY TYPE ROLE
2020
UI/UX Design Final Project Designer
Batik Banten is one of the batiks in Indonesia which is unique because it is lifted from the Terwengkal artifacts. Even so, the
existence of information and knowledge about batik Banten is not
yet safe from extinction again after it was lost in the 17th century when the Kingdom of Banten ended. This is due to the learning
media regarding training and the provided books have not been effective in conveying information about batik Banten.
Therefore, information media about batik Banten is needed to document and preserve batik Banten knowledge for the next
generation. The idea is to create a website as the main information media with a big idea “Reminiscent of Banten modesty across generations�. The big idea is manifested into a visual that is
relevant to both the target audience and the topic of batik Banten.
08
PORTFOLIO OF ELDAD EFATA
SELECTED WORKS
2018-2020
09
001 UI/UX Design
TARGET AUDIENCE Teenagers aged 12-16 years who
lived in Banten and the Indonesian people in general who have an interest in the culture of Banten.
Based on the research conducted to the users, websites are the most frequently used information media. MAIN CONCEPT Big idea “Reminiscent of Banten
modesty across generations� is embodied in concept of modesty, decorative, and warm memories.
User Flow Based on the School Curriculum
Low-Fidelity Wireframes of Desktop Website
10
PORTFOLIO OF ELDAD EFATA
Some of the High-Fidelity Wireframes of Desktop Website
High-Fidelity Mockup of Desktop and Mobile Website
SELECTED WORKS
2018-2020
11
001 UI/UX Design
Default State In normal state, the page will
display complete information about the motif. There are animations and
micro interactions, such as �lipping through the pages of a book when
selecting motif to improve the experience of browsing the website. Hover State To make it easier for users to
understand the basic shapes in a motif, highlight is given to the basic
shape in the motif preview section when users hovering over the basic shapes below.
Pressed State To provide a comprehensive detail
of a motif for the user, a pop-up
preview of the motif with a big size is given when clicking the preview of the motif.
Some of Interaction on High-Fidelity Prototypes
12
PORTFOLIO OF ELDAD EFATA
Figma Desktop Website Prototype This “Tilik Sejarah� Banten Batik website has been formed into a prototype using Figma which can be accessed via link: bit.ly/tiliksejarah.
SELECTED WORKS
2018-2020
13
002 Brand Identity
Ara Hotel Gading Serpong YEAR CATEGORY TYPE ROLE
2019
Re-branding
College Assignment Designer
Ara Hotel is a 3 star hotel under the auspices of the Parador Hotels which has been established for years. During this time, Ara Hotel has been re-branding itself 3 times, which means they still not
have strong and mature branding. Thus, a solid brand identity is needed in order to obtain long-standing identity.
The idea is to build Ara Hotel as a bleisure hotel. Bleisure is a
concept that combines business travel with family leisure. This is
based on the results of guest research that states that they are a family and also who are on a business trip.
14
PORTFOLIO OF ELDAD EFATA
SELECTED WORKS
2018-2020
15
002 Brand Identity
BRAND MARK The brand mark is made of 3 basic forms (star, initial A, and curve) using diagonal lines and
curve that obtained from the golden ratio to get a proportional shape. Those elements are combined into a minimalist and modern mark. LETTER MARK The logo type takes the concept of curves and lines on the brand mark to create unity on the
logo signature. To make a diagonal line, the
angle that obtained from the golden ratio is used to create a proportional letter shape.
Rounded letter corners is used to create a comfortable and dynamic impression.
SUPERGRAPHIC
Happy child
16
Mom nurturing her child
People doing presentation
PORTFOLIO OF ELDAD EFATA
Business meeting
Stationery & Merchandise
Room Amenities
SELECTED WORKS
2018-2020
17
002 Brand Identity
Mini Bar Amenities
Bathroom Amenities
18
PORTFOLIO OF ELDAD EFATA
Indoor Identi�ication Sign
WEBSITE DESIGN Initially, Ara Hotel had an independent website with
its own domain. However, in the end the website was merged with the Parador Hotels website. This
makes the information of the Ara Hotel to be limited, so that the website design is re-created in accordance with the designed visual identity.
SELECTED WORKS
2018-2020
19
002 Brand Identity
S2 - Magister Manajemen Teknologi UMN YEAR CATEGORY TEAM CLIENT ROLE
2019
Branding
Makala Creative S2 - MMT UMN
Art Director & Designer
UMN runs its roadmap, which is making a master's program (S2). Due to restrictions by the Directorate General of Higher Education for the opening of the Master of Management (MM), UMN created a new program, the Master of Technology Management.
Therefore, MMT UMN needs a solid branding so that the brand message can be well communicated.
The idea is to build brand positioning that suitable for MMT UMN,
that is “to raise professional initiator in digital disruptive transformation�. In realizing that positioning, MMT UMN personality is formed through visual identity as a dynamic and innovative program.
20
PORTFOLIO OF ELDAD EFATA
SELECTED WORKS
2018-2020
21
002 Brand Identity
VALUE
LETTERFORM
The logo is made by reecting the main
The logo is created using an acronym
UMN, which are Relevant, Acceleration,
To streamline the shape of the logo, a
points of Magister Manajemen Teknologi Transformation,
Innovation,
Applied
Science, and Dynamic Learning based on case study in the ďŹ eld.
from the program name, which is MMT.
merge of two m letters in a dynamic form is carried out. The use of letterform is intended to make it easier to remember.
Brand Guideline
22
PORTFOLIO OF ELDAD EFATA
Brand Collaterals
Of�icial Stamp
SELECTED WORKS
Billboard Promotion
2018-2020
17 23
002 Brand Identity
Logofolio
2
1
3
5
24
4
6
PORTFOLIO OF ELDAD EFATA
1
7
8
9
10
Makala Creative
2
Design Studio 5
Sego
LaRose Villas
SELECTED WORKS
3
Master Program 6
Instant Rice 9
S2 - MMT UMN
Hineni Dental Dental Clinic
10
Phoenix Choir
4
Choir Group 7
Ara Hotel 3 Star Hotel
Just Write! Brand Campaign
8
Cascara Coffee Shop
Angso Duo Cassava Chips
2018-2020
25
003 Editorial Design
Aerowisata - Garuda Indonesia Group YEAR CATEGORY TEAM CLIENT ROLE
2019 - 2020 Editorial
Bekantan Creative PT Aero Wisata
Art Director & Layouter
Aerowisata is a business under the auspices of Garuda Indonesia. At this time, Aerowisata has expanded its business to 6 LOBs.
Therefore, a new marketing kit and company pro�ile are needed to cover the marketing needs of Aerowisata and the 6 LOBs.
The idea is to build a folding map that contains a company pro�ile and brochures of 6 LoB. The concept of map folding is a window, as if the marketing kit is a window of Aerowisata to see the world through Indonesian culture.
26
PORTFOLIO OF ELDAD EFATA
SELECTED WORKS
2018-2020
27
003 Editorial Design
Aerowisata Overview
LOB(s) Services
28
PORTFOLIO OF ELDAD EFATA
Aerowisata Pro�ile
LOB(s) Overview
COMPANY PROFILE The design of each page is designed to be a uni�ied and also coherent with other marketing kits. Therefore, consistency is
created from the overall layout even though the weight of the
content of each LOB is different. The layout of the company pro�ile is designed modern and simple to be able to unite the entire visual LOB.
LOB(s) Certi�ications
SELECTED WORKS
2018-2020
29
003 Editorial Design
Kementerian Pendidikan dan Kebudayaan YEAR CATEGORY TEAM CLIENT ROLE
2019
Editorial
Makala Creative
Kementerian Pendidikan dan Kebudayaan Art Director & Layouter
The Ministry of Education and Culture (Kemendikbud) wants to
create modules for teaching materials for educators/ facilitators. Therefore, a layouter and illustrator are needed to realize the facilitator modules.
2 facilitator modules were made with material given by the authors and editors accompanied by supporting illustrations of the material so that the facilitators could easily understand the material given.
30
PORTFOLIO OF ELDAD EFATA
SELECTED WORKS
2018-2020
31
003 Editorial Design
32
Divider Page
Illustrated and Table Content
Module Content
Infographic Content
PORTFOLIO OF ELDAD EFATA
INFOGRAPHIC CONTENT Content in the form of simple infographics will
make long and gradual content easier for facilitators to grasp. It also makes it easier for facilitators to digest the stages. ILLUSTRATED CONTENT Some content is presented in the form of illustrations to support the understanding of
facilitators regarding the topic being discussed. Supporting illustrations are made simple so that they are easy to understand. DIVIDER Dividers from each chapter are designed to be
simple and easily recognized, so that the
facilitators can easily notice them. Simple and illustrated dividers are made to rest the eyes of the facilitators after reading a long text.
SELECTED WORKS
2018-2020
33
004 Concept Art & Graphic Assets
BTN Solusi Video YEAR CATEGORY TEAM CLIENT ROLE
2020
Concept Art & Graphic Assets Cuatrodia Creative BTN
Graphic Design Intern
BTN Solusi is a program initiated by BTN for millennials to be able
to own a house while saving. In this program, companies are provided with facilities to manage payroll for employee salaries as
well as provide credit facilities for home ownership for employees through KPR.
The idea is to create a 3D video to build public awareness regarding BTN Solusi with a duration of 60 "with a cutdown of 30". The concept raised is a childhood game to convey the analogy of advancing career ladder.
34
PORTFOLIO OF ELDAD EFATA
SELECTED WORKS
2018-2020
35
004 Concept Art & Graphic Assets
Isometric sketches for major objects in the scenes
Concept art from several scenes
of the video before 3D modeling and animation.
36
PORTFOLIO OF ELDAD EFATA
Some of the graphic assets used in the scenes as video supers
FINAL RESULT The full version of the video that has been done by the team can be seen by scanning the following QR Code:
3D Video Render
SELECTED WORKS
2018-2020
37
005 Illustration
Mythology Digital Painting YEAR CATEGORY TYPE ROLE
2018
Illustration
College Assignment Illustrator
Mythology is a "sacred" thing and has had its own portrayal long ago. However, the depiction of mythology has not been fully able
to adjust to the tastes of today's society. Therefore, there is a need to retool mythology in accordance with the current visual style.
An illustration of the results of digital painting that re-illustrates
mythology in the style favored by today's society. Dramatic
lighting techniques is used to maintain the "sacred" impression of mythology itself.
38
PORTFOLIO OF ELDAD EFATA
SELECTED WORKS
2018-2020
39
005 Illustration
40
PORTFOLIO OF ELDAD EFATA
MYTHOLOGY
In Greek mythology, the Minotaur is a mythical creature portrayed in Classical times with the head and tail of a bull and
the body of a man or, as described by Roman poet Ovid, a being "part man and part bull" CONCEPT
The mythology of the minotaur is reappointed in an illustration in the savannah in a tense atmosphere to
rebuild its character. Carving accents are also used to get closer to the nuances of local wisdom.
SELECTED WORKS
2018-2020
41
005 Illustration
Visuels.id’s Mascot Design YEAR
2020
CATEGORY
Illustration
CLIENT
Visuels.id
ROLE
Illustrator
CONCEPT
Visuels.id has the tagline "Dare to dreams, ready to visualize it". Through the values conveyed,
the
keywords
“dream”
and
“visualization” are taken. The persona search was carried out to describe the mascot with the
dreamer as a representation of Visuels.id. Unicorns and astronauts were obtained as
persona that capable of representing Visuels.id.
42
PORTFOLIO OF ELDAD EFATA
SELECTED WORKS
2018-2020
43
Thank you for viewing my portfolio Keep in touch with me through
+62 812 7840 9137
designbyeldad@gmail.com