Portfolio of Eldad Efata (2021)

GRAPHIC DESIGN - UI PORTFOLIO

Curriculum Vitae

Eldad Efata

WhatsApp Email LinkedIn Portfolio

Education

+6281278409137

designbyeldad@gmail.com

linkedin.com/in/eldadefata bit.ly/eldadefataportfolio

Organization Experiences

A passionate designer based in Tangerang who recognized as an Adobe Certi�ied Professional in Visual Design. I like to go into a deep conversations as well as design with depth of meaning.

Software Proficiency

Adobe Photoshop

Adobe Illustrator

Adobe Premiere Pro

Adobe After Effects

Adobe InDesign

HTML & CSS

Figma Interest

Branding

Illustration

UI/UX Design

Photography

Digital Imaging

Certification

Adobe Certi�ied Professional in Visual Design

2017 - 2021 S1 - Visual Communication Design (DKV)

Universitas Multimedia Nusantara

GPA : 3.91 / 4.0

Work Experiences

2021 - 2022 Mayora Group Headquarters

Graphic Designer - Image Specialist

Image specialist for product packaging design

2020 Cuatrodia Creative

Graphic Design Intern

Concept art & graphic assets for BTN Solusi

Motion graphic assets for KPK

Motion graphic assets for Gojek J3K Gofood

Storyboard for Gojek Paylater

Motion graphic assets for Wall’s Feast

Motion graphic assets for Heinz

2020

Visuels.id

Remote Graphic Designer

Website of Visuels.id

Brand mascot of Visuels.id

Product Photography for Kleveru

Motion graphic for Panelo SignageGo

Logo & social media design for Hineni Dental Clinic

Social media design & digital imaging artist for Luminarc

2019 - 2020 Bekantan Creative

Freelance Graphic Designer

Marketing kit of PT Aero Wisata - Garuda Indonesia Group

Company pro�ile of PT Aneka Ragam Group

2019 - 2020 Makala Creative

Art Director & Graphic Designer

Fasilitator books of Kementerian Pendidikan dan Kebudayaan

Motion graphic assets about Bantuan Operasional Sekolah

Brand identity of S2 - Magister Manajemen Teknologi UMN

2019 Kementerian Dalam Negeri Indonesia

Curator Volunteer

Curating the works of Festival Gapura Cinta Negeri, Indonesia

2020 Creative Leader Forum 2020 - Professional Development

Graphic Designer

*A program formed for professional student development

2018 - 2019 Ultigraph 2019 - Sarasabhana

President

*Annual graphic design festival and awards for college student

2019 U-Scope Magazine 2019

President

*First college manual of Universitas Multimedia Nusantara (UMN)

2018 - 2019 IMAGO 2019

Head of Art Division

*Annual student �inal project exhibition by FSD UMN

2018 - 2019 Obscura Photography

Publication Division

*A photography student activity unit

2017 - 2018 Ultigraph 2018 - Kalavikasana

Head of Public Relation Division

*Annual graphic design festival and awards for college student

2018 Obscura Exhibition 2018

Head of Documentation & Publication Division

*Annual photography exhibition by Obscura Photography

Achievements

Competition Nominee of Editorial Design Category - Ultigraph 2019

Best of Infographic Design Category - Ultigraph 2018

Exhibition

Selected Work of Packaging Design - EXTION 2019

Selected Work of 3D Modeling Design - EXTION 2019

Selected Work of Illustration - EXTION 2019

Selected Work of Pocket Book Design - EXTION 2018

Resource Speaker “The Turning Point - Perfectly Imperfect” Seminar - IMAGO 2021

A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.

Selected Works of Eldad Efata

Antoine de Saint-Exupery

Tilik Sejarah Batik Banten

YEAR 2020

CATEGORY UI/UX Design

TYPE Final Project

ROLE Designer

Batik Banten is one of the batiks in Indonesia which is unique because it is lifted from the Terwengkal artifacts. Even so, the existence of information and knowledge about batik Banten is not yet safe from extinction again after it was lost in the 17th century when the Kingdom of Banten ended. This is due to the learning media regarding training and the provided books have not been effective in conveying information about batik Banten.

Therefore, information media about batik Banten is needed to document and preserve batik Banten knowledge for the next generation. The idea is to create a website as the main information media with a big idea “Reminiscent of Banten modesty across generations”. The big idea is manifested into a visual that is relevant to both the target audience and the topic of batik Banten.

RESEARCH INFORMATION

DESK RESEARCH

Banten ornament had disappeared in the 17th century along with the end of the Banten Kingdom period. Therefore, Batik Banten which reintroduced in 2002 must be preserved to maintain its existence.

USER PERSONA

USER BIO

Budi Hartanto is a 16-year-old student who lives in Banten and attends high school in Banten. Budi lives a modern life but he has a great interest in Banten culture. He likes to learn new things only when it interest him.

PERSONALITY

Creative and Considerate.

Goal

Learn Banten culture in an interesting way.

Frustration

Lack of motivation in learning and easily bored with conventional learning.

INTERVIEW AND FOCUS GROUP DISCUSSION

According to interview with Batik Banten industry stakeholders, the information media currently used are only direct training and exhibitions. Based on the results of the FGD with students in Banten, all participants stated that they did not know about Batik Banten. However, they have an interest in it.

Photo by Rachmat P. R. on Unsplash

Budi Hartanto, High School Student

Wireframe

LOW-FIDELITY WIREFRAME (AFTER USER TEST)

HIGH-FIDELITY (AFTER USER TEST)

LOADING SCREEN

Figma Desktop Website Prototype This “Tilik Sejarah” Batik Banten website has been formed into a prototype using Figma which can be accessed via link: bit.ly/tiliksejarah.

2018-2021

Hi-Fi Mockup Landing Page with Figma

HIGH-FIDELITY - HISTORY

HIGH-FIDELITY - PATTERN

SOME OF THE WIREFRAME

SOME OF THE WIREFRAME & STATE(S)

2018-2021

Hi-Fi Mockup Page History with Figma

Hi-Fi Mockup Page Pattern with Figma

HIGH-FIDELITY - PRACTICE

HIGH-FIDELITY - PRODUCTION

SOME OF THE WIREFRAME

SOME OF THE WIREFRAME

2018-2021

Hi-Fi Mockup Page Practice with Figma

Hi-Fi Mockup Page Production with Figma

SUPERGRAPHIC

BRAND MARK

The brand mark is made of 3 basic forms (star, initial A, and curve) using diagonal lines and curve that obtained from the golden ratio to get a proportional shape. Those elements are combined into a minimalist and modern mark.

LETTER MARK

The logo type takes the concept of curves and lines on the brand mark to create unity on the logo signature. To make a diagonal line, the angle that obtained from the golden ratio is used to create a proportional letter shape. Rounded letter corners is used to create a comfortable and dynamic impression.

Happy child

People doing presentation Mom nurturing her child Business meeting

Stationery & Merchandise

Room Amenities

WEBSITE DESIGN

Initially, Ara Hotel had an independent website with its own domain. However, in the end the website was merged with the Parador Hotels website. This makes the information of the Ara Hotel to be limited, so that the website design is re-created in accordance with the designed visual identity.

https://eldadefata.wixsite.com/arahotel

S2 - Magister Manajemen Teknologi UMN

YEAR

CATEGORY

TEAM CLIENT

ROLE

UMN runs its roadmap, which is making a master's program (S2). Due to restrictions by the Directorate General of Higher Education for the opening of the Master of Management (MM), UMN created a new program, the Master of Technology Management. Therefore, MMT UMN needs a solid branding so that the brand message can be well communicated.

The idea is to build brand positioning that suitable for MMT UMN, that is “to raise professional initiator in digital disruptive transformation”. In realizing that positioning, MMT UMN personality is formed through visual identity as a dynamic and innovative program.

VALUE

The logo is made by reflecting the main points of Magister Manajemen Teknologi UMN, which are Relevant, Acceleration, Transformation, Innovation, Applied Science, and Dynamic Learning based on

LETTERFORM

The logo is created using an acronym from the program name, which is MMT. To streamline the shape of the logo, a merge of two m letters in a dynamic form is carried out. The use of letterform is

Brand Guideline

COMPANY PROFILE

The design of each page is designed to be a uni�ied and also coherent with other marketing kits. Therefore, consistency is created from the overall layout even though the weight of the content of each LOB is different. The layout of the company pro�ile is designed modern and simple to be able to unite the entire visual LOB.

2018-2021

LOB(s) Certi�ications

INFOGRAPHIC CONTENT

Content in the form of simple infographics will make long and gradual content easier for facilitators to grasp. It also makes it easier for facilitators to digest the stages.

ILLUSTRATED CONTENT

Some content is presented in the form of illustrations to support the understanding of facilitators regarding the topic being discussed. Supporting illustrations are made simple so that they are easy to understand.

DIVIDER

Dividers from each chapter are designed to be simple and easily recognized, so that the facilitators can easily notice them. Simple and illustrated dividers are made to rest the eyes of the facilitators after reading a long text.

FINAL RESULT

The full version of the video that has been done by the team can be seen by scanning the following QR Code:

Concept art from several scenes of the video before 3D modeling and animation.

Some of the graphic assets used in the scenes as video supers

3D Video Render

Mythology Digital Painting

TYPE

ROLE

Mythology is a "sacred" thing and has had its own portrayal long ago. However, the depiction of mythology has not been fully able to adjust to the tastes of today's society. Therefore, there is a need to retool mythology in accordance with the current visual style.

An illustration of the results of digital painting that re-illustrates mythology in the style favored by today's society. Dramatic lighting techniques is used to maintain the "sacred" impression of mythology itself.

Visuels.id’s

Mascot Design

YEAR 2020

CATEGORY Illustration

CLIENT Visuels.id

ROLE Illustrator

CONCEPT

Visuels.id has the tagline "Dare to dreams, ready to visualize it". Through the values conveyed, the keywords “dream” and “visualization” are taken. The persona search was carried out to describe the mascot with the dreamer as a representation of Visuels.id. Unicorns and astronauts were obtained as persona that capable of representing Visuels.id.

Kleveru Organic

Product Photography

YEAR 2020

CATEGORY Product Photography

TEAM Visuels.id

CLIENT Kleveru

ROLE Photographer

Kleveru was inspired by stories of women about their respective skin types and problems related to how dif�icult it is to �ind beauty products with ingredients that are suitable for sensitive skin owners. In 2020, Kleveru celebrates its second anniversary. Therefore, Kleveru requires publication assets in the form of product photos.

The idea is to create photos of Kleveru products that are glamorous and elegant while remaining in simplicity. This is made to welcome its anniversary in a friendly and graceful manner. Various products were photographed with a shining celebratory feel with simple props.

Luminarc Indonesia Instagram Content

Luminarc has a new visual identity as part of the company's brand renewal strategy. The brand renewal strategy was made to re�lect their goal, which is "to reassert Luminarc's position as a major player in the tableware industry". Every feature of their new visual identity signi�ies their resolve to make Luminarc a more contemporary brand.

The idea is to create Instagram content that carries the concept of "Feel Creative" that manifested in simple, stylish, and smart visuals. The minimalist and clean design used to convey a promotional message in an engaging and welcoming manner.